Core Viewpoint - The company achieved revenue and profit growth in 2024 despite rising raw material costs and weak consumer demand, with total revenue of 10.788 billion yuan, a year-on-year increase of 7.25%, and net profit attributable to shareholders of 2.977 billion yuan, a year-on-year increase of 6.42% [1] Group 1: Channel and Brand Development - The company has strengthened its brand and channel construction through various measures, maintaining a gross profit margin of around 45% despite rising costs of natural raw materials [2][3] - The company has optimized its national terminal layout, focusing on filling gaps in the central and western regions, as well as overseas markets, adding 24 national medical clinics and 47 Pi Zai Huang national medicine halls in 2024 [2] - The company expanded its OTC terminal channels by cultivating large single pharmacies and deepening cooperation with major chain pharmacies, achieving coverage of over 100,000 terminal stores and conducting over 5,000 promotional activities [3] Group 2: Innovation and R&D - The company is actively pursuing innovation and modernization of traditional Chinese medicine, with significant research achievements recognized in international journals, enhancing the clinical value of its products [4][5] - The company is advancing new drug development in traditional Chinese medicine, with new drugs for treating anxiety disorders and irritable bowel syndrome entering clinical trials [6] - The company is also exploring potential acquisition targets and has established industry funds to expand its reach in the healthcare sector [6] Group 3: Future Outlook - The company aims to continue its development philosophy of "guarding integrity and innovating" to strengthen its century-old brand and enhance long-term value for shareholders [7]