Core Theme - The 2026 "Spring Full of Central Plains · Hometown Henan" event, themed "Return to Henan · Taste Chinese New Year," will take place from January 26 to March 20, aiming to provide a cultural and festive experience for the public [1] Event Overview - The event spans from the Laba Festival to the Longtaitou Festival, integrating various cultural and tourism activities to enhance consumer engagement [1] - It focuses on the Yellow River ancient capital region and incorporates diverse elements such as tourism, intangible cultural heritage experiences, public services, and local cuisine [1] Key Activities - The "Shehuo Troupe" will perform at the core venue in Junxian, featuring a 40-minute opening ceremony and various performances that celebrate traditional culture [4] - The event will include nearly 300 key intangible cultural heritage promotional activities across the province [10] - A total of 5,000 million yuan in cultural tourism and accommodation consumption vouchers will be distributed to stimulate consumer spending from February 10 to March 8 [9] Cultural Engagement - Public cultural services will offer over 2,700 activities, including exhibitions and lectures, to enrich the cultural experience during the festival [11] - Various localities will host unique New Year activities, emphasizing regional cultural characteristics and creating a vibrant festive atmosphere [16] Special Features - The event will showcase over 200 special exhibitions in cultural venues and host 500 cultural activities to meet public demand [13] - Specific locations like Kaifeng, Anyang, and Sanmenxia will feature tailored events that reflect their local heritage and traditions [17][18][19][20]

Core Viewpoint - The 2026 Zibo "Yellow River Grand Market" Spring Festival event has officially commenced, focusing on promoting Yellow River culture and enhancing consumer experiences while serving the community's needs for a vibrant cultural celebration [1]. Group 1: Event Overview - The event is organized by the Zibo Municipal Committee of the Communist Party of China, emphasizing four key themes: handmade crafts, intangible cultural heritage, local flavors, and trendy elements [1]. - The opening ceremony featured various performances, including a lion dance that captivated the audience, symbolizing good fortune and prosperity [1]. Group 2: Exhibition Highlights - Five distinctive exhibition areas were set up, showcasing local creative products, including a zodiac-themed handmade cultural product exhibition, a creative design competition for city gifts, an intangible cultural heritage showcase, a cultural product area, and an agricultural product section [2]. - Over 30 local quality cultural brands and merchants participated, presenting more than 100 unique "Qipin" products that cater to the community's shopping and tasting needs [2]. Group 3: Community Engagement - The event has been well-received by attendees, with citizens expressing joy and satisfaction in discovering creative and unique cultural products while enjoying local delicacies [3].

Core Viewpoint - The "Yellow River Grand Market" New Year event in Zibo City aims to promote Yellow River culture and enhance consumer experiences, providing a vibrant cultural celebration for the community [2]. Group 1: Event Overview - The event is organized by the Zibo Municipal Committee of the Communist Party of China, focusing on four key themes: handmade crafts, intangible cultural heritage, local flavors, and trendy elements [2]. - The opening ceremony featured various performances, including a lion dance that captivated the audience, symbolizing good fortune and prosperity [2]. Group 2: Exhibition Highlights - Five distinctive exhibition areas were set up, showcasing local creative products, including a zodiac-themed creative design competition and a non-material cultural heritage section [3]. - Over 30 local quality brands and merchants participated, presenting more than 100 unique Zibo products, catering to the community's shopping and cultural needs [3]. Group 3: Community Engagement - The event attracted significant public interest, with attendees enjoying local delicacies and creative products, enhancing the festive atmosphere [4]. - A standout product was the "Year of the Horse" themed refrigerator magnet, which became a popular item among visitors, reflecting the creativity and cultural significance of the offerings [3].

春节临近，火车站地区不仅是旅程的起点和终点，更是一座座热闹的新春文化驿站——一张福字、一声 祝福、一场精彩的民俗演出，都让匆匆脚步浸染上浓浓暖意。 希望这份新春活动日历，成为你春运旅途中的一份温馨指引。在出发或抵达的间隙，不妨稍作停留，感 受年味，收获不期而遇的温暖与惊喜。 ...

2月4日，"上鼓楼 走福运"南京市鼓楼区立春送福活动在鼓楼公园内拥有640余年历史的鼓楼古建筑前举 办，通过击鼓迎春、舞狮纳福、笔墨送福、民俗互动、文创市集、登楼读城等丰富的内容，打造可观、 可感、可参与的新春文化盛宴，吸引众多市民和游客齐聚一堂，共迎马年新春的到来。图为市民手 持"福"字在鼓楼古建筑前拍摄照片。泱波 摄 图为市民 凯 摄 手持"福"字在心形装置处拍摄照片。泱波 摄 图为书法家为市民和游客书写"福"字和春联。李慎 图为热闹 的舞狮节目喜迎新春。泱波 摄 在文创市集参观。泱波 摄 前来参加活动的环卫工人在鼓楼古建筑前拍摄照片。 李慎凯 摄 图为小朋 手持 " 福 "字在活动现场拍摄照片。李慎凯 摄 图为市民 图为市民 友参与套圈游戏。泱波 摄 图为受邀 ...

