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粤海·云上启幕:以标杆产品力重塑广州高端人居格局,引领新范式
Sou Hu Cai Jing· 2025-12-30 02:06
近日,备受瞩目的粤海·云上项目正式于广州白云新城核心区亮相,以建面约213-571㎡的云端大平层产品,向市场递交了一份关于当代高端居住与理性资产 配置的"综合解决方案"。 这不仅是一个项目的面世,更是对广州传统高端住宅市场理念与实践的一次重要迭代。 其立足于城市稀缺资源极核,以超越市场预期的产品营造全维度生活场景,标志着白云新城人居价值进入全新阶段,并为广州高端住宅市场树立了极具参考 价值的新标杆。 粤海·云上效果图 占位时代中芯,定义不可复制的终极稀缺 粤海·云上所占据的是白云新城乃至广州当之无愧的"中心之芯", 是政治、经济、文化、生态与交通等多重城市核心功能的聚合交汇点。 粤海·云上效果图 更为难得的是,它在繁华中枢实现了自然与人文的平衡。 生态上,推窗即见广州"市肺"白云山的绵延青翠,将稀缺的山景资源化为私藏;人文上,广州体育馆、广东画院、城市规划展览中心等六大文化地标举步即 达,运动、观展、阅读浸润生活半径。 交通上,"双地铁+超级TOD(白云站)+机场快速连接"的立体网络,让通勤效率与接驳世界的从容兼得。 这种政治、经济、商业、生态、交通、人文六大顶配资源的罕见交汇,定义了其难以被复制的终极稀缺性 ...
中海地产发布“萬方安和”高端产品线 中海安澜北京树立全新标杆
Zheng Quan Ri Bao Wang· 2025-12-23 10:05
本报讯(记者陈潇)近日,中海企业发展集团有限公司(以下简称"中海地产")于北京举办"萬方安和"全新 高端产品系全球发布会,深度解读其"安系"代表作——中海安澜北京。 作为中海地产品牌战略升级的关键一步,本次活动以"萬方昌盛天下安和"为主题,通过非遗沉浸、艺术 跨界与数据洞察相结合的创新形式,展现中海作为实力央企,响应国家"好房子"战略、推动人居品质迭 代的坚定决心。 在业内看来,中海以数据洞察驱动产品创新,将抽象需求转化为具体场景:例如通过无感归家、情绪光 感调节实现"贴心度",通过非遗工艺与现代建材融合提升"持久价值"。而中海安澜北京,正是对"精神 归属感"与"文化氛围"需求的教科书级回应。 双重价值定义新一代高端人居 战略升维引领行业破局 "萬方安和"的发布,是中海地产基于46年懂客户的深度积淀、科技硬实力的系统构建、生态朋友圈的跨 界协同三大底盘,实现从产品供应商向"全域生活场景构建者"的战略跃升。这一转型是中海以系统性能 力回应时代需求的深刻实践。 中海安澜北京作为"安系"代表作品,精准锚定居者"回归本心"的情感诉求,并以科技赋能民生为核心, 成为对接国家"十五五"规划的前瞻性落地项目。 发布会现场, ...
中海地产发布“萬方安和”高端产品系,推进品牌战略升级
3 6 Ke· 2025-12-23 03:34
不止于北京,"萬方安和" 四大产品线,未来也将在全国其他一线城市持续落地。 近日,中海地产"萬方安和"全新高端产品系发布会在北京举行。活动以非遗沉浸体验、艺术跨界融合与数据洞察三者结合的新颖形式,展现央企中海在国 家"好房子"战略指引下,对未来高品质人居建设的思考与实践。发布会现场,中海对"安系"首发作——"中海安澜北京"进行了深度解读。 数据驱动场景创新 发布会现场,中海地产联合福布斯中国、居上生活方式研究院共同发布《2025城市生活方式白皮书》。数据显示:近78%的人群将"精神归属感"视为理想居 所重要标准,远超"物理空间大小"(42%);"社区文化氛围"与"智慧健康系统"分别以65%和71%的关注度,成为高端置业的关键考量。 这份白皮书,也恰好印证了当代国人对"更私密、更专属、更智慧、更美学、更贴心、更具持久价值"的居住需求。 而中海将这些需求转化为具体场景:例如通过无感归家、情绪光感调节实现"贴心度",通过非遗工艺与现代建材融合提升"持久价值"。最新的作品中海安澜 北京,正是对"精神归属感"与"文化氛围"需求的回应。 中海安澜北京,高端人居全新作品 中海·安澜北京,不仅是中海"安系"产品理念的集大成者 ...
