金融知识普及
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送服务、防风险!人保财险通化市分公司开展金融教育宣传行动
Zhong Guo Jin Rong Xin Xi Wang· 2025-09-22 06:49
Core Viewpoint - The China People's Property Insurance Company Tonghua Branch is actively enhancing financial literacy, insurance knowledge, and anti-money laundering awareness among residents through community engagement activities, thereby strengthening financial security for the public [1][3][5] Group 1: Financial Literacy and Community Engagement - The company has established a "Consumer Protection Pioneer Team" to conduct activities in the border area, focusing on financial knowledge dissemination, insurance service inquiries, and anti-money laundering promotion [1][5] - A financial health assessment questionnaire was conducted in collaboration with the Yucai Community, which included a new module on anti-money laundering to identify residents' knowledge gaps in financial security [3] - The event featured a knowledge-sharing session where the manager explained various types of insurance, their functions, and important considerations when purchasing insurance, addressing residents' concerns about claims processes and policy details [3][5] Group 2: Strengthening Community Relations - The activities not only raised awareness of financial and insurance knowledge but also improved residents' risk prevention and self-protection capabilities, fostering a sense of financial responsibility [5] - The company aims to continue these community initiatives, innovating service formats and content to enrich the financial knowledge promotion system, which includes insurance, fraud prevention, and anti-money laundering [5]
工银安盛人寿泰安中支走进傲徕峰农贸市场普及金融知识护“钱袋”
Qi Lu Wan Bao· 2025-09-22 06:26
为提升社会公众金融素养,增强金融风险防范意识,9月15日上午,工银安盛人寿泰安中支走进傲徕峰农贸市场,开展了一场别开生 面的金融知识普及宣传活动。 活动当日,工银安盛人寿泰安中支的工作人员早早来到农贸市场,通过设置宣传展板、发放宣传资料等方式,吸引了众多摊主和消费 者的关注。针对农贸市场老年群体较多、金融知识相对匮乏的情况,工作人员重点围绕防范非法集资、电信网络诈骗等内容,用通俗 易懂的语言进行详细讲解,结合真实案例,揭露常见诈骗手段和防范方法,提醒大家保护好个人金融信息,不轻易相信陌生电话和高 额回报承诺。 活动现场还设置了互动问答环节,工作人员准备了一些与金融知识相关的小问题,答对即可获得小礼品。这一环节激发了大家的参与 热情,不少人积极抢答,在轻松愉快的氛围中加深了对金融知识的理解。"这样的活动真好,让我们在买菜之余还能学到实用的金融 知识,以后遇到类似情况就知道怎么应对了。"一位摊主开心地说道。 此次金融知识普及活动是工银安盛人寿泰安中支履行社会责任的重要举措。通过将金融知识送到群众身边,有效提升了农贸市场摊主 和消费者的金融风险防范能力,为守护群众"钱袋子"发挥了积极作用。未来,工银安盛人寿泰安中支 ...
农行上海市分行积极开展2025年金融教育宣传周活动
Zhong Guo Jin Rong Xin Xi Wang· 2025-09-22 02:55
转自:新华财经 为提升消费者和投资者金融知识水平和风险防范能力,9月15日至21日,国家金融监管总局、中国人民银行和中国证监会联合开展2025年金融教育宣传周活 动。宣传周期间,农行上海市分行聚焦"一老一少一新"重点群体开展"风险提示送上门"专项行动,深入社区、学校、乡村、企业、商圈,围绕群众日常生活 场景,组织形式多样的基层金融教育宣传活动。 "小品里面有老年人莫名其妙收个验证码钱就没了,我也碰到过!"台下的两位老人深有感触地交流道。在周浦镇周市社区活动中心,一台文艺大戏正在上 演。农行上海新片区分行以"我为群众送台戏"的形式开展"风险提示送上门"专项活动,工作人员以"文艺搭桥·知识唱戏"的方式突破传统宣讲模式,将金融知 识与艺术文化相融合。 台上,农行员工正全新演绎反诈版《暖暖》,以朗朗上口的歌词、耳熟能详的旋律传递防骗要点,搭建知识桥梁;互动小品《诈骗那些事儿》还原真实诈骗 场景,现场老年人踊跃参与,在模拟中掌握"一听二问三报警"的防骗口诀;片区民警以案说法,揭开诈骗话术层层伪装,助力老人练就"火眼金睛";歌舞剧 《反诈的微笑》则将诈骗识别技巧融入欢快节奏,通过生动表演方便社区居民掌握防骗知识;上海银保 ...
