转自：北京日报客户端 刚刚过去的2026年元旦假期，北京全城上演了一场精彩纷呈的文旅盛宴，市场供给多元并进，消费潜力持续释放。数据显示，全市接待游客880.8万人次， 实现旅游总花费109.7亿元。 飙升的数字背后是有目共睹的丰富体验。看跨年，大钟寺鸣响永乐大钟与居庸关长城鼓阵表演远程联动，CBD、蓝色港湾等20多个商圈延长营业时间，跨 年音乐会、主题灯光秀等特色活动轮番上演；看演出，全市共举办营业性演出275台839场，涵盖交响乐、民乐、戏曲等各类型的新年音乐会，为观众奉上独 特的新年文化记忆；看冰雪，北京推出冬日暖游、激情冰雪、乡聚迎新等各类主题线路30条，各区打造丰富多彩的新玩法、新场景，为市民游客解锁冬日新 旅行的乐趣…… 从传统到现代，从典雅到潮流，从室内到户外，活动密度之高、选择之多，让市民游客时时刻刻都面临着挑花了眼的"幸福烦恼"。三天假期，不少人直 呼"根本玩不够"，更印证着这座城市文旅市场的无限活力。 文旅盛宴为新的一年开了好头，当然，消费潜力的释放，少不了系统性、前瞻性的设计引导。就拿跨年活动来说，过去14年，北京新年倒计时活动先后走过 故宫、天坛、长城等标志性地标，每届都围绕单一核心场地 ...

中新网晋中1月4日电 记者4日从山西省晋中市文旅部门获悉，今年元旦假期，晋中市文旅市场呈现量质 齐升、活力迸发的增长态势。"跨年+冰雪+民俗"等融合业态成为消费新热点；温泉度假、夜游体验等 深度体验型项目集中释放消费潜力，文旅消费结构向高品质、多元化持续升级。 元旦假期，晋中市围绕"怡然见晋中欢乐过大年"主题，以"文旅+"融合发展为路径，策划推出非遗民 俗、跨年狂欢、冰雪娱乐、红色体验、文博雅趣、田园康养六大主题系列活动。 其间，冰雪体验、红色研学、田园康养等新兴业态与跨年活动深度融合，"景区+商圈+文化场馆"联动 格局持续完善，惠民政策与高效服务协同发力，多部门联动保障机制运转高效，全面激活假日文旅消费 市场。 数据显示，元旦假期，晋中市累计接待游客56.76万人次，有49个国家游客到访晋中。全市11家重点监 测景区累计接待游客16.99万人次，同比增长657.33%，累计门票收入163.6万元，同比增长136.08%。 为提升游客体验与服务温度，晋中市多地推出系列惠民举措。全市共有15个A级旅游景区实行免门票 (含首道门票免费)政策，涵盖榆次、介休、灵石、寿阳等多个县(区、市)；太谷区开放A级旅游景区周 ...

Group 1 - The holiday tourism sector is seen as a barometer of the national economy and a thermometer for social development, with a shift in tourist preferences from sightseeing to experiential travel [1] - During the New Year holiday, the ice and snow economy is thriving, with various events boosting regional economic development and a strong consumer potential emerging from diverse activities [4] - The post-00s generation is leading a change in travel preferences, favoring "slow enjoyment" experiences over traditional sightseeing, indicating a shift towards more meaningful travel [4][6] Group 2 - New travel trends such as "low-consumption tourism" are gaining popularity, focusing on comfort and reduced physical exertion, which enhances tourism spending [7] - The integration of culture and tourism is expanding the boundaries of travel, with combinations like "tourism + rural," "tourism + health," and "tourism + technology" becoming more common [9] - The concept of travel is evolving from merely visiting places to enjoying experiences, reflecting an upgrade in lifestyle and emotional value in travel [9] Group 3 - The term "Ben County" has become a keyword for travel, with county tourism heating up and local economies being revitalized through service and industry upgrades [10] - The "Guangde three-piece set" has sparked a trend for visitors to specifically travel for local food experiences, showcasing the potential for local culinary tourism [12] - Qinghai's Dato County is expected to receive over 100,000 tourists this snow season, highlighting the importance of improving local infrastructure and public services for tourism [14] Group 4 - Innovative tourism experiences are emerging, such as immersive cultural activities and hands-on traditional crafts, which are appealing to younger travelers [16] - The popularity of traditional culture is rising among young people, as seen in the increased sales of traditional products like handmade ink [20] - Technology is enhancing the experience of traditional culture, with interactive projects in places like Qufu, allowing visitors to engage with historical themes in a modern context [23][25]