现象级热销背后:解码西派海上的好房子三重价值密码
Xin Lang Cai Jing· 2025-10-30 06:15
Core Insights - The project "Xipai Haishang" has achieved remarkable sales success, becoming a "phenomenal" property in Shanghai's inner ring, attributed to strong brand collaboration, core area value, and high-quality products [1][3][4] Group 1: Brand Collaboration - The partnership between China Railway Construction Real Estate and Guotai Real Estate, two state-owned enterprises, has led to a significant investment of 4.975 billion in the Pudong real estate market, enhancing the quality of living in the area [3][4] - Both companies are members of the Fortune Global 500, with Guotai Real Estate having over a decade of experience in Shanghai and China Railway Construction Real Estate integrating cultural and international perspectives into their products [3][4] Group 2: Product Quality - "Xipai" is derived from the top-tier "Xipai 4.0" product line of China Railway Construction Real Estate, recognized as a top brand in the real estate sector for seven consecutive years [4] - "Haishang" comes from Guotai Real Estate's flagship "Tianqin" series, which has been awarded as one of the top ten luxury product lines in the country for two years [4][11] Group 3: Location and Market Demand - The project is located in Zhangjiang, a core area for innovation in Shanghai, which houses 50% of the city's high-tech enterprises and 60% of invention patents, creating a strong demand for high-quality housing [6] - The project addresses a market gap with a total price around 9 million, appealing to high-knowledge clientele seeking quality upgrades [6][9] Group 4: Community and Amenities - The project is adjacent to the North Cai Wedge Green Space, one of Shanghai's top ten parks, enhancing the living experience with ecological spaces and planned community amenities [7][9] - Ongoing developments in surrounding infrastructure, including educational and commercial facilities, are expected to further enhance the area's attractiveness [7][9] Group 5: Aesthetic and Design - "Xipai Haishang" is positioned as a landmark of aesthetic living, featuring contributions from renowned designers and artists, creating a unique blend of functionality and elegance [9][11] - The project has received multiple international design awards, validating its high aesthetic standards and market appeal [11][16] Group 6: Market Performance - The project has been recognized for its outstanding sales performance, ranking among the top ten in Shanghai's real estate market based on various metrics [16] - The combination of strong branding, strategic location, and high-quality design has established "Xipai Haishang" as a leading residential offering in the high-end market [16]
璞樾入市,金茂越秀联手打造新一代CBD豪宅
Bei Jing Shang Bao· 2025-09-30 13:14
Core Viewpoint - The high-end residential project "Puyue," co-developed by China Jinmao and Yuexiu Property, was unveiled in Beijing, targeting high-net-worth individuals with a focus on luxury living and wellness [1][2]. Group 1: Project Overview - "Puyue" is located in Beijing's CBD, surrounded by ecological parks, emphasizing its unique land and ecological resources [1]. - The project aims to cater to the main demographic of high-net-worth individuals aged 25 to 35, primarily from emerging industries such as e-commerce, AI, and renewable energy [1]. - The design features a "one garden leads to three gardens" layout, ensuring a prestigious homecoming experience with a dual lobby design and a focus on spatial narrative [1]. Group 2: Architectural and Design Features - The building's facade is approximately 170 meters long, utilizing a custom color scheme and luxury materials like Brazilian golden stone and black glass bricks [1]. - The project offers spacious units ranging from 152 to 258 square meters, with over 70% being corner units to maximize natural light and views [1][3]. - Interior finishes are curated by international masters and incorporate traditional craftsmanship, featuring brands like Gaggenau and Laofen [1]. Group 3: Landscape and Amenities - "Puyue" introduces a contemporary landscape concept inspired by the "Lanting" style, featuring a thousand-meter water system for a serene environment [2]. - The project integrates advanced technology, including the "Ion Waterfall" purification system and a comprehensive smart home system powered by Huawei [2]. - A range of luxury services is offered through the "Yue+" service model, including private dining rooms and customized lifestyle solutions within a 4,800 square meter clubhouse [2].
