（原标题：跟着全运去广东：21城掘金文体旅融合，打造"留客型"消费） 南方财经记者谭砚文 广州报道 广东是体育大省，"办赛就是办城"这一理念一直在广东有着最生动的诠释。在十五运会和残特奥会的机 遇之下，广东21个地市正在以特色体育项目为依托，打造城市新名片。 11月15日，在十五运会和残特奥会广东省执委会举行的第一场"城市体育性格"专题新闻发布会上，广 州、汕头、肇庆、清远、潮州市人民政府负责人，介绍城市体育性格、赛事运行保障、体育产业等情 况。国际赛事中心广州、冲浪之城汕头、柔道之乡肇庆、漂流之城清远、围棋之乡潮州均通过差异化体 育品牌建设，形成各具特色的体育性格。 随着十五运会的推进，广东密集的体育赛事形成了强大引力和巨大流量，让各地看到了"跟着赛事去旅 行"的文旅新机遇。借助鲜明的体育名片，各地正在推动文体旅商融合消费，将体育基因注入城市消 费，打造经济的新增长点。 当前，广东21个地市正借十五运会东风，打造各自的体育性格，塑造体育名片。 汕头是一座向海而生、因海而兴的城市，冲浪是其与生俱来的体育性格。汕头市人民政府副市长、十五 运会汕头赛区执委会副主任李钊介绍，66处海湾分布在长达91.96公里的南澳 ...

Core Viewpoint - The 15th National Games serves as a platform for the integration and development of the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing the region's collaborative spirit and cultural richness [1][2][17] Group 1: Event Overview - The event is jointly hosted by Guangdong, Hong Kong, and Macao, emphasizing the innovative practice of "one country, two systems" in sports [1] - The games are expected to attract over 9,000 participants, testing the efficiency of cross-border passage and organizational capabilities [5] Group 2: Cross-Border Collaboration - The cycling event features a 230-kilometer route that crosses three regions, highlighting seamless customs procedures with "zero delay" and "zero contact" [3] - Special customs measures have been implemented for transporting food supplies to the games, ensuring quick and safe passage [4] Group 3: Economic Impact - The event is expected to boost local tourism, with travel agencies reporting increased bookings related to the games, potentially attracting over 100,000 visitors to Hong Kong [6][8] - The integration of sports and tourism is creating new economic opportunities, with local businesses benefiting from increased consumer spending [6][9] Group 4: Cultural Exchange - The games promote cultural exchange among participants from Guangdong, Hong Kong, and Macao, fostering a sense of unity and shared identity [10][11] - The design of the torch for the games symbolizes the themes of integration and shared prosperity among the three regions [10] Group 5: Infrastructure Development - New transportation projects have been launched to enhance connectivity within the Greater Bay Area, facilitating easier access to the games [16] - Urban improvements related to the event are expected to leave a lasting impact on local communities, enhancing public spaces and facilities [14]

Core Points - The "Village BA" basketball league in Hainan Oriental officially opened on November 7, 2023, featuring a vibrant atmosphere and international participation [3][4] - The event aims to integrate sports with local culture and tourism, enhancing the region's cultural appeal [3][4] Event Details - The league will run for one month until December 7, 2023, with a total of 32 official matches scheduled [4] - New competitions include the "U Series Elite Tournament," a college "Special Forces" basketball match, and a women's basketball tournament, attracting 16 teams from across the province [4] - The event features a food market and live streaming, promoting local delicacies and creating a multi-faceted experience combining sports, culture, and industry [4] Economic Impact - Since its inception in 2023, the "Village BA" has evolved from a local event to a provincial sports brand, attracting over 460,000 spectators last year and generating a tourism revenue of 198 million yuan [4]

Core Insights - The 2025 "Super League" final in Nanjing not only showcased sports enthusiasm but also significantly boosted the city's cultural and tourism sectors, illustrating the integration of sports and cultural tourism [1][2][3] Economic Impact - The event attracted over 62329 spectators, breaking attendance records and contributing to a total of over 390,000 attendees across eight matches held in Nanjing from May to October [2] - Nanjing's cultural, sports, and entertainment industry revenue grew by 7.3% year-on-year in the first half of the year, with sports revenue increasing by 19.3% due to the "Super League" [2] - Approximately 40 sponsors were signed for the event, generating a total sponsorship amount of 15.41 million yuan, with plans for further sponsorship for the 2026 "Super League" [2] Consumer Engagement - The event created a vibrant atmosphere across the city, with around 80 secondary viewing locations set up, leading to a 20% increase in sales compared to the previous year and generating over 6 billion yuan in transactions for retail, dining, and accommodation sectors [3] - Special promotions were introduced for ticket holders, allowing them to enjoy discounts at various cultural sites, which encouraged longer stays and deeper engagement with the city [5][6] Cultural Integration - The "Super League" served as a catalyst for cultural engagement, with museums offering free or discounted entry to ticket holders, effectively turning match tickets into cultural access passes [6][7] - Innovative collaborations between sports and cultural institutions, such as themed merchandise and events, attracted younger audiences and enhanced the cultural experience [7][8] Future Prospects - The integration of sports and cultural tourism is expected to continue driving economic growth in Nanjing, positioning the sports industry as a key growth driver for high-quality urban development [3][8]

