Core Viewpoint - The article discusses the evolving landscape of the Mixed Reality (MR) industry, highlighting that despite the current focus on AI and lightweight devices, MR technology is still progressing and has not reached its peak potential. Companies like vivo are making significant investments in MR technology, indicating a long-term strategic vision for the future of spatial computing [2][9][20]. Group 1: Industry Trends - The MR industry has experienced fluctuations that align with Gartner's hype cycle, moving from high expectations to a trough of disillusionment, and is now on the path to recovery as key technologies mature [7][8]. - The introduction of Apple's Vision Pro has reignited interest in MR, but its high cost and cumbersome design have limited its market penetration [8][9]. - The rise of AI and lightweight devices has shifted industry focus, with IDC predicting a 26% year-on-year growth in global smart headset shipments by 2025, driven by smart glasses and AI [8][9]. Group 2: vivo's Strategic Position - vivo has chosen to invest in MR technology rather than following the trend towards AI glasses, anticipating a rapid growth phase for MR in the consumer market [9][11]. - The launch of vivo Vision, a high-quality MR headset, represents a culmination of years of research and development, showcasing vivo's commitment to spatial computing [11][13]. - vivo's Vision headset weighs 398g and features advanced Micro-OLED screens with dual 8K resolution, outperforming competitors in terms of display clarity and user comfort [13][14]. Group 3: Technological Advancements - vivo Vision incorporates multi-modal interaction capabilities, including eye tracking and gesture recognition, creating a seamless user experience without external devices [14][21]. - The headset's low latency of 13ms enhances user comfort and reduces motion sickness, addressing common issues faced by MR users [14][21]. - The technology developed for vivo Vision is not only applicable to MR but also lays the groundwork for future home robotics, enabling better interaction with the physical environment [21][22]. Group 4: Long-term Vision - vivo's investment in MR is part of a broader strategy to integrate spatial computing with AI and robotics, aiming to create a comprehensive smart home ecosystem [20][22]. - The company views MR as a critical step towards developing future technologies that connect users, spaces, and devices, with a focus on enhancing user interaction and experience [20][23]. - The launch of vivo Vision marks the beginning of a new era for the company, as it seeks to redefine personal technology beyond traditional smartphones [20][23].

Core Viewpoint - The next revolutionary display device after smartphones appears to be mixed reality (MR) headsets, with major smartphone manufacturers like Apple, Samsung, and vivo entering the market [1][2]. Company Developments - Vivo has become the first domestic smartphone manufacturer to launch an MR headset, the vivo Vision Exploration Edition, which features a Micro-OLED screen and is powered by Qualcomm's second-generation Snapdragon XR2+ platform [2][3]. - The vivo Vision Exploration Edition weighs only 398 grams, significantly lighter than the industry average of 600-700 grams, and its dimensions are 26% smaller than the average [2]. - Vivo's MR development team has grown to 500 members, indicating a strong commitment to this technology [2]. Market Challenges - Vivo does not plan to sell the MR headset immediately, opting instead to offer it for experience in select cities, citing the need for improved product quality before consumer sales [3][4]. - The current evaluation of the product is below 60 out of 100, with a target of reaching 80 within 2-3 years [3]. - The MR industry faces challenges such as heavy weight, high prices, and a lack of content ecosystem, which hinder the adoption of MR products [4][6]. Industry Insights - Previous MR products from Microsoft and Apple have not achieved significant market success, with Apple’s Vision Pro expected to sell fewer than 500,000 units globally in 2024 [4]. - The price of MR devices is expected to decrease as upstream costs for screens, chips, and optics decline, but achieving volume sales is crucial for further price reductions [5][6]. - The development of a rich content ecosystem is essential for the commercialization of MR technology, and companies like vivo are focusing on building this ecosystem before launching products for sale [6].

Core Insights - The launch of vivo Vision mixed reality headset marks a significant step in bridging the physical and digital worlds, with a focus on user experience and technological integration [1][10][14] - The product aims to address key questions regarding how advanced technology can meet real user needs, how technological accumulation can enhance MR product evolution, and how MR can support vivo's vision for robotics [3][10] User-Centric Technology Breakthrough - The vivo Vision headset weighs only 398 grams, providing a lightweight and comfortable experience, designed with user ergonomics in mind [5] - Features such as eye-tracking and intuitive controls allow for easy use, catering specifically to the needs of Chinese users through tailored design [5][6] - The headset supports a variety of immersive experiences, including 180-degree dome videos, giant screen movies, and custom MR games, enhancing user engagement [5][6] Ecosystem Development - vivo emphasizes the importance of a rich content ecosystem for the widespread adoption of MR technology, calling for collaboration with industry partners to enhance content creation tools [6][10] - The company has a long-term strategy of expanding its capabilities, leveraging 30 years of experience in various technology sectors to support the MR device's development [8][10] Robotics Integration - The introduction of vivo Vision is a step towards the company's goal of integrating robotics into everyday life, focusing on the development of AI and imaging technologies for household robots [10][12] - The company aims to overcome challenges in environmental understanding and interaction to enable robots to function effectively in home settings [10][12] Long-Term Vision - vivo's approach is rooted in addressing user needs and fostering industry collaboration, positioning itself as a leader in the MR space and contributing to the broader technological landscape in China [12][14]

