Core Insights - The chairman of Miniso, Ye Guofu, has taken on a leadership role in Yonghui Supermarket's reform, announcing a supply chain transformation plan aimed at eliminating intermediaries and establishing direct procurement relationships with suppliers to ensure product quality [1] - Yonghui aims to incubate 100 products with sales exceeding 100 million yuan within three years and plans to launch 60 new private label products by 2025, targeting a 40% contribution from private labels to overall sales [1][5] - Currently, the contribution of Yonghui's private label sales ranges from 5% to 15% depending on the region and store, with a long-term goal to match the private label revenue contributions of international retail giants like Walmart and Costco [1][5] Supply Chain Strategy - Yonghui's private label development began in 2002, with a focus on understanding consumer demand and adapting to market changes [2] - The company has previously set ambitious targets for private label sales, including a goal of 15% to 20% by 2020, but faced challenges in execution [2][3] - Yonghui's acquisition of Dameng, a major retail service provider, was seen as a strategic move to enhance its private label offerings and strengthen its supply chain [2] Operational Changes - In 2023, Yonghui's private label sales reached 3.54 billion yuan, accounting for 5% of total revenue, with an 8.26% year-on-year growth [5] - The company is undergoing a transformation by reducing the number of private label SKUs and restructuring its team to improve efficiency and focus on core products [6][13] - Yonghui is learning from competitors like Pang Donglai, which has successfully developed a high percentage of private label products, and aims to adopt a more customer-centric approach [6][12] Future Directions - Yonghui's supply chain upgrade is intended to enhance bargaining power and cost efficiency while paving the way for private label development [8] - The company emphasizes a shift from being a mere distributor of brands to focusing on product quality and customer needs [8][10] - Yonghui plans to establish deeper collaborations with core suppliers to create differentiated private label products that add value for consumers [12][14]

Core Viewpoint - The company reported its 2024 annual results and Q1 2025 results, showing revenue growth but a decline in net profit, indicating a mixed performance in the current market environment [1] Group 1: Financial Performance - In 2024, the company achieved revenue of 18.256 billion yuan, a year-on-year increase of 2.77%, while net profit attributable to shareholders was 132 million yuan, a decrease of 3.26% [1] - In Q4 2024, revenue reached 4.129 billion yuan, up 6.31% year-on-year, with a net profit of -56 million yuan, an improvement from -72 million yuan in the same period last year [1] - For Q1 2025, revenue was 4.941 billion yuan, down 4.77% year-on-year, and net profit was 142 million yuan, a decrease of 3.59% [1] Group 2: Store Expansion and Efficiency - The company opened 140 new stores in 2024, bringing the total to 1,100, with 957 direct-operated and 143 franchised stores [2] - In Q1 2025, the company opened 8 direct-operated and 7 franchised stores while closing 20 underperforming stores, resulting in a total of 1,095 stores at the end of the quarter [2] - The company is focusing on optimizing store locations and improving operational efficiency by closing unprofitable stores [2] Group 3: Online Sales and Supply Chain - Online sales grew by 13.2% in 2024, with a total of 3.31 million customer visits to stores, achieving a conversion rate of 40% [3] - By the end of 2024, online sales accounted for 7.16% of total sales, reflecting the company's efforts to enhance its online presence [3] - The company is strengthening its supply chain strategy and increasing the proportion of private label and customized products to 13.63% [3] Group 4: Profitability and Cost Management - In Q1 2025, the gross profit margins for various store formats were 20.82% for comprehensive supermarkets, 19.41% for community fresh food supermarkets, 19.72% for rural supermarkets, and 22.62% for other formats, showing an increase compared to the previous year [4] - The company's expense ratio for the full year 2024 and Q1 2025 was 21.97% and 19.83%, respectively, indicating a slight decrease year-on-year [4] - The net profit margin for the full year 2024 and Q1 2025 was 2.87% and 0.72%, respectively, reflecting a stable performance despite challenges [4] Group 5: Future Outlook - The company aims to transition from scale retail to quality retail, focusing on product strength and enhancing supply chain efficiency [4] - The net profit forecasts for 2025 and 2026 have been adjusted to 201 million yuan and 243 million yuan, respectively, with a new forecast for 2027 set at 272 million yuan [4]

Core Viewpoint - Yonghui Supermarket reported a significant decline in revenue and increased net losses for 2024, primarily due to intense competition in the retail sector and strategic store optimizations [1][2]. Group 1: Financial Performance - In 2024, Yonghui Supermarket's revenue was 67.574 billion yuan, a decrease of 14.07% compared to the previous year [1]. - The company incurred a net loss of 1.465 billion yuan, an increase in losses by 136 million yuan year-on-year [1]. - For Q1 2025, the company reported revenue of 17.479 billion yuan, down 19.32% year-on-year, and a net profit of 148 million yuan, a decline of 79.96% [3]. Group 2: Strategic Changes - The revenue decline was attributed to the closure of 232 underperforming stores and the ongoing transformation of the company's strategic and operational models [1]. - The company completed the renovation of 31 stores, which improved customer traffic and sales, but these changes had a limited impact on overall revenue due to their timing [1]. Group 3: Online Business Development - In 2024, online business revenue reached 14.6 billion yuan, accounting for 21.7% of total revenue, with a gross margin increase of 0.5% due to improved product structure and cost optimization [2]. - The "Yonghui Life" self-operated home delivery service covered 959 stores, generating sales of 8.02 billion yuan, with an average daily order volume of 294,000 and a monthly repurchase rate of 57.2% [2]. Group 4: Supply Chain and Product Strategy - The company upgraded 120 self-owned brand products in 2024, with over 20 products achieving annual sales exceeding 50 million yuan [2]. - Significant changes in product selection and pricing strategies are expected following a supplier conference held at the end of March, which aims to restore and enhance gross margins [3].

Core Viewpoint - The article discusses the recent changes in the board of directors at Yonghui Supermarket, highlighting the unexpected removal of CEO Li Songfeng and the strategic direction under new leadership, particularly focusing on the reform initiatives led by Ye Guofu from Miniso [3][4][6]. Group 1: Board Changes - Yonghui Supermarket held its first extraordinary shareholders' meeting of 2025, primarily to review the board of directors' restructuring [2]. - Six non-independent director candidates were evenly split between Miniso and Yonghui's management, with five candidates, including Chairman Zhang Xuansong, successfully elected, while Li Songfeng was not [3][4]. - Li Songfeng received only 10.49 billion votes, accounting for 20.60% of the valid voting rights, while the other candidates had over 98% support [3]. Group 2: Leadership and Performance - Li Songfeng's tenure as CEO was marked by poor financial performance, with losses of 2.763 billion yuan in 2022 and 1.329 billion yuan in 2023, and a projected loss of 1.4 billion yuan for 2024 [4]. - Zhang Xuanning, a board member, expressed concern over Li's removal, praising his leadership and strategic vision during his time [4]. Group 3: Strategic Initiatives - A reform leadership group has been established to oversee Yonghui's transformation, with Ye Guofu appointed as the group leader [6]. - The reform initiatives will focus on three main areas: organizational restructuring, operational improvements based on the "Pang Donglai model," and supply chain enhancements [7]. - Plans for store adjustments include renovating around 200 stores and closing 250 to 350 stores by 2026 [7].