金融知识普及
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广发银行烟台分行零售金融部协同莱山支行开展“金螺号”进校园普及金融知识宣教活动
Qi Lu Wan Bao· 2025-09-20 11:27
通过本次"金螺号"进校园活动,我行不仅成功地向大学生普及了基础的金融知识,还增强了他们对金融 风险的防范意识。活动结束后,许多学生表示,他们对金融知识有了更深刻的认识,并希望能够在未来 的学习和生活中更好地运用这些知识。 总的来说,本次"金螺号"进校园活动取得了圆满成功。通过精心策划和周密组织,我行不仅履行了社会 责任,提升了品牌形象,也为大学生的金融素养提升做出了积极贡献。未来,我行将继续关注大学生的 金融需求,不断创新活动形式和内容,努力为更多的学生提供优质的金融服务和知识支持。 活动当天,校园内气氛热烈,吸引了众多学生参与。活动以一场生动有趣的金融知识讲座拉开序幕。宣 讲团队通过折页展示、案例分析和互动问答的形式,向学生们讲解了常见的金融诈骗手段、个人信用的 重要性以及如何合理规划个人财务等内容。学生们纷纷表示,这些知识非常实用,尤其是在当前网络金 融诈骗频发的背景下,了解这些内容能够帮助他们更好地保护自己的财产安全。 为了进一步提升大学生的金融素养,增强其防范金融风险的能力,我行近期在山东工商学院成功举办 了"金螺号"进校园的金融知识宣教活动。本次活动旨在通过丰富多彩的金融知识普及活动,帮助大学生 更 ...
广发银行潍城支行:金融“烟火气”守护民生“小确幸”——南门农贸市集里的金融知识普及新实践
Qi Lu Wan Bao· 2025-09-20 11:27
Core Viewpoint - The recent initiative by Guangfa Bank's Weicheng branch to bring financial education into the lively environment of a farmers' market aims to enhance financial literacy and risk awareness among local merchants and consumers, making financial knowledge more accessible and practical [1][3][5] Group 1: Scene-based Education - Guangfa Bank's staff distributed well-prepared educational materials focusing on preventing telecom fraud, identifying illegal fundraising, and safely using bank cards, transforming complex financial terms into understandable life wisdom [1][3] - The initiative included live demonstrations of how to recognize suspicious financial behaviors, such as high-interest fundraising schemes and fraudulent calls claiming to be from bank customer service [3] Group 2: Interactive Sharing - A market vendor shared a personal experience of avoiding a scam by recalling previously learned anti-fraud knowledge, which resonated strongly with the audience and encouraged others to share their experiences [3] - This interactive approach shifted the audience from passive listeners to active participants, significantly enhancing engagement and knowledge retention [3] Group 3: Long-term Empowerment - The event successfully improved the financial literacy and risk awareness of the South Gate Farmers' Market community [5] - Guangfa Bank plans to continue similar grassroots financial education activities, aiming to extend financial knowledge to more communities and markets, thereby supporting consumer confidence and improving livelihoods [5]
创新金融知识普及形式,广发银行烟台龙口支行打造“消保快闪店”
Qi Lu Wan Bao· 2025-09-20 11:27
根据广发银行济南分行2025年金融教育宣传周活动工作方案,广发银行龙口支行以"保障金融权益,助 力美好生活"为口号,践行以人民为中心的价值取向,聚焦群众关切,积极开展金融知识普及活动,宣 传期间创新推出"消保快闪店"活动,将金融知识普及与趣味互动体验相结合,打造了一场别开生面的金 融知识盛宴。 "消保知识"普及区:广发银行龙口支行坚守厅堂,设置"金融防诈区""权益保护区""理财科普区"三大主 题区域,以图文并茂、案例解析等形式,向市民普及防范电信诈骗、识别非法集资、保护个人金融信息 等实用知识。 "互动游戏"挑战区:活动期间,广发银行龙口支行在乡村商超周周边设置趣味互动游戏,如"金融知识 大抢答"、"金融知识知多少调查问卷",寓教于乐,直观呈现电信诈骗、非法集资、银行卡盗刷等常见 风险,以及消费者维权途径、个人信息保护等核心知识。提升群众参与热情。 下一步,龙口支行将以"消保快闪店"为起点,持续探索金融知识普及的新形式、新载体。一方面,结合 不同受众群体的需求,推出校园版、社区版、企业版等定制化快闪活动,实现精准宣传;另一方面,融 合线上线下渠道,通过直播探店、短视频科普等方式,扩大活动覆盖面,让金融消保知识 ...
