文旅融合
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解锁发展新空间
Jing Ji Ri Bao· 2025-10-31 22:10
Core Insights - Enshi County is transforming from a transit point to a tourist destination, achieving significant growth in tourism and economic development [1] Tourism Growth - In the first eight months of this year, Enshi County received 13.83 million visitors, generating a total tourism revenue of 9.399 billion yuan, representing year-on-year increases of 43.41% and 50.30% respectively [1] - The county is leveraging its cultural heritage and unique resources to drive tourism, despite lacking well-known scenic spots [1][2] Cultural Integration - Enshi County is integrating various ethnic cultural elements into its tourism offerings, creating immersive experiences that attract visitors [2] - The county has developed a 4A-level scenic area that emphasizes ecological protection and transforms historical cultural relics into dynamic experiences [1][2] Agricultural Development - The booming tourism has opened new markets for local agricultural products, with an estimated income of 1.39 billion yuan from agriculture related to tourism in the first eight months [2] - The integration of agriculture and tourism is exemplified by Huangping Village, which has successfully transitioned from single-crop farming to a diversified business model [2][3] E-commerce and Sales - Enshi County is utilizing live-streaming e-commerce to promote its selenium-rich agricultural products, achieving significant sales through online platforms [4] - In September, a promotional event led to over 19.8 million yuan in sales within six hours, showcasing the effectiveness of combining agriculture with internet marketing [4] Employment and Economic Impact - The tourism boom has created over 800 stable jobs through innovative market setups, contributing to an indirect income increase of over 10 million yuan [5] - The local economy is further supported by the popularity of unique culinary offerings, such as grilled fish, which generated over 3 billion yuan in sales last year [6][7] Conclusion - Enshi County exemplifies the "tourism plus" model, effectively transforming cultural heritage into economic value and enhancing local livelihoods through integrated development strategies [7]
2025旅游休闲度假消费热点特征与案例研究报告
美团· 2025-10-31 15:37
Investment Rating - The report indicates a positive investment outlook for the tourism and leisure vacation industry, driven by strong government policies and market demand [4][25]. Core Insights - The tourism consumption scale in China is steadily expanding, with a notable increase in the willingness and ability of users from different regions to spend [4][5]. - The integration of culture and tourism is deepening, with new consumption engines emerging from combinations like "culture + events" and "culture + food" [5][11]. - User characteristics are becoming increasingly diverse, with a significant rise in personalized travel and accommodation demands [6][10]. - Technological advancements are driving the industry upgrade, transitioning services from standardization to intelligence [7][25]. - A one-stop travel service model is becoming prominent, enhancing consumer convenience through comprehensive resource integration [9][23]. - The fusion of "culture + events" is transforming short-term economic boosts into long-term consumption momentum [11][12]. - The power of content, particularly from variety shows, is being creatively transformed into consumer engagement and spending [13][14]. - Emotional resonance through multi-dimensional narratives is enhancing user participation and retention [15][16]. - Light consumption models are connecting young consumers with travel destinations, creating a new ecosystem of exposure and conversion [17][18]. - Traditional culture is being expressed in modern ways, allowing for interactive and participatory experiences [19][20]. - The "cool economy" is breaking seasonal and regional limitations, with summer tourism trends focusing on water activities and relaxation services [21][22]. - Cross-industry collaborations are enhancing brand visibility and sales, creating a new travel consumption model [23][24]. - The future of the tourism and leisure vacation market is expected to be driven by technology, innovative models, and deep integration [25][26][27]. Summary by Sections - **Market Growth**: The national tourism consumption scale is expanding, with significant growth in accommodation bookings and railway passenger volume [4]. - **Cultural Integration**: The report highlights the successful integration of culture and tourism, with new consumption patterns emerging [5]. - **User Trends**: There is a notable shift towards personalized travel experiences, with increased demand for unique accommodations [6]. - **Technological Impact**: Technology is a core driver of industry transformation, enhancing service delivery and customer engagement [7]. - **Service Models**: The emergence of one-stop service models is reshaping consumer experiences in the tourism sector [9]. - **Event-Driven Consumption**: The integration of events into tourism is creating sustainable economic benefits [11]. - **Content Marketing**: The influence of media content on consumer behavior is becoming increasingly significant [13]. - **Emotional Engagement**: Emotional storytelling is enhancing user connection and loyalty [15]. - **Light Consumption**: The rise of light consumption models is appealing to younger demographics [17]. - **Cultural Experiences**: Traditional culture is being revitalized through interactive experiences [19]. - **Seasonal Trends**: The report identifies summer tourism trends focused on relaxation and water activities [21]. - **Cross-Industry Collaborations**: Innovative partnerships are driving brand engagement and sales [23]. - **Future Outlook**: The industry is poised for high-quality development through technology and innovative practices [25][26][27].
