错峰出行
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淡季不淡 秋假催生旅游产品创新潮
Mei Ri Shang Bao· 2025-11-24 22:21
商报讯(记者杨伊琳)11月的这几个周末,随着全国多地中小学陆续试行秋假制度,旅游市场迎来一 波"错峰出行"小高峰。秋假不仅为学生提供了走出课堂、亲近自然的机会,更有效带动了淡季旅游消 费。 "今年秋假期间,从浙江出发的酒店预订订单量较去年同期增长68%,机票预订订单量同比增长 22%。"携程平台负责人表示,浙江秋假期间的热门出行目的地有杭州、上海、宁波、北京、南京等, 热门景点前五名为灵隐飞来峰景区、西湖观光游览车、上海迪士尼度假区、黄山风景区、上海海昌海洋 公园。 热门目的地和景点也呈现多元化趋势。除北京、上海、广州等传统城市外,毕棚沟、九寨沟等自然风景 区,以及南越王博物院、成都自然博物馆等文化场所均受到游客青睐。 亲子游更有料 为抓住秋假市场机遇,旅游业者纷纷推出差异化、高品质产品,摆脱价格战。携程研学游在11月针对性 推出多条精品线路:在"金秋京城"亲子营中,串联清华/北大校园研学,并融入胡同非遗体验;在"崇左 秘境"亲子营中,带领孩子寻觅白头叶猴、出海追粉色海豚;在"探徽州"产品中,特邀黄山第十九代守 松人讲述守护故事。这些产品深度融合了历史、自然与文化教育,实现了从"单纯观光"到"沉浸式学 习"的 ...
错峰出游正当时 航旅纵横推出“民航首乘旅客认证”服务
Zhong Guo Min Hang Wang· 2025-10-11 08:01
Core Insights - The trend of "staggered travel" has emerged as a new mainstream in the travel market following the National Day and Mid-Autumn Festival holidays, with domestic flight ticket bookings exceeding 13.64 million, representing a year-on-year increase of approximately 13% [1][3] - Major cities such as Beijing, Shanghai, Chengdu, Guangzhou, Shenzhen, Kunming, Hangzhou, Chongqing, Xi'an, and Nanjing are the top ten popular destinations [1] - A service upgrade targeting first-time flyers has become a highlight of the staggered travel trend, aimed at addressing the pain points of unfamiliarity with processes and information asymmetry [1] Service Initiatives - A joint launch of the "Civil Aviation First-Time Passenger Certification" service has been initiated by the company in collaboration with multiple airlines and airports to enhance convenience for travelers [1] - The first-time passenger exclusive services have been officially implemented in Shandong, providing benefits such as priority check-in, security checks, boarding, transportation subsidies, and commercial discounts at seven airports under the Shandong Airport Group [3] - Additional exclusive rights for first-time passengers include opportunities for "free ticket draws" and an 80 yuan discount on ticket purchases, enhancing the overall travel experience [3] Future Developments - The company plans to continuously optimize its product offerings and expand the coverage of first-time passenger services to improve the quality of civil aviation services [3] - The goal is to create a "one-stop" travel solution that effectively meets the public's expectations and demands for a better aviation travel experience [3]
24亿人次流动创历史新高,民航出行终于量价齐升
第一财经· 2025-10-09 09:31
Core Viewpoint - The article highlights the significant increase in travel during the National Day and Mid-Autumn Festival holiday period, with a total of 2.432 billion trips made, marking a historical high for the same period. The average daily travel volume reached 304 million, reflecting a year-on-year growth of 6.2% compared to the previous year [3][5]. Travel Volume and Trends - The total cross-regional travel volume during the holiday reached 2.432 billion, with a peak of 336 million on the first day, an increase of 1.4% year-on-year [3][5]. - Self-driving remains the dominant mode of travel, accounting for approximately 80% of total travel volume, with an estimated daily average of 240 million trips [3][5]. - Railway passenger volume is projected to be 153.96 million, with a daily average of 19.24 million, reflecting a year-on-year increase of 2.6% [3]. - Air travel saw a total of 19.17 million passengers, with a daily average of 2.4 million, marking a year-on-year growth of 3.4% [3][5]. Pricing Dynamics - The average price of domestic economy class tickets during the holiday was 849 yuan, showing a slight increase of 0.3% compared to 2024, but a minor decrease of 1.4% compared to 2019 [8][11]. - The demand for air travel has outpaced the increase in capacity, leading to a rise in ticket prices for most routes, with only a few non-tourist routes experiencing significant price drops [11][12]. - The Civil Aviation Administration of China has emphasized the importance of price monitoring and regulation, which has influenced ticket pricing strategies [11][12]. International Travel Insights - The overlap of the National Day and Mid-Autumn Festival holidays has led to a 30% increase in first-time international travelers, with significant growth in outbound ticket bookings [14][17]. - The number of international flights during the holiday is expected to exceed 16,000, with daily flight volumes recovering to 92.9% of 2019 levels [14][16]. - Japan emerged as the most popular international destination, with high demand leading to fully booked flights despite increased capacity [17].