Core Viewpoint - The launch of vivo Vision mixed reality headset marks a significant step in vivo's technology strategy, positioning it as a key player in the emerging AR/VR/MR market, which is seen as the next major computing platform after smartphones [1][3][7] Group 1: Product Launch and Market Positioning - vivo Vision is the first mixed reality headset from vivo, aimed at bridging the gap between physical and digital worlds, and is positioned as a revolutionary product with the potential to redefine user experiences [3][4] - The MR headset market is experiencing a shift, with a projected 50% of the 17 VR/MR products set to launch in 2024 being MR devices, indicating a growing trend towards mixed reality [3][7] - vivo's strategy emphasizes a gradual approach to product development, focusing on achieving a "golden standard" in user experience before launching products to consumers [5][7] Group 2: User Experience and Technical Innovations - The vivo Vision headset has successfully reduced weight to under 400 grams, addressing user comfort issues that have plagued existing MR devices, which typically weigh around 600 grams [4][5] - The company has conducted extensive research on facial data specific to Chinese users to enhance the fit and comfort of the headset, demonstrating a commitment to localized user experience [5][7] Group 3: Strategic Vision and Future Developments - vivo aims to leverage its expertise in AI, imaging, and scene understanding to establish a robust ecosystem for MR and future household robots, with a focus on long-term growth and technological synergy [7][10] - The company is targeting the household robot market, projected to approach a trillion yuan by 2030, as a key area for future development, with MR technology serving as a foundational element for these robots [10][11] - vivo's long-term goal is to integrate MR capabilities into household robots, enabling them to navigate and make decisions in unstructured environments, thereby enhancing their utility in everyday life [11][10]

Core Insights - The launch of vivo's first mixed reality headset, vivo Vision, marks a significant milestone in the company's strategic expansion from smartphones to the MR field, potentially reshaping the industry landscape [1][4] - The global smart headset market is projected to reach 12.8 million units by 2025, with a year-on-year growth of 26%, while China's market is expected to see a staggering 107% increase, reaching 2.75 million units [1] Industry Trends - The MR industry is on the brink of explosion, with the global market size expected to reach $72.4 billion in 2024 and surpass $290.8 billion by 2028, indicating a fourfold growth [5] - Current MR applications are primarily focused on entertainment and gaming, with a lack of practical applications in daily life and work, highlighting the need for suitable scenarios rather than solely relying on killer applications [5][12] Technological Development - vivo has invested five years in exploring optimal user experiences across various scenarios, aiming to transition MR devices from being cumbersome to user-friendly [3][10] - The vivo Vision headset features a low latency VST algorithm, achieving rapid synchronization between virtual content and the real world, leveraging the company's expertise in mobile interaction technology [10] Supply Chain and Production - vivo's strong supply chain integration capabilities enable it to overcome hardware bottlenecks in MR device production, achieving a lightweight design of only 398 grams, approximately 30% lighter than mainstream products [11] - The company aims to reduce unit costs through deep collaboration with suppliers, ensuring stable component supply and improving production efficiency [11] Strategic Vision - vivo's entry into the MR field is seen as a strategic pivot towards the home robotics sector, addressing the growing demand for household services due to an aging population [12][19] - The company envisions MR as a critical support for overcoming core challenges in home robotics, enhancing robots' ability to perceive and interact with their environment [16][19] Long-term Goals - vivo's strategy emphasizes a gradual approach to market penetration, with plans to achieve widespread adoption of home robots within 10-15 years, creating a positive feedback loop of technology breakthroughs and product validation [19][20] - The company aims to establish a collaborative ecosystem that integrates MR with AI and robotics, positioning itself as a leader in the next generation of smart devices [20][23]

Group 1 - The core viewpoint of the articles highlights vivo's strategic entry into the mixed reality (MR) market with its vivo Vision exploration version, positioning it against Apple's Vision Pro, despite the MR market being immature and niche [1][3] - vivo's executive vice president, Hu Bosheng, emphasizes that MR can serve as an effective interaction device for future robotic applications, addressing both short-term user needs and long-term integration with household robots [1][3] - vivo has established a robotics lab under its central research institute, focusing on developing intelligent decision-making systems and spatial perception systems for robots, with plans to launch a family-oriented humanoid robot within three years [3][4] Group 2 - The robotics industry requires expertise in mechanical and motion control systems, areas where most smartphone manufacturers lack experience, posing challenges for their entry into the robotics field [3][4] - Industry experts note that smartphone manufacturers have advantages in sensor calibration and image processing algorithms, which can aid in building environmental perception capabilities for robots [4] - The next critical challenge for smartphone manufacturers is to integrate resources and identify entry points in the robotics market rather than solely focusing on self-development [4]