大湾区对外窗口之“顺”:文旅融合助力成为全球了解中国首站
Nan Fang Du Shi Bao· 2025-10-31 07:27
Core Insights - The Guangdong-Hong Kong-Macao Greater Bay Area (GBA) is experiencing a surge in inbound tourism, driven by policies such as the 240-hour visa-free transit and the upcoming 15th National Games, showcasing its unique resilience and potential [1][9] - The GBA is positioning itself as a premier destination for foreign tourists, offering a seamless blend of business and leisure experiences, which is increasingly appealing to international visitors [2][5] Inbound Tourism Development - The GBA has developed a robust inbound tourism market, with foreign tourists enjoying a "one-stop" experience that combines sightseeing, shopping, and cultural exploration [1][2] - Tour guides report that foreign visitors are increasingly interested in both cultural and modern attractions, with popular itineraries including historical sites and contemporary landmarks [2][3] Business and Leisure Integration - The integration of business and tourism is evident, with foreign business travelers attending trade fairs like the Canton Fair while also exploring local attractions [4][5] - Companies are adapting to this trend by offering tailored services that cater to the dual needs of business and leisure for foreign visitors [5][6] Policy Support and Infrastructure - Recent policy enhancements, such as the Guangdong provincial government's initiatives to improve inbound tourism quality, are facilitating a more comfortable and engaging experience for foreign tourists [4][6] - The GBA's strategic location and visa policies are enabling a more interconnected travel experience across Hong Kong, Macau, and mainland cities [7][8] Economic Impact - Major events and attractions in the GBA are contributing significantly to local economies, with Hong Kong reporting substantial visitor spending and economic growth linked to tourism [6][9] - The GBA aims to become a global tourism hub, leveraging its diverse cultural and economic offerings to attract more international visitors [9]
美景不输阿尔卑斯的西藏旅游如何发展?这场论坛上嘉宾支招
Xin Lang Cai Jing· 2025-10-31 03:36
Core Viewpoint - The 2025 China Tibet Development Forum, themed "Encountering Beautiful Tibet, Writing a New Chapter in the Snowy Region," emphasizes the potential of Tibet's unique natural and cultural resources for sustainable development, particularly in tourism and highland specialty industries [1][3]. Group 1: Forum Overview - The forum includes an opening ceremony, a main forum, and three thematic discussions, focusing on the development of highland specialty industries [1]. - The "In accordance with local conditions to develop highland specialty industries" thematic forum discusses clean energy, highland agriculture and animal husbandry, cultural tourism, and the digital economy [1][3]. Group 2: Cultural and Tourism Development - The forum highlights the need to transform Tibet's intangible cultural heritage into brand and industrial advantages, leveraging its unique natural and cultural resources [3][5]. - Successful case studies from other countries show that community involvement in tourism can lead to sustainable livelihoods and cultural heritage protection [3][5]. - Specific examples of cultural tourism initiatives in Tibet, such as the "Wencheng Princess" epic performance and local festivals, demonstrate the potential for economic growth through cultural integration [3][5]. Group 3: Investment Insights - David Kovacs emphasizes the importance of creating high-value super IPs in Linzhi, drawing parallels with successful high-end tourism models in Switzerland and Norway [6][9]. - The development strategy should include diverse yet refined experiences for different consumer groups, balancing seasonal demands and targeting various market segments [9][10]. - The establishment of a "Linzhi Standard" for specialty agriculture is crucial, focusing on traceability and branding to enhance market value and consumer trust [10].
【各地新亮点】山西运城 IP焕新传承千年文脉
Jing Ji Ri Bao· 2025-10-30 23:08
Core Viewpoint - The integration of culture and tourism in Yuncheng, Shanxi, is creating a vibrant economic and cultural landscape, leveraging historical resources to attract visitors and enhance local economic value [2][7]. Cultural Integration - Yuncheng is utilizing creative transformation of cultural IP to deeply integrate cultural elements with tourism, providing immersive experiences for visitors [2]. - The launch of the "DEEPYOU" AI smart voice guide system in the Guan Gong cultural tourism area supports eight languages, enhancing accessibility for international tourists [2]. - Interactive cultural experiences, such as the combination of traditional rituals with modern light technology during the Qingming Festival, are enriching cultural transmission [4]. Technological Innovation - The use of light and shadow shows at night, featuring classic scenes from Guan Gong's stories, revitalizes ancient architecture and attracts visitors [3]. - The introduction of modern technology in traditional settings, such as the "Loyalty Challenge" activity linked to Guan Gong's stories, engages younger audiences through interactive gaming [4]. Heritage and Craftsmanship - Non-material cultural heritage skills are becoming significant economic drivers, with traditional crafts like stone carving and Chengni inkstone production providing income and promoting rural revitalization [5][6]. - The stone carving workshop in Xinjian County has over 800 practitioners, generating significant sales and integrating modern aesthetics into traditional crafts [5]. Tourism Consumption - Yuncheng is creating diverse cultural tourism consumption scenarios, blending historical charm with modern services, which is driving market growth and increasing local incomes [7]. - The local food industry, exemplified by the production of traditional snacks, is thriving, with local businesses benefiting from increased demand and online sales [7][9]. - Innovative accommodations, such as capsule hotels with smart features, are attracting tourists and enhancing their experience [8]. Economic Impact - The integration of cultural tourism has led to a significant increase in visitor numbers and revenue, with 192.18 million visitors and 3.129 billion yuan in total operating income reported during the recent holiday period [9].
