文旅融合

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文旅融合 “桥”见红色文旅新故事
Si Chuan Ri Bao· 2025-06-24 08:34
Core Viewpoint - The article highlights the development of red tourism in Luding County, Sichuan, focusing on the integration of historical events with modern technology to enhance visitor engagement and promote local economic growth [4][5]. Group 1: Red Tourism Development - The "Flying Over Luding Bridge" project is the first red-themed technology cultural tourism complex in China, utilizing a dual-driven model of historical scene digital restoration and cultural creative consumption chain extension [5]. - The project aims to transform red education from a one-way lecture format to an immersive and interactive experience, enhancing visitor participation [5]. - The immersive experience includes a VR project that allows visitors to "return" to the historical events of 1935, creating a multi-sensory engagement with the past [4]. Group 2: Economic Impact and Infrastructure - The total area of the interactive experience space is over 1,000 square meters, designed to increase visitor dwell time and create a competitive product with a mature and replicable business model [5]. - The tourism reception in Luding County is projected to reach 5.68 million visitors in 2024, generating a revenue of 6.15 billion yuan, reflecting a year-on-year growth of 9.6% and 9.5% respectively [7]. - The construction of the Xinkang Grand Bridge and the nearby Suogangping RV station are significant attractions along the G318 National Road, showcasing China's achievements in infrastructure [6].
成都市郫都区:千年蜀绣“火起来” 文旅融合“热起来”
Si Chuan Ri Bao· 2025-06-24 08:16
Core Viewpoint - The Sichuan Provincial Committee emphasizes the promotion of cultural heritage protection and the development of cultural tourism, focusing on the integration of intangible cultural heritage and tourism to drive rural revitalization [1]. Group 1: Cultural Heritage and Non-Material Cultural Heritage - The Shu embroidery, recognized as one of China's four famous embroideries, has been listed as a national intangible cultural heritage since 2006, with the Anjing Street area known as the "Hometown of Shu Embroidery" [2]. - The Shu embroidery industry has evolved from a "museum collection" to a "lifestyle trend," with the Anjing Street area transforming traditional skills into a driving force for regional development [1][2]. - The establishment of the Shu Embroidery Industrial Park, which has expanded from 50 acres to over 1,300 acres, serves as a base for the inheritance and development of Shu embroidery [2][6]. Group 2: Talent Development and Education - Anjing Street has trained over 8,000 embroiderers through partnerships with local universities, supplying over 1,300 qualified workers to the industry [3]. - The area has established a multi-level talent pool, with 510 embroiderers holding junior vocational qualifications and 244 holding intermediate qualifications [3]. - Various cultural events and competitions, such as the "Golden Needle Cup" and the International Embroidery Art Week, have been organized to promote the exchange and development of embroidery skills [3]. Group 3: Industry Development and Innovation - The Shu embroidery industry has seen the establishment of a leadership group and the implementation of policies to promote high-quality development, with a projected industry output value of 330 million yuan in 2024 [6]. - The integration of creative design, production, marketing, and cultural experience has created a complete ecological chain for the Shu embroidery industry [6]. - Collaborations with major companies and institutions have led to innovative projects, including the development of an AI-assisted design system and a digital database for Shu embroidery [6][5]. Group 4: Cultural Tourism Integration - The Shu embroidery industry park has developed themed tourism routes that allow visitors to engage in hands-on embroidery experiences while enjoying leisure activities [8]. - The region has hosted various cultural events, such as the Wanchong Sacrifice Song Festival, to promote intangible cultural heritage and attract tourists [9]. - During the recent "May Day" holiday, the district received over 1.05 million visitors, generating a total tourism revenue of 726 million yuan [9][10]. Group 5: Economic Impact and Recognition - The cultural tourism industry in the region has been recognized with several awards, including being named one of the world's top ten rural vacation destinations [10]. - The integration of cultural heritage and tourism is seen as a key driver for high-quality economic development in the region [10]. - The ancient city of Pidu is experiencing a revitalization, showcasing the potential of cultural heritage in economic growth [11].