百年人寿泰安中支走进泰安市实验学校开展金融知识普及教育工作
Qi Lu Wan Bao· 2025-09-22 02:20
"2025年金融教育宣传周"活动期间,百年人寿泰安中支围绕"保障金融权益 助力美好生活"活动主题,全面开展金融教育宣传周活动。为深耕服务场景,筑 牢民生保障,百年人寿泰安中支主动联合学校,将金融知识纳入新生入学教育。 9月18日下午,百年人寿泰安中支金融知识宣传小组进入泰安市实验学校一年级课堂,开展金融知识普及教育"五进入"系列活动。活动现场,宣传小组工作 人员围绕"什么是金钱""如何合理使用零花钱"等贴近学生生活的主题展开宣讲,通过情景模拟、互动问答、趣味小故事等形式,结合色彩斑斓的图文和生动 有趣的动漫,向学生们讲授《如何正确认识使用和爱护人民币》主题课。授课过程中,学生们积极举手互动,争相抢答问题,现场氛围积极热烈。寓教于乐 的金融知识小课堂,帮助一年级学生认识不同面值的人民币,并学会在生活中正确使用和爱护人民币,同时向孩子们普及了基础金融知识,提升了同学们的 金融安全意识。 此次金融知识进校园活动丰富了学生的金融常识,得到学校和老师的高度认可。在未来的工作中,百年人寿泰安中支将继续推进金融知识普及教育工作,围 绕群众日常生活涉及的金融服务场景,开展形式多样的基层金融教育宣传,切实践行保险行业"保障金融 ...
广发银行寿光支行:聚焦农村居民需求,打通金融知识普及“最后一公里”
Qi Lu Wan Bao· 2025-09-20 11:28
同时,结合农村地区多发的非法集资、电信网络诈骗、养老骗局、虚假金融广告等典型案例,生动揭示 了这些违法犯罪行为的主要特征、常见手法和社会危害。比如,电信网络诈骗则通过编造各种谎言,骗 取村民的个人信息和钱财;养老骗局更是瞄准了老年人的养老钱,手段极其恶劣。工作人员耐心传授识 别与防范技巧,提醒村民们务必守护好自己的"钱袋子",远离高利诱惑,牢记"不轻信、不透露、不转 账"的原则,切实增强风险防范意识和自我保护能力。 后期该行将继续坚守服务"三农"的初心,持续开展形式多样的金融知识普及活动,将更优质、更便捷、 更安全的金融服务延伸到更多乡村角落,为维护区域金融稳定、保障农民金融权益、助力实现美好生活 贡献更大的力量。 唐家庄村作为农村地区的典型代表,老年人对金融知识的了解相对有限,这使得他们在面对复杂的金融 环境时,往往缺乏足够的辨别能力和风险防范意识。针对这一情况,该行人员用通俗易懂的语言,向村 民详细讲解了作为金融消费者所享有的各项法定权利,让村民们清楚自己在金融交易中应有的权益和保 障。 为深入践行金融为民理念,切实提升农村地区金融消费者的权责意识和风险意识,助力构建和谐稳定的 金融环境,广发银行寿光支行 ...
广发银行烟台莱山支行开展金融教育宣传周活动
Qi Lu Wan Bao· 2025-09-20 11:28
Core Viewpoint - The rapid development of financial technology has improved the convenience of financial activities, but it has also led to an increase in risks such as fraud and illegal financial activities, particularly affecting vulnerable groups like the elderly and youth [1][6] Group 1: Financial Consumer Protection Initiatives - The company has actively responded to national calls for strengthening financial consumer rights protection, launching a series of promotional activities under the slogan "Protecting Financial Rights, Supporting a Better Life" [1][6] - The initiatives focus on educating consumers about financial products, helping them make informed choices, and avoiding scams and illegal activities [1][6] Group 2: Multi-Channel Promotion Activities - The promotional activities are structured into four parts: in-branch promotion, merchant outreach, campus education, and online awareness [3][5] - In-branch promotions include setting up dedicated areas for financial education and explaining common fraud tactics, especially targeting the elderly [3][5] - Merchant outreach involves visiting small businesses to raise awareness about financial risks and illegal practices [3][5] Group 3: Campus and Online Education - Campus initiatives include lectures and interactive activities to educate students about financial products and the dangers of illegal loans [5] - Online efforts utilize social media platforms to disseminate financial safety knowledge, including articles and engaging videos to reach a broader audience [5] Group 4: Impact and Future Directions - The promotional activities have successfully increased public awareness of financial knowledge and risk prevention, enhancing trust in the financial market [6] - The company plans to continue focusing on consumer education and improving financial services to enhance public satisfaction and security [6]
广发银行潍坊分行营业部举行金融宣传周进社区活动
Qi Lu Wan Bao· 2025-09-20 11:27
Core Viewpoint - The company successfully organized a financial education campaign themed "Protecting Financial Rights, Supporting a Better Life" on September 16, 2025, to enhance public financial literacy and risk awareness in accordance with regulatory requirements [1]. Group 1: Event Implementation - The campaign featured diverse promotional methods tailored to community residents' needs, including setting up consultation booths in three residential areas and distributing over 300 informational brochures [1][3]. - One-on-one consultations were provided by staff to address specific financial inquiries from residents, enhancing personalized financial service guidance [1]. - Digital promotion was integrated, encouraging residents to follow the company's official social media platforms for financial knowledge updates and online service introductions [1]. Group 2: Event Outcomes - The "Financial Education Week" achieved significant results, with over 300 residents directly served and three consultation booths established [3]. - The initiative effectively improved community residents' understanding of financial knowledge, particularly among vulnerable groups, enhancing their ability to identify and resist illegal financial activities [3]. - The event not only disseminated financial knowledge but also showcased the company's positive corporate image and social responsibility, strengthening relationships with community residents [3]. Group 3: Future Plans - The company aims to establish a long-term mechanism for regular financial education activities in communities, schools, and businesses [5]. - There will be a focus on accurately addressing community needs by providing more targeted financial education content [5]. - The company plans to innovate promotional methods by exploring new media technologies and interactive experiences to enhance engagement and effectiveness [5]. - Internal training will be reinforced to improve employees' professional skills and communication abilities, enabling them to serve as effective financial knowledge promoters [5].