透过对话看千年瓷都活力澎湃
Ren Min Ri Bao· 2025-10-30 22:37
Core Insights - The "World Mayors Dialogue in Jingdezhen and 2025 Jingdezhen Forum" recently took place, gathering mayors and representatives from various countries to discuss cultural and urban development through ceramics [3][7] - Jingdezhen is focusing on integrating cultural elements with urban infrastructure to enhance cultural heritage and provide a model for other cities [4][5] - The city is promoting the development of the ceramic tourism industry by emphasizing traditional craftsmanship and attracting international artists [6][8] Group 1: Cultural Integration and Urban Development - Jingdezhen has introduced 144 new "ceramic road signs" designed with traditional blue-and-white porcelain elements, showcasing a blend of cultural heritage and modern design [4] - The city is committed to protecting its ceramic cultural heritage through various projects, creating a cultural landscape that includes historical sites and modern installations [4][5] - The integration of cultural elements into urban infrastructure has improved the city's cultural profile and serves as a reference for other cities in cultural preservation and innovation [5] Group 2: Tourism and Artistic Engagement - Jingdezhen is home to approximately 60,000 "Jing Drift" residents, including 5,000 from abroad, contributing to a vibrant artistic community [6] - The city is hosting events like the 2025 Jingdezhen Ceramic Spring and Autumn Fair, attracting thousands of artists from various countries to showcase their handmade crafts [6] - The initiative to create a "City of Thousands of Museums" aims to connect the ceramic industry with tourism, allowing visitors to engage with the art of ceramics [6] Group 3: International Collaboration and Cultural Exchange - The forum highlighted the importance of cultural exchange and collaboration among cities, with a focus on the role of ceramics as a medium for communication [7][8] - Jingdezhen has established partnerships with 33 cities and formal relationships with 8 cities, promoting the international exchange of ceramic culture [8] - The city aims to enhance its global presence by collaborating with ceramic-producing regions worldwide, fostering a deeper appreciation for ceramic culture [8]
“世界市长对话·景德镇暨二〇二五景德镇论坛”近日召开 透过对话看千年瓷都活力澎湃
Ren Min Ri Bao· 2025-10-30 22:22
Core Insights - The "World Mayors Dialogue: Jingdezhen and the 2025 Jingdezhen Forum" recently took place in Jingdezhen, China, gathering mayors and representatives from various countries to discuss cultural and urban development through ceramics [1][5] Group 1: Cultural Heritage and Urban Development - Jingdezhen is integrating ceramic elements into urban infrastructure, enhancing cultural significance and providing a model for other cities in cultural preservation and innovation [2][3] - The city is committed to protecting its ceramic cultural heritage, with projects focused on preserving historical kiln sites and neighborhoods, creating a cultural landscape centered around ceramics [2] Group 2: Cultural and Tourism Integration - Jingdezhen is promoting the development of its ceramic tourism industry by emphasizing traditional craftsmanship and increasing the artistic value of ceramic products [4] - The city hosts events like the Jingdezhen Ceramic Spring and Autumn Fair, attracting thousands of artists and fostering a vibrant creative community [4] Group 3: International Cultural Exchange - The forum highlighted the importance of cultural exchange, with participants discussing how ceramics can serve as a medium for international dialogue and cooperation [5][6] - Jingdezhen has established partnerships with numerous cities worldwide, promoting ceramic culture and facilitating economic development through enhanced logistics and online commerce [6]
山西运城 IP焕新传承千年文脉
Jing Ji Ri Bao· 2025-10-30 22:19
Core Viewpoint - The integration of culture and tourism in Yuncheng is creating a vibrant economic and cultural landscape, leveraging historical resources to attract visitors and enhance local economic value [3][10]. Cultural and Tourism Integration - Yuncheng is focusing on creating a cultural and commercial tourism hotspot by utilizing its rich cultural resources to drive tourism and economic growth [3]. - The launch of the "DEEPYOU" AI smart voice guide system in the Guan Gong cultural tourism area enhances visitor experience by breaking language barriers and providing real-time information in multiple languages [4]. - Nighttime light shows and interactive cultural experiences at historical sites like the Guandi Temple are revitalizing ancient architecture and engaging visitors in cultural heritage [5]. Heritage and Craftsmanship - Traditional craftsmanship, such as stone carving and Chengni inkstone production, is being revitalized, providing income opportunities for local artisans and contributing to rural revitalization [6][7]. - The success of local artisans in preserving and innovating traditional crafts has led to significant economic benefits, with over 800 individuals in Xizhuang Village earning substantial incomes from stone carving [6]. Tourism Consumption Trends - Yuncheng is creating diverse tourism consumption scenarios that blend historical charm with modern services, leading to increased tourism spending and local economic growth [8]. - Local food production, such as the production of traditional pancakes, is driving employment and income for residents, with a significant number of jobs created in the industry [8]. - Innovative accommodations and experiences, such as capsule hotels and rural homestays, are attracting tourists and enhancing their overall experience [9]. Economic Impact - During the recent holiday period, Yuncheng's tourist attractions received over 1.92 million visitors, generating significant ticket and operational revenue, showcasing the successful fusion of tradition and modernity [10].
不断塑强服务业高质量发展新优势
Xin Hua Ri Bao· 2025-10-30 21:50
Core Viewpoint - During the "14th Five-Year Plan" period, Lianyungang City's Ganyu District focuses on high-quality development, aiming to enhance the service industry through innovative measures, thereby injecting strong momentum into regional economic and social development [1] Group 1: Industry Development Strategies - Ganyu District prioritizes expanding the total volume of the service industry and enhancing industrial capacity through four key measures: attracting investment, nurturing enterprises, transforming traditional industries, and fostering industrial clusters [2] - The district aims to attract high-end projects in both productive and lifestyle service sectors, focusing on high-tech and high-value-added industries such as software information and modern logistics [2] - Ganyu District is committed to nurturing local enterprises and establishing a supportive ecosystem for service industry development, including a "leading enterprises and small businesses collaboration" model [2][3] Group 2: Cultural and Tourism Integration - Ganyu District seeks to leverage marine culture and local resources to stimulate new growth points in cultural tourism, positioning "coastal cultural tourism" as a key highlight of its service industry [4] - The district plans to enhance the quality of seafood offerings and promote local seafood brands, while also innovating dining experiences that combine fishing and dining [4] - Ganyu District aims to create integrated tourism routes that connect various attractions and promote industrial tourism projects, enhancing the overall tourism experience [4] Group 3: Innovation-Driven Industrial Upgrading - Ganyu District emphasizes innovation as a means to overcome development bottlenecks, aiming to extend productive service industries towards specialization and high-value chains [5] - The district plans to upgrade port infrastructure and explore new energy storage and transportation layouts, transitioning the port economy from a transport-oriented model to one that includes value-added services [6] Group 4: Enhancing Quality of Life - Ganyu District focuses on upgrading living services to meet the high-quality demands of residents, ensuring that the benefits of service industry development reach all citizens [7] - The district is committed to improving housing supply, community services, and promoting vocational training to enhance the professional quality of service personnel [7] - Ganyu District aims to create a "15-minute convenient living circle" to facilitate access to essential services within communities [7]
方城小史店镇:彩虹路铺就“幸福增收路”
Zhong Guo Jing Ji Wang· 2025-10-30 10:45
Core Insights - The construction of the "Rainbow Road" has significantly improved access to the Mo Ya Stone Carvings scenic area, enhancing tourist experiences and boosting local economic activity [1][2]. Group 1: Infrastructure Development - The "Rainbow Road" connects cultural heritage sites with rural landscapes, addressing previous navigation difficulties for visitors and increasing tourist traffic [1]. - The road features a vibrant design with red, yellow, and blue colors, serving as both a directional guide and an attractive visual element [1]. Group 2: Economic Impact - Local vendors have reported increased sales due to the influx of tourists, with prices for products like mushrooms rising from 5 yuan to 8 yuan per kilogram [2]. - Honey sales have also surged, with one vendor expecting annual sales to exceed 1,500 kilograms, nearly doubling her income to 90,000 yuan [2]. Group 3: Replication of Success - The transformation of Linchang Village serves as a model for surrounding areas, with plans for similar road upgrades in nearby villages to enhance local economies [3]. - The "Four Good Rural Roads" initiative is being leveraged as a strategy to promote rural revitalization across the town [3].