（原标题：21现场｜泡泡玛特上新金饰最高卖5万，没人排队了？） 上午11时，popop上海店现场并无排队，相比起popop刚开业的盛况稍显冷清，店内仅有两名店员，进店 的消费者更多在关注上新的金饰。 记者观察到，该系列新品包括黄金串珠、吊坠、金条和摆件，但仅涉及一款IP Baby Molly，价牌采 用"一口价"，并未标明加工费用等，店内也无今日金价的标识。 店员表示，"销售数据还蛮好的，上新的sku有20多件，但每件产品大概只有十多件（门店库存）。" 此次足金系列产品价格分布在980-56800元之间。根据工艺不同，足金系列产品的每克单价主要集中在 1300-1700元之间。其中价格最贵的是重约41g的黄金摆件，售价超5万。 21世纪经济报道记者 易佳颖 实习生王野 上海报道 9月12日，泡泡玛特旗下珠宝品牌popop上新推出足金系列产品，在其北京、上海店均有发售。这也是 popop首次推出足金产品，此前产品多为S925银、贝珠、锆石等材质。 ...

新京报讯（记者展圣洁）8月15日，正值第三个全国生态日，国家自然博物馆首个馆外文创店在北京地 铁8号线天桥站试运行。市民无需进入博物馆内部，在馆外设立的专门零售点即可轻松选购官方设计开 发的文创产品。 在国家自然博物馆购票观影《海洋深深》科普影片的观众，可获赠地铁站内文创店88折消费券一张。 据介绍，为贯彻落实《北京市博物馆条例》中"推动博物馆融入城市公共空间"的要求，国家自然博物馆 于2025年8月正式入驻北京地铁8号线天桥站，精心打造了"国家自然博物馆文创店"这一馆外主题商店。 天桥站作为地铁8号线的客流核心站点，紧邻天桥市民广场与天坛公园西门，其得天独厚的地理位置与 博物馆"让科学走进生活"的传播目标高度契合。 这家小巧精致的文创店宛如一座微观的自然宝库，店内陈列着琳琅满目的文创产品。走进店内，可以看 到种类丰富的冰箱贴、毛绒玩具、水杯、摆件等，颇有自然博物馆的特色。 从栩栩如生的小鱼明信片、萌态可掬的海龟徽章，到憨厚可爱的鲸鱼包挂，产品种类丰富多样。这些创 意十足的自然周边物品，可以让市民在日常通勤或归家途中，感受到国家自然博物馆传递出的文化底蕴 和愉悦快乐。 为庆祝地铁文创商店启幕，国家自然博物馆在 ...