Core Viewpoint - The recent cultural and tourism festivals in Aba Prefecture, Sichuan Province, highlight the region's rich natural beauty and cultural heritage, attracting a significant number of tourists and promoting rural revitalization through integrated tourism and agriculture [2][3][4][5]. Group 1: Cultural and Tourism Events - The 12th Autumn Rural Cultural Tourism Festival was held in Heishui County, showcasing local ethnic music and cultural heritage, which enhances the region's appeal to visitors [3][4]. - Aba Prefecture has become a national model for comprehensive tourism development, achieving full coverage of A-level scenic spots and hosting various cultural events that attract tourists from all over [2][4]. Group 2: Agricultural and Tourism Integration - The establishment of the International Mountain Agriculture Technology Innovation Alliance in Jiuzhaigou indicates the potential for agricultural development in the region, with a focus on integrating agriculture and tourism [5][6]. - Aba has seen the emergence of specialized agricultural clusters, including highland vegetables and unique livestock products, which are popular among tourists, contributing to the high-quality development of rural tourism [6]. Group 3: Regional Cooperation and Development - Collaborative efforts between Zhejiang Province and Aba Prefecture aim to enhance tourism through strategic partnerships, including the establishment of tourism routes and support for local tourism initiatives [7][8]. - The introduction of wellness tourism initiatives, such as the establishment of a health retreat base in the Four Girls Mountain Scenic Area, reflects the growing focus on tourism development in the region [8].

文旅融合热门场景人气爆棚 西安此次上榜，离不开近年来对文旅融合的深耕细作。元旦假期，从历史景区到新潮街区，从日间游览 到夜间狂欢，全时段、多维度的文旅场景精准契合了游客需求。 秦始皇帝陵博物院、陕西历史博物馆、西安城墙等头部景区持续领跑，其中西安城墙与大唐芙蓉园同步 启幕的"长安灯会"成为爆款，以"千灯映长安·午马迎春来"为主题，将50余件国宝文物、39首唐诗名篇转化为 光影灯组，81天的超长展期横跨三大节日，让市民游客沉浸式感受"灯在城中亮，人在画中游"的盛唐意境。 终南山南五台景区因冰雪暖阳盛景，连续两日接待量超8000人，不得不发布限流公告，足见其吸引力。 新潮场景同样热度高涨。长安十二时辰主题街区打造冬季主题场景，积雪、雾凇布景氛围感拉满，《岁 寒三友》主题演艺与鲁班锁挑战、传统杂耍互动等活动，让游客在趣味参与中感受传统文化魅力；大唐不夜 城的盛唐主题演艺、各大景区举办跨年倒计时等夜间项目，成为年轻人追捧的"跨年打卡地"。 政策赋能文旅消费持续升温 文旅热度的背后，是消费市场的持续火爆。西安以"活力西安乐享双节"为主题，推出多重促消费举措： 第二十一届西安年货会、"长安乐嗨购"等活动联动千余家商户，涵 ...