个性化趋势明显,出境旅客“低龄化”:长假凸显旅游业迭代|华夏双节观察
Hua Xia Shi Bao· 2025-10-09 06:58
Core Insights - The "super golden week" during the National Day and Mid-Autumn Festival saw record-high tourism activity, with an estimated 2.432 billion trips made, averaging 304 million trips per day, a year-on-year increase of 6.2% [2] Group 1: Travel Trends - There is a noticeable trend towards long-distance and high-quality travel, with users increasingly opting for multi-city bookings, which saw a year-on-year increase of over 20% [3] - The demand for high-quality accommodations and customized travel experiences is rising, with bookings for high-quality hotels in non-first-tier cities increasing by over 90% [3] - The travel behavior is shifting from standardized group tours to personalized and immersive experiences, reflecting a deeper understanding of travel's significance [6] Group 2: Demographics and Preferences - The age group of 23 to 40 years has become the dominant force in outbound travel, accounting for nearly 70% of outbound flight purchases, with a 63% increase in first-time international travelers aged 13 to 17 [5] - The 1995-1999 generation is leading the travel trend, making up nearly a quarter of travelers during the holiday, while the post-2005 generation is also showing significant growth in independent travel [7] Group 3: Travel Experience and Activities - Tourists are increasingly seeking unique experiences, such as night tours and immersive activities, with night tourism searches on travel platforms increasing by over 200% [9][10] - The trend of "multi-destination" travel is evident, with travelers exploring over 180 countries and regions, indicating a shift from classic to niche destinations [7] Group 4: Pricing and Costs - The cost of travel has risen significantly, with domestic flight prices remaining stable at an average of 849 yuan, reflecting a slight decrease compared to 2019 [12][13] - The trend of staggered travel is gaining popularity, allowing travelers to save costs and enhance their experience by avoiding peak periods [13]
2025年“超级黄金周”盘点:出入境双线升温,音乐节和体育赛事带火县域旅游
Mei Ri Jing Ji Xin Wen· 2025-10-08 09:59
Core Insights - The "Super Golden Week" during the National Day and Mid-Autumn Festival saw a significant increase in travel, with a total of 2.36 billion trips made, averaging about 295 million trips per day, a year-on-year increase of approximately 3.2% [1] - The tourism market is shifting from simple sightseeing to deeper experiential travel, with hotel bookings for stays of two days or more increasing by over 52% year-on-year [1] - The county tourism market is thriving, with over 30 counties seeing hotel booking growth exceeding 100%, indicating a shift towards quality experiences [3] Travel Trends - The trend of "traveling further" is evident, with domestic group tour bookings from non-first-tier cities increasing by over 70% [1][2] - The popularity of music festivals and sports events is driving county tourism, with events like the "Huluguo Music Festival" in Anhui leading to a 2.6-fold increase in hotel bookings [3] - The demand for high-quality accommodations in non-first-tier cities has surged, with bookings for multi-room homestays increasing by 140% [3] Outbound and Inbound Travel - Outbound travel is experiencing a resurgence, particularly among residents of non-first-tier cities, with long-haul group tours increasing by nearly 100% [5] - Popular destinations for outbound travel include Iceland and Norway, with booking increases of over 100% [6] - Inbound tourism is also thriving, with a 33% year-on-year increase in flight bookings by foreign passport holders, indicating a growing interest in lesser-known Chinese cities [6] Travel Behavior - The trend of staggered travel is becoming popular, with over 30% of workers choosing to travel early and return late, leading to a significant increase in bookings during the holiday's beginning and end [7] - Average domestic flight prices dropped by over 30% during the holiday, with some routes seeing price reductions exceeding 50% post-holiday [7] - This "staggered travel" approach helps alleviate pressure on resources during peak travel times, optimizing resource allocation [7]
