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称竞品电动牙刷全是倒刺!知名品牌被罚!
Qi Lu Wan Bao· 2025-09-05 12:21
Core Viewpoint - Usmile, a well-known oral care brand, has been fined 250,000 yuan for spreading misleading information that disparaged its competitor, Laifen Technology, in violation of China's Anti-Unfair Competition Law [1][2][3]. Company Overview - Usmile was founded in 2016 and initially focused on electric toothbrushes, later expanding its product line to include water flossers, toothpaste, and brush heads [4]. - Laifen Technology, established in 2019, initially developed hair dryers and only entered the electric toothbrush market in October 2023. The company also offers shavers and other products [6]. Financial Performance - Laifen Technology reported revenues of 130 million yuan in 2021 and 1.567 billion yuan in 2022. However, it is projected to incur a net loss of 80 million yuan for its toothbrush product line in 2024 [6]. - Usmile electric toothbrushes are priced between 399 and 798 yuan, while Laifen's electric toothbrushes range from 377 to 768 yuan [6]. Regulatory Action - The Guangzhou Tianhe District Market Supervision Administration determined that Usmile's actions constituted commercial defamation, leading to a fine of 250,000 yuan on July 28 [2][3].
天赐材料与永太科技陷“互诉战” 技术窃密对垒商业诋毁涉案9.44亿
Chang Jiang Shang Bao· 2025-07-06 22:39
Core Viewpoint - The ongoing legal battle between Tianqi Materials and Yongtai Technology revolves around allegations of trade secret infringement and defamation, with both companies filing lawsuits against each other, leading to a total claim amount of 944 million yuan [1][4]. Group 1: Legal Actions - Tianqi Materials has filed a civil lawsuit against Yongtai Technology and 12 related parties for trade secret infringement, with the Jiangxi Provincial High People's Court accepting the case [1][2]. - Yongtai Technology has countered by suing Tianqi Materials for defamation, seeking compensation of 57.5193 million yuan, with the courts also accepting this case [1][4]. Group 2: Allegations and Claims - Tianqi Materials accuses Yongtai Technology of illegally obtaining its lithium hexafluorophosphate production technology through a former employee, who allegedly violated confidentiality agreements [2][3]. - Yongtai Technology claims that its production processes and technologies are independently developed and that Tianqi Materials is engaging in malicious litigation to undermine its reputation and market position [5][6]. Group 3: Industry Context - Both companies operate in the competitive electrolyte materials sector, producing lithium hexafluorophosphate, which is critical for battery production [4][5]. - The legal disputes are occurring against a backdrop of intense competition in the new energy automotive market, which has seen significant fluctuations [5][6].
品牌营销莫打“擦边球”
Jing Ji Ri Bao· 2025-05-21 22:38
Core Viewpoint - The recent court ruling against Hisense Group's subsidiary, Juhua Technology, emphasizes the importance of ethical marketing practices and warns against commercial defamation, highlighting that damaging competitors' reputations is counterproductive [1][2]. Group 1: Legal and Ethical Implications - The court found that the statements made by the "Vidda official Weibo" account in November 2021 constituted commercial defamation, which is defined as actions that harm another's reputation and infringe on their rights [1]. - The ruling serves as a reminder that seemingly harmless marketing tactics, such as wordplay or puns, can lead to legal repercussions if they cross ethical boundaries [1]. Group 2: Market Strategy and Consumer Trust - Companies are encouraged to focus on market stability and product quality rather than resorting to disparaging competitors, as true consumer recognition comes from delivering good products [1]. - The article advocates for businesses to align their strategies with consumer needs and market positioning, emphasizing the importance of winning market share through product excellence rather than negative marketing tactics [1].
操纵近万账号诋毁小米,犯罪金额巨大!小米:多名嫌疑人被警方采取刑事强制措施
Mei Ri Jing Ji Xin Wen· 2025-05-19 07:40
Core Viewpoint - Xiaomi's legal department has reported the resolution of a significant organized cyber defamation case, with multiple suspects facing criminal charges, highlighting the serious impact of malicious online activities on the company's reputation and the broader digital environment [1][3]. Group 1: Cyber Defamation Case - On May 15, Xiaomi's legal department announced the resolution of a premeditated cyber defamation case, with law enforcement taking action against several suspects [1]. - The criminal group utilized automated software to generate false information about Xiaomi and manipulated thousands of social media accounts to spread malicious rumors, severely damaging the company's reputation [1][3]. - The case reflects new characteristics of online criminal activities, including organized operations and significant financial implications, which pose a serious threat to corporate reputation and the online environment [3]. Group 2: Legal Actions Against Defamation - On May 14, a court ruled in favor of Xiaomi in a defamation case against the self-media account "Minzhi Li," ordering the defendant to delete defamatory content and pay damages of 60,000 yuan [5]. - The defendant issued a signed apology acknowledging the harm caused to Xiaomi and its founder, Lei Jun, expressing regret for the negative perception created [6]. - In another case against "Juhua Technology Co., Ltd.," the court upheld a ruling that the company had published false and misleading information about Xiaomi, resulting in damages of 550,000 yuan [9].