广发银行潍坊潍城支行:金融服务暖人心,厅堂变身“金融知识微课堂”
Qi Lu Wan Bao· 2025-09-20 11:27
Core Points - The article highlights the importance of financial education in enhancing public financial literacy and protecting personal finances [1] - The activities conducted by the Weifang Weicheng Branch of Guangfa Bank focus on integrating financial services with knowledge dissemination [3] Group 1 - The Weicheng Branch utilized customer waiting times to create a "micro-classroom" for financial knowledge [3] - The branch staff acted as "lecturers," using various methods such as distributing brochures and one-on-one Q&A sessions to educate customers of different age groups [3] - The educational content was practical and relevant, covering topics such as the new Anti-Money Laundering Law, recognizing and preventing telecom fraud, the importance of personal credit records, rational investment, and the deposit insurance system [3] Group 2 - The branch plans to establish a long-term promotional mechanism to continuously innovate and make its service points a forefront for financial knowledge dissemination [3] - The initiative aims to fulfill the social responsibility of financial institutions and contribute to a harmonious and stable financial environment [3]
广发银行潍坊分行营业部举行金融宣传周——走进金沙数码广场活动
Qi Lu Wan Bao· 2025-09-20 09:52
Core Insights - The company successfully held a financial education campaign titled "Protecting Financial Rights, Supporting a Better Life" on September 17, 2025, focusing on the digital financial skills and safety awareness of emerging consumer groups and small business owners [1] Group 1: Innovative Formats and Focused Content - The campaign featured a "Smart Finance" experience, showcasing online financial services such as mobile banking and cloud payment, while educating attendees on payment risk prevention and online account security [1] - "One-Minute Financial Talks" were organized to deliver quick, impactful lectures on topics like the importance of credit records and rational borrowing, catering to the fast-paced environment of the business district [1] - Dedicated consultations for merchants were provided, with customer managers visiting local businesses to offer personalized financial policy explanations and tools for payment optimization [1] Group 2: Significant Outcomes and Positive Feedback - The event reached over 200 visitors in the business district, with in-depth services provided to more than 50 small business owners, aligning with the company's digital finance development strategy [5] - The campaign effectively enhanced the awareness of digital financial risks among participants, particularly in areas such as online payment security and personal credit maintenance [5] - By offering targeted financial consultations, the company addressed specific concerns of merchants regarding payment and cash flow, gaining high recognition from the business community [5] - The campaign helped shape a modern technological image for the company, enhancing its appeal and influence among younger demographics [5] Group 3: Future Directions - The company plans to standardize and customize financial education initiatives, integrating them into various commercial scenarios for ongoing engagement [5] - There is an intention to deepen partnerships with key business districts to establish long-term collaborations, positioning the company as an essential financial service provider [5] - The company remains committed to the principle of "Finance for the People," continuously innovating its outreach methods to contribute to a harmonious and secure financial environment [5]
中宏保险山东分公司临沂市营销服务部:筑牢金融安全防线 传递保险温暖力量
Qi Lu Wan Bao· 2025-09-20 09:52
为积极践行金融机构社会责任,持续推动金融知识普及教育,提升社会公众金融素养和风险防范意识,中宏保险山东分公司临沂市营销服务部积极响应"金 融知识宣传周暨金融知识沂蒙行"活动号召,于2025年9月18日,在机构负责人扈立宇的带领下,走进红日大厦附近商圈,开展了"保障金融权益 助力美好生 活"为主题的金融教育宣传周活动。 本次走进商圈的宣传活动,是中宏保险山东分公司临沂市营销服务部践行金融消费者教育主体责任的一次生动实践。不仅有效提升了公众的金融风险防范能 力和金融素养,也拉近了公司与消费者之间的距离,彰显了以客户为中心、致力于守护人民美好生活的企业使命与担当。 未来,中宏保险山东分公司临沂市营销服务部将继续创新宣传形式,拓宽教育渠道,持续开展常态化、多样化的金融知识普及活动,为构建和谐稳定的金融 环境、维护金融安全与稳定贡献更多力量。 E 在失量人口 EBBEX 坛 保应 障金融权益 >F 中宏保险临沂机构金融教 2025年全融教員宣传圖 保障金融权益 助力美好生 男中亲像他 king 聚焦民生关切,知识普及"零距离" 本次活动选择人流量密集的商圈作为主阵地,旨在将金融保险知识直接送达最广泛的市民群体。活动现场 ...