标杆之上,再造标杆:璞樾诠释越秀“布局即标杆”硬核实力
Sou Hu Cai Jing· 2025-09-29 23:37
Core Insights - The article emphasizes the strategic positioning of Yuexiu Properties in the high-end real estate market, particularly in Beijing's CBD, highlighting its vision as a "city operator" and its commitment to embedding product strength into urban development [1][4][6] Group 1: Project Overview - The launch event for the high-end residential project "Puyue" took place on September 26, showcasing a new standard for luxury housing in Beijing [1] - Puyue is strategically located in the CBD, benefiting from its unique land characteristics and proximity to key ecological resources, making it a prime luxury residential option [4][6] Group 2: Target Audience and Market Trends - The project targets high-net-worth individuals primarily from the post-85 to post-90 generations, who are familiar with global luxury standards and seek a blend of health, art, and relaxation in their living spaces [5] - Insights into the evolving demographics of CBD residents indicate a shift towards younger, affluent clients from emerging industries such as e-commerce and AI [5] Group 3: Design and Aesthetic - Puyue integrates Eastern aesthetics with international design principles, featuring a layout that emphasizes spaciousness and natural light, with units ranging from 152 to 258 square meters [6][7] - The project includes a unique landscape design that promotes a serene living environment, drawing inspiration from luxury hotel experiences [7] Group 4: Service and Community Engagement - Yuexiu Properties plans to enhance the living experience through a comprehensive service model that includes high-end amenities and community engagement activities [8] - The project will offer customized services and facilities, aiming to create a lasting value for residents beyond mere property ownership [8] Group 5: Market Impact - The introduction of Puyue is seen as a significant development in the luxury real estate market, reflecting a new design philosophy and a holistic approach to high-end living [9] - The project is expected to stimulate discussions around product quality, lifestyle, and future residential trends in the industry [9]
越秀地产北方区域|以“布局即标杆”重塑市场共识
Sou Hu Cai Jing· 2025-09-29 17:18
Core Insights - The article emphasizes that Yuexiu Property is positioning itself as a "city operator" and is leading the market with its vision of creating high-quality living spaces, particularly in Beijing [1][10] - The launch of the "Puyue" product has garnered significant attention, being hailed as a top-tier residential project in Beijing for the year [1][3] Group 1: Product and Market Positioning - The "Puyue" project is located in the CBD of Beijing, highlighting its unique land value and scarcity, and aims to embody contemporary Chinese aesthetics [3] - The project has been designed to reflect a blend of "Eastern charm, international style, artistic sense, and cultural heritage" [3] Group 2: Landscape and Design Features - The landscape design includes a 1,000-meter circular water system inspired by traditional Chinese art, creating an immersive "mountain and water" garden experience [4] - The project utilizes rare global stones and 23 unique tree species to create a vibrant and diverse natural environment [4] Group 3: Clubhouse and Services - The "Puyue" clubhouse will offer 24 customized services across approximately 4,800 square meters, targeting high-net-worth individuals [6] - Facilities include a unique three-sided natural light swimming pool, various sports spaces, and a professional kitchen for private events [6] Group 4: Cultural Heritage and Artistic Collaboration - The project features contributions from thirteen top global masters in various fields, including architecture and non-material cultural heritage [7] - Notable artists involved include Zhang Tiecheng, Zhong Liansheng, and Zhu Bingren, who have integrated cultural elements into the design [8] Group 5: Overall Vision and Strategy - Yuexiu Property aims to redefine the concept of a "good house" as a container for life aspirations, reflecting a deep understanding of urban living [10]
以全球珍稀石材为调色盘:璞樾铺就1:1全彩艺术社区
Sou Hu Cai Jing· 2025-09-29 13:08
Core Insights - The article emphasizes that Yuexiu Property is positioning itself as a leading "urban operator" in the real estate market, focusing on high-quality housing and innovative living experiences in Beijing [1][10] - The launch of the "Puyue" product has garnered significant attention, being described as a top-tier residential project in Beijing for the year, showcasing strong market appeal [1][3] Group 1: Product and Market Positioning - Yuexiu Property's "Puyue" product is located in the CBD of Beijing, highlighting its unique land value and scarcity, aiming to redefine contemporary Chinese aesthetics [3] - The project has been recognized for its integration of Eastern and international design elements, creating a new benchmark for urban living [3] Group 2: Landscape and Design Features - The landscape design of "Puyue" includes a 1000-meter circular water system inspired by traditional Chinese art, creating an immersive natural environment [4] - The project features a diverse selection of rare plant species and high-quality materials, enhancing its aesthetic appeal and ecological value [4] Group 3: Amenities and Services - "Puyue" will offer 24 customized services in its approximately 4800 square meter clubhouse, targeting high-net-worth individuals with tailored lifestyle solutions [6] - The clubhouse includes unique facilities such as a three-sided natural light swimming pool and various sports spaces, promoting a luxurious living experience [6] Group 4: Cultural Heritage and Artistic Collaboration - The project involves collaboration with thirteen top global masters in various fields, including architecture and non-material cultural heritage, to create a culturally rich living environment [7][8] - Notable artisans like Zhang Tiecheng and Zhu Bingren are contributing to the design, integrating traditional craftsmanship into modern living spaces [8]