Core Insights - The tourism sector in Henan province experienced a significant increase in domestic visitors and revenue during the 2026 New Year holiday, with 17.437 million visitors and a revenue of 8.99 billion yuan, marking a 3.2% increase in visitor numbers and a 4.1% increase in revenue compared to the same period in 2025 [1] Cultural Activities - Various cultural venues and art troupes organized diverse cultural activities to celebrate the New Year, achieving a total of 5348 events and attracting 2.082 million participants [1] - Notable events included performances in major cities like Zhengzhou and An'yang, showcasing a blend of traditional and modern cultural expressions [2] Heritage and Traditional Culture - The integration of intangible cultural heritage into holiday consumption was emphasized, with activities such as immersive experiences and traditional performances across various cities [4] - Events like the Hanfu parade and traditional craft workshops were organized to engage the public and promote cultural heritage [4] Museum and Cultural Venue Engagement - Museums in Henan optimized their services and offered interactive activities, attracting significant visitor numbers and enhancing the cultural experience [6] - Special exhibitions and themed activities were launched to draw in families and children, contributing to a vibrant cultural scene [6] Tourism Market Dynamics - The tourism market showed vitality with a focus on integrating culture with commerce, sports, and technology, leading to increased interest in short trips and immersive experiences [6] - Key tourist attractions reported substantial growth in visitor numbers, with some sites experiencing increases of over 100% compared to the previous year [7] Ice and Snow Tourism - Ice and snow tourism gained popularity due to favorable weather conditions, with numerous events and activities designed to attract visitors [9] - Various locations offered unique winter experiences, including skiing and themed festivals, contributing to the overall tourism appeal [9] Consumer Experience and Services - The tourism sector implemented measures to enhance visitor experience, including ticket discounts and promotional activities to stimulate consumption [14] - Public services were improved to facilitate easier access to attractions, with initiatives like free shuttle buses and enhanced parking facilities [14] Safety and Market Stability - The tourism system maintained a strong focus on safety, with proactive measures taken to prevent accidents and ensure a smooth holiday experience [16] - Regular inspections and emergency response plans were established to address potential risks, ensuring the safety of both visitors and operators [16]

在清远市，古龙峡成为元旦假期短途游的热门目的地。该景区创新引入"全园情景互动"模式，让游 客在欣赏自然景观的同时，与身着特色装扮的"部落野人"不期而遇，将单纯的山水游览升级为一场沉浸 式的丛林奇遇，吸引了大批年轻游客及家庭群体到来。据介绍，假期三天该景区接待游客2.67万人次， 同比增长11.3%。 中新网广州1月3日电 (记者 程景伟)广东省文化和旅游厅3日通报称，据初步测算，2026年元旦假 期，广东全省接待游客1787.5万人次，日均同比增长34.8%；实现旅游收入99.8亿元，日均同比增长 39.8%。 其中，广东全省4A级及以上景区接待游客556.1万人次，日均同比增长15.3%。同时，纳入监测的 14段古驿道沿线重点区域接待游客54.7万人次，日均同比增长23.4%；纳入监测的100个乡村旅游点和历 史古村落接待游客78.8万人次，日均同比增长19.1%。 据广东省文旅厅有关负责人介绍，游客出行以中短途、本地游、周边游为主，森林康养、滨海温 泉、乡村民宿、亲子研学等主题游备受青睐，文旅融合深度推进。比如，云浮市南山公园、龙湾风车 山、金台山公园等乡村及生态点位客流充盈；中山市以乡村咖啡节为契机，推 ...

