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两个月内投资两个项目,凯撒旅业为何“押注”青岛?
Sou Hu Cai Jing· 2025-11-04 01:16
Core Viewpoint - The company, Caesar Travel, is expanding its investment in Qingdao by launching a youth living community project in the historical cultural district, aiming to create a unique cultural tourism experience that aligns with market trends for diverse and personalized travel experiences [2][8]. Group 1: Project Details - The youth living community project will involve leasing 15 historical buildings with a total area of approximately 5,641.77 square meters, with a total rental cost of about 8.3365 million yuan over a 5-year lease, including an 18-month rent-free period [2]. - The project aims to integrate Qingdao's old city culture, natural ecology, and artistic experiences, creating a multifunctional community that includes accommodation, commerce, leisure, and entertainment [3][5]. Group 2: Market Positioning - The project targets a scarce resource, as the leased buildings are unique historical structures dating back to 1938, which will provide a distinctive living experience compared to traditional youth hostels [3]. - The youth living community is designed to meet the increasing demand for culturally rich and unique accommodation options, aligning with the trend of travelers seeking deeper cultural experiences [8]. Group 3: Financial and Operational Strategy - The company plans to establish a new subsidiary with a registered capital of 5 million yuan to manage the project, which will help isolate project risks from the parent company and reduce financial pressure [12]. - Financial performance has shown fluctuations, with revenues from 2022 to the first three quarters of 2025 being 307 million yuan, 582 million yuan, 653 million yuan, and 541 million yuan, with significant year-on-year changes [10].
蒙特勒音乐嘉年华在海南海洋欢乐世界举办
Hai Nan Ri Bao· 2025-11-04 01:01
海南陵水黎安国际教育创新试验区的学生唐海铭得知要举办蒙特勒音乐嘉年华,便与同学相约来到 现场。他说:"小县城也能搭建国际艺术交流的大舞台,作为在陵水求学的学生,我对这里的文化环境 很有信心。" 10月31日至11月2日,蒙特勒音乐嘉年华在陵水举办,这是拥有58年历史的瑞士蒙特勒爵士音乐节 首次落地海南,来自世界各地的音乐人汇聚于此,其中便有许多中国乐迷喜欢的传奇贝斯大师 Nathan·East。演出现场,当Nathan·East拨动贝斯琴弦,熟悉的旋律将观众带入音乐的海洋。台下的乐迷 随着节奏轻轻摇摆,有人闭目沉醉,有人低声跟唱,空气中弥漫着音乐带来的愉悦与感动。 海南日报椰林11月3日电(海南日报全媒体记者 余佳琪 王迎春)"久久不见久久见!"11月2日,在 陵水黎族自治县海南海洋欢乐世界,被誉为"世界最高峰贝斯手"的Nathan·East(纳森·伊斯特)与乐队成 员们一字一句地跟着海南日报全媒体记者学说这句海南经典民歌的歌词。朴实的方言歌词,传递出海南 人民热情好客的朴素情感,也拉近了这位格莱美金牌制作人与中国乐迷的距离。 "我们希望让海南乐迷在家门口就能欣赏到世界级演出。"海南海洋欢乐世界度假区副总经理 ...