Summary of Key Points from the Conference Call Industry Overview - The IP derivative market in China is projected to reach a scale of 174.2 billion yuan in 2024, with a compound annual growth rate (CAGR) of 15% from 2020 to 2024, indicating rapid market expansion and growth opportunities for related companies [1][2][10]. Core Trends and Insights - **Diverse IP Development**: The Bilibili World 2025 exhibition highlighted a clear trend towards IP diversification, with the rise of national style and domestic animation. Companies like Morning Light and Qixin have launched various products related to national style IPs, indicating the growing influence of domestic culture in the derivative market [1][2][4]. - **Product Type Interpenetration**: Companies are expanding their product lines beyond traditional categories. For instance, card game companies like KAYOU and JICARD are venturing into plush toys and figurines, while Keep is integrating sports medals with IPs, showcasing the effectiveness of cross-industry collaboration to enhance product value and market competitiveness [1][2][5][10]. - **Emotional Value of Products**: There is an increasing emphasis on the emotional value of products, with interactive and socially engaging products gaining popularity. For example, Bandai's promotion of card products at the exhibition exemplifies this trend, highlighting the importance of user experience and engagement [1][3][9]. Impact of Bilibili World 2025 - The exhibition had a positive impact on the industry, with a 35% month-on-month increase in overall cultural tourism bookings in Shanghai during the event, and a staggering 475% increase in hotel bookings in the vicinity. This indicates that such exhibitions not only attract visitors but also stimulate related industries [4]. Future Development Directions - **IP Matrix Construction**: Companies will continue to build IP matrices by leveraging popular and differentiated IPs to avoid competitive saturation and enhance their competitiveness. Popular IPs like Conan and Hatsune Miku, as well as unique character designs from virtual novels, are expected to be key resources for companies [5][10]. - **Product Diversification**: There is a focus on developing a wider range of peripheral products based on licensed IPs, enabling cross-selling of different product types under the same IP to meet diverse consumer needs [5][10]. - **Cross-Industry Collaboration**: The trend of cross-industry collaborations is on the rise, as seen with Keep's integration of sports medals with anime culture, enriching brand connotations and expanding market space [5][10]. - **Enhancing Emotional Value**: Products that emphasize emotional value and social attributes are expected to be more popular, with interactive gaming elements enhancing user experience and loyalty, which will continue to drive industry growth [5][10]. Recommendations for Companies - Key companies recommended for investment include Morning Light, Blukoo, and Qixin Group, which possess strong product development, operational capabilities, and channel layouts. Broadcasting and Chuangyuan are also mentioned as relevant targets. Continuous monitoring of actual sales performance is advised to ensure the accuracy of research conclusions [10][11].

Core Insights - The article highlights a shift in consumer behavior among young people in China, characterized by a blend of "refined poverty" and "emotional wealth," where individuals are willing to spend significantly on experiences while being frugal on everyday purchases [1] - The concept of "self-pleasure consumption" is gaining traction, with 46.28% of young consumers prioritizing personal enjoyment in their spending habits [1] - The article invites content creators to share their observations on new consumption trends and the evolution of consumer behavior leading into 2025 [1] Group 1: Changes in Consumer Behavior - Young consumers are increasingly willing to spend on emotional value rather than just price, indicating a shift from "cost-effectiveness" to "emotional value" [2] - Small purchases, such as coffee and collectibles, are being made to enhance happiness, reflecting a trend towards seeking joy in everyday spending [2] - The rise of "micro-vacations" suggests a new necessity for escapism, indicating a change in how leisure is perceived and consumed [2] Group 2: New Consumption Categories and Scenarios - The article discusses the emergence of new consumption categories, such as health-focused beverages, which are defining contemporary youth culture [3] - There is a notable shift in consumption scenarios, moving from indoor fitness to outdoor activities like cycling and camping, showcasing a broader lifestyle change [3] - The role of technology, including AI and big data, in influencing purchasing decisions is examined, questioning whether it leads to increased spending or more precise buying [3]

Core Insights - The article highlights a shift in consumer behavior among young people in China, characterized by a blend of "refined poverty" and "emotional wealth," where individuals are willing to spend significantly on experiences while being frugal on everyday purchases [1] Group 1: Changes in Consumer Behavior - Young consumers are increasingly prioritizing "self-pleasure" in their spending, with this category accounting for 46.28% of their consumption needs in 2024 [1] - The concept of "next level" consumption in 2025 indicates a more fragmented and conscious approach to spending, focusing on immediate gratification while also considering long-term value [1] Group 2: Event and Participation - The article invites content creators to share their observations on new consumption phenomena and thoughts on "2025 consumption" through video submissions, with a chance to win from a prize pool [2][3] - The event encourages discussions on why young people are willing to spend on emotional experiences rather than just price-value, highlighting the importance of happiness derived from small purchases [2] Group 3: Consumer Trends and Categories - The article discusses the notion that consumption downgrade does not equate to a decline in quality of life, emphasizing how to spend less while enjoying life [3] - It mentions emerging consumption categories and scenarios, such as health-focused beverages and outdoor activities, reflecting a shift in lifestyle choices among young consumers [3]