文旅融合

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山西岢岚:千年宋长城下绘就农文旅融合新图景
Zhong Guo Xin Wen Wang· 2025-06-21 08:50
Core Viewpoint - The eighth "6·21" Rural Cultural Tourism Season in Kelaan County aims to enhance the integration of culture and tourism, fostering new consumption scenarios and promoting high-quality county development through a model of "urban-rural linkage and three-industry integration" [1][2]. Group 1: Event Overview - The event is themed "Enjoy Kelaan, Beautiful Countryside" and features a variety of activities across major scenic spots such as Songjiagou, Kelaan Ancient City, and Song Great Wall [2]. - The tourism season will run until October and includes various cultural and sports events, as well as exhibitions of local agricultural products [4]. Group 2: Economic Impact - The integration of agriculture, culture, and tourism in Kelaan County has not only stimulated local economic growth but also revitalized rural areas [3]. - The transformation of Songjiagou Village into a well-known beautiful village exemplifies the success of this model, with improvements in tourism infrastructure and the introduction of diverse activities [3][4]. Group 3: Tourism Development - Two new premium tourism routes have been launched, connecting various scenic areas and showcasing the region's natural beauty and cultural heritage [2]. - The local community is actively participating in tourism services, including homestays, specialty dining, and cultural product development, leading to a shift from farming to tourism-related occupations [4].
跨越2000公里的文化接“荔”,10万+观众云端见证茂名荔枝借剧出圈
Nan Fang Nong Cun Bao· 2025-06-21 08:02
Core Viewpoint - The event "Maoming Red Lychee Across Thousands of Miles" successfully showcased the innovative integration of transportation, live streaming, and cultural IP, significantly enhancing the brand value of Maoming lychee and opening new pathways for regional agricultural product branding [2][4][5]. Group 1: Event Overview - The event took place from June 10 to June 14, covering over 2000 kilometers from Baqiao Service Area to Xi'an Huaqing Palace [3][26]. - It featured a live streaming component that attracted over 100,000 online viewers, witnessing the journey of lychee from the orchard to consumers [30][39]. Group 2: Cultural and Marketing Strategy - The integration of the TV drama "Lychee of Chang'an" with the lychee marketing strategy created a unique opportunity for cultural and agricultural synergy, transforming the lychee into a cultural symbol [8][20]. - The collaboration with Tencent led to the creation of three themed gift boxes that incorporated elements from the drama, enhancing market engagement and expanding sales channels [13][20]. Group 3: Sales Performance - The innovative "direct supply + IP gift box" model effectively addressed consumer pain points, resulting in over 10,000 orders within a week [31][32]. - The event culminated in a cultural festival at Xi'an Huaqing Palace, attracting thousands and boosting both brand visibility and sales [40][41]. Group 4: Industry Development - The Maoming Agricultural and Cultural Tourism Group is focusing on extending the lychee industry from a seasonal product to a year-round offering by developing processed products such as lychee pastries and desserts [46][47]. - The group is also enhancing brand value through cultural initiatives, including collaborations with local artists and the creation of promotional content [48][49]. Group 5: Future Outlook - The company aims to continue leveraging cultural IP to drive innovation in the lychee industry, exploring the integration of culture, technology, and agriculture to elevate Maoming lychee to a broader market stage [55][56].