Core Viewpoint - The article highlights the innovative features and capabilities of the vivo Vision Exploration Edition, a mixed reality (MR) headset designed for enhanced user experience and comfort [2][3]. Design and Specifications - The vivo Vision Exploration Edition features a split-type riveted design and is made from high-strength lightweight magnesium alloy, resulting in a weight of only 398g, significantly reducing the burden for long-term wear [2]. - It is equipped with the second-generation Snapdragon XR2+ chip, providing smooth operation and high performance [2]. - The headset boasts dual 8K Micro OLED displays that cover 94% of the DCI-P3 color gamut, with a color accuracy of ΔE<2 [2]. - It supports magnetic optical lenses for users with myopia, allowing them to use the device without additional glasses, addressing a common pain point [2]. Entertainment Experience - The headset supports a 120-foot ultra-large screen experience and has partnered with Migu Video to offer live sports viewing and multi-angle immersive experiences, making users feel as if they are in the stadium [3]. - It features 1.5° high-precision eye tracking and 26 degrees of freedom for micro-gesture recognition, allowing users to control the device using eye movements and subtle hand gestures, enhancing convenience and immersion [3]. System and Connectivity - The vivo Vision Exploration Edition runs on the originos Visio system, enabling connections with smartphones and PCs, and can project up to five floating windows for various activities such as immersive video viewing, multi-device casting, 3D esports viewing, and multi-window workstations [3]. - The product will not be publicly released until 2025, but consumers can experience it in 120 stores starting immediately [3].

Core Viewpoint - Vivo is set to officially launch the Vivo Vision, marking the first mixed reality (MR) headset from a major domestic smartphone manufacturer, aimed to compete with Apple's Vision Pro [1] Group 1: Product Development and Strategy - Vivo Vision's key components are already available within the existing smartphone supply chain, eliminating the need for new supply chain development [1][7] - The anticipated price for Vivo Vision is expected to be around 10,000 RMB or lower, which is crucial for attracting a large user base [1][7][8] - The initial version of Vivo Vision, termed the "exploration version," will not be sold to consumers to ensure a satisfactory user experience before a wider release [1][10] Group 2: Market Insights and User Needs - The company recognizes the evolving needs of users in different scenarios, emphasizing the importance of portability and sufficient interactive information provided by smartphones [3] - Vivo aims to meet the demand for immersive experiences, particularly in entertainment and gaming, by offering a solution that overcomes the limitations of traditional large-screen TVs [4] - The MR technology is seen as a potential tool for future household robots, addressing challenges posed by an aging population and low birth rates in China [5][6] Group 3: Future Goals and Product Standards - Vivo's goal is to achieve an 80% satisfactory experience for consumers within 2-3 years, focusing on refining hardware and user experience [9][10] - The company plans to leverage its existing smartphone user base of 500 million to facilitate the adoption of MR technology [11] - Vivo aims to integrate MR technology into various applications, including entertainment, productivity, and content creation, enhancing user engagement [13][14]

博鳌亚洲论坛上，vivo 曾首次展示了其名为 Vision 的 MR 头显。其表示，Vision 的原型机将在 2025 年 中期正式亮相，除此之外，关于这款头显的详细信息还相对有限。据了解，这款 MR 头显是 vivo 为加 强其"实时空间计算能力，以应对未来消费级机器人应用"所制定战略的一部分。 此前，vivo通信科技有限公司产品经理韩伯啸发文透露，vivo Vision发布会已进入紧锣密鼓的筹备阶 段。亦有知名数码博主"数码闲聊站"进一步爆料称，vivo Vision将于本月正式亮相，这标志着国内主流 手机厂商首次推出对标苹果Vision Pro的混合现实（MR）头显设备。 据媒体报道，vivo将于8月21日发布vivo Vision探索版混合现实头显。 ...

8月13日，vivo正式官宣将在8月21日正式发布vivo Vision。这意味着，国内主流手机厂商首次推出对标 苹果Vision Pro的混合现实（MR）头显设备。 从近期传出的图片可以看到，vivo Vision头显的宣传语为"轻松上头"，并标有"探索版"字样。该头显的 设计风格跟苹果Vision Pro相似，前面板集成了很多摄像头，支持双指捏合操作，配备外置电池。 根据微博上的图片，央视主持人朱广权提前体验到了vivo Vision头显。 事实上，早在今年3月举行的博鳌亚洲论坛上，vivo就已经展示过这款混合现实头显的外观设计。而在 去年底的采访中，vivo执行副总裁、首席运营官、中央研究院院长胡柏山透露，vivo的混合现实团队已 扩展至500人规模，并计划于2025年9月在全国十几个城市推出高保真原型机体验。 vivo产品经理韩伯啸近期表示，vivo Vision整机克重现在还不方便透露，但在佩戴感受上和AirPods Max 差不多。按照苹果官方数据，AirPods Max 重384.8g，Vision Pro的重量在600-650g（依遮光罩和头带的 配置不同有差异）。当然，实际体验不能只看官方人 ...