影视赋能文旅 科技融合创新 院线电影《天才美术生》等多部重点影视项目在苏启动
Jiang Nan Shi Bao· 2025-11-03 09:00
Core Insights - The event held in Suzhou focused on film and cultural exchanges, launching key projects like the theatrical film "Genius Art Student" and showcasing the vibrant development of the film industry in the region [1][2] Group 1: Industry Development - The event received significant attention from local authorities, highlighting the commitment to developing the film industry in Suzhou and Huangshan, with a focus on integrating culture and tourism [2] - The film "Genius Art Student" reflects a blend of humanistic care and innovative vision, representing an important exploration of high-quality development in China's film industry [2][3] Group 2: Creative Focus - "Genius Art Student" centers on a colorblind art student, exploring how personal challenges can be transformed into motivation, embodying the theme that "happiness is achieved through hard work" [3] Group 3: Technological Innovation - The establishment of the "Alchemy AI New Film Studio" aims to leverage AI technology to expand creative boundaries and enhance storytelling, showcasing the integration of technology in cultural transmission and film industry development [4] - Multiple film projects incorporating cutting-edge technology were launched, indicating a shift towards high-quality and diversified development in the Chinese film industry [4] Group 4: Regional Collaboration - The event fostered deeper cooperation between Suzhou and Huangshan in the film and tourism sectors, with discussions on collaboration models and talent development [5] - The launch of director Li Kang's new work "Its We Spring and Autumn" and the donation of books to local cultural bases demonstrate the commitment to enriching local cultural initiatives [5]
中国艺术节如何激发文旅消费新动能
Xin Hua Wang· 2025-11-03 07:15
Core Insights - The 14th China Arts Festival, held in Sichuan and Chongqing, aims to stimulate cultural tourism consumption through a combination of high-quality performances and immersive travel experiences [2][9][11] Group 1: Event Overview - The festival features 100 unique cultural tourism scenarios, integrating night tourism, cultural exhibitions, and technology art [2][4] - The event runs from October 16 to November 5, showcasing over 100 outstanding stage art works and 174 community cultural pieces [4][10] Group 2: Cultural and Tourism Integration - The festival promotes a "daytime sightseeing and nighttime performance" travel model, enhancing visitor engagement through dual immersion experiences [2][5] - The integration of cultural experiences with local attractions, such as the performance of the original dance drama "Shudao" and visits to cultural sites like the Wuhou Shrine Museum, has increased visitor numbers and cultural revenue [4][9] Group 3: Technological Innovations - The use of technology, such as drone light shows and VR experiences, enhances the immersive quality of cultural tourism, transforming static cultural elements into dynamic experiences [5][8] - The "Night Tour of Jinjiang" in Chengdu utilizes holographic projections and light shows to create an engaging nighttime economy [4][5] Group 4: Economic Impact - The festival is expected to drive significant economic benefits by enhancing the cultural tourism ecosystem in the Chengdu-Chongqing economic circle [9][10] - Collaborative efforts between Sichuan and Chongqing aim to optimize the cultural tourism environment and enhance visitor experiences, thereby boosting economic activity [10][11]
科技助文物从展柜走向舞台
Ke Ji Ri Bao· 2025-11-03 07:13
IP再造,让文物真正"活"起来 "文物不应是沉默的展品,而应成为会讲故事的文化使者。"《古色·国宝辽宁》总导演,辽宁歌舞 团党委书记、副团长马玉丽在接受采访时介绍,"我们的创作核心就是打破博物馆的玻璃展柜,让国宝 真正'活'起来。"这种"活化"首先始于对文物IP的创新再造。 主创团队从辽宁省博物馆近12万件馆藏中精心遴选了17件国宝,时间从新石器时代跨越至元明清时 期,涵盖书画、器物、壁画等多个类别,其中不乏禁止出境的珍品。 近日,大连大剧院内座无虚席。当舞台灯光渐亮,红山文化玉猪龙的形象在光影中浮现,情境剧 《古色·国宝辽宁》正式拉开帷幕。随着剧情推进,《簪花仕女图》中的仕女款款而行,辽三彩的釉色 在舞台流转,17件辽宁省博物馆馆藏国宝借助科技力量跨越时空,让现场观众真切触摸到历史的温度。 这场由辽宁省公共文化服务中心统筹策划,辽宁歌舞团(辽宁民族乐团)与辽宁省博物馆联合出品 的演出,作为年度国家艺术基金资助项目,以"文艺+文学+文博+文创"的融合模式,书写了科技赋能传 统文化传播的新篇章。 当"翰墨沉香"篇章开启,景片组合成的"宣纸"背景缓缓展开,配合多媒体视觉的意象化表达,让观 众仿佛置身书法创作的现场 ...
