北京商报讯（记者 关子辰 牛清妍）11月26日，众信旅游宣布推出"众信滑雪"品牌，旨在进一步布局冰 雪旅游领域。 据了解，众信滑雪覆盖滑雪产品定制、雪票预定、冰雪赛事观赛、全球中文专业教练指导等服务，此次 一次性发布了超20款覆盖国内、国外不同目的地的滑雪新品。此次涵盖了三大核心类型：国际高端赛事 类：如2026年意大利冬奥会观赛产品、崇礼云顶世界杯"跟着赛事去旅行"观赛团；特色主题类：法国电 音节滑雪产品，将冰雪运动与潮流娱乐深度融合；小众目的地类：格鲁吉亚旅游+观光产品，为游客解 锁新兴滑雪胜地。 今年以来，冰雪旅游热度持续升温。据众信旅游后台数据，2025-2026雪季，冰雪产品搜索量、咨询量 及订单量同比分别增长300%、180%和130%，滑雪与极光、温泉等元素的叠加，正推动"冰雪体验多元 化"，形成持续性消费热点。 目前，众信滑雪主打2人即可成行的灵活小团，支持多出发地，并可根据游客技术水平设计差异化行 程。同时，众信滑雪还独家携手黑桃滑雪，为全球线路配备中文服务团队，解决语言障碍，保障专业指 导，帮助游客实现"全球雪场任你滑"。 ...

Summary of Changbai Mountain Company Conference Call Industry Overview - The conference call discusses the performance and operational strategies of Changbai Mountain Company, focusing on tourism and hospitality in the context of the scenic area. Key Points Visitor Statistics - In the first three quarters of 2025, Changbai Mountain received 3.06 million visitors, a year-on-year increase of 10.4% [2][3] - In Q3 2025, the company welcomed 2.02 million visitors, marking a 20.24% increase compared to the same period last year [2][3] Revenue and Profitability - For the first three quarters of 2025, the company's revenue reached 636 million yuan, up 6.99% year-on-year, with a net profit of 149 million yuan, reflecting a 1.05% increase [3] - Q3 revenue was 400 million yuan, a 17.78% increase year-on-year, with net profit rising by 19.43% to 151 million yuan [3] Impact of Transportation Infrastructure - The opening of the Shenbai High-Speed Railway on September 28, 2025, significantly boosted visitor numbers during the National Day holiday, with arrivals at Changbai Mountain station nearly doubling [6][11] - October saw an 18.25% increase in overall visitor numbers compared to the previous year, attributed to the railway's impact [6][11] Seasonal Performance and Marketing Strategies - The company plans to conduct marketing activities during the off-peak season to extend peak periods into quieter months, such as opening the Peace Ski Resort earlier [10] - Daily visitor numbers at the Peace Ski Resort have increased significantly, with a year-on-year growth of 60% to 70% [10] Hotel Performance - The Crowne Plaza Hotel reported a 20% increase in occupancy rates in November 2025 compared to the previous year, with a 10.45% rise in revenue from available rooms [13] - The hotel achieved full occupancy for several consecutive days in mid-November, indicating strong performance heading into the winter tourism season [13] Snow Season Expectations - The company anticipates a peak season for snow tourism due to early snowfall and a long holiday period extending into February 2026 [9][8] - New projects for the snow season, such as snowmobiles and snow sculpture attractions, are expected to enhance visitor experiences [8][16] New Developments and Future Plans - The second phase of the hot spring project is expected to launch in 2026, enhancing the area's facilities and attractiveness [14] - The company has added 142 new guest rooms in the Enduri area, which are projected to contribute significantly to revenue despite a short operational period [17] Competitive Landscape - The company maintains a cooperative relationship with other businesses in the area, such as Wanda and Luneng, focusing on shared growth rather than direct competition [19] Transportation and Operational Efficiency - Since 2022, the company has increased its vehicle fleet from over 600 to 900, supporting a rise in visitor numbers from 2.75 million in 2023 to an expected 3.41 million in 2024 [20][21] - The company aims to enhance transportation capacity while managing operational costs to improve profit margins [23] Guesthouse Performance - The Enduri brand guesthouses have shown promising occupancy rates since their opening, with expectations for improved performance during the snow season [25][26] Pricing and Policy Considerations - Transportation pricing within the scenic area is regulated by provincial authorities, while external services like charter buses can set their own prices [24] This summary encapsulates the key insights and operational strategies discussed during the conference call, highlighting the company's growth trajectory and future plans in the tourism and hospitality sector.