山东巨野:小小葡萄串起超亿元“甜蜜链”
Zhong Guo Jing Ji Wang· 2025-06-24 08:10
以葡萄为媒,农旅结合绽放异彩。孙解庄村依托毗邻国家4A级金山景区的优势,持续举办"葡香解庄采 摘节",将万亩葡萄园打造成"网红打卡地",游客们体验采摘乐趣,品尝特色农家宴,沉浸式感受田园 风情。传统农业村蝶变为生产、观光、休闲复合型旅游目的地。"依靠金山景区旅游,人流量越来越 大,葡萄亩效益2万~3万。现在我们不仅卖葡萄,还卖风景、卖体验。"村支书孙振收介绍。 回顾巨野县葡萄产业发展历程,一条从零星试种到规模集聚的路径跃然眼前。五年前,家住独山镇孙解 庄村的左庆福联合几户村民率先搭建简易大棚,在摸索中对抗病虫害与低产难题。如今,孙解庄村已发 展成为拥有60余座标准化大棚、200余亩种植面积的产业基地,规模化种植藤稔葡萄,亩产约4000斤, 亩均利润达2万余元,并直接带动200余人就业,年产值突破500万元。党支部带头成立了申阳葡萄种植 合作社,葡萄已发展成为带动当地村民增收致富的特色支柱产业。 巨野葡萄产业的活力,更在于不断延伸的产业链条与深度交融的三产融合。在万丰镇益之源基地,葡萄 的价值在深加工环节实现华丽跃升。基地将葡萄种植在总长近万米的生产路棚架上,约300亩的酿酒葡 萄种植区里,栽满了香百川、西拉、 ...
“老出新”“新到潮” 成都文旅不断拓展新空间
Si Chuan Ri Bao· 2025-06-24 07:25
成都东郊记忆园区内,伴随典雅的古风音乐,席间汉服舞者踏鼓而歌,台下食客举杯品宴……这是成都首个 集乐舞演绎、光影艺术、餐饮体验于一体的原创沉浸式汉文化主题餐秀——蜀宴赋。立足成都千年文脉,蜀宴赋 采用专业级舞美、舞秀视觉技术,展现蜀地诗词歌赋的文化魅力,重塑古人以舞乐侑食的宴饮仪式新体验。 "文旅消费本质是精神消费,蜀地文化有很多值得挖掘的元素,这是品牌的生命力所在。"四川汉昱文化传媒 有限公司董事长兼蜀宴赋品牌主理人杨孜说,蜀宴赋开业两年已接待超29万人次,其中30%是境外游客、40%是 省外游客。 位于园区内火车头旁的1807是一个兼具街头文化和艺术属性的潮流生活方式品牌,2023年其全新总部空间落 地东郊记忆。1807全国运营兼拓展负责人刘茜宁介绍,在1807品牌的东京快闪店、新加坡的潮流展上,有蜀锦、 竹子、火锅等四川元素的服饰成为文化输出的载体。 杜甫草堂:科技赋能诗意传承 "不俗之物指什么?""杜甫最爱哪些植物?"……在杜甫草堂博物馆的茅屋前,馆长王飞正为一群来自吉林的 小学生和家长解答关于杜甫的疑问。临近暑假,草堂内的游客络绎不绝,"杜甫文化的热潮正有力带动文旅消费增 长。"王飞说,2024年, ...
