文旅融合
Search documents
丝绸之路旅游城市联盟2025“丝路对话·成都”在蓉举办
Zhong Guo Jing Ji Wang· 2025-05-30 07:52
活动汇聚了多位全球文旅领域的重量级专家。联合国旅游组织荣誉秘书长弗朗西斯科·弗朗加利阐述了 非物质文化遗产保护对于深化文明互鉴的重要意义,中国旅游协会秘书长葛磊强调应创新运用"旅游 +"模式盘活非遗资源,埃及文化发展基金会主席、埃及文化部部长助理哈姆迪·马哈茂德论述了"有形与 无形遗产的辩证关系",巴西前旅游部长卢梅兹则呼吁世界各国将文化遗产保护与基础设施建设有机融 合。中外文化和旅游交流中心主任张维国代表丝绸之路旅游城市联盟秘书处提出"守护文化基因,激活 文旅交融,共筑丝路纽带,践行永续理念"四点倡议。 在与联合国旅游组织联合举办的对话研讨环节,来自埃及新河谷、马耳他格伦迪、津巴布韦马斯温戈、 俄罗斯符拉迪沃斯托克以及中国延安和成都的六位联盟会员城市代表积极为推动非遗保护和文旅可持续 发展提供建设性解决方案。 中国经济网5月30日讯(记者 成琪)2025年5月28日,作为第九届中国成都国际非物质文化遗产节重要 活动内容之一,由中外文化和旅游交流中心、成都市人民政府联合主办的丝绸之路旅游城市联盟 2025"丝路对话·成都"活动在四川省成都市成功举办。活动以"非物质文化遗产让旅游更美好"为主题, 通过开幕仪式、 ...
让百姓生活更幸福
Jing Ji Ri Bao· 2025-05-30 07:32
Core Insights - The article highlights the unique path of high-quality development in Lhasa, focusing on the growth of the cultural tourism industry as a means to improve the livelihoods and happiness of local residents [1][2]. Industry Development - The cultural tourism sector in Lhasa has seen significant growth, with local artisans benefiting from government policies aimed at preserving intangible cultural heritage, leading to stable income sources for craftsmen [1]. - Investment in tourism infrastructure, such as roads through previously isolated villages, has transformed these areas into popular tourist destinations, allowing residents to engage in tourism-related activities and increase their household income [1][2]. Socioeconomic Impact - The development of the tourism industry has led to substantial improvements in the quality of life for local residents, including better housing, education, and healthcare [2]. - The positive impact of tourism is reflected in the happiness of the local population, as they experience tangible benefits from the growth of the industry [2]. Challenges and Future Outlook - Despite the progress, challenges remain, such as the need for improved tourism infrastructure, enhanced service quality, and better balance in the development and protection of cultural resources [2]. - There is optimism that with continued government support and collective efforts from society, these challenges will be addressed, allowing for further growth and prosperity in the cultural tourism sector [2].
寻找微短剧中的“诗和远方”
He Nan Ri Bao· 2025-05-29 23:42
Core Viewpoint - The initiative "Traveling with Micro Short Dramas in Henan" aims to integrate micro short dramas into cultural tourism, transforming tourism destinations from mere filming locations to popular check-in spots, thereby enhancing the visibility and influence of Henan's cultural tourism brand [2][5]. Group 1: Promotion and Development of Micro Short Dramas - The event "Traveling with Micro Short Dramas in Henan" was launched to promote micro short dramas as a new form of cultural tourism marketing, aiming for deep integration of drama and scenery [2]. - In 2024, Zhengzhou ranked second nationally in the short drama industry, indicating its significance as a hub for content planning, filming, and production [2]. - The provincial government is actively implementing policies to support the micro short drama industry, including regular training and creative activities for industry practitioners [3][12]. Group 2: Showcasing and Marketing Strategies - The initiative includes showcasing excellent micro short dramas on major platforms like Douyin and Tencent, aiming to create a new concept of "Your Short Drama Travel Guide" [3]. - A promotional matrix has been established across various media platforms, with over 100 articles published to enhance the initiative's visibility [3]. - The project has led to the selection of five micro short dramas for national promotion, highlighting Henan's creative capabilities and attracting tourists to filming locations [5]. Group 3: Infrastructure and Talent Development - A major indoor filming project has been established in Xinxiang, focusing on professional filming, systematic training, and industrial operation, with plans to train over 1,000 professionals [10]. - The city of Dengfeng plans to develop multiple micro short drama filming bases and support the creation of impactful scripts, aiming for significant viewership and engagement [12]. - The first AIGC cross-dimensional mythological micro short drama has achieved over 17 million views since its release, showcasing the potential of innovative storytelling in the industry [13]. Group 4: Diverse Filming Locations - Henan has identified numerous unique filming locations, inviting creators to explore the province's rich cultural and historical backdrop for micro short dramas [6][7][8][9]. - The initiative emphasizes the transformation of popular tourist spots into filming locations, enhancing local tourism and cultural engagement [5].
