Core Viewpoint - The event on July 8, 2023, marked the 13th National Insurance Publicity Day, focusing on the theme "Love and Responsibility, Insurance Makes Life Better" to enhance public awareness of insurance and financial literacy [1] Group 1: Event Overview - The event was organized by the China Insurance Industry Association and aimed to promote insurance services and financial knowledge in rural areas, specifically in Jiuji Village, Zibo City [1][3] - Activities included setting up service consultation booths, hanging promotional banners, and distributing informative materials to educate villagers about insurance [3] Group 2: Financial Knowledge Promotion - The event emphasized the core values of insurance, including risk protection, economic compensation, and life stability, particularly focusing on health and pension insurance products relevant to villagers [3][5] - Financial literacy was promoted using simple language and relatable examples, covering basic financial concepts, savings, and rational investment ideas to help villagers manage their finances effectively [5] Group 3: Risk Prevention and Awareness - A special segment on fraud prevention was included, addressing common scams in rural areas, especially targeting the elderly, and providing tips on recognizing and avoiding such scams [5] - The event highlighted the dangers of the "agent refund" black market, warning villagers about potential loss of coverage and financial harm, and encouraged them to consult official channels for insurance matters [5][7] Group 4: Community Impact and Future Plans - The initiative fostered a better understanding of insurance functions and financial risk awareness among villagers, contributing to a supportive environment for financial literacy [7] - The company plans to continue its efforts in grassroots engagement, aiming to enhance public financial literacy and support local economic development and rural revitalization [7]

Group 1 - The core theme of this year's National Insurance Publicity Day is "Love and Responsibility, Insurance Makes Life Better" [1] - The event aims to enhance public awareness of financial risk prevention, focusing on anti-fraud, anti-money laundering, and prevention of illegal fundraising [1][5] - The promotional activities included distributing brochures and engaging the community through interactive games to educate residents about common financial scams [3][5] Group 2 - The promotional team provided one-on-one consultation services to address public inquiries regarding insurance claims processes, payout ratios, and special agreements [5] - A total of over 40 promotional materials were distributed during the event, effectively increasing community residents' awareness and ability to respond to financial fraud [5] - The company plans to continue regular financial knowledge dissemination in various community settings to strengthen financial security and protect residents' assets [5]

Core Viewpoint - The event organized by Great Wall Life Insurance's Shandong branch aimed to enhance public financial literacy and risk awareness through interactive activities and educational outreach [1][2] Group 1: Event Overview - The event took place on July 8, featuring the theme "Love and Responsibility: Insurance Makes Life Better" alongside the company's 20th anniversary theme [1] - Various promotional activities were conducted, including interactive games and informative displays, to engage the public and disseminate financial knowledge [1] Group 2: Public Engagement - The event attracted a large number of citizens, with over 300 promotional brochures distributed and more than 130 participants in the financial knowledge challenge [1] - Employees of the Shandong branch actively participated, wearing branded attire and guiding the public through interactive sessions on insurance basics and consumer rights [1] Group 3: Future Initiatives - The Shandong branch plans to continue promoting financial literacy initiatives to contribute to a harmonious and sustainable financial ecosystem [2]

Core Viewpoint - The article highlights the proactive measures taken by China CITIC Bank's Guiyang Huaxi Branch to enhance financial literacy and prevent fraud, particularly targeting vulnerable groups such as the elderly and migrant workers [1][2][4]. Group 1: Targeted Outreach - The Huaxi Branch conducted a summer anti-fraud promotional event at the Qingzhen Elderly University, focusing on educating elderly participants about financial risks and common scams like "high-interest guaranteed returns" and "investment for retirement" [2]. - The branch also reached out to migrant workers by organizing "Guarding Happiness" financial knowledge classes, addressing their concerns about salary distribution and investment, while emphasizing the importance of choosing legitimate financial institutions [2]. Group 2: In-Branch Initiatives - The branch established a financial knowledge promotion area within its premises, providing a variety of educational materials and continuously playing anti-fraud videos to create an engaging learning environment [3]. - Lobby managers utilized waiting times to educate customers on preventing illegal financial activities and rational consumption, making financial knowledge easily accessible [3]. Group 3: Employee Training - To enhance service quality and anti-fraud effectiveness, the branch organized specialized training for employees on financial knowledge and fraud prevention skills, thereby improving their risk awareness and professional capabilities [4]. - These initiatives reflect the bank's commitment to protecting consumers' rights and fostering a harmonious financial environment [4].

