从需求来看，随着消费市场不断细分，不同领域的金融服务需求呈现"多元化、场景化"特征。例如，针 对新能源汽车、智能家居、绿色家电等新兴消费领域，金融机构需创新开发分期信贷、消费补贴、保险 保障等组合产品；面向县域农村市场，应推广便捷化支付工具、普惠型消费信贷，激活下沉市场潜力。 通过扩大优质金融供给，持续拓宽消费渠道，让潜在需求转化为现实购买力。 近年来，我国金融机构积极响应有关政策，在提振消费方面推出一系列创新举措并初见成效。消费市场 呈现出蓬勃发展的态势，展现出较强的韧性和活力。 例如，在浙江淳安县，为鼓励和带动消费，当地农商银行推出"金融助力提振消费十大专项行动"，通过 3亿元专项信贷投放、3000万元利息优惠、消费场景深度赋能等"组合拳"，有效激活县域消费市场活 力。 日前出台的《关于金融支持提振和扩大消费的指导意见》为金融进一步助力提振和扩大消费指明了方 向。 从供给来看，一方面，金融机构可以通过支持企业进行技术创新和产业升级，提高产品质量和附加值， 满足消费者对高品质、个性化产品的需求。另一方面，金融还可优化供应链上的资金流转效率，降低企 业运营成本，提高产品市场竞争力，形成"供给升级—消费提质"的 ...

在服务效率方面，幸福人寿凭借客服人员技能精进与流程优化双轮驱动，将平均服务时长压缩至8.88分钟，时效较去年同期 提升19%，真正实现"秒级响应、分钟级办理"。数据背后，是12,778笔保全业务的精准处理，是每一份保单的严谨审核，是 每一个环节的精益求精。 客服人员主动放慢语速、耐心细致讲解，用通俗易懂的语言帮助老年客户理解条款内容；在办理业务时，采用"一步一确 认"的方式，确保每个环节都清晰明了，让1684位银发长辈在云端也能享受到贴心、安心的服务体验。 对于港澳及外籍客户，幸福人寿凭借专业能力精准对接需求，累计服务167人次，有效打破地域壁垒，保障跨境服务高效流 畅。 半载时光深耕服务，万次托付见证初心！ 客户满意度高达99.8%的结果是幸福人寿最珍视的勋章。这背后，是客服团队365天无休的坚守，是每一次通话中"您好，很 高兴为您服务"的真诚问候，是每一份诉求后"您放心，我们立即处理"的坚定回应。 2025年上半年，幸福人寿空中客服团队以云端为舞台，以专业为底色，以高效为准则，以温暖为纽带，在数字服务的浪潮 中破浪前行，成功为超10,000名客户搭建起便捷、安心的服务桥梁，圆满完成保全理赔服务任务。这一数 ...

Core Viewpoint - Consumption is identified as a key driver for economic growth in the current domestic economic landscape, with the government prioritizing measures to boost consumption and enhance investment efficiency [1][3]. Financial Policies and Measures - The government has outlined a clear action plan to stimulate consumption through various measures, including increasing residents' income, improving consumption quality, and optimizing the consumption environment [1]. - Financial policies are highlighted as a crucial tool for promoting consumption, with new structural monetary policy tools being implemented to support the consumption market [1][3]. Role of Credit Policies - Credit policies are recognized as the primary means of boosting consumption, with a significant reduction in consumer loan interest rates from the "3" range to the "2" range due to competitive lending practices [3][4]. - The regulatory halt on "rolling" interest rates reflects concerns over excessive consumer borrowing and the need for sustainable financial practices [3][4]. Customized Financial Products - Financial institutions are encouraged to design personalized financial products and services based on individual credit status and consumption needs, including flexible repayment plans and specialized loans for various sectors such as travel, education, and home renovation [5][7]. - The importance of enhancing the consumer experience through optimized approval processes and diversified repayment options is emphasized [5][7]. Risk Management and Control - The rising trend of non-performing loans in consumer credit necessitates a focus on risk management, with financial institutions urged to strengthen their risk control capabilities [6]. - The balance between expanding loan offerings and maintaining risk control is critical, with recommendations for utilizing big data and AI for effective risk assessment [6][10]. Addressing Market Challenges - Key challenges in financial support for consumption include mismatches between financial products and consumer needs, insufficient diversification of service models, and inadequate risk management mechanisms [10]. - Solutions proposed include better identification of consumer needs, optimizing financial product design, and enhancing collaboration between financial services and emerging consumption scenarios [10][11]. Future Innovations in Financial Support - Future innovations in financial support for consumption may focus on macro policy coordination, innovative financial products, and expanding the scope of consumption scenario financing [11][12]. - The establishment of a diversified funding supply system through capital market engagement and the promotion of asset securitization in consumer finance are suggested as potential breakthroughs [11][12].

该剧引起了更多公众与从业者对于保险更深层次的认知和讨论，众多主流媒体和行业自媒体也结 合剧情多角度展开保险话题，保险科普知识点鲜活落地。 从党的二十届三中全会到新"国十条"的发布，党和政府赋予保险业在服务金融强国建设和中国式 现代化新征程中全新的历史定位。当下民众对保险的需求日益广泛和深入，然而对于保险的理解 尚有不足，对保险业的认可度也亟待提升。 "我们认为，保险教育不该是保险公司单方面输出，要持续探索更柔性、更能引起共鸣的方式传 递保险的本质初心，唤起公众对于风险保障的主动思考和提前规划"，谈及本次合作，中国太保 寿险总经理助理刘余庆这样说。近年来，中国太保寿险频频打出具有行业引领性的品牌动作，致 力于重塑公众保险认知、增强保险的社会认可度和信任感。 2024年，中国太保寿险就携手SMG《人间世》团队打造了行业首部重疾纪录片，并于"7·8保险 公众宣传日"之际推出，以真实的客户故事传递"保险，让生活更有底气"，引起行业内外广泛关 注。而在本次合作中，中国太保寿险一方面作为《蛮好的人生》行业顾问，在保险相关剧情设 置、角色塑造等方面为主创团队提供顾问意见；另一方面，向该剧剧组约700人提供了团体保险 保障方 ...

Core Viewpoint - China Pacific Insurance (CPIC) is leveraging its partnership with actress Sun Li to enhance public understanding and recognition of the insurance industry through the popular TV series "A Good Life" [3][4][5] Group 1: Partnership and Brand Strategy - CPIC's collaboration with Sun Li stems from her role in the TV series "A Good Life," which focuses on various social issues related to insurance, such as healthcare, retirement, and family finance [3][4] - The company aims to reshape public perception of insurance and increase its social acceptance and trust through innovative branding efforts [4][6] - CPIC has previously launched a documentary on critical illness in partnership with SMG, showcasing real customer stories to promote the message that "insurance makes life more secure" [4][6] Group 2: Impact of the TV Series - "A Good Life" has achieved significant viewership, becoming the highest-rated show on CCTV-8 for the year, with over 1 billion views across platforms [5] - The series has sparked deeper discussions about insurance among the public and industry professionals, leading to increased awareness and understanding of insurance topics [5][6] - The characters in the series reflect the evolution of the insurance industry, highlighting the need for a shift towards a more professional and customer-centric approach [6][8] Group 3: High-Quality Development and Transformation - CPIC is committed to high-quality development, focusing on customer value and the professionalization of its agent workforce as part of its strategic goals [8] - The company emphasizes the importance of a professional, warm, and trustworthy agent team, which aligns with its vision for transforming the insurance business [6][8] - The partnership with Sun Li is seen as a way to enhance the recognition and pride of insurance professionals, promoting a positive image of the industry [7][8]