Group 1 - The core viewpoint of the news is the official launch of the skiing brand "Zhongxin Skiing" by Zhongxin Tourism Group, which aims to integrate sports and tourism, leveraging over a decade of experience in the ice and snow tourism industry [1] - Zhongxin Tourism has established a comprehensive competitive advantage in the ice and snow tourism sector, evolving from early event IP cooperation to a multi-dimensional development model that includes product development, resource integration, service upgrades, and ecological construction [1] - The newly launched "Zhongxin Skiing" platform offers a one-stop service for ski bookings, including customized ski products, snow ticket reservations, ice and snow event viewing, and guidance from professional Chinese-speaking instructors [1] Group 2 - The brand has released over 20 new skiing products covering various domestic and international destinations during its launch event [1] - Data indicates a significant increase in interest in ice and snow products, with a 300% year-on-year growth in search volume, 180% increase in consultation volume, and 130% rise in product order volume for the 2025-2026 snow season [1] - Moving forward, "Zhongxin Skiing" plans to enhance innovation in three key areas: product development, resource integration, and comprehensive service, aiming to transition ice and snow tourism from "scale growth" to "quality upgrade" [2]

中新网哈尔滨11月26日电 (孙涛)26日8时许，来自长三角、珠三角地区的300余名游客在哈尔滨站登上 Y783次"悠享龙江·银旅号"旅游列车，开启为期6天的"找北"之旅。该趟列车是中国铁路哈尔滨局集团有 限公司(以下简称"哈尔滨局集团公司")今冬开行的首趟高品质冰雪旅游列车。 该趟列车以"慢旅行、深体验"为理念，注重融入东北地域文化和冰雪特色。列车通过主题装饰、文化讲 解和互动活动，展现北国风情，致力于打造"移动的文化地标"。行程涵盖雪乡、漠河、阿里河鄂伦春部 落等景点，游客将参观鄂伦春民族博物馆、探访嘎仙洞、品尝地道东北美食，感受人文与自然之美。 为提升服务品质，哈尔滨局集团公司组织专业服务团队，推行"列车管家"式管理，提供"一对一"行李搬 运、行程提醒等个性化服务。餐车根据老年旅客需求，供应低糖、低盐的"适老餐"。列车还设有读书 角、棋牌室、迷你KTV和康健区等功能空间，组织民俗讲座、手工制作、红歌会等活动，满足银发旅 客多样化的旅途需求。 黑龙江开行今冬首趟"悠享龙江·银旅号"冰雪旅游列车 史轶夫 摄 黑龙江开行今冬首趟"悠享龙江·银旅号"冰雪旅游列车 作为舒适型旅游列车，"悠享龙江·银旅号"以亲民价 ...

Group 1: Harbin Ice and Snow World - The 27th Harbin Ice and Snow World has officially started construction on the upgraded Super Ice Slide, which is a major attraction for tourists [1][4] - The design of the Super Ice Slide incorporates elements from the Great Wall, creating a new landmark with both aesthetic and interactive features [4] - The slide will maintain a total of 24 tracks to minimize waiting times for visitors, while retaining a long slide length of 521 meters [4][7] - Construction is supported by favorable weather conditions, with upcoming snowfall expected to aid in the building process [4][7] Group 2: Qinghai Dato - The ski resort in Dato County, Qinghai Province, has opened, offering a unique experience surrounded by a forested environment [7][9] - The ski area is located at an elevation of approximately 2,700 meters, providing excellent snow conditions and a long snow season [9][11] - The resort has introduced various activities such as horseback riding, snowmobiling, and traditional tea gatherings to enhance visitor experiences [13][14] - The ski area is expected to attract over 100,000 visitors by the end of the season in early March [14]

五奎山雪世界。(资料图)(梅河口市委宣传部供图) 据介绍，本雪季梅河口既有全国冰钓精英赛、滑冰赛等专业赛事，也有大众参与的滑雪体验、迎新健康 跑和"万名学生上冰雪"活动；新加入的朝鲜族花斗大赛，以独特民族文化增强游客参与度。 在消费侧，梅河口将发放100万元住宿、餐饮消费券；外地游客凭三日内抵达吉林省的机票或高铁票， 即可免门票畅游知北村、腾龙阁，可享受知北村民宿8折并加赠五奎山夜场中级雪道票、海龙湖冰钓5折 及五奎山雪场日场中级道与设备租赁8折等多重特权；购买58元知北村全价门票即赠超百元全域消费 券；全国学生今冬来到梅河口均可享全城景区免票优惠。 中新网长春11月25日电 (记者 郭佳)2025-2026新雪季，吉林梅河口围绕"逛雪村、玩冰钓、学滑雪、过大 年"推出冬季文旅新IP，由知北村、海龙湖、五奎山三大景区共同构建，将生活化场景与沉浸式体验融 入冰雪旅游，力图带来更具城市温度的冬日玩法。同时，也推出众多优惠举措，如全国学生今冬来到梅 河均可享全城景区免票优惠等。 25日，记者从吉林省政府新闻办召开的2025-2026新雪季系列新闻发布会(第六场)获悉上述消息。 新雪季，梅河口突出"产品差异化、文化深 ...

