东阿县以"非遗+"模式推动文旅深度融合，构建中国阿胶博物馆、中国毛驴博物馆、毛驴乐园、阿胶世 界体验工厂、东阿阿胶城"三园两馆"文旅体系。数据显示，2025年东阿中医药文化旅游区接待游客达 107万人次，营业收入超1亿元。 东阿县委常委、宣传部部长王辉表示，当地立足非遗资源优势，依托冬至阿胶滋补节等节会，创新表达 形式、丰富体验场景，让非遗从陈列展品变为可看、可玩、可体验的生活元素，让群众在参与中感受文 化温度、共享发展成果。（经济日报记者 王金虎） 结绳花编、秸秆扎刻、面塑等非遗技艺集中亮相，匠人们指尖翻飞，一件件精巧作品跃然眼前。面塑艺 人任玉霞现场创作骏马造型面塑，为马年新春增添吉祥意趣，引得孩子们驻足欢呼。 作为大集亮点，阿胶定制摊位将国家级非物质文化遗产——东阿阿胶制作技艺与个性化定制深度融 合。"游客可按需定制专属阿胶礼盒，让非遗技艺可感可及、走进日常。"东阿阿胶文旅事业部总经理张 庆伟介绍，阿胶定制让古老技艺从工坊走向大众，在互动体验中彰显中医药文化魅力。 非遗走进日常生活，激活了青年人群的消费热情。"把艾灸贴在穴位上，过十几分钟，自主燃尽后就可 以拿掉……"东艾仙草负责人刘霞的摊位前，不少游客 ...

春节期间，山东聊城市东阿中医药文化旅游区内人头攒动、暖意融融，"非遗年货大集"红红火火，游客 们看花灯、赏非遗、品美食、买年货，沉浸式体验传统年味。 古城街巷间，非遗展演轮番登场、好戏连台。西城门外，醒狮腾挪跳跃、气势昂扬，鼓舞展演鼓点铿 锵、气势如虹，将新春喜庆氛围推向高潮。集市上，熟食、海鲜琳琅满目，驴肉包、糕点香气四溢，各 类年货一应俱全。"这里既有地道美食，又能亲手制作阿胶糕、山楂丸，文化味和参与感都特别强。"带 着家人逛集的市民王琦说。 作为大集亮点，阿胶定制摊位将国家级非物质文化遗产——东阿阿胶制作技艺与个性化定制深度融 合。"游客可按需定制专属阿胶礼盒，让非遗技艺可感可及、走进日常。"东阿阿胶文旅事业部总经理张 庆伟介绍，阿胶定制让古老技艺从工坊走向大众，在互动体验中彰显中医药文化魅力。 非遗走进日常生活，激活了青年人群的消费热情。"把艾灸贴在穴位上，过十几分钟，自主燃尽后就可 以拿掉……"东艾仙草负责人刘霞的摊位前，不少游客在工作人员指导下通过艾灸温经通络、祛湿散 寒。不远处，游客正体验专业医师提供的号脉、推拿等康养服务；年轻游客们身着汉服漫步古城，衣袂 飘飘间，仿佛穿越千年，在青砖黛瓦间，邂 ...

Core Viewpoint - The event showcased the integration of traditional Chinese medicine with modern trends, attracting significant interest from the elderly population and promoting a youthful approach to health and wellness [1][4]. Group 1: Event Highlights - The 8th Ruiyi Medicinal Diet Culture Festival was held in Nanning, featuring activities that combined traditional Chinese medicine with contemporary practices, making health management appealing to older adults [1][4]. - The event included a variety of services such as personalized medicinal prescriptions, free health assessments for seniors, and interactive experiences with traditional Chinese medicine techniques [3][4]. Group 2: Activities and Engagement - A high level of participation was observed, with long queues for expert consultations and interactive zones where attendees could create their own health products, such as herbal sachets and medicinal food items [2][3]. - The festival featured a unique blend of cultural experiences, including a knowledge quiz on health, DIY workshops, and a food area offering medicinal dishes and herbal teas, which were particularly popular among attendees [3][4]. Group 3: Future Plans - The hospital aims to continue developing its Chinese medicine health services and establish the Medicinal Diet Culture Festival as a distinctive brand, focusing on providing high-quality and convenient services for the elderly [4].

Group 1 - The event in Chaoyang District integrates traditional Chinese medicine with modern digital technology, showcasing a "smart Chinese medicine booth" at Beijing Capital International Airport [1] - The "Four Diagnosis Instrument" allows travelers to experience traditional Chinese medicine diagnostics, receiving preliminary treatment suggestions [1] - The event features live demonstrations of traditional techniques, such as the handcrafting of hawthorn pills, attracting significant interest from travelers [1] Group 2 - The health commission of Chaoyang District emphasizes that the integration of Chinese medicine and tourism is a new engine for industrial upgrading [2] - The district has launched two themed tourism routes that combine herbal resources and intangible cultural heritage with tourism experiences [2] - The airport serves as a crucial transportation hub, facilitating immersive experiences that familiarize international travelers with Chinese medicine culture [2]

Core Insights - The 2025 Traditional Chinese Medicine (TCM) Cultural Event in Xicheng District opened on September 19, featuring a three-day market that attracted a large number of citizens to experience TCM practices [1][3]. Group 1: Event Overview - The market included 30 exhibition booths, featuring areas for expert consultations, wellness therapies, smart medical experiences, traditional Chinese medicine education, food-medicine integration, and interactive activities [3]. - Natural elements such as green bamboo and paper lanterns created an elegant atmosphere, with a large seasonal calendar wall displaying health drink recipes based on the 24 solar terms [1]. Group 2: Activities and Experiences - The TCM education area was popular among visitors, allowing participants to select herbal materials and learn traditional techniques such as making hawthorn pills [3]. - The food-medicine integration area featured well-known companies like Tongrentang and Dong'e Ejiao, offering various herbal products and health drinks, with staff explaining dietary principles and providing free tastings [3]. Group 3: Medical Services - The expert consultation area saw long lines, with TCM specialists from several hospitals providing health advice through traditional diagnostic methods [5]. - The wellness therapy area was crowded, with professionals offering services like bone-setting and guasha, which were well-received by office workers seeking relief from fatigue [5]. Group 4: Recognition and Initiatives - The event was organized by the Xicheng District Health Commission and included a ceremony for issuing plaques and appointment letters, highlighting the innovative development of TCM culture in the district [7]. - Notable recognitions included Tongrentang being designated as a TCM health consumption experience center and the White Pagoda Temple pharmacy receiving accolades for its educational initiatives [7].