在第十三个"7.8全国保险公众宣传日"到来之际，山东省保险行业协会在国家金融监督管理总局山东监 管局指导下，联动全省15地市保险行业协会，以保险绿色健步走、金融知识科普市集等形式开展集中宣 传。活动聚焦金融知识普及、防范非法金融活动、保险消费者权益保护等核心内容，通过线上线下融合 的方式，组织全省保险机构积极参与，在全省范围内掀起保险公众宣传热潮，有效提升社会公众的保险 认知度和风险防范意识，充分展现了山东保险业服务民生、担当作为的行业形象。 山东省保险行业协会 山东省保险学会 济南市银行保险业协会 7月8日，在山东金融监管局指导下，山东省保险行业协会、山东省保险学会、济南市银行保险业协会在 济南泉城公园联合举办山东保险业2025年"7.8"全国保险公众宣传日绿色健步走暨科普市集活动。监管 单位、险企代表、媒体和市民朋友等500余人参加。活动通过健步走、公益展位科普等形式，展现保险 业责任担当，推动保险知识普及。"7.8"期间，山东保协还发布《2024 年山东保险业发展暨社会责任报 告》，围绕山东保险业服务国家战略、服务实体经济、服务民生保障等方面做专题宣传。此外，协会还 组织全省保险机构开展了"中国特色金融 ...

Core Viewpoint - Ping An Pension Insurance Co., Ltd. is conducting a series of financial knowledge dissemination and risk prevention activities nationwide, themed "Love and Responsibility: Insurance Makes Life Better," aimed at enhancing public financial literacy and risk awareness [1][9]. Group 1: Financial Knowledge Dissemination - The Anhui branch of Ping An Pension Insurance is engaging with corporate clients by distributing financial knowledge brochures and providing detailed explanations about insurance coverage, significance, and claims processes, helping employees understand the positive role of insurance in their lives [2]. - The Guizhou branch organized an event that attracted over 60 corporate employees, where they learned about basic financial knowledge through interactive methods, indicating a strong desire for financial education among participants [2]. - The Henan branch focused on educating the public about illegal financial activities, including illegal fundraising and online fraud, using case studies to enhance citizens' risk identification and prevention capabilities [2][4]. Group 2: Community Engagement - The Hubei branch conducted financial knowledge lectures and fraud prevention case presentations in a community setting, providing residents with essential insurance knowledge and legal consultation services [5]. - The Shanxi branch collaborated with other insurance companies to host financial education activities in a community, utilizing games and quizzes to engage residents in learning about insurance [5]. - The Guizhou branch visited a local primary school to educate students on common fraud tactics and the dangers of campus loans, fostering a correct consumption mindset among young learners [5]. Group 3: Employee Training and Compliance - The Anhui branch emphasized the importance of compliance and integrity among employees through training sessions focused on financial ethics and discipline, using case studies to reinforce the message [6][8]. - The training included watching a warning education film to enhance employees' awareness of discipline and integrity in their professional conduct [6]. Group 4: Future Initiatives - Ping An Pension Insurance plans to continue its multi-dimensional financial education practices to build a robust financial safety net for the public, contributing to a better quality of life [9].

为深入普及保险知识，增强公众对保险的认知与信任，在第十三个"7.8全国保险公众宣传日"之际，幸 福人寿泰安中支围绕"爱和责任 保险让生活更美好"年度主题，积极开展"7.8保险五进入"活动。7月4 日，幸福人寿泰安中支联合6家同业公司组成金融知识宣传队，走进岱岳区光彩大市场，通过"双轮驱 动"的宣传模式，将金融知识送到商户身边，切实打通保险服务"最后一公里"。 金融普及"广宣传" 宣传队在市场主要出入口设立"金融知识驿站"，通过发放宣传折扇等形式，在炎炎夏日为商户送去实用 的金融知识。宣传内容聚焦四大维度：一是解读惠民保险政策，介绍普惠金融项目；二是普及新《反洗 钱法》修订要点；三是剖析非法金融活动常见手法；四是宣导安全生产建设要求。结合典型案例分析， 帮助商户识别金融风险，树立科学理财观念，充分展现保险业的社会价值。 反诈手段"入人心" 活动创新设置"反诈微课堂"，在市场党员活动室开展专题培训。专业讲师通过"法律条文解读+真实案例 还原+现场互动答疑"的授课方式，深入揭露"代理退保黑产""虚假理赔骗局""养老金融诈骗"等新型诈骗 手段。特别针对老年群体易受骗的"高收益理财"等骗局进行重点警示，并展示近年来保险 ...