文旅融合首在产业 ——开封文旅观察之一
He Nan Ri Bao· 2025-06-20 23:39
Core Insights - The integration of culture and tourism in Henan province has significant potential, with a focus on high-quality development to establish it as a pillar industry and a source of happiness for the people [1][2] - The upcoming Henan Cultural Tourism Development Conference in June 2025 aims to further promote these initiatives [1] Economic Performance - In the first quarter of this year, the cultural tourism industry in Kaifeng contributed significantly to the economy, with an added value of 372.08 billion yuan, representing a year-on-year growth of 8.1% and accounting for 58.8% of GDP [2] - The cultural tourism sector's contribution to economic growth reached 59.9%, directly boosting GDP by 3.9 percentage points [2] - The total balance of RMB deposits in the city reached 3908.93 billion yuan, reflecting a year-on-year increase of 10.64%, indicating the economic vitality brought by the cultural tourism industry [2] Cultural Tourism Development - Key attractions like Qingming Riverside Landscape Garden and Wansui Mountain Martial Arts City are pivotal in providing immersive cultural tourism experiences and driving consumption upgrades [3] - The integration of various sectors such as dining, accommodation, and cultural products has led to a robust economic ecosystem, creating over 2,186 jobs in the Song costume and makeup industry alone [3] - In 2024, Kaifeng is expected to receive 1.05 billion tourists, generating a total tourism revenue of 779.6 billion yuan, with both major attractions surpassing 8 million visitors [3] Innovation and Policy Framework - Kaifeng has implemented innovative strategies to leverage its rich cultural heritage, including the establishment of a comprehensive policy framework for cultural tourism development [4][5] - The city has initiated multiple major projects aimed at enhancing the quality of cultural tourism offerings, including expansions and upgrades of existing attractions [5][6] - The focus on night-time economy and immersive experiences is part of a broader strategy to meet diverse tourist needs and enhance economic benefits [5] Conclusion - Kaifeng is actively pursuing a model of cultural tourism that combines historical preservation with modern innovation, aiming to create a unique and engaging experience for visitors while driving economic growth [6]
马明龙督办市政协重点提案时强调以新时代人文经济学助推文化强市建设
Zhen Jiang Ri Bao· 2025-06-20 23:39
6月19日,市委书记马明龙督办市政协关于"以新时代人文经济学催生传统街区新形态、新业态、新 生活"重点提案,强调要深入学习贯彻习近平文化思想,坚持创造性转化、创新性发展,更好活化利用 镇江丰富的文旅资源,以新时代人文经济学助推文化强市建设。 马明龙来到京口区水陆寺巷街区,察看了解街区硬件设施、文化挖掘、商业业态等情况,与商家交 流,听取意见建议,希望进一步挖掘历史文化资源,讲好街巷故事,针对新业态发展转变管理和服务方 式,让街区更有历史感、烟火气,着力打造独具特色的文化商业街区。在润州区西津渡街区玉山大码头 遗址展示馆,马明龙察看古渡遗址,了解玉山古渡的历史发展和变迁,要求保护好原址原貌,更好体现 西津渡厚重历史文化遗存的价值及意义。 随后召开的座谈会上,市文广旅局汇报了提案办理情况,民革镇江市委作为提案单位作了发言。马 明龙认真听取,不时与大家交流,指出三千年历史的镇江,有着深厚的文化底蕴和灿烂的文化遗存,是 必须用心呵护的宝贵财富。推进文化强市建设,要把以文化人作为出发点,以文惠民作为落脚点,以文 润城作为着力点,以文兴业作为支撑点,更好绘就物质文明和精神文明相协调的现代化图景,切实把文 化优势转化为经济 ...
重庆江津 椒香满城产业兴
Jing Ji Ri Bao· 2025-06-20 21:59
Core Insights - The article highlights the thriving pepper industry in Jiangjin District, Chongqing, which has become a significant contributor to local economic development and farmer income [1][2][3] Industry Overview - Jiangjin District is known as "the hometown of Chinese pepper," producing 90% of the national market share for fresh pepper [1] - The total planting area for pepper in Jiangjin has reached 530,000 acres, with an overall industry output value exceeding 5.5 billion yuan [1] - The pepper industry has transitioned from traditional cultivation to a comprehensive industrial chain, benefiting over 600,000 farmers [1][3] Economic Impact - Farmers in Baoping Village have seen their pepper planting area grow from half an acre to over 100 acres, generating annual incomes exceeding 100,000 yuan [2] - The entire village has developed over 7,000 acres of pepper base, with collective operational income reaching over 700,000 yuan in 2024 [2] - The pepper industry in Jiangjin has created an average annual income increase of over 6,000 yuan for farmers [3] Technological Advancements - The introduction of advanced processing technologies has improved efficiency and quality in pepper production [4][5] - Jiangjin has developed