种粮不灵、“种草”很行!这个小镇“水墨丹霞”出圈了
Xin Hua Wang· 2025-11-03 06:40
初冬的西北,雨雪初霁,云雾飘散开去,一幅水墨丹霞图在兰州市西北部的树屏镇徐徐洇开。这本是一片蓄不住肥水、长不出庄稼的种粮劣 地,但观念转变下的当地人,猛然发现这片地质历史"天然教科书"中,还藏着巨大的经济价值。 经过数十年的开发和保护,如今,兰州市永登县树屏镇的这片地理奇观,正以文旅新业态、新场景,吸引数百万网友"种草",千里迢迢前 来"打卡"。 这个国庆中秋长假,兰州"水墨丹霞"景区累计接待游客超10万人次,较去年同期增长8%,营收增长35.27%,文创产品、特色餐饮及各类体验 项目人气爆棚。 从人迹罕至到单日游客超2万人次,这个小镇的"出圈"故事,正如水墨画般在当地氤氲开来…… 常住人口仅1.5万人的树屏镇,位于兰州周边祁连山与黄土高原相连处。黄河的支流将这里的地形"揉碎"成沟壑连绵的地质奇观。在长期的地 质演变中,形成了一片600平方公里的彩丘地貌,人们给它起了一个形象的名字——水墨丹霞。 从农业发展和人类宜居的角度来说,这片以彩丘为主、丹霞为辅的地质奇观,真实"身份"是地表缺少土壤层和植被的"劣地"。 因为地质条件特殊,不宜耕种,祖祖辈辈的树屏人很难在这里依靠传统农业养家糊口。但在地学价值上,这里却是 ...
中国经济样本观察·“镇”了不起丨种粮不灵、“种草”很行!这个小镇“水墨丹霞”出圈了
Xin Hua Wang· 2025-11-03 02:07
新华社兰州11月3日电(记者梁军、郎兵兵)初冬的西北,雨雪初霁,云雾飘散开去,一幅水墨丹霞图在兰州市西北部的树屏镇徐徐洇开。这本是 一片蓄不住肥水、长不出庄稼的种粮劣地,但观念转变下的当地人,猛然发现这片地质历史"天然教科书"中,还藏着巨大的经济价值。 经过数十年的开发和保护,如今,兰州市永登县树屏镇的这片地理奇观,正以文旅新业态、新场景,吸引数百万网友"种草",千里迢迢前来"打 卡"。 这个国庆中秋长假,兰州"水墨丹霞"景区累计接待游客超10万人次,较去年同期增长8%,营收增长35.27%,文创产品、特色餐饮及各类体验项目 人气爆棚。 从人迹罕至到单日游客超2万人次,这个小镇的"出圈"故事,正如水墨画般在当地氤氲开来…… 游客在兰州水墨丹霞旅游景区游览。新华社记者 郎兵兵 摄 常住人口仅1.5万人的树屏镇,位于兰州周边祁连山与黄土高原相连处。黄河的支流将这里的地形"揉碎"成沟壑连绵的地质奇观。在长期的地质演 变中,形成了一片600平方公里的彩丘地貌,人们给它起了一个形象的名字——水墨丹霞。 从农业发展和人类宜居的角度来说,这片以彩丘为主、丹霞为辅的地质奇观,真实"身份"是地表缺少土壤层和植被的"劣地"。 因 ...