小米胜诉!获赔55万元
第一财经· 2025-05-13 06:09
Core Viewpoint - The court ruled in favor of Xiaomi against Juhaokan Technology for commercial defamation, affirming that Juhaokan's actions harmed Xiaomi's reputation and ordered compensation of 550,000 yuan [1] Group 1: Court Ruling - On August 31, 2023, the court issued a first-instance judgment stating that Juhaokan published false and misleading information about Xiaomi, damaging its commercial reputation [1] - The court ordered Juhaokan to post a statement on its official Weibo account for seven consecutive days to mitigate the impact of the defamation [1] - The recent final judgment upheld the original ruling, rejecting Juhaokan's appeal [1] Group 2: Analysis of Juhaokan's Actions - The second-instance court found that Juhaokan's Weibo content was directed at Xiaomi, confirming the first-instance court's conclusion [1] - Juhaokan's marketing strategy included positioning itself against Xiaomi by using similar slogans, indicating a malicious intent to undermine a competitor to boost its own sales [1] - The timing of the posts during the Double Eleven shopping festival further suggested an intention to increase its market share at Xiaomi's expense [1]
小米胜诉,获赔55万
新华网财经· 2025-05-13 04:17
Core Viewpoint - The court ruled in favor of Xiaomi in a defamation case against Juhao Technology, confirming that Juhao's social media posts contained false and misleading information that harmed Xiaomi's reputation and business credibility [1][4]. Group 1: Court Ruling - On August 31, 2023, the court issued a first-instance judgment stating that Juhao Technology's posts on "Vidda Official Weibo" were defamatory towards Xiaomi [1]. - The court ordered Juhao to publish a statement on their Weibo account for seven consecutive days to mitigate the impact and to compensate Xiaomi for economic losses and reasonable expenses totaling 550,000 yuan [1]. - The recent final judgment upheld the original ruling, dismissing Juhao's appeal and affirming the court's interpretation of the posts as targeting Xiaomi [1]. Group 2: Content Analysis - The court identified specific phrases from Juhao's posts that clearly referenced Xiaomi, such as "米【mei】有问题" and "米【mei】有暴利," which could mislead the public into associating these statements with Xiaomi [4]. - The court noted that Juhao's intent was to undermine Xiaomi's market position, especially during the Double Eleven shopping festival, to boost their own sales [1].
海信Vidda电视被判诋毁小米,相关负责人:将补足营销方面的不足
Xin Lang Cai Jing· 2025-05-13 03:51
Group 1 - Vidda, a sub-brand of Hisense, faced a lawsuit from Xiaomi for allegedly damaging its reputation through a controversial promotional post on Weibo [1][2] - The Beijing Haidian District People's Court ruled that Vidda's post had clear references to Xiaomi, indicating subjective malice and intent to leverage Xiaomi's marketing period, resulting in commercial defamation [4] - Vidda was ordered to publish a statement on its Weibo account for seven days to mitigate the negative impact on Xiaomi and to compensate Xiaomi with 500,000 yuan in economic losses and 50,000 yuan in reasonable expenses [4] Group 2 - Vidda was launched in 2019, targeting young consumers with innovative product designs and advanced technology, including high refresh rate screens and tri-color laser technology [1] - In the first four months of 2025, Xiaomi's Redmi brand held a 20.76% market share in China's online TV market, while Vidda secured 13%, ranking second [4] - The overall Chinese TV market is experiencing growth challenges, with a projected total shipment of 35.96 million units in 2024, a 1.6% decline year-on-year, marking the lowest level since 2010 [4]
小米与Vidda电视3年诉讼案二审判决 Vidda:将加强向优秀企业学习
Mei Ri Jing Ji Xin Wen· 2025-05-13 01:35
每经记者|彭斐 每经编辑|文多 历经3年多时间后,小米公司与海信集团旗下聚好看科技股份有限公司之间发生的"Vidda"电视名誉权诉 讼案,有了终审结果。近日,针对"海报争议文案诋毁小米"事件,Vidda电视方面已发布声明,以期"消 除影响"。 这起案件的一审判决结果在2024年3月份宣布。当时小米法务部发文称,法院判定Vidda电视发布侮辱、 贬损小米公司的误导性信息,且主观恶意明显,最终判定Vidda赔偿小米公司经济损失50万元,并且连 续7日刊登微博置顶声明,以消除对小米的影响。 奥维云网近日发布的数据显示,在2025年1月—4月的国内线上电视市场上,小米旗下的红米品牌以 20.76%的市占率位列第一,Vidda品牌的市占率为13%,位列行业第二。 在一位不愿具名的家电行业人士看来,这几年电视行业的形势可谓天翻地覆,游戏电视、人工智能电视 等各种新品层出不穷,新品牌也乘势而上,营销手段已随之发生了很大变化。该人士还表示,希望品牌 之间理性竞争,最终能为消费者提供更多、更好的选择,这才是多赢的局面。 封面图片来源:视觉中国-VCG211410301566 Vidda电视5月10日发布的上述声明显示:"202 ...
