Core Viewpoint - The 2025 Game Business Conference held in Shanghai aims to deepen the internationalization of the gaming industry, promoting resource complementarity and collaboration between domestic and international markets [1][3]. Group 1: Conference Overview - The conference featured key leaders from various organizations, including the Shanghai Municipal Propaganda Department and the China Audio-Video and Digital Publishing Association, along with representatives from gaming companies and investment institutions [3][4]. - The event included four main parts: the Game Industry Overseas Development Forum, New Game Appreciation and Overseas Traffic Conference, New Product and IP Exchange Meeting, and a showcase of third-party services for overseas expansion [3][4]. Group 2: Industry Insights - In the first half of 2025, China's self-developed games generated actual sales revenue of $9.501 billion in overseas markets, marking an 11.07% year-on-year increase, with mini-games becoming a core growth engine [4][19]. - Three key characteristics of mini-games going overseas were identified: lightweight forms meeting fragmented demand, technological empowerment through AIGC, and social-driven traffic growth [4][5]. Group 3: Strategic Recommendations - To ensure sustainable development of China's gaming industry abroad, three recommendations were made: expanding into emerging markets, diversifying product types, and fostering a cooperative win-win ecosystem [5][9]. Group 4: Regional Development Initiatives - The Shanghai Hongqiao International Central Business District is focusing on building a comprehensive service system for overseas expansion, enhancing public services, and facilitating cross-border flow of innovative elements [7][11]. - The North Hongqiao Business District has seen significant growth in its gaming industry, with over 160 gaming companies established and revenue exceeding $5 billion in 2024 [42]. Group 5: Globalization Research Findings - The report on the globalization of the Chinese gaming industry indicated that by 2024, the overseas sales revenue of self-developed games would account for 33.62% of total sales, with major investment destinations being Finland, Israel, Japan, and the United States [19][21]. Group 6: Mini-Game Service Platform - A new "Mini-Game Service Platform" was launched to assist domestic gaming companies in expanding into overseas mini-game markets, aiming to break down information barriers and enhance resource integration [17][42].

Core Insights - The 2025 Game Business Conference was successfully held in Shanghai, focusing on the internationalization of the gaming industry and resource synergy between domestic and international markets [1][3]. Group 1: Conference Overview - The conference featured key leaders from various organizations, including the Shanghai Municipal Party Committee and the China Audio-Video and Digital Publishing Association, highlighting the importance of the gaming industry [3][4]. - The event included multiple segments such as the Game Industry Overseas Development Forum and a showcase for new games and IPs, emphasizing the theme "Seizing Trends: The Golden Era of Mini Games Going Global" [3][4]. Group 2: Industry Growth and Trends - In the first half of 2025, actual sales revenue from Chinese self-developed games in overseas markets reached $9.501 billion, marking an 11.07% year-on-year increase, with mini games becoming a core growth engine [4]. - Three key characteristics of mini games going global were identified: lightweight forms meeting fragmented demand, technological empowerment through AIGC, and social-driven traffic growth [4]. Group 3: Strategic Recommendations - Recommendations for promoting the overseas expansion of Chinese games include broadening geographic reach, diversifying game types, and fostering a cooperative win-win ecosystem [4]. Group 4: Local Government Support - The Shanghai Hongqiao International Central Business District is focusing on building a comprehensive service system for companies going global, enhancing the flow of innovative elements like talent and technology [6][10]. - The local government aims to create a favorable business environment and support for game companies, emphasizing the integration of new technologies and industries [8][10]. Group 5: Mini Games Service Platform - A new "Mini Games Service Platform" was launched to assist domestic game companies in expanding into overseas markets, aiming to break down information barriers and enhance resource integration [16][18]. Group 6: Globalization Research Findings - The "China Game Industry Globalization Research" report indicated that by 2024, the overseas sales revenue of self-developed games is expected to account for 33.62% of total revenue, with significant investment in countries like Finland, Israel, Japan, and the USA [18][20]. Group 7: Market Opportunities - The Latin American market, particularly Brazil, is highlighted as a significant opportunity for mini games due to its large young population and high willingness to pay [23][25]. - The global mini games market is experiencing rapid growth, with new technologies making development and localization faster and cheaper [25][27].

Core Insights - The mini-game "Screw Tightening" has gained significant popularity through social media, with users engaging in playful banter about its difficulty, leading to viral growth [2][3] - Major gaming companies like 37 Interactive Entertainment and Giant Network have benefited from the mini-game trend, contributing positively to their financial reports in 2024 [2][5] Industry Trends - The mini-game market has expanded significantly, with both large and small developers exploring new gameplay mechanics, resulting in a diverse range of offerings [2][4] - The rise of mini-games is attributed to their easy accessibility and low development costs, appealing particularly to middle-aged players with limited gaming time but strong spending power [4][5] Company Performance - Giant Network's mini-game "King's Journey" attracted over 25 million new users and generated 600 million yuan in revenue since its launch in February 2024 [5][6] - Century Huachuang's subsidiary, Point Interactive, reported approximately 2.245 billion yuan in revenue from mini-games like "Endless Winter" in 2024 [6] Monetization Strategies - Mini-games primarily monetize through IAA (In-App Advertising), IAP (In-App Purchases), and mixed models, with advertising being a key revenue source due to regulatory constraints on direct charging [6][7] - The potential for overseas expansion is highlighted as a significant opportunity for mini-games, with domestic companies poised to fill gaps in the international market [6][7] Future Outlook - The mini-game sector is expected to continue growing, with established IPs being adapted into mini-games, enhancing user engagement and retention [7][8] - Analysts predict that the convenience and social sharing aspects of mini-games will attract a broader audience, including non-gamers, contributing to market growth [8]