Group 1 - The conference "Empowering Youth Olympic Games, Integrating Culture and Tourism" aims to promote high-quality development of the sports industry in Nanjing, with participation from international sports organizations and local industry representatives [1] - Nanjing has leveraged the influence of the Youth Olympic brand to attract and cultivate high-level sports events, which serve as a key driver for the integration of culture, sports, and tourism [3] - In the first half of the year, the cultural, sports, and entertainment industry in Nanjing saw a revenue growth of 7.3%, with the sports sector experiencing a significant increase of 19.3% driven by the "Super League" events [3] Group 2 - The 2025 Jiangsu Urban Football League has gained significant public attention and social impact, showcasing Jiangsu's football strength and cultural appeal [5] - The conference included a sponsorship award ceremony for the 2025 Jiangsu Urban Football League, marking a collaborative effort to enhance local football events and brand value [5] - Discussions at the conference focused on how the Youth Olympic legacy can continue to empower city branding and the role of events in driving the integration of culture, sports, and tourism [5][6] Group 3 - A keynote speech by a professor from Beijing Sport University provided insights into sports industry policies and the latest developments in high-quality outdoor sports destinations [6] - The conference featured presentations on various projects related to the integration of sports and tourism, highlighting the achievements of Nanjing Sports Industry Group in promoting sports events and community engagement [6] - Nanjing is actively utilizing events to stimulate regional development, exemplifying the sustainable use of the Youth Olympic legacy [6]

Economic Performance - In the first three quarters, Yuhang District achieved a GDP of 271.32 billion yuan, with a year-on-year growth of 7.0% [1] - The total fiscal revenue reached 68.11 billion yuan, and general public budget revenue was 35.91 billion yuan, maintaining the top position in Zhejiang Province [1] Technological Innovation - Yuhang District has enhanced its technological innovation capabilities by focusing on "large scientific devices + major scientific plans + key laboratories + new R&D institutions" [2] - The core equipment of the supergravity centrifuge simulation and experimental device has been officially launched, providing critical technical support for major engineering and cutting-edge research [2] - The world's first brain-like computer with over 2 billion neurons has been successfully developed in the district, showcasing its advantages in the intersection of brain science and artificial intelligence [2] Technology Transfer and Service Industry - The district has accelerated the pace of technology transfer, with 120 technology transfer projects established this year [4] - The service industry, centered on information software, saw a value-added growth of 7.3%, ranking first in Hangzhou [4] - From January to August, the revenue of the above-scale service industry grew by 12.4% [4] - A total of 55,600 new market entities were registered this year, a year-on-year increase of 26.25%, leading in both total and incremental numbers in Hangzhou [4] Foreign Trade - Yuhang District's foreign trade demonstrated strong resilience, with total imports and exports growing by 15.1% in the first three quarters [5] - Exports increased by 11.2%, while imports surged by 70.2% [5] - Notable performances include Saturn Power's all-terrain vehicle, which attracted significant overseas interest, and Tanglian's dashcam products leading sales on Amazon in multiple countries [5] Industrial Development - The industrial sector maintained steady growth, with above-scale industrial value-added increasing by 6.3% [6] - Strategic emerging industries saw an 8.9% increase in value-added, while equipment manufacturing grew by 7.4% [6] Cultural and Tourism Integration - The Liangzhu 5000+ Art Creation Park has become a popular destination, featuring over 200 domestic and international cultural institutions and brands [7] - The district has promoted deep integration of culture, sports, and tourism, issuing 5 million yuan in consumption vouchers to stimulate related consumption [7] - Social retail sales increased by 11.0% year-on-year, with policies like trade-in programs driving over 12 billion yuan in related consumption [7] Cultural Industry Support - New support policies have been introduced to enhance cultural exports and the gaming and e-sports sectors, facilitating the deep integration of cultural industries with the digital economy [9] - Yuhang District is actively expanding new growth areas while stabilizing the service industry, laying a solid foundation for achieving annual economic and social development goals [9]