国庆中秋假期出行呈现哪些“新亮点”?多部门“攥指成拳”筑牢交通“安全网”
Yang Shi Wang· 2025-10-05 04:45
Core Insights - The overlapping of the National Day and Mid-Autumn Festival holidays has led to a surge in travel demand across various sectors, including transportation, dining, accommodation, and tourist attractions [1][9] Transportation Sector - The national highway network is expected to see an average daily traffic flow exceeding 62 million vehicles, representing a year-on-year increase of 2.4% [1] - Self-driving is projected to account for approximately 80% of total travel during the holidays, with new energy vehicles making up about 20% of daily traffic flow, a 30% increase compared to the 2024 National Day [9][19] Travel Demographics - The travel demographic is increasingly diverse, with the "silver-haired" and "student" groups being the main contributors to staggered travel patterns [3] - There is a notable trend towards younger travelers, particularly those aged 18-30, with family trips becoming a significant highlight of this year's travel [4] Tourism Trends - Red tourism sites have seen a dramatic increase in popularity, with search interest for events like the flag-raising ceremony in Beijing rising 12 times compared to the previous month [6] - Inter-provincial border tourism is thriving, with cities located at these borders experiencing order volumes that have increased by at least 70% year-on-year [8] Rental and Accommodation - Car rental demand has surged, particularly for family trips, with requests for vehicles equipped with baby seats increasing by 170% [4] - Popular self-driving destinations include cities like Xinjiang Yili and Qinghai Haidong, where group travel is prevalent [11] Infrastructure and Safety - Tourist attractions like Wudang Mountain have reported a 16% increase in ticket bookings, necessitating enhanced parking and traffic management measures [13] - Authorities are advising travelers to check vehicle conditions and plan routes in advance to avoid congestion and ensure safety during peak travel times [19]
机票为何涨疯了
投资界· 2025-09-29 08:07
Core Insights - The article discusses the significant increase in domestic and international flight ticket prices during the National Day holiday, highlighting a trend of rising costs that contrasts with previous years [4][5][6][7]. Group 1: Ticket Price Trends - Domestic flight prices for popular routes have surged, with tickets from Beijing to Urumqi and Shanghai to Lhasa becoming increasingly expensive as the holiday approaches [4][5]. - International flights are also seeing unprecedented price hikes, with economy class tickets from Beijing to Europe nearing 30,000 yuan and flights to Osaka quadrupling in price compared to normal rates [5][6]. - Data from the flight monitoring platform indicates that pre-sale ticket prices for the National Day holiday have risen by 9.1% compared to 2024, with an average ticket price of 819 yuan [7][10]. Group 2: Demand and Supply Dynamics - The demand for flights has increased significantly, with the Ministry of Culture and Tourism reporting 314 million domestic trips during the May Day holiday, a 6.4% increase year-on-year [10][12]. - The summer travel season saw record passenger numbers, with civil aviation transporting 147 million people in July and August, leading to a resurgence in outbound travel [12][13]. - Airlines are adjusting their pricing strategies, focusing on revenue management rather than simply filling seats, which has resulted in higher prices during peak travel times [12][19]. Group 3: Consumer Behavior and Market Changes - Consumers are increasingly aware of the need to book flights early, as last-minute price drops are becoming less common, reflecting a shift in travel planning behavior [19]. - The article suggests that the traditional practice of waiting for price drops is fading, with consumers now expected to accept higher prices during peak travel periods [19]. - The introduction of more holidays and staggered travel patterns may help smooth out demand throughout the year, reducing the pressure on prices during peak seasons [19].
