农文旅融合
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提振消费进行时 | 让游客在山水间留下脚步
Guang Xi Ri Bao· 2025-09-28 02:08
Core Insights - The article highlights the transformation of Qixing District in Guilin, particularly Chaoyang Township, into a new tourism destination by integrating rural, artistic, and ecological elements to boost consumption [1][2] - The region has seen a significant increase in tourist visits and revenue, indicating a successful shift from single attractions to a multi-scenario tourism model [2] Group 1: Tourism Development - Chaoyang Township has become a popular destination with approximately 190,000 visitors from January to September, marking a 15% year-on-year increase, and holiday traffic surged by 3.5 times [2] - The local government is collaborating with Guilin Aerospace Industrial College to develop unique tourism brands and cultural products, enhancing the visitor experience through personalized routes using AI technology [2] Group 2: Economic Impact - In 2025, it is projected that Qixing District will receive 7.03 million tourists, generating a total tourism revenue of 11.11 billion yuan, reflecting year-on-year growth of 11.8% and 5.3% respectively [2] - The 22 major accommodation enterprises in the district reported revenues of 206 million yuan from January to September, which is a 17.8% increase compared to the previous year [2] Group 3: Community and Environmental Improvement - The transformation of He Xin Village from a garbage dump to a vibrant community space has led to an annual collective economic revenue of over 1.8 million yuan and a net profit exceeding 400,000 yuan, benefiting both residents and the environment [1]
对话唐羽:青年粤商不仅敢于走出去,更愿意走回来
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-27 13:35
Core Viewpoint - The recognition of Tang Yu as an "Outstanding Builder of Socialism with Chinese Characteristics" highlights the importance of youth in rural revitalization and the potential of innovative agricultural practices in driving local economic development [2][8]. Group 1: Background and Achievements - Tang Yu transitioned from a designer in Shenzhen to a rural entrepreneur, addressing local agricultural challenges by leveraging his experiences [2][3]. - Over eight years, he developed a successful sales channel for local agricultural products, notably selling 150,000 jin of unsold oranges through live streaming [2][9]. - The establishment of the "Dogzi Bean" industry chain achieved a production value exceeding 10 million yuan in 2024, creating over 500 jobs [2][6]. Group 2: Business Model and Strategy - The "Dogzi Bean" industry was chosen due to its health benefits and market potential, with cultivation expanding from 100 mu to over 500 mu, achieving a yield of 10,000 jin per mu [6][11]. - The integration of agriculture with cultural tourism has been emphasized, with the creation of the "Dogzi Bean Cultural and Creative Park" to enhance visitor experiences and promote local products [7][9]. - The business model focuses on a cooperative approach, combining local farmers, processing, and e-commerce to create a sustainable ecosystem [9][11]. Group 3: Challenges and Future Directions - Key challenges include brand recognition, supply chain efficiency, and the need for sustainable innovation in rural tourism [11][12]. - Plans to enhance processing standards and collaborate with educational institutions aim to cultivate a new generation of agricultural entrepreneurs [11][12]. - The emphasis on "Yue Business Spirit" reflects a commitment to both local development and global engagement, balancing traditional practices with modern marketing strategies [12].
经理人如何盘活农村集体经济
Ren Min Ri Bao· 2025-09-26 10:02
Core Insights - The article discusses the role of rural collective economic managers in revitalizing rural economies in China, highlighting successful case studies from different regions [8][9][18]. Group 1: Role of Rural Collective Economic Managers - Rural collective economic managers are professionals tasked with developing and managing rural collective economies, focusing on resource allocation and operational management [8][9]. - The introduction of this role aims to stimulate local economies by leveraging local resources and talents, as seen in the case of Zhao Yingwu in Guizhou and Liu Song in Zhejiang [11][14]. Group 2: Success Stories - Zhao Yingwu transformed the economy of Shimen Village by focusing on chili pepper cultivation, achieving a collective income of 146,000 yuan in the previous year [8][11]. - Liu Song, hired in 2020, increased the collective income of Yong'an Village to 6.09 million yuan by implementing agricultural tourism and community events [15][16]. Group 3: Recruitment and Training - Various recruitment strategies are employed, including social recruitment, local selection, and state-owned enterprise assignments, to attract talent to rural areas [17][21]. - Training programs, such as the "Rural CEO Cultivation Plan," aim to equip managers with necessary skills and knowledge, with over 1,000 managers expected to be trained in Guangdong [24][25]. Group 4: Challenges and Solutions - Despite progress, challenges remain in attracting and retaining talent, particularly in less developed regions where resources are limited [19][20]. - Local governments are implementing supportive policies and mentorship programs to help managers overcome operational challenges and enhance their effectiveness [26][28].