Group 1 - The first Huangguoshu Waterfall International Kayak Extreme Race was held in Guizhou, attracting participants from over ten countries and regions [1][9] - The race took place at the famous Huangguoshu Waterfall, known as the largest waterfall in Asia, providing a unique natural backdrop for the event [3] - The competition featured two main events: wild water kayaking and long-distance wild water racing, utilizing a completely natural watercourse without artificial intervention [7] Group 2 - The racecourse included three distinct steps, each presenting different challenges for the competitors, such as strong currents and varying drop heights [8] - The event not only showcased extreme sports but also aimed to integrate tourism and cultural experiences, reflecting a new direction for sports tourism in Guizhou [11] - The Inner Mongolia Super League concluded on the same day, demonstrating the synergy between sports events and local tourism, with significant increases in hotel bookings and economic benefits [12][20]

Group 1 - The core event of the 2025 Guangxi Road Cycling World Tour concluded in Nanning, featuring a mass challenge that attracted over 1,600 participants, highlighting the growing popularity of cycling in China [1][2] - The mass challenge included a total competition distance of 327.9 kilometers, connecting six cities in Guangxi, and was designed to allow amateur cyclists to experience a professional racing environment [1] - Participants expressed satisfaction with the event organization and the scenic routes, indicating a positive impact on local tourism and community engagement [1] Group 2 - The organizing committee introduced artificial intelligence technology to enhance event organization and spectator experience, allowing users to create personalized event posters [2] - A new sports consumption festival was launched alongside the event, promoting cultural and tourism integration through activities like e-commerce live streaming and collaborative cultural products [2]

Core Insights - Mianyang achieved a total tourism revenue of 4.124 billion yuan during the National Day and Mid-Autumn Festival holiday, with a significant increase in visitor numbers and ticket sales [3][8] - The "Chuan Super" football match showcased Mianyang's technological prowess through a creative opening ceremony featuring drones and autonomous vehicles, highlighting the city's commitment to integrating technology with cultural events [4][5][6] Tourism Revenue and Visitor Statistics - Mianyang's 41 A-level tourist attractions received 3.9893 million visitors, marking a year-on-year increase of 45.47% [3][8] - Ticket revenue from these attractions reached 25.7754 million yuan, reflecting a year-on-year growth of 15.77% [3][8] Technological Integration in Events - The opening ceremony of the "Chuan Super" match featured various technological elements, including a robot welcoming guests and a "Mianyang-made" machine wolf carrying the match ball, emphasizing Mianyang's technological achievements [5][6] - The event was part of Mianyang's strategy to leverage sports events for tourism promotion, aiming to enhance the cultural and tourism experience [6][7] Cultural and Economic Initiatives - Mianyang organized a consumer market outside the stadium, showcasing local products and cultural heritage, which attracted significant crowds [6][7] - The local government provided "event gift packs" to attendees, including tourism maps and merchandise, and transformed match tickets into "tourism passes" for free entry to A-level attractions [7][8] Community Engagement and Experience Enhancement - The match fostered community spirit by welcoming the visiting team and featuring performances that celebrated local culture, enhancing the overall spectator experience [7][8] - The integration of local cultural elements and the promotion of tourism through sports events reflect Mianyang's efforts to deepen the connection between sports, culture, and tourism [6][7]

Group 1: Agricultural Harvest Progress - The national autumn grain harvest has reached nearly 70% completion, with specific crop progress showing over 70% for mid-season rice, over 60% for corn, and over 80% for soybeans [1] - Regional harvest progress indicates over 80% completion in the Southwest, over 70% in the Northwest and Huang-Huai-Hai regions, and around 65% in Northeast and Yangtze River middle and lower reaches, with South China at nearly 30% [1] - Hebei province has surpassed 85% in its autumn harvest progress [1] Group 2: Chengdu Urban Circle Culinary Competition - The "Farmhouse Fun for Everyone" culinary competition was held in Beijing, showcasing the Chengdu urban circle, which includes Chengdu, Deyang, Meishan, and Ziyang [2] - The competition featured 12 teams presenting traditional and innovative dishes, highlighting the culinary heritage and local specialties of the region [2][4] - A total of 20 premium tourism routes were launched to attract national tourists to experience the rural beauty and cultural charm of the Chengdu urban circle [4] Group 3: Rural Development and Tourism Initiatives - The event also included the release of 676 rural property project opportunities, with a total transaction scale of 8.608 billion yuan, covering rural cultural tourism and ecological agriculture [6] - The integration of cultural and sports events, such as the 10-kilometer elite race in Guangdong, has led to increased tourism, with a reported 3.7 million visitors in the first three quarters of the year, marking an 11.77% increase [11] - The opening of the world's highest bridge in Guizhou has initiated a new "bridge-tourism integration" experience, enhancing local tourism and economic development [12][16]