曝哪吒失去国资股东信任,丰田辟谣将其收购;博主喊话SU7 Ultra应卖80万而非50万,让真喜欢的人买;中美相互取消91%关税
雷峰网· 2025-05-13 00:24
Group 1 - The US and China have reached a temporary agreement to suspend mutual tariffs of 24% for 90 days, with both sides agreeing to cancel or suspend a total of 91% of tariffs on each other's goods [3][5][4] - Following the announcement, the US dollar index rose by 0.62%, while gold prices fell by approximately 2.18%, indicating market reactions to the easing of trade tensions [3][5] - Analysts suggest that the 90-day suspension provides both parties with more negotiation time, potentially leading to a more stable economic relationship in the long term [5] Group 2 - There are reports that state-owned investors no longer trust the founding team of Neta Auto, with speculation about Toyota's interest in acquiring the company, although both parties have denied these rumors [7][8] - Neta Auto's financial issues have raised concerns among its investors, leading to written inquiries about its operational status and financial health [8] - The company has faced scrutiny over its operational capabilities and funding, with significant stakeholders expressing doubts about its future [7][8] Group 3 - Hisense's Vidda brand has been found guilty of commercial defamation against Xiaomi, resulting in a court ruling that requires Vidda to publish a statement to mitigate the damage caused [9][10] - The court ruled that Vidda's marketing materials contained statements that could mislead the public into associating them with Xiaomi, damaging Xiaomi's reputation [9][10] Group 4 - JD.com has faced allegations of fraudulent practices regarding its "quality dining" restaurants, with reports of unsanitary conditions and misleading certifications [12][13] - The company had previously emphasized that only quality dining establishments would be allowed on its platform, but investigations revealed significant discrepancies in compliance [12][13] Group 5 - The sales of Neta Auto have declined significantly, with a reported drop in net profit exceeding 90%, prompting the company to expand layoffs to 20,000 employees [35][36] - Despite a slight decrease in global sales, the Chinese market has seen a substantial decline of 12.2%, which has adversely affected the overall performance of the company [35][36] Group 6 - Xiaomi's SU7 Ultra has been the subject of debate regarding its pricing strategy, with some advocates suggesting it should be priced higher to attract a more affluent customer base [14][15] - The vehicle's initial pricing strategy has been criticized, with suggestions that a higher price point would filter out less serious buyers [14][15] Group 7 - The cross-border e-commerce platform Kaola has been taken offline, which was previously acquired by Alibaba for $2 billion, indicating a significant shift in the company's operational strategy [6][16] - The app's removal from various platforms marks a notable change in the competitive landscape of cross-border e-commerce in China [6][16] Group 8 - Tesla employees have publicly protested against CEO Elon Musk, leading to the dismissal of one employee who created a website criticizing Musk's leadership [28] - The protest highlights internal dissatisfaction with Musk's management style and its perceived impact on the company's brand and sales [28]
观车 · 论势 || “技术制胜”才是品牌竞争新范式
近期,某汽车企业高管在公开场合,以某新能源汽车起火事件为切入点,公然宣称友商产品安全隐 患频发。无独有偶,在某汽车品牌新品发布会上,大屏幕竟直接展示竞品起火、断轴、失速的照片和视 频,这些举动迅速成为舆论焦点。表面上看,这或许是企业为争夺市场话语权而采取的常规手段,但深 入探究,此类行为实则暴露出行业竞争中的短视思维,且极有可能对行业生态、企业自身形象及消费者 信任带来一系列负面影响。在全球化竞争日趋白热化、中国品牌群体性崛起的当下,如何以更成熟、更 富有远见的姿态参与市场竞争,已成为所有车企亟待解决的重要课题。 历史证明,真正的行业领导者从不在对手的失误中寻找优越感,而是在自我超越中塑造未来。对于中国 汽车品牌而言,若想在全球竞争上赢得尊重,就必须以技术创新为基石,以公平规则为框架,以社会责 任为底色,构建全新的竞争范式。只有这样,才能让"中国制造"的标签,从"性价比"的象征进化为"高 质量"的代表,在全球化浪潮中书写属于中国品牌的商业文明新篇章。 企业公开"点名"竞争对手,本质是想借助舆论力量,快速打造自身的品牌优势。然而,这种看似"捷 径"的策略实则暗藏三重隐患。首先是对立情绪的传导性。从企业高管到经销 ...