人民眼·乡村全面振兴丨经理人如何盘活农村集体经济
Ren Min Ri Bao· 2025-09-26 02:57
Core Insights - The article discusses the role of rural collective economic managers in revitalizing rural economies in China, highlighting their impact on agricultural production and community engagement [2][3][4] Group 1: Role of Rural Collective Economic Managers - Rural collective economic managers are tasked with developing and managing rural collective economies, focusing on resource allocation and operational management [2][3] - The introduction of the "one village, one manager" initiative aims to attract talent to enhance rural economic development [3][4] - Successful examples include Zhao Yingwu in Shimen Village, who transformed the local economy by focusing on chili pepper cultivation and sales [4][5] Group 2: Economic Impact and Community Engagement - Zhao Yingwu's efforts led to a profit of 80,000 yuan for the village, demonstrating the potential for collective economic growth through effective management [5][6] - The article emphasizes the importance of community trust and support for the success of rural economic initiatives, as seen in Zhao's ability to rally villagers around his plans [5][6] - The integration of agricultural production with tourism, as practiced in Shimen Village, showcases a model for sustainable rural development [6][7] Group 3: Recruitment and Talent Development - Different regions employ various strategies for recruiting rural economic managers, including social recruitment, local selection, and state-owned enterprise assignments [10][14] - The article highlights the challenges of attracting talent to rural areas, particularly in western regions, where resources and incentives may be limited [12][13] - Training programs and mentorship initiatives are being implemented to enhance the skills of rural economic managers, ensuring they can effectively contribute to local economies [17][19] Group 4: Policy Support and Structural Changes - Local governments are introducing policies to support rural economic managers, including funding for projects and flexible asset management strategies [20][21] - The article discusses how policy reforms are enabling better management of rural collective assets, allowing for tailored approaches to attract investment [21][22] - Successful case studies illustrate how policy backing can empower rural managers to implement effective economic strategies, leading to improved community outcomes [23]
青岛平度解锁乡村振兴“丰收密码”
Qi Lu Wan Bao· 2025-09-25 23:40
Core Insights - The article highlights the agricultural development and modernization efforts in Pingdu, Shandong Province, focusing on the cultivation of grapes and other specialty crops, aiming to establish a robust agricultural economy and enhance rural prosperity [1][4]. Agricultural Development - Pingdu has achieved a comprehensive mechanization rate of 92%, positioning itself as a leader in agricultural modernization in China [1]. - The city aims to cultivate a 30 billion yuan modern agricultural industry chain, emphasizing the importance of product quality, brand development, and the integration of agriculture with culture and tourism [1][4]. Grape Cultivation - Pingdu is recognized as a core area for grape cultivation in China, with over 300 grape varieties and more than 40 core cultivation varieties, establishing itself as a "Silicon Valley" for grape research and development [2][3]. - The local climate and advanced cultivation techniques contribute to the high quality of grapes, characterized by large size, vibrant color, rich flavor, and high sugar content [2]. Technological Integration - The use of IoT devices in smart greenhouses allows for real-time monitoring of grape growth, enabling precise management of irrigation, fertilization, and environmental conditions [3]. - The integration of technology has facilitated the cultivation of over 30 foreign grape varieties, extending the grape supply season from one to four seasons [3]. Specialty Crop Industries - Pingdu has developed various specialty food industry clusters, including grapes, cherry tomatoes, and mushrooms, with 86 "three products and one standard" agricultural products and 84 leading agricultural enterprises [4]. - The cherry tomato industry in Cuijiaji Town has expanded significantly, with over 2,600 greenhouses and an annual production of over 97 million pounds, generating sales exceeding 880 million yuan [6]. Rural Tourism and Cultural Integration - Pingdu is actively promoting the integration of agriculture, culture, and tourism, creating unique experiences through festivals and local attractions, which enhances the overall rural economy [8][9]. - The Dazeshan Grape Cultural Industry Park is being developed to include a grape cultivation base, winery, and logistics facilities, projected to generate an annual output value of 200 million yuan [9]. Economic Impact - The agricultural initiatives in Pingdu have transformed initial poverty alleviation efforts into sustainable industries, contributing to rural revitalization and increased income for local farmers [7][10]. - The integration of tourism with agriculture has led to high occupancy rates in local accommodations, with over 95% booking rates during peak seasons [9].