新华网文化观察丨中国艺术节如何激发文旅消费新动能
Xin Hua Wang· 2025-11-03 02:07
Core Insights - The 14th China Arts Festival, held in Sichuan and Chongqing, aims to stimulate cultural tourism consumption through a combination of artistic performances and travel experiences [2][3][10] - The festival features 100 unique cultural tourism scenarios, integrating night tourism, cultural exhibitions, and technology art, enhancing the visitor experience [3][10] Group 1: Event Overview - The festival commenced on October 16 and will conclude on November 5, showcasing the theme "Art Moves the Mountains and Rivers, Co-creating a New Era" [3][10] - It includes over 100 outstanding stage art performances, 174 community cultural works, and approximately 1,000 pieces of visual art, calligraphy, and photography [6][10] Group 2: Cultural and Tourism Integration - The integration of cultural experiences with tourism has transformed visitor engagement from passive observation to active immersion, enhancing overall satisfaction [3][6] - The festival promotes a "daytime sightseeing and nighttime performance" model, exemplified by the success of the Sichuan original dance drama "Shudao" and its connection to local cultural sites [6][10] Group 3: Economic Impact - The Chengdu Wuhou Shrine Museum reported 824,400 visitors during the National Day holiday, with cultural product revenue increasing by 21.18% year-on-year [6] - The "Night Tour of Jinjiang" in Chengdu has become a highlight, utilizing technology to create immersive experiences that link various city landmarks [6][10] Group 4: Collaborative Efforts - The festival exemplifies the synergy between Sichuan and Chongqing, enhancing the cultural tourism environment and promoting high-quality cultural product offerings [10][12] - Collaborative projects such as "Drama Double City" and art exhibitions aim to showcase 100 new cultural tourism consumption scenarios, fostering deeper integration of culture and tourism [12][13]
单日消费近50万元!呈贡区第六届七步场豆腐文化旅游节文旅融合创佳绩
Sou Hu Cai Jing· 2025-11-03 01:08
Core Insights - The event achieved a record direct sales revenue of nearly 500,000 yuan, which is over six times the usual weekend income, highlighting the significant impact of cultural tourism activities on consumption [1][8] - The festival showcased a blend of tofu culture, intangible heritage displays, culinary experiences, and creative interactions, revitalizing traditional tofu culture in the modern era [3][12] Group 1: Event Highlights - The "Dou Dou Adventure" intangible heritage market focused on the integration of "intangible heritage + life + creativity," featuring local intangible heritage projects and hands-on experiences for visitors [4][12] - A 200-meter-long street banquet featuring "tofu + fresh lamb soup" attracted thousands of diners, showcasing traditional flavors and local customs [6][12] - A variety of sub-activities, including cooking competitions and cultural discussions, enriched the festival experience and enhanced the festive atmosphere [11][12] Group 2: Economic Impact - The total revenue for the day reached nearly 500,000 yuan, attributed to the deep integration of culture, tourism, and food, creating a comprehensive experience [8][12] - The festival has become a highly recognizable cultural tourism IP, contributing to the local economy and promoting the integration of traditional tofu production with modern tourism [13][12] Group 3: Future Prospects - The ongoing development of cultural tourism in the Qibuchang community aims to attract more visitors and enhance the visibility of local traditions [12][13] - The strategy focuses on deepening the integration of cultural heritage and tourism, ensuring the longevity of traditional crafts through innovative expressions [13][12]
把“加法”做足(文旅棱镜)
Core Insights - The tourism performance industry is evolving into a "must-have" option for many travelers, driven by continuous upgrades and iterations based on visitor preferences [1] - Successful tourism performances require a deep integration of local culture, immersive experiences, and emotional resonance to create meaningful narratives [2] Group 1: Cultural Integration - A successful tourism performance is rooted in the deep exploration and creative transformation of local culture, rather than a mere compilation of songs and dances [1] - The Henan Drama Fantasy City exemplifies this by condensing Central Plains history into 21 theaters, allowing visitors to engage with millennia of civilization through storytelling [1] Group 2: Immersive Experiences - Immersive experiences are essential for audience engagement, transforming spectators into participants, as seen in the Shanghai Merchant Association's performance where audiences take on roles and interact with the setting [1] - Some performances allow audiences to enter backstage and join actors on stage, enhancing the immersive experience [1] Group 3: Emotional Resonance - The application of new technologies should serve the content, with the true power lying in the combination of culture and emotional connection [1] - Younger travelers seek deep self-dialogue and emotional comfort during their journeys, highlighting the importance of emotional resonance in tourism performances [1]