越秀地产北方区域的魄力:璞樾,十三位全球大师的跨界共筑
Sou Hu Cai Jing· 2025-09-29 06:27
Core Insights - The article emphasizes that Yuexiu Property is positioning itself as a leading "urban operator" in the real estate market, focusing on high-quality housing and innovative living experiences in Beijing [1][10] - The launch of the "Puyue" product has garnered significant attention, being described as a top-tier residential project in Beijing for the year, showcasing strong market appeal and customer interest [1][3] Group 1: Product and Market Positioning - Yuexiu Property's "Puyue" project is located in the CBD of Beijing, highlighting its unique land value and scarcity, aiming to redefine contemporary Chinese aesthetics [3] - The project has been recognized for its integration of Eastern and international design elements, creating a new benchmark for urban living [3] Group 2: Landscape and Design Features - The landscape design of "Puyue" features a 1,000-meter circular water system inspired by traditional Chinese art, creating an immersive natural environment [4] - The project utilizes rare global stone materials to create a vibrant artistic landscape, incorporating various tree species to enhance seasonal beauty [4] Group 3: Amenities and Services - "Puyue" will offer 24 customized services in its approximately 4,800 square meter clubhouse, targeting high-net-worth individuals with tailored lifestyle solutions [6] - The clubhouse includes unique features such as a three-sided natural light swimming pool and various sports facilities, enhancing the living experience [6] Group 4: Cultural Heritage and Artistic Collaboration - The project brings together thirteen top global masters in architecture, landscape, and cultural heritage to create a unique "homecoming ceremony" experience [7] - Notable masters involved include Zhang Tiecheng, Zhong Liansheng, and Zhu Bingren, who contribute their expertise in traditional crafts to the project [8] Group 5: Strategic Vision - Yuexiu Property aims to redefine the concept of a "good house" as a container for life aspirations, reflecting a deep understanding of urban living and lifestyle [10]
高端人居的立体哲思:璞樾,以千米水系与隐庐会所拓展生活半径
Sou Hu Cai Jing· 2025-09-29 03:44
Core Insights - The article emphasizes that Yuexiu Property is positioning itself as a leading "urban operator" in the real estate market, focusing on high-quality housing and innovative living experiences in Beijing [1] - The launch of the "Puyue" product has garnered significant attention, being described as a top-tier residential project in Beijing for the year, showcasing strong market appeal and customer interest [1] - The project integrates various cultural and artistic elements, collaborating with renowned masters to create a unique living environment that reflects contemporary Chinese aesthetics [5] Group 1: Product and Market Positioning - Yuexiu Property is committed to the principles of "quality, warmth, wisdom, and growth," establishing a benchmark in the market for high-quality housing [1] - The "Puyue" project is strategically located in Beijing's CBD, highlighting its natural scarcity and potential as a premier residential development [1] - The project has been recognized as a focal point in the Beijing real estate market, attracting significant media attention and customer inquiries [1] Group 2: Landscape and Design Features - The landscape design of "Puyue" features a 1,000-meter circular water system inspired by traditional Chinese art, creating an immersive natural environment for residents [2] - The project utilizes rare global stone materials to create a vibrant artistic landscape, incorporating various colors and textures to enhance the aesthetic appeal [2] - A diverse selection of 23 rare tree species has been chosen to provide seasonal color variations, transforming the area into a unique botanical garden [2] Group 3: Amenities and Services - The "Puyue" project will offer 24 high-end services through its clubhouse, catering to the needs of high-net-worth individuals and enhancing the living experience [3] - The clubhouse features Beijing's first three-sided natural light swimming pool and various sports facilities, maximizing the integration of natural scenery [3] - Specialized spaces for social and business gatherings are included, providing a luxurious environment for residents to host events [3] Group 4: Cultural Integration - The project brings together thirteen top global masters from various fields to create a culturally rich living experience, emphasizing the importance of heritage and artistry [5] - Notable masters involved include representatives of national intangible cultural heritage, contributing to the project's unique design elements and cultural significance [5] - The integration of traditional craftsmanship into modern living spaces reflects a deep understanding of urban living and cultural values [5]