文旅项目持续“上新” 文旅IP接连“出圈” 南充解码 文旅深度融合“方程式”
Si Chuan Ri Bao· 2025-06-24 07:25
Group 1 - The core idea of the news is the integration of cultural tourism and local development in Nanchong, focusing on leveraging unique local resources to enhance tourism and economic growth [4][6][8] - The "Nanchong Guokui Liangfen" event attracted over 500,000 online views, showcasing the popularity of local cultural activities [2] - The upcoming Cute Island Water World project achieved over 1 million in ticket sales within 6 hours of its live broadcast, indicating strong consumer interest [3] Group 2 - Nanchong has implemented 83 provincial-level key cultural tourism projects in 2023, contributing to the growth of popular tourist destinations like the "Golden Riverside" Wetland Park and Fengyi Bay Sino-French Agricultural Science and Technology Park [6][8] - The "Golden Riverside" Wetland Park has become a favored location for water sports, enhancing local recreational options and attracting more visitors [6] - The integration of technology in tourism, such as VR and AI, is being explored to create immersive experiences, indicating a shift towards innovative tourism products [7][8] Group 3 - The New Fuxiang Village has seen a significant increase in tourism, with daily visitor numbers reaching up to 14,000 and total tourism revenue exceeding 120 million yuan, reflecting the success of the "cultural tourism + rural" model [8] - The local government is focusing on cross-industry integration, including "cultural tourism + technology," "cultural tourism + agriculture," and other sectors, to drive growth and enhance the tourism experience [8]
《闪光的夏天2》:音乐综艺的破茧重构
Huan Qiu Wang· 2025-06-24 04:03
Core Viewpoint - The second season of "Shining Summer" stands out by focusing on the growth of young musicians, integrating music, travel, and culture, and aims to redefine the music variety show landscape [1] Group 1: Music Education and Training - The second season emphasizes rigorous music training, with a "monk-like" approach to music education, challenging the traditional warm and fuzzy selection process [2] - The program aims to rebuild professional standards in the music industry, countering the trend of prioritizing popularity over quality [2] Group 2: Technical Integration - The show features a professional music production team, enhancing the quality of performances and shifting focus from studio perfection to live authenticity [3] - The stage design incorporates local cultural elements, providing a dual sensory experience for the audience [3] Group 3: Cultural Engagement - "Shining Summer" moves outdoors to explore urban cultural identities, allowing young musicians to engage with and reinterpret city cultures through music [4] - The program aims to merge music with tourism, creating a unique "Shining Music Season" that promotes cultural vitality [4] Group 4: Industry Trends - The music variety show market is shifting towards emotional connections rather than competitive formats, with authenticity becoming a core theme [5] - The second season of "Shining Summer" represents a transformation in music variety shows, focusing on genuine emotional storytelling and deeper audience engagement [5]
“桃”醉四方染云裳——松原市宁江区伯都乡杨家村乡村振兴侧记
Ren Min Wang· 2025-06-24 03:45
产业华章——科技织就致富锦缎 走进杨家村,460余栋智能温控大棚如银色"鳞甲",在阳光下泛着光芒。自2013年起,村民以新技术为 梭,在近5800亩土地上编织发展蓝图。2023年,全村玉米单产达每公顷14吨;经济总收入超过6750万 元,年人均纯收入超过2.15万元,村集体经济收入突破149万元,交出一份亮眼的乡村振兴答卷。 "过去种地靠老天爷赏饭,现在咱靠技术,日子过得有底气,越过越有盼头。"村民张强的笑容与盛开的 蟠桃花相映。 在守护粮食安全的战场上,杨家村通过五项核心技术共同勾勒出年均5600余吨粮食产量的丰收图景。在 高端果蔬的新赛道上,杨家村更是大胆破局——引进南方特色品种,油蟠桃、火龙果在北方沃土落地生 根。 9公顷蟠桃园年产值突破30万元,4个国家有机认证果蔬品种、3000吨年产量的蔬菜基地……杨家村如镶 嵌在乡村振兴路上的一颗明珠,闪耀着现代农业的璀璨光芒。 夏风掠过宁江区伯都乡,杨家村的蟠桃园美得耀眼,枝头花苞轻颤,蜂蝶追逐花香起舞,似在诉说这片 土地十年来的华丽蜕变。曾经沉寂的小村庄,如今以产业为笔、生态为墨、文化为韵,在黑土地上绘就 乡村振兴的壮美画卷。 文化乐章——传承奏响创新旋律 依 ...