new varieties and innovative cultivation techniques, increasing yield by over 40% [5] - The use of drones for agricultural tasks has streamlined operations, reducing labor intensity for farmers [5] Product Development - Jiangjin has expanded its product range to include over 40 derivative products, achieving an output value of over 50 million yuan [6] - The establishment of the Jiangjin International Pepper Industry City aims to enhance the entire industrial chain, providing comprehensive services for stakeholders [6][7] Brand Building - Jiangjin's pepper brand value has surpassed 6.6 billion yuan, with ongoing efforts to enhance brand influence through trade fairs and cultural events [7] - The district aims to achieve a "100 billion yuan level" for the entire pepper industry chain, focusing on base enhancement, chain extension, brand innovation, and technological empowerment [7]
龙门麻榨中心村:千年古榕书写绿美旅居新意|寻找典型之美➇
Nan Fang Nong Cun Bao· 2025-06-20 15:36
Core Viewpoint - The article highlights the revitalization of the central village in Longmen County, Huizhou, through the integration of ecological and cultural elements, centered around a thousand-year-old banyan tree, which serves as a symbol of heritage and community engagement [3][10][25]. Group 1: Ecological and Cultural Integration - The ancient banyan tree, over 1,018 years old, is a historical landmark that embodies the village's cultural memory and community spirit [15][16]. - The village is leveraging the "ecology + culture" strategy to promote sustainable development and enhance local tourism [9][10]. - The ongoing construction of the Aoqi Ancient Banyan Tree Station aims to attract tourists and provide a space for relaxation and cultural activities [5][6][41]. Group 2: Infrastructure and Development Initiatives - Huizhou is implementing the "Hundred Million Thousand Project" to drive county-level development, focusing on high-quality planning and construction [7][8]. - The village has completed renovations on 208 houses and upgraded road landscapes to improve the overall aesthetic and functionality of the area [45]. - A new partnership model involving local enterprises is being explored to manage and sell local agricultural products, such as the "North Green No. 1" starfruit, which is expected to generate an annual income of 40,000 yuan for the village [47]. Group 3: Tourism and Community Engagement - The "Most Beautiful Tourist Road" project connects key areas and promotes cycling activities, with the banyan tree as a significant stop for cyclists [39][41]. - Plans are underway to develop a literary village around the banyan tree, incorporating various cultural and recreational facilities, including a literature-themed inn and a coffee shop [52][53]. - The village aims to transform visitor engagement by creating a unique experience that combines nature, culture, and community traditions [50][54].
中国-中东欧国家文化艺术嘉年华盛大开幕 石景山区绽放互鉴之花,世界共赴北京之约
Huan Qiu Wang· 2025-06-20 15:19
Core Points - The Fourth China-Central and Eastern European Countries Cultural and Arts Carnival opened in Beijing, focusing on cultural exchanges and promoting high-quality development of inbound tourism [1][25] - The event is co-hosted by the Beijing Municipal Bureau of Culture and Tourism and the Shijingshan District People's Government, aligning with the Belt and Road Initiative [1][25] Group 1: Event Highlights - The opening ceremony featured performances from local artists, including a segment from the classic Peking opera "Farewell My Concubine" and a martial arts display, showcasing the richness of Chinese cultural heritage [5][9] - The event included a cultural promotion activity where a national gold medal tour guide introduced "Beijing's Top Ten Cultural Tourism Icons" to international guests, highlighting the city's historical significance [7][9] Group 2: International Participation - Over 100 guests attended the opening ceremony, including cultural representatives from Hungary, Bulgaria, Romania, and other countries, emphasizing international collaboration [3][23] - The carnival will host nearly twenty special performances featuring both international and local artists, enhancing cultural exchange and showcasing diverse artistic styles [23][25] Group 3: Cultural Experience Zones - The event featured a non-heritage cultural display area, allowing guests to experience traditional Chinese crafts alongside Central and Eastern European products, fostering cultural dialogue [14][19] - An immersive experience zone for traditional Chinese medicine utilized innovative AI technology to engage international visitors, enhancing their understanding of Eastern wisdom [14][19] Group 4: Future Prospects - The carnival aims to deepen cultural exchanges and promote Beijing as a global tourism destination, with plans to attract more international tourists through ongoing cultural initiatives [25]