广发银行寿光支行:走进全福元商超、护航商圈消费环境
Qi Lu Wan Bao· 2025-09-20 09:52
通过本次进商圈宣传活动,有效提升了市民金融知识水平和风险防范能力,让大家在面对金融消费场景 时能更清醒、更理智,同时也展现了我行良好的社会形象。未来,我行将继续深入社区、企业、学校等 场所,持续开展形式多样的金融知识普及活动,比如在社区开展金融知识讲座、在学校举办金融知识竞 赛等,切实履行金融机构的社会责任,为构建和谐金融环境、保障消费者权益、助力美好生活贡献更大 力量。 为深入贯彻以人民为中心的发展思想,切实提升社会公众金融素养和风险防范意识,营造安全稳定的金 融消费环境,广发银行寿光支行组织员工在全福元商场商圈举办了以"保障金融权益 助力美好生活"为 主题的金融知识普及宣传活动。 我行工作人员在商场人流密集区域设立金融知识宣传专区,布置醒目的宣传展板,为往来顾客和商户提 供面对面的金融咨询服务。通过现场发放金融知识宣传折页的方式,耐心宣传各类金融问题,普及安全 用卡、防范非法集资、识别金融诈骗等知识。特别针对当前高发的网购退款、兼职刷单、虚假中奖等诈 骗手法进行风险提示,用真实案例解析骗局的套路,让大家清晰了解其中的陷阱,学会如何辨别和规 避。 ...
瑞众保险连云港中支开展金融教育宣传月活动
Zhong Guo Neng Yuan Wang· 2025-09-20 03:54
Core Viewpoint - The article emphasizes the importance of financial knowledge dissemination and consumer protection in the financial industry, highlighting the initiatives taken by Ruizhong Insurance to enhance risk awareness among consumers and promote healthy financial practices [1][3]. Group 1: Financial Knowledge Promotion - Ruizhong Insurance in Lianyungang actively conducted the "Risk Warning Delivered to Your Door" campaign during September 2025, focusing on helping consumers make informed financial choices and avoid scams [1]. - The campaign's theme was "Protecting Financial Rights and Supporting a Better Life," aimed at enhancing consumer protection capabilities [1]. Group 2: Targeted Outreach - The initiative targeted specific groups, including the elderly, new citizens, students, and rural residents, providing tailored financial education and support [3]. - In communities, simple language was used to explain pension planning and fraud prevention to elderly individuals, safeguarding their financial interests [3]. - In business circles, knowledge about group insurance was shared with new citizens and employees to support stable business operations [3]. Group 3: Inclusive Financial Services - The campaign paid special attention to the financial needs of marginalized groups, including the disabled and foreign nationals, ensuring accessible communication and multilingual service guides [3]. - Ruizhong Insurance's outreach efforts aimed to ensure that no one is left behind in accessing financial services, reflecting the industry's commitment to inclusivity [3]. Group 4: Consumer Rights Education - The promotional team utilized Financial Awareness Month to educate consumers about their rights in financial transactions, simplifying complex financial terms into understandable concepts [3]. - The initiative aimed to enhance consumer awareness at the grassroots level and fulfill the responsibility of educating consumers about their rights [3].