转自：新华财经 为帮助高校学生筑牢金融安全防线，提升风险防范意识和金融素养，招商银行站前西路支行走进南昌大学，开展"普及金融知识万里行"校园专场活动。本次 活动聚焦大学生群体的金融知识需求，通过多角度、多层次的宣传方式，将实用的金融知识送到校园一线。 此次校园专场活动有利于提升学生的金融风险识别能力和自我保护意识，培养理性金融行为习惯。下一步，招商银行站前西路支行将持续推进"金融知识进 校园"工作，为更多高校学生架起金融安全的屏障，助力同学们走好人生每一步。（赵轩） 编辑：穆皓 招商银行站前西路支行结合大学生学习生活特点，开展多角度多点位宣传，向学生讲解征信管理知识，普及个人征信报告的重要性，介绍如何维护自身良好 信用记录、不良征信的严重后果，强调信用是"第二张身份证"。同时，工作人员还介绍国家助学贷款政策、正规校园金融服务渠道，强调银行官方服务无额 外收费，为同学们答疑解惑。工作人员还重点介绍聚焦校园信贷高发风险，包括"非法校园贷"、"培训贷"、"美容贷"、"刷单返利诈骗"、"注销校园贷账户诈 骗"、"虚假兼职诈骗"、"游戏装备交易诈骗"等典型陷阱的套路和危害，向同学们讲解如何识别非法金融广告、保护个人信息 ...

此外，"消保宣讲团"主动走进代发企业（如信阳职业技术学院附属医院），针对员工需求提供"工资卡 服务+金融科普"融合方案。结合真实案例，深入浅出讲解非法集资特征与识别方法，引导员工树立理 性投资观，有效提升员工防范能力。 浦发银行郑州分行"普及金融知识万里行"活动，通过"精准聚焦+创新形式+深入基层"的组合拳，成功将 金融安全教育从"被动接受"升级为"主动守护"，显著提升了重点群体的风险识别与防范能力。 浦发银行郑州分行深刻把握"金融为民"本质，针对"一老一少一新"（老年群体、青少年群体、新市民群 体）等金融知识相对薄弱、风险防范意识亟待提升的重点人群，精准"量体裁衣"。 活动紧扣"保障客户权益，乐享安心生活"主题，围绕金融消费者八项基本权利、防范养老诈骗、识别非 法集资、警惕非法金融中介、保护个人信息安全等社会热点与风险高发领域，精心制作图文展板、折页 手册及原创视频，重点普及核心安全知识，确保宣教内容"听得懂、记得住、用得上"。 同时，浦发银行郑州分行辖属网点依托厅堂宣传阵地，设立"金融知识宣传区"，通过电子屏滚动标语、 播放原创反诈视频、布放宣传资料营造浓厚氛围。创新设置"反诈知识问答区""反诈套圈墙"等 ...

Core Viewpoint - Agricultural Bank of China Fujian Sanming Branch is actively promoting financial literacy and risk awareness among the public through the "2025 Financial Knowledge Popularization Campaign" with a focus on local needs and key demographics [1][2][3] Group 1: Target Demographics - The campaign emphasizes the financial knowledge needs of three key groups: the elderly, youth, and new citizens [1][2] - For the elderly, the bank conducts "Consumer Protection Micro-Classrooms" in communities and senior centers to educate them on preventing common scams like "pension fraud" and "high-interest investment traps" [1] - For youth, the bank engages with schools to provide financial knowledge lectures and support services, addressing issues like "campus loans," "online gaming scams," and "personal information protection" [1][2] Group 2: Outreach and Education Methods - The bank utilizes both online and offline channels to enhance the campaign's reach, including sending safety tips via SMS and displaying promotional materials on various digital platforms [2] - Offline activities include organizing financial knowledge teams to conduct educational sessions in rural areas, communities, schools, and businesses through various formats like "Micro-Classrooms" and "Town Hall Meetings" [2] Group 3: Employee Training and Service Improvement - The bank is committed to "embedded" education, ensuring that employees provide risk warnings and financial literacy during service interactions [3] - There is a focus on appropriate product recommendations based on customer needs, alongside rigorous employee training to enhance service quality and ethical standards [3] - The bank aims to establish a long-term mechanism for financial knowledge dissemination to foster a harmonious and healthy financial consumption environment [3]