广发银行烟台分行零售金融部协同莱山支行开展“金螺号”进校园普及金融知识宣教活动
Qi Lu Wan Bao· 2025-09-20 11:27
通过本次"金螺号"进校园活动,我行不仅成功地向大学生普及了基础的金融知识,还增强了他们对金融 风险的防范意识。活动结束后,许多学生表示,他们对金融知识有了更深刻的认识,并希望能够在未来 的学习和生活中更好地运用这些知识。 总的来说,本次"金螺号"进校园活动取得了圆满成功。通过精心策划和周密组织,我行不仅履行了社会 责任,提升了品牌形象,也为大学生的金融素养提升做出了积极贡献。未来,我行将继续关注大学生的 金融需求,不断创新活动形式和内容,努力为更多的学生提供优质的金融服务和知识支持。 活动当天,校园内气氛热烈,吸引了众多学生参与。活动以一场生动有趣的金融知识讲座拉开序幕。宣 讲团队通过折页展示、案例分析和互动问答的形式,向学生们讲解了常见的金融诈骗手段、个人信用的 重要性以及如何合理规划个人财务等内容。学生们纷纷表示,这些知识非常实用,尤其是在当前网络金 融诈骗频发的背景下,了解这些内容能够帮助他们更好地保护自己的财产安全。 为了进一步提升大学生的金融素养,增强其防范金融风险的能力,我行近期在山东工商学院成功举办 了"金螺号"进校园的金融知识宣教活动。本次活动旨在通过丰富多彩的金融知识普及活动,帮助大学生 更 ...
广发银行潍城支行:金融“烟火气”守护民生“小确幸”——南门农贸市集里的金融知识普及新实践
Qi Lu Wan Bao· 2025-09-20 11:27
Core Viewpoint - The recent initiative by Guangfa Bank's Weicheng branch to bring financial education into the lively environment of a farmers' market aims to enhance financial literacy and risk awareness among local merchants and consumers, making financial knowledge more accessible and practical [1][3][5] Group 1: Scene-based Education - Guangfa Bank's staff distributed well-prepared educational materials focusing on preventing telecom fraud, identifying illegal fundraising, and safely using bank cards, transforming complex financial terms into understandable life wisdom [1][3] - The initiative included live demonstrations of how to recognize suspicious financial behaviors, such as high-interest fundraising schemes and fraudulent calls claiming to be from bank customer service [3] Group 2: Interactive Sharing - A market vendor shared a personal experience of avoiding a scam by recalling previously learned anti-fraud knowledge, which resonated strongly with the audience and encouraged others to share their experiences [3] - This interactive approach shifted the audience from passive listeners to active participants, significantly enhancing engagement and knowledge retention [3] Group 3: Long-term Empowerment - The event successfully improved the financial literacy and risk awareness of the South Gate Farmers' Market community [5] - Guangfa Bank plans to continue similar grassroots financial education activities, aiming to extend financial knowledge to more communities and markets, thereby supporting consumer confidence and improving livelihoods [5]
创新金融知识普及形式,广发银行烟台龙口支行打造“消保快闪店”
Qi Lu Wan Bao· 2025-09-20 11:27
根据广发银行济南分行2025年金融教育宣传周活动工作方案,广发银行龙口支行以"保障金融权益,助 力美好生活"为口号,践行以人民为中心的价值取向,聚焦群众关切,积极开展金融知识普及活动,宣 传期间创新推出"消保快闪店"活动,将金融知识普及与趣味互动体验相结合,打造了一场别开生面的金 融知识盛宴。 "消保知识"普及区:广发银行龙口支行坚守厅堂,设置"金融防诈区""权益保护区""理财科普区"三大主 题区域,以图文并茂、案例解析等形式,向市民普及防范电信诈骗、识别非法集资、保护个人金融信息 等实用知识。 "互动游戏"挑战区:活动期间,广发银行龙口支行在乡村商超周周边设置趣味互动游戏,如"金融知识 大抢答"、"金融知识知多少调查问卷",寓教于乐,直观呈现电信诈骗、非法集资、银行卡盗刷等常见 风险,以及消费者维权途径、个人信息保护等核心知识。提升群众参与热情。 下一步,龙口支行将以"消保快闪店"为起点,持续探索金融知识普及的新形式、新载体。一方面,结合 不同受众群体的需求,推出校园版、社区版、企业版等定制化快闪活动,实现精准宣传;另一方面,融 合线上线下渠道,通过直播探店、短视频科普等方式,扩大活动覆盖面,让金融消保知识 ...