金融教育宣传周|山东工行积极开展金融集市教育宣传活动
Qi Lu Wan Bao· 2025-09-20 01:13
Core Viewpoint - The launch of the "Financial Education Promotion Week" by the National Financial Supervision Administration, the People's Bank of China, and the China Securities Regulatory Commission aims to enhance financial literacy among consumers and create a safe financial consumption environment [1]. Group 1: Financial Education Activities - Shandong Industrial and Commercial Bank (ICBC) actively participated in the financial education activities, themed "Protecting Financial Rights and Supporting a Better Life," by organizing a financial market education event [1]. - The event featured a "mobile bank car" that combined financial services and knowledge education, serving as a mobile financial knowledge promotion station [3]. - Various interactive displays and promotional boards were set up at the financial market, creating an engaging atmosphere for consumers to learn about financial knowledge [3]. Group 2: Targeted Financial Knowledge Dissemination - ICBC staff conducted diverse financial education activities, distributing brochures summarizing high-frequency financial service scenarios and common financial fraud risks for different demographic groups [5]. - The bank provided tailored education on recognizing and preventing financial fraud, including issues like telecom fraud and illegal loan intermediaries, to meet the specific needs of elderly, youth, and new citizens [5]. - Public awareness was raised regarding deceptive practices in financial promotions, encouraging consumers to engage with legitimate financial institutions for borrowing needs [5]. Group 3: Personalized Consultation and Engagement - ICBC offered personalized consultation services to address the financial needs of different customer segments, using real-life examples to educate on protecting personal financial information and making informed financial product choices [7]. - The bank organized anti-fraud themed activities, such as making anti-fraud sachets and engaging in fun games, to subtly enhance the public's awareness of fraud prevention [7]. Group 4: Commitment to Consumer Rights Protection - As a major state-owned commercial bank, ICBC prioritizes the protection of financial consumer rights, viewing the financial market event as a step towards fulfilling its social responsibility and commitment to serving the public [8]. - ICBC plans to continue its financial education initiatives, innovate promotional methods, and expand outreach channels to contribute to a safe, healthy, and orderly financial consumption environment [8].
奋楫扬帆|德华安顾人寿青岛分公司积极开展2025年金融教育宣传周活动
Qi Lu Wan Bao· 2025-09-19 13:41
2025年9月15日,德华安顾人寿保险有限公司青岛分公司吹响了"保障金融权益 助力美好生活"的金融宣 传口号。公司全辖上下一心、共同为今年的"金融教育宣传周"活动发声。 一、氛围营造 公司全辖职场统一设置了金融教育宣传周专区,通过广告机、条幅等形式投放标有"保障金融权益 助力 美好生活"的宣传口号。 公司统一组织召开内外勤专题早会,从内到外普及金融知识,全力推动宣传活动。 二、打造专属作品 三、户外宣传 (一)关爱老年人聚焦银发群体活动 2025年9月16日,德华安顾人寿青岛分公司志愿者服务团队来到位于青岛市李沧区青峰路的日善堂素食 餐厅,开展"保障金融权益 助力美好生活"金融教育宣传活动。 日善堂是"青岛日善慈善公益服务中心"下设的重点项目之一,是一家非盈利、无交易的素食助老公益餐 厅,全年无休提供免费健康餐食,为空巢、孤寡、独居、失独、低保、残障、高龄老人等有需求的银发 群体提供互助、交流、关爱的空间。成立至今,已免费提供了近10万余份/人次的素食健康午餐,有千 余人次的志愿者参与了志愿者服务。 志愿者服务团队有序开展午餐备餐工作,洗菜、切菜、准备餐具,擦桌、擦地、摆放热水,样样工作有 条不紊。经过志愿者 ...