文旅融合托举雪域高原明珠
Jing Ji Ri Bao· 2025-05-29 22:28
Core Viewpoint - Lhasa is leveraging its unique cultural and natural resources to develop its cultural tourism industry as a pillar of economic growth, demonstrating a commitment to high-quality development in line with Xi Jinping's thoughts on socialism with Chinese characteristics for a new era [1][2][3]. Group 1: Economic Performance - In 2024, Lhasa received 43.24 million domestic and international tourists, marking a 15% year-on-year increase [1]. - The tourism revenue reached 52.93 billion yuan, reflecting a 14% year-on-year growth, establishing cultural tourism as a key driver of Lhasa's economic development [1]. Group 2: Development Strategies - Lhasa is implementing a comprehensive approach to tourism development, emphasizing five key concepts: all elements, all processes, all time and space, all regions, and all cultures [2]. - The city is focusing on balancing ticket revenue with service industries, scenic spots with overall environment, sightseeing with wellness tourism, infrastructure with supporting facilities, and standard actions with conceptual services [2]. Group 3: Challenges and Innovations - The integration of culture and tourism in Lhasa faces challenges such as mismatches between world-class tourism resources and industry development, management systems, product development, and talent requirements [3]. - Lhasa aims to strengthen institutional design for cultural tourism integration, promoting innovation in concepts, mechanisms, business formats, and models to enhance overall benefits and public satisfaction [3].
打造文旅融合新亮点
Jing Ji Ri Bao· 2025-05-29 22:23
Core Viewpoint - The article highlights the successful development of a comprehensive tourism model in Xuyi County, Jiangsu Province, focusing on the integration of cultural and tourism sectors, optimizing service offerings, and innovating consumption scenarios to enhance visitor experiences and economic benefits [1][2]. Group 1: Tourism Growth and Visitor Statistics - During the "May Day" holiday, Xuyi County received a year-on-year increase of 82.16% in tourist arrivals, with a peak daily footfall of over 50,000 at the Longxia Night Market, leading to a sales volume of 200 tons of crayfish, which accounted for over 70% of restaurant consumption [1]. - The proportion of out-of-province visitors increased to 43.86% due to initiatives like the "Tourism Passport" and "Two Days and One Night" boutique routes [1]. - The percentage of overnight visitors during the "May Day" period reached 75.97%, with hotel occupancy rates hitting a historical high of 89.32% [2]. Group 2: Infrastructure and Service Enhancements - Xuyi County has implemented micro-renovations in scenic spots, adding new experiential projects like off-road vehicles and enhancing cultural and dining services to optimize consumption structures [2]. - The establishment of uniform and distinctive cultural spaces, such as the Huai'an Reading Rooms and the Tianquan Lake Observatory, has contributed to the region's cultural appeal [1]. - The introduction of a smart tourism platform has achieved full online ticketing and reservation coverage, with secondary consumption in scenic areas exceeding 50% for the first time [1]. Group 3: Innovative Tourism Experiences - Xuyi County is focusing on creating youth-oriented and immersive tourism experiences, with seasonal activities like the "Micro Winter Olympics" at Tieshan Temple and stargazing events at Tianquan Lake [2]. - The First Mountain scenic area has introduced themed night tours, attracting 193,600 visitors with light shows and immersive parades [2]. - New IP projects, including the Crayfish Museum and themed hotels, provide multi-dimensional experiences combining culinary, visual, and auditory elements for visitors [2].
湖南文旅:为游客提供更多新玩法
Ren Min Ri Bao· 2025-05-29 21:06
《湖南"新花YOUNG"主理人手册》集中了100名优秀青年主理人,他们助力湖南文旅融合,以细分领域 的专业能力与运营经验,带领游客发现城市宝藏角落,推动非遗成为年轻人的"心头好"。 马蜂窝目的地研究院院长孙云蕾认为,深度挖掘目的地资源,打造新玩法、新体验是旅游产业创新升级 的方向,青年主理人则是任务的主要承载者。马蜂窝将以新玩法为抓手,助力湖南文旅发展实现"长 红"。 《湖南"新花YOUNG"玩法宝典》梳理了湖南文旅创新的6个方向——新场景、新业态、新品牌、新消 费、新发现、新玩法,为游客提供了"可逛、可玩、可沉浸"的湖南旅行指南。 随着游客探索不断深入,湖南文旅市场正加速从"打卡经济"转向"体验经济"。长沙不再是唯一的流量担 当,去醴陵感受瓷都魅力,到郴州高椅岭徒步探秘丹霞奇观,在芙蓉镇夜游感受别样风情……湖南更多 目的地和新玩法吸引游客目光。 近日,由湖南省文旅厅等主办的湖南文旅"新花YOUNG"生态大会在长沙举办,聚焦文旅融合创新。会 上,湖南省文旅厅联合马蜂窝发布了3份湖南文旅的报告,其中《湖南文旅2024"新花YOUNG"旅游大数 据报告》指出,自然风光、特色美食、历史文化等多元化体验让湖南对各年龄 ...