Group 1 - The upcoming winter season has led to significant preparations in Harbin, Heilongjiang, with major ice and snow attractions entering a phase of construction and renovation [1] - The 27th Harbin Ice and Snow World is themed "Ice and Snow, Fairy Tale World," with the snow-making system already activated. This year's park area has expanded by 200,000 square meters compared to last year, and the overall ice and snow usage is expected to increase by approximately 15% [3] - The Sun Island Scenic Area has closed for preparations for the 38th Sun Island Snow Expo, utilizing "digital rehearsal" technology for structural stability testing of large snow sculptures through 3D modeling and fluid dynamics simulation. The expo is set to open in January next year, featuring a series of creative snow sculptures for an immersive ice and snow art experience [5]

Core Points - The 27th Harbin Ice and Snow World officially commenced with the use of 200,000 cubic meters of stored ice, marking the beginning of the ice construction phase [1][3][7] - The park area has expanded to 1.2 million square meters, the largest in its history, allowing for more ice and snow attractions and enhancing visitor experience [1][3] - The total ice and snow volume for this year's event will reach 400,000 cubic meters, combining last year's stored ice, newly harvested ice from the Songhua River, and snow [3][5] Group 1 - The 27th Harbin Ice and Snow World has officially started using 200,000 cubic meters of stored ice [1][3] - The park's area has been expanded to 1.2 million square meters, creating more space for attractions [1][3] - The total ice and snow volume for the event will be 400,000 cubic meters [3][5] Group 2 - The ice construction will officially begin on November 25, with nearly 10,000 workers involved in the landscape construction [7] - The stored ice will be inspected for quality, including thickness, length, integrity, and cleanliness [5][7] - Preparatory work such as site leveling and equipment setup has been completed [7]

Core Viewpoint - The Harbin Ice and Snow World is set to accelerate its ice scenery construction with the utilization of 200,000 cubic meters of stored ice from the previous winter season, allowing for an earlier opening in mid-December [1][4][6]. Group 1: Ice Storage and Utilization - The stored ice, collected from the Songhua River during the last major cold period, amounts to 200,000 cubic meters, which is equivalent to covering 28 standard football fields with one meter of ice [3][6]. - The ice has been preserved for 10 months and has an 80% utilization rate, showcasing effective storage techniques that combine ancient methods with modern insulation materials [10][8]. Group 2: Construction and Expansion Plans - The construction of the ice scenery has already begun, with ice blocks being transported to the verification site for quality checks before being used in the park [14]. - The total volume of ice and snow for this year's Harbin Ice and Snow World is expected to reach 400,000 cubic meters, with the park area expanding from 1 million square meters to 1.2 million square meters [14].

Core Insights - The 40th Ice and Snow Carnival in Beijing's Yanqing District has officially launched, with Shenzhou Car Rental as a key corporate partner, offering a "Rent + Ski" package to enhance travel convenience for visitors [1][4] - Yanqing is a significant ecological tourism hub in northwest Beijing, attracting approximately 4 million visitors annually, with a focus on winter sports and cultural experiences [1][4] Company Initiatives - Shenzhou Car Rental has upgraded its fleet in the Yanqing area, introducing high-performance SUVs such as Tank 300, Wanjie M7/M9, and BYD Song, catering to diverse customer needs including families and young travelers [2] - The "Rent + Ski" package allows tourists to book vehicles via the Shenzhou Car Rental app, facilitating seamless travel from urban areas to ski resorts, with additional benefits like ski ticket discounts and scenic area promotions [1][2] Industry Trends - Ice and snow tourism is becoming a crucial driver of regional economic growth, with projections indicating that nationwide ice and snow tourism visits will exceed 520 million during the 2024-2025 season [4] - Self-driving is emerging as the preferred mode of transportation for ice and snow tourism due to its flexibility, and the integration of "car rental + skiing" services is expected to enhance visitor experiences and unlock regional economic potential [4]