园博苑元旦嘉年华将欢乐迎新年的氛围拉满。 近千盏写满心愿的孔明灯冉冉升起。记者 唐光峰 摄 晨报讯（记者 陈翠仙）元旦期间，旅游市场迎来开门红。厦门300多场文旅活动火热登场，为市民游客 献上仪式感满满的假期体验。 跨年夜， 在园博苑，"凤凰花集"文旅夜市开街迎客，NPC巡游、主题演艺、快闪演出、非遗展示等活动精彩不 断，观园景、逛市集、看演出、迎新年，一场精彩的园博苑元旦嘉年华将欢乐迎新年的氛围拉满；在同 安方特旅游区，绝美烟花秀在夜空绽放，迎接新年的璀璨开篇；在喜力城市跨年派对，千架无人机升 空，潮流音浪层层递进，带来科技+音乐的视听盛宴；在张蔷跨年特别专场厦门站，明快动感的节奏点 燃全场热情，让欢乐氛围持续升温；在胡里山炮台景区，与新年的第一缕晨光共同迎接2026年…… 晨报讯（记者 张鑫惠）坐邮轮、看烟花、品美食……2025年12月31日晚上，全国首艘纯电海上旅游客 船"屿见77"以独特的方式，为厦门跨年夜注入了浪漫氛围。 船上，由黑珍珠厨师团队打造的海上自助餐香气四溢，漳州老酒姜母鸭、四果汤等闽南风味备受游客青 睐。游客们一边品尝美味，一边欣赏着船内的精彩演出，时不时发出阵阵欢呼声和掌声。 当烟花在 ...

节日期间，西宁机场航班直达城市达45个，覆盖国内主要城市，其中西宁至北京、成都、西安每日均达 7班，上海每日5班，郑州每日4班，杭州、长沙、南京、广州等城市航班频次稳步提升，高频次、高密 度的航线网络布局，正是扩建后机场航线承载能力大幅提升的生动体现。据了解，自T3航站楼投运以 来，西宁机场航线数量已首次突破100条，通航城市扩展至70余个，17个国内高频城市每日航班达5班以 上，空中通道的持续拓宽，为旅客出行提供了更多选择。 依托扩建带来的硬件优势，青海机场公司积极落实《文化和旅游与民航业融合发展行动方案》，主动融 入青海冬季旅游宣传推广活动。在兼具现代感与高原特色的T3航站楼与GTC连廊处，精心打造"冬游青 海"主题廊道，为旅客提供青海冬季旅游线路、旅游景区、代表产品的全方位推介与咨询服务，并针对 乘机来青游客推出机票及景区门票直减福利，使空港成为展示青海文旅魅力的首个窗口。 《中国民航报》、中国民航网 记者路泞 通讯员宋艺凡 报道：2026年元旦假期期间（1月1日-3日），青 海机场公司所辖各机场累计执行航班416架次、运输旅客4.5万人次，同比分别增长5.6%和19.1%。其 中，作为三期扩建工程投运 ...

2025年12月30日夜，曲江池畔，诗意盎然。"李白"与行人对吟、"李龟年"抚琴，诗人仿佛"破卷而 出"，与游人惊艳邂逅。不远处，曲江飞行剧院光影流转。游客借助科技"入唐飞行"，殿宇飞檐、池畔 荷花迎面掠过，盛唐触手可及。 这一连串鲜活场景，并非简单的历史再现，背后是西安打造"唐诗之都"的决心。西安在唐朝时期称 长安，是唐诗创作与传播的中心。据统计，5万余首唐诗中，"长安"出现超过1400次。李白、杜甫、王 维、白居易等诗人在此留下大量诗篇。大明宫、大雁塔等也是唐诗中的"常客"。 唐诗之所以成为中国诗歌史上的一座璀璨高峰，不仅源于诗人的才情，还在于盛唐所提供的时代条 件。国力强盛、社会相对开明，使文化表达拥有较大空间，山河、市井、边塞与人生悲欢等皆可入诗。 现实关怀与审美想象并行，唐诗由此形成题材广泛、气度开阔的整体格局，成为盛唐精神的重要呈现。 2025年，西安提出打造具有国际影响力、能够充分彰显中华文明的"唐诗之都"。通过唐诗搭台、旅 游引路、经济唱戏，这一跨越千年的文化符号焕发新生。这种以中华优秀传统文化为纽带的当代表达， 既让城市在全世界更具辨识度，又在润物无声中增进文化认同、凝聚精神共识，为构筑中华 ...