特色产业绘就农文旅融合发展“龙山样板”
Qi Lu Wan Bao· 2025-09-25 22:16
Core Viewpoint - The article highlights the successful implementation of a "cultural and agricultural tourism integration" development model in Longshan Street, focusing on the goal of "strong villages and common prosperity" through cultural empowerment, collaborative development, brand leadership, and coordinated services [1] Cultural Empowerment - Longshan Street has established a "cultural + agriculture + tourism" integration system, creating a demonstration area named "Cultural Longshan. Memory of the Countryside" by connecting 19 villages' cultural, industrial, and land resources [1] - Seasonal cultural tourism IPs have been developed, including various festivals and activities that attracted over 1 million visitors and generated sales of over 50 million yuan in agricultural products [1] - Immersive experience nodes have been created, receiving over 80 study groups and involving more than 5,000 participants, leading to the creation of over 300 jobs [1] Collaborative Development - The focus is on the synergistic development of local specialty industries, with significant investments in projects like "Berry Fragrance Longshan," which has increased strawberry planting area to over 5,000 acres, generating additional income of over 160,000 yuan for 11 villages [2] - The cultivation of dragon mountain raspberries has expanded to 13,200 acres nationwide, benefiting 1,072 farmers, while dragon mountain millet has reached over 3,000 acres and won multiple awards [2] - Technological empowerment is emphasized through collaborations with agricultural research institutions to enhance cultivation techniques and establish resource banks [2] Brand Leadership - The establishment of the "Longshan Flavor" regional public brand has led to the creation of an integrated online and offline sales system, including the launch of the Longshan Flavor Dream Factory [3] - Over 700 fresh tofu workshops and more than 100 nationwide partnerships for Longshan tofu have been developed, creating over 1,600 job opportunities [3] - The brand value of "Longshan Flavor" has surpassed 100 million yuan, positively impacting over 15 villages and benefiting more than 3,000 people [3] Coordinated Services - A comprehensive interest connection mechanism has been established to support the development of specialty industries, with over 50 meetings held to address investment, sales, and conflict resolution challenges [4] - The industrial development environment has been optimized through infrastructure improvements and community management initiatives, including over 2,500 clean-up events [4][5] - Collaborative efforts with local governance and mediation centers have effectively resolved 12 industrial disputes and addressed 88 farmer requests, fostering a conducive development environment [5]
记者在浙江、广东、贵州等地探访—— 经理人如何盘活农村集体经济(人民眼·乡村全面振兴)
Ren Min Ri Bao· 2025-09-25 22:14
Core Insights - The article discusses the role of rural collective economic managers in revitalizing rural economies in China, highlighting their impact on agricultural production and community development [1][2][3] Group 1: Role of Rural Collective Economic Managers - Rural collective economic managers are tasked with developing and managing economic activities in rural areas, focusing on resource allocation and operational management [1][2] - The introduction of this role has led to significant improvements in rural economies, as seen in the case of Shimen Village, where the collective income reached 1.46 million yuan last year [1][2][3] Group 2: Case Studies of Successful Implementation - Zhao Yingwu, a rural collective economic manager, successfully revitalized Shimen Village's economy by focusing on pepper cultivation, resulting in a profit of 80,000 yuan despite initial challenges [3][4] - In contrast, Liu Song in Yuhang District, Zhejiang, enhanced the village's economic performance by integrating cultural and tourism activities, leading to a collective income increase to 6.09 million yuan by 2024 [5][6][7] Group 3: Recruitment and Training of Managers - Various recruitment strategies are employed across regions, including social recruitment, local selection, and state-owned enterprise assignments, to attract talent to rural areas [12][14] - Training programs are being established to cultivate managerial skills among rural economic managers, with initiatives like the "Rural CEO" training plan in Zhejiang and Guangdong [16][17] Group 4: Challenges and Solutions - Despite progress, challenges remain in attracting and retaining talent in rural areas, particularly in western regions where resources are limited [12][13] - Innovative solutions, such as policy support and mentorship programs, are being implemented to assist rural managers in overcoming operational challenges [18][19][20]
创新供给壮大消费市场——来自福建、湖北、四川的调查
Jing Ji Ri Bao· 2025-09-25 22:06