建德文化特派员书写乡村振兴多样“解法”
Hang Zhou Ri Bao· 2025-06-20 07:30
Core Insights - The cultural commissioner program in Jiande City has successfully transformed Zhijiang Village into a "characteristic art village" in Zhejiang Province, showcasing the effectiveness of cultural initiatives in rural revitalization [1][2]. Group 1: Cultural Initiatives and Achievements - Over the past year, 16 selected cultural commissioners have introduced various projects to promote rural revitalization in Jiande, including a significant photography exhibition that was selected for provincial funding [1][2]. - The "Green Mountains and Clear Water are Gold and Silver Mountains" themed photography exhibition, organized by provincial cultural commissioner Chen Yun, is a notable project that received funding from the Zhejiang Provincial Cultural and Art Development Fund for 2024 [1]. Group 2: Collaborative Efforts and Community Engagement - The cultural commissioners have fostered collaborative models, such as the "Mountain-Sea Cooperation" between villages, enhancing cultural development through partnerships [2]. - Various initiatives have been launched, including a unique geological and cultural education program that attracted over 30,000 visitors and generated more than 600,000 yuan in collective income for the village [2]. Group 3: Future Directions and Goals - The Jiande government aims to deepen the "mentor-apprentice" model among cultural commissioners to cultivate local cultural talents and enhance the cultural landscape [3]. - The establishment of a "demand library + resource library + project library" mechanism is planned to support cultural development in remote villages, ensuring a more coordinated approach to cultural initiatives [2][3].
邂逅大美新疆——山东交运旅游集团新疆文旅项目焕新启幕
Qi Lu Wan Bao· 2025-06-20 03:11
齐鲁晚报·齐鲁壹点 王瑞超 盛夏时节,新疆正以绚丽的自然画卷与浓郁的民族风情向世界发出邀约。近日,山东交运旅游集团在新疆地区设立省外第一家分公司,依托这一战略支点, 交运旅游集团重磅推出"至尊喀伊""北疆全景""纯爱喀纳斯"等多条新疆全景自组团队线路产品,以"文旅融合+品质服务"为核心,为广大游客开启一场沉浸 式的新疆文旅盛宴。 据悉,山东交运集团围绕"一带一路"国家战略积极布局培育优势项目,在客货运输、文化旅游等领域"打头阵,开新局",进一步深化区域交通、物流与旅游 产业的融合发展,相继与山东能源集团、山东水发集团等省管企业驻疆分公司达成深度合作,承接承运相关单位的公务用车、管道运输等服务任务。本次新 疆旅游项目的全面启动,将进一步推动交运集团全国业务网络的构建与完善。 交运旅游集团深挖新疆文化内涵,将美食与民俗深度融入行程。游客不仅能品尝到九碗三行子、新疆大盘鸡等地道美食,更可参与新疆独有的"疆域美食歌 舞宴",在热情洋溢的歌舞中感受少数民族的风土人情。此外,游客还可身着民族特色服饰,在赛里木湖、禾木村等网红打卡点定格美好回忆,让旅行成为 一场视觉与心灵的盛宴。 国企担当,以优质服务打造出行标杆 连点成线 ...
桐庐:分水镇农文旅融合玩出新“丰”景
Hang Zhou Ri Bao· 2025-06-20 02:42
Group 1 - The article highlights the innovative agricultural practices in Tonglu County, where modern technology and rural tourism are integrated to create a path for rural prosperity [5][9] - The introduction of the "fruit pumpkin" by Shengshan Agriculture has led to a significant increase in production value, with expectations of reaching 1.2 million pounds this year and potential profits exceeding 10 million yuan [6][7] - The "cloud economy" in Shengcun Village allows for direct sales of fresh fruits, enhancing the freshness and marketability of products, with expected revenue increases of over 100,000 yuan from peaches and watermelons alone [8] Group 2 - The collaboration model of "company + village collective" has been established, ensuring stable benefits for village collectives through a guaranteed purchase and profit-sharing mechanism [7] - The article discusses the cultural integration into agriculture, with plans to incorporate historical elements related to Xu Xiake into the village's tourism strategy, enhancing the overall appeal and visitor experience [9] - The focus on sustainable development through the combination of agriculture, culture, and tourism is emphasized as a common path for rural areas, aiming for long-term prosperity [9]