国庆打车攻略来了:预计9月30日晚高峰将提前至15时30分 当天预约出行需求翻倍
Yang Zi Wan Bao Wang· 2025-09-25 09:02
Core Insights - The upcoming National Day and Mid-Autumn Festival holidays are expected to drive significant increases in travel demand, with a notable "double peak" in travel patterns observed this year [1][3][5] Group 1: Travel Demand Trends - From September 26, ride-hailing demand is projected to rise sharply, peaking on September 30, with an expected 51% increase in intercity ride-hailing compared to previous periods [1][5] - The evening peak demand is anticipated to increase by 110% compared to pre-holiday levels, with the highest demand occurring between 5:00 PM and 7:00 PM on September 30 [3][5] - The Mid-Autumn Festival on October 6 is expected to create a secondary peak in travel demand, with a 50% increase in ride-hailing compared to pre-holiday levels [3][5] Group 2: Delivery and Logistics - On September 30, delivery demand is expected to rise by approximately 30%, driven by the need for holiday gifts such as crabs and mooncakes, as well as travel-related luggage deliveries [4] - Major cities like Chengdu, Suzhou, and Beijing are predicted to see the highest volume of delivery orders, while cities like Xi'an, Changsha, and Shanghai will experience the fastest growth in order volume [4] Group 3: Car Rental Insights - Car rental bookings are projected to increase by 148% year-on-year, with 70% of these being for intercity rentals, indicating a shift towards a "big transportation + local rental" travel model [6] - The demand for rentals is highest in cities such as Beijing, Chengdu, Guangzhou, and Shenzhen, with significant interest in scenic routes in regions like Sichuan and Yunnan [6] Group 4: Recommendations for Travelers - Industry experts recommend travelers to consider off-peak travel times to avoid high demand periods, particularly on September 30, October 1, and during the return trip on October 6-7 [7] - Booking rides in advance is advised, and travelers should pay attention to pick-up point instructions provided in the app to minimize waiting times [7]
国庆旅游趋势出炉:成都跻身热门目的地前三,这5地游客最喜欢游四川
Sou Hu Cai Jing· 2025-09-24 09:15
Core Insights - Sichuan has become a favored destination for tourists during the 2025 National Day holiday, with a significant increase in travel orders and hotel bookings [1][5][11] Travel Trends - The travel trend for this year shows a strong preference for natural landscapes, with Jiuzhaigou being a major attraction [6][9] - Young travelers, particularly those born after 1995, represent over 50% of the tourist demographic [5][11] - Key phrases for this year's travel include "relaxation" and "off-peak travel" [1][6] Booking Data - As of September 22, 2025, Sichuan's travel order volume has increased by 74%, and the number of five-star hotel bookings has risen by 95% year-on-year [5][1] - The peak travel period is expected to last from September 27 to October 12, with a notable increase in early bookings [5][6] Popular Destinations - Jiuzhaigou is highlighted as the top scenic spot, reflecting a shift in tourist preferences towards natural attractions [9][7] - The top ten travel destinations for flight bookings include Chengdu, which ranks third [5][1] Visitor Demographics - The majority of travelers are from major cities such as Beijing, Shanghai, and Guangzhou, with a notable increase in foreign tourists visiting various cities in China [12][14] - The trend indicates a growing interest in diverse travel experiences rather than specific destinations, with keywords like "autumn viewing" and "affordable" gaining traction [12][14]
十一出行趋势预测:错峰赏秋成主流,小城自驾热度翻倍
Sou Hu Cai Jing· 2025-09-20 04:21
Core Insights - The tourism market is experiencing a peak in bookings as the National Day and Mid-Autumn Festival approach, with notable trends including staggered travel, autumn-themed trips, rising popularity of lesser-known destinations, and continued demand for self-driving and independent travel options [1][2][11] Group 1: Travel Trends - Staggered travel has become mainstream, with over 30% of users opting to travel before the peak holiday period to avoid crowds, primarily focusing on long-distance and outbound trips [2][4] - The search interest for "where to go with fewer people" surged by 200% in the past week, indicating a strong demand for crowd-avoidance strategies [4] - Autumn-themed travel is gaining traction, with a 125% increase in search interest for "autumn viewing" trips, particularly in northern regions [5] Group 2: Destination Preferences - Lesser-known cities are gaining popularity as travelers seek comfort and value, with destinations like Arxan, Tengchong, and Dunhuang becoming top choices [6] - Self-driving travel is preferred due to high prices and limited availability of flights and trains, with related interest increasing by over 100% in the past week [8] - Outbound travel is recovering, with Asian destinations remaining popular, while interest in long-haul trips to Australia and Europe is also rising [9] Group 3: Consumer Behavior - Modern travelers are increasingly valuing emotional experiences and cost-performance ratios, willing to invest in high-quality travel experiences [11] - The trend towards self-driving and independent travel reflects a shift towards more flexible and fragmented travel styles, with a focus on personal interests and experiences [11]