Group 1: Economic Growth and Consumption - Consumption is a key driver of economic growth and is essential for facilitating domestic circulation [1] - Various regions are implementing diverse practices to enhance consumption quality and efficiency, focusing on high-quality supply to create new demand [1] - The relationship between production and consumption is emphasized, with the need to enhance consumption's role in economic growth being a priority for structural optimization and high-quality development [1] Group 2: Innovation in Product Development - Glory Technology in Fujian has developed over 50 products tailored to customer needs, producing 300,000 massage chairs annually with a projected output value of 259 million yuan in 2024 [2] - The city of Fuzhou has over 2,200 patents related to massage equipment, showcasing a comprehensive system from technology development to market application [2] Group 3: Cultural and Creative Industries - Hubei's Songzi City is establishing itself as a high-end guitar production base, with an expected output value of 800 million to 1 billion yuan this year [3] - The integration of culture and industry is a focus for local governments, aiming to promote cultural enterprises and innovative products [3] Group 4: Tourism and Experience Innovation - Emei Mountain scenic area has seen a 5.69% increase in visitors, with a notable 48% rise in hiking tourists, driven by innovative tourism experiences [4] - New technologies, such as AI-driven travel photography services, are enhancing visitor experiences in scenic areas [3][4] Group 5: Rural Development and Tourism - Luoyang Town in Hubei is leveraging its natural and cultural resources to develop a national-level tourism resort, attracting 22 projects and 32 brands [6] - The integration of agriculture and tourism is creating job opportunities and boosting local economies, with over 3,000 jobs generated in related industries [6] Group 6: Logistics and Supply Chain Efficiency - Chengdu International Railway Port has established a logistics network connecting 126 cities abroad and 30 cities domestically, enhancing trade efficiency [10] - The cold chain transportation model has significantly improved the speed and cost-effectiveness of importing fresh produce, with a notable increase in trade volume [10][11] Group 7: Retail Innovations - Pupu Supermarket in Fuzhou utilizes a "big warehouse model" for efficient logistics, offering rapid delivery services and high-quality fresh products [12] - The supermarket's operations are designed to ensure product freshness and customer satisfaction, contributing to its rapid expansion across multiple cities [12] Group 8: Overall Market Trends - The logistics network is redefining consumer access to goods, with a focus on enhancing supply and demand coordination [13] - The emergence of new consumption scenarios and business models reflects the evolving needs of consumers and the potential for market growth [13]
四川雅安:讲好乡村振兴故事 看生态富民的生动演绎
Di Yi Cai Jing· 2025-09-25 03:55
乡村振兴,关键在产业,活力在融合。在2025年中国农民丰收节来临之际,9月23日至24日,"讲好乡村振兴故事,览生态富美雅安"媒体采风活动在雅安举 行。来自中央和省级主流媒体深入雅安多地,共同见证了一条从传统农业到农文旅融合的现代产业体系建设、从生态保护到经济共赢的乡村振兴新路径。此 次活动不仅是对雅安乡村振兴实践的一次集中展示,更是对"绿水青山就是金山银山"发展理念的生动诠释。 在以"中国最美桢楠林"著称荥经县云峰山,国家AAAA级旅游景区,当地通过村集体联合成立文旅公司,打造集露营、素食餐吧、亲子体验于一体的综合景 点,并推出"桢楠认养"活动,盘活闲置土地,促进生态与文化协同发展。未来荥经还将推出"一书一刊"与"桢楠+"系列文创,持续提升品牌影响力。 通过此次采风,大家深刻感受到雅安在乡村振兴中的创新魄力和实干成效。从茶苗良种、冷水鱼养殖,到短视频助农、中药材种植与生态旅游,雅安正以多 元业态融合走出了一条"生态富民"的新路径。 本次活动积极响应雅安市委五届七次全会提出的推动农文旅深度融合、提升乡村旅游品质、加强特色农产品开发等决策部署,通过媒体视角呈现雅安在乡村 振兴中的创新实践。当地正持续探索以文塑旅 ...
山西阳泉:用一方水土“融”出发展新路
Ren Min Wang· 2025-09-24 11:02
Core Viewpoint - The 2025 China Farmers' Harvest Festival in Shanxi is being celebrated in Yangquan, showcasing local agricultural and cultural tourism initiatives to enhance rural revitalization and attract visitors [1][6]. Group 1: Agricultural and Cultural Tourism Development - Yangquan City has launched six exclusive agricultural and cultural tourism routes, leveraging red resources and rural characteristics to create unique autumn experiences for visitors [1]. - The integration of local culture and industry is emphasized as a key strategy for rural revitalization, with initiatives ranging from agricultural experiences to local food tastings [4]. Group 2: Apple Industry Growth - The southwestern region of Xiyuan has transformed from initial apple cultivation in the 1950s to becoming one of China's top 100 quality apple production towns, with over 12,000 acres of apple orchards and an annual production exceeding 15 million kilograms, generating over 200 million yuan in value [4]. - The region has diversified its apple products from dried apples to apple chips and preserves, expanding market opportunities for local farmers [4]. Group 3: Rural Accommodation and Tourism Experience - The "Benwu" homestay in Xiyuan has become a popular destination, with high demand for bookings during the upcoming holidays, reflecting a trend towards rural tourism and unique lodging experiences [7]. - The homestay combines traditional charm with modern amenities, offering a serene environment that integrates with the natural landscape [8]. Group 4: Innovative Tourism Models - Dazhuang Village in Yangquan is developing a new consumption model that combines agricultural sightseeing, cultural experiences, and elder care, creating a unique rural tourism path [10]. - The establishment of the "Wuking Cultural Tourism Corridor" and a fossil science museum aims to enhance visitor engagement and promote local culture [10].