政策红利持续释放 多元业态深度融合 南昌消费市场人气旺活力足
Sou Hu Cai Jing· 2025-06-24 02:16
Core Insights - Nanchang has experienced a vibrant consumption trend in 2023, with a retail sales total of 802.6 billion yuan in Q1, reflecting a year-on-year growth of 4.4% [1] Group 1: Policy and Market Dynamics - Continuous policy incentives and the integration of diverse business formats are revitalizing the consumption market in Nanchang, injecting significant momentum into high-quality economic development [2] - The "old for new" policy has significantly boosted the home appliance and digital market, with consumers benefiting from substantial subsidies, making purchases more attractive [4][6] Group 2: Consumer Behavior and Trends - The "old for new" policy has led to over 300 million units of home appliances and digital products being purchased, generating 9.7 billion yuan in consumption and benefiting 2.25 million people [6] - The integration of cultural and tourism elements is transforming consumer experiences, with events like the Bread and Coffee Festival attracting significant foot traffic and sales [9][11] Group 3: Promotional Activities - Nanchang has actively issued consumer vouchers, with over 1.7 million yuan distributed during the May Day holiday, stimulating market participation and enhancing consumer satisfaction [12][14] - The city has organized over 200 promotional activities under the "Le Gou Hong Cheng" series, with a fiscal investment of 82 million yuan, directly driving consumption by over 2.44 billion yuan [14]
悟规律 明方向 学方法 增智慧 | 将文旅产业打造成支柱产业、民生产业、幸福产业
Zhong Yang Ji Wei Guo Jia Jian Wei Wang Zhan· 2025-06-24 00:43
中央纪委国家监委网站 郝思斯 国 6月21日,在浙江省嘉兴市南湖景区湖心岛,来自全国各地的游客瞻仰红船,感悟初心。 图片来源:视觉中 文旅产业一头连着经济发展,一头连着民生福祉 记者:习近平总书记强调,要推动文旅产业高质量发展,真正打造成为支柱产业、民生产业、幸福产业。在 您看来,文旅产业何以能够成为"支柱产业、民生产业、幸福产业"? 王学斌:文旅产业一头连着经济发展,一头连着民生福祉。改革开放特别是党的十八大以来,我国旅游发展 步入快车道,形成全球最大国内旅游市场,成为国际旅游最大客源国和主要目的地。2024年5月,全国旅游发 展大会在京召开,习近平总书记对旅游工作作出重要指示,指出我国旅游业"日益成为新兴的战略性支柱产业 和具有显著时代特征的民生产业、幸福产业"。 新兴的战略性支柱产业定位,体现了文旅产业在国民经济、社会发展等领域所具备的重要功能,对于拉动经 济增长、扩大就业、优化经济结构、推进区域协调发展、提升全社会文明程度、加快经济社会发展全面绿色 转型等方面发挥着重要作用。文旅产业是提振消费的重要引擎,作为综合性产业,涉及餐饮、住宿、交通、 购物、娱乐、体育赛事等诸多产业,关联性高、辐射面广、带动性 ...
2025年“万千气象看四川”第二季度主题采访活动启动 出发,感受“锦绣天府·安逸四川”的生动与美好
Si Chuan Ri Bao· 2025-06-24 00:28
Group 1 - The event focuses on the integration of culture and tourism, inviting various media and influencers to explore key cultural and tourism projects across ten cities in Sichuan [3][4] - The initiative aims to showcase the effectiveness of using cultural tourism to drive economic growth and consumer spending, highlighting over 30 significant sites [3] - The timing coincides with the peak summer tourism season, emphasizing the importance of cultural tourism development in the region [3][4] Group 2 - The event will include press conferences held in scenic locations to present local cultural tourism developments and achievements [3] - Sichuan is one of the first provinces in China to enhance the quality of research-based tourism, indicating a commitment to innovative development in the sector [3][4] - The initiative will feature visits to various research tourism bases, reflecting the innovative growth of the "culture + tourism" model [4]