重庆两江游“遇见”广州珠江游
Guang Zhou Ri Bao· 2025-05-29 11:37
Group 1 - The article highlights the unique tourism experiences offered by the Chongqing and Guangzhou river cruises, emphasizing their integration of natural scenery, urban landscapes, and cultural elements [2][4][17] - Chongqing's Two Rivers cruise has maintained popularity since its inception in 1985, with a reported passenger volume of 3.58 million in the previous year, and night cruises accounting for approximately 84.4% of total passengers [2][4][10] - The "Changhang Chaotian Xinghe" cruise ship, launched in July 2022, features advanced technology and can accommodate 600 passengers, offering high-end dining and cultural performances [7][10][11] Group 2 - Guangzhou's Pearl River cruise has seen significant growth, with an expected annual passenger volume of over 4.27 million in 2024, and it ranked first in the international urban cruise vitality index [17][20] - The Pearl River cruise has evolved from a transportation service to a tourism experience, with 41 operating vessels and a focus on enhancing dining options and cultural experiences onboard [19][20][22] - The city is implementing a strategy to create themed cruises and enhance waterfront attractions, aiming to position the Pearl River cruise as a world-class water tourism destination [25][28]
央广时评 | 让精彩民俗游持续助燃文旅消费热
Yang Guang Wang· 2025-05-29 08:25
Core Insights - The popularity of folk tourism is rising significantly, with searches for "Dragon Boat Base" increasing by 216% and "Dragon Boat Cultural Park" by 147% year-on-year, indicating a growing interest in cultural experiences during the Dragon Boat Festival [1] - The integration of folk culture into the tourism industry is seen as a key driver for economic development and cultural heritage, enhancing local brand identity and extending industry chains [1][2] - The demand for deeper cultural experiences during the Dragon Boat Festival is increasing, especially among families and children, necessitating higher standards in tourism service offerings [2] Group 1 - Folk tourism is becoming a vital engine for revitalizing cultural tourism consumption, with diverse offerings such as "Long Street Zongzi Banquet" in Wuzhen and dragon boat races in Hongcun [1] - The focus on quality service and unique experiences is essential for attracting repeat visitors, moving from mere foot traffic to sustained engagement [5][6] - There is a need to avoid homogenization in folk tourism by emphasizing local cultural characteristics and creating engaging, participatory experiences [5] Group 2 - The development of folk tourism must balance commercial interests with cultural integrity, ensuring that the essence of traditional practices is preserved [6] - Enhancing infrastructure and service quality is crucial to improve visitor satisfaction and prevent overcrowding during peak times [5] - The combination of traditional customs with modern service experiences is expected to invigorate the folk tourism sector, leading to a new phase of high-quality development [6]
中华恐龙园主体结构封顶 原创“暴宝”IP成青少年“新宠”
Jiang Nan Shi Bao· 2025-05-29 04:24
Core Insights - The main focus of the news is the completion of the main structure of the Baobao Manor, a youth science popularization and research base located in the Taizhou China Dinosaur Park, which is expected to open in the first half of 2026 [1][2] Group 1: Project Overview - The Baobao Manor covers an area of approximately 100,000 square meters and is designed with three thematic areas: Dream Village, Fun Countryside, and Miracle Forest, integrating elements of "village, field, and forest" [1] - The project is being constructed and operated by China Communications Second Harbor Engineering Company and is a key cultural tourism industry project in Jiangsu Province [1] Group 2: Facilities and Features - The recently completed 13 buildings include core facilities such as a visitor service center, a multifunctional theater, an immersive rolling cinema, and a digital light and shadow museum, as well as traditional craft experience venues like a blacksmith shop and a woodworking workshop [2] - The park aims to create a rich and diverse high-quality experience for family, research, and science popularization consumption, integrating commercial, entertainment, and exhibition functions [1][2]
以实际行动为谱写中原大地 推进中国式现代化新篇章贡献力量
Zheng Zhou Ri Bao· 2025-05-29 00:52
Group 1 - The core message emphasizes the importance of implementing Xi Jinping's speech during his visit to Henan, focusing on driving development and modernization in the region [1][2][3] - Zhengzhou High-tech Zone aims to integrate technology innovation with education and talent development, enhancing the modern industrial system and focusing on key industries such as intelligent sensors and new materials [2][3] - The city plans to optimize the business environment to boost high-quality development, including support for small and micro enterprises and industrial land reforms [2][3] Group 2 - The focus is on cultural and tourism integration, with efforts to enhance cultural heritage protection and promote high-quality development in the tourism sector [4][5] - The city of Dengfeng aims to become a world-class cultural tourism destination by leveraging its rich cultural resources and implementing innovative projects in heritage protection and tourism [4][5] - The integration of "culture and tourism" is seen as a means to meet the public's demand for a better quality of life, with initiatives to enhance local cultural narratives and tourism experiences [7]