Overview - The real estate sector plays a crucial role in human economic and social development, providing essential spaces for various activities and representing a significant asset for individuals and families. Since the reform and opening up, the Qingdao real estate market has developed rapidly, but it has entered a rational development phase under the "housing is for living, not for speculation" policy. In 2024, the total investment in real estate development in Qingdao is projected to be 151.80 billion yuan, a year-on-year decrease of 12.57%, with residential properties accounting for 80.7% of the investment, office buildings 4.4%, and commercial properties 3.2% [1][7]. Policy Environment - The Qingdao municipal government has prioritized the development of the real estate industry, issuing several policies aimed at stabilizing the market and reducing housing costs. Key measures include optimizing housing provident fund withdrawals for down payments, training for real estate agents, and implementing a commitment system for existing home transactions [3][4]. Industry Chain - The Qingdao real estate industry consists of an upstream sector that includes land supply, architectural design, construction materials, construction machinery, and financial services. The midstream involves real estate development, construction, and sales, while the downstream includes decoration, property management, and real estate brokerage services. Property management is a significant market segment, providing essential services such as security, cleaning, and maintenance [5]. Current Development - The real estate market in Qingdao has seen a decline in both construction and sales areas. In 2023, the construction area fell to 10.433 million square meters, and the sales area dropped to 1.455 million square meters. In 2024, the sales area is expected to further decrease to 1.1939 million square meters, with residential properties making up 77.49% of the sales [9]. Competitive Landscape - The Qingdao real estate market is characterized by intense competition with numerous participants. Major companies include Junyi Holdings, Hisense Real Estate, China Jinmao, and others. In the first quarter of 2025, Junyi Holdings led in sales with 1.560 billion yuan, followed by Hisense Real Estate and China Jinmao with 1.269 billion yuan and 0.796 billion yuan, respectively [11][13]. Company Analysis - **Junyi Holdings**: Founded in 2002, it is a leading real estate company in Shandong, focusing on high-quality residential and commercial projects. The company emphasizes product quality and customer satisfaction over scale [15]. - **Hisense Real Estate**: Established in 1995, it holds top-level qualifications in real estate development and property services. The company has received numerous awards for its projects, highlighting its strong market position [17]. Future Trends - The future of Qingdao's real estate policies will focus on stabilizing expectations through measures such as optimizing purchase restrictions and promoting urban village renovations. There may be further relaxation of household registration restrictions and enhancements to the housing provident fund policies to stimulate demand. Price trends are expected to vary across different districts, with core areas maintaining stable prices while peripheral areas may experience slight adjustments [19].

Core Insights - The article discusses the evolution of China's housing rental market over the past decade, highlighting the significant changes driven by policy reforms and market dynamics [1][6][36] - It emphasizes the unique approach of Woqu, which has successfully navigated the challenges of the rental market by focusing on a light-asset model and understanding consumer needs [10][12][40] Policy Developments - The Chinese housing rental market has undergone a "supply-side reform" from 2015 to 2025, with policies shifting from encouraging capital entry to prioritizing rental housing as a social welfare initiative [1][6] - By November 2024, the rental scale of concentrated apartments in eight key cities reached approximately 422,700 units, with a market share of 36.93% [1] Demand Dynamics - Urbanization rate has surpassed 67%, with a floating population of 256 million, leading to an increasing rental penetration rate as the willingness to buy homes among Generation Z continues to decline [2][12] - The demand for rental housing has evolved from merely having a place to live to seeking quality living experiences [14][22] Supply Innovations - Institutional penetration in the rental market has increased, with leading companies like Woqu leveraging capital integration and innovative models to capture market share [2][6] - Woqu has established a light-asset model that addresses the challenges of high investment and low returns in the rental industry, enabling it to serve a diverse range of stakeholders including investors, government, and enterprises [25][36] Company Evolution - Woqu's growth trajectory mirrors the industry's evolution, having adapted its strategies through three major turning points: the introduction of the "rent-purchase coexistence" policy in 2015, the collapse of high-leverage models in 2019, and the acceleration of affordable rental housing construction in 2022 [6][10] - The company has developed a multi-brand matrix to cater to the diverse needs of young consumers, transitioning from a single white-collar apartment offering to a comprehensive suite of rental solutions [22][25] Market Positioning - Woqu's strategy focuses on understanding and addressing the deep-seated needs of young renters, positioning itself as a leader in the rental market by providing quality living spaces and community engagement [12][40] - The company has successfully created a competitive edge by prioritizing service quality over sheer volume of listings, thus redefining the value chain in the rental market [40][44] Future Outlook - Woqu aims to expand its strategic blueprint to include supply chain platformization, innovative asset management models, and the establishment of new funding structures to enhance its market position [41][42] - The company is poised to play a significant role in the high-quality development of China's housing rental market, leveraging its comprehensive capabilities and insights into consumer behavior [44]

Ernst & Young Hua Ming LLP evel 16. Ernst & Young Tow Oriental Plaza 1 Fast Chang An Avenue Donachena District Beijing, China 100738 安永华明会计师事务所(特殊普通合伙 中国北京市东城区东长安街1号 东方广场安永大楼16层 邮政编码:100738 Tel 电话: +86 10 5815 3000 Fax 传真:+86 10 8518 8298 关于对中交地产股份有限公司 申请向特定对象发行股票 审核问询函回复的专项说明 深圳证券交易所: 安永华明会计师事务所（特殊普通合伙）(以下简称"我们")审计了中交地产股份 有限公司 (以下简称"中交地产"或"发行人"、"公司"）2020年度、2021 年度及 2022 年度的合并及公司财务报表(统称"财务报表"),并分别于 2021年 4 月 14 日、2022 年 4 月 14 日及 2023 年 4 月 6 日出具了报告编号为安永华明(2021) 审字第 61377727_A01 号、安永华明(2022)审字第 61377727_A01 ...