新华社发（王彦冰 摄） （来源：工人日报） 腊八过后就是年。在山东各地，以"马"为主题的文化创意产品正如火如荼地涌现，从博物馆的文物衍生 品到非遗工坊的手作精品，从传统玩具到现代文创，各种"马"元素产品琳琅满目，共同奏响一曲新春文 化交响乐。 在山东省临沂市沂南县红石寨非物质文化遗产博物馆，面塑艺人左安胜在创作面塑作品"赤马踏春"。 ...

Core Viewpoint - The "Hulu Chao New Year Festival" in Guiyang aims to create an immersive cultural experience by integrating traditional customs, local products, and modern entertainment, running from January 30 to February 8 at the Guiyang International Convention and Exhibition Center [1]. Group 1: Event Overview - The event is organized by Guiyang International Conference and Exhibition Center Co., Ltd., with support from various local government departments [1]. - The festival features eight exhibition areas covering a total area of 10,000 square meters, open daily from 12:00 to 21:00 [2]. Group 2: Exhibition Areas - The "Ma Shang Wei Xun" area includes dozens of craft beer brands such as Hammer Craft Beer and DUAL [2]. - The "Ma Shang Hui Huan" area features nearly 40 brands including He He Shi San Zhang and Mo Yu Coffee [2]. - Other areas include "Ma Shang You Yi Shi" with local gifts and intangible cultural heritage products, "Ma Shang Chong Ai" for pet products, and "Ma Shang Yao Bai" showcasing live performances from various bands and musicians [2]. Group 3: Participation and Offerings - The festival has attracted over 200 quality brands and nearly 1,000 selected products, catering to diverse consumer needs across different age groups [3]. - Attendees can purchase local and regional specialty goods, enjoy traditional cuisine, and participate in hands-on experiences guided by representatives of intangible cultural heritage [3]. - The event includes seven interactive experience zones, allowing visitors to engage in activities and redeem gifts upon completing tasks [3].

Core Viewpoint - The 10th Wuhan Garden Expo Lantern Festival, themed "Galloping Horses Celebrate the New Year, Thousands of Lights Shine on Jiangcheng," showcases a blend of cultural heritage, technological light effects, and human warmth, enhancing the visitor experience and promoting consumption [4][10]. Group 1: Event Overview - The festival, which has been held annually since 2016, has become a significant cultural event in Wuhan, recognized as one of the "Top Ten Lantern Festivals in the Country" and featured on CCTV three times [4][5]. - This year's festival features nearly 70 sets of colorful lanterns across five thematic sections, including "Success in the New Year" and "Heroes Recognized," creating a vibrant visual experience [4][5]. Group 2: Cultural Integration - The festival emphasizes the diversity of Yangtze River culture, with lantern displays representing historical figures and stories from the Three Kingdoms and traditional Chinese literature, alongside modern artistic expressions [5][8]. - The integration of traditional craftsmanship and modern aesthetics is evident, with intricate designs reflecting both historical and contemporary themes, appealing to a wide audience [7][8]. Group 3: Visitor Experience Enhancements - The festival has improved visitor experience through enhanced safety measures, service details, and optimized visitor flow, including the introduction of scenic lighting and themed tour routes totaling approximately 3.2 kilometers [10]. - A concurrent traditional market in the nearby Hankou Street features over a hundred renowned brands and local delicacies, enriching the festive atmosphere and providing a comprehensive cultural experience [10]. Group 4: Event Duration and Accessibility - The 10th Wuhan Garden Expo Lantern Festival will run until March 22, 2026, with daily lighting from 18:00 to 22:00, and extended entry times for certain gates [10].

Group 1 - The Shanghai Yuyuan Lantern Festival officially lit up on January 26, 2026, featuring a main lantern group inspired by "Six Steeds of the Tang Dynasty," showcasing six horses in dynamic poses [2] - The Hebei Xinjie Lantern Festival is scheduled from February 10 to March 4, 2026, with a main venue at Runze Lake Park and additional displays at key city nodes to create a festive atmosphere [5] - In Guangdong, various non-heritage themed activities are being held to celebrate the upcoming Lunar New Year, with a market in Guangzhou featuring over 60 representatives showcasing traditional crafts and products [7][8] Group 2 - The non-heritage market in Guangzhou includes food tasting, clothing, and cultural creative exhibitions, attracting significant consumer interest [8] - In Chaozhou, a series of activities themed "Non-Heritage Living City" has been launched, integrating performances, interactive experiences, and cultural tourism consumption [12] - Visitors to the non-heritage experience area can engage with national-level intangible cultural heritage projects, enhancing their understanding of traditional crafts [14]