近期，市场监管部门加大监管执法力度，有力有效整治直播电商行业乱象，组织查处了一批典型案 件。 9月23日，市场监管总局网监司副司长刘军卫在直播电商监管专题新闻发布上透露，《直播电商监督管理 办法》（下称《办法》）将于近期出台；《直播电商平台服务管理基本要求》《网络交易合规数据报送规 范》两项国家标准已完成立项，正加快起草制定。 两项国家标准正在制定 当前，直播电商已成为拉动网络消费的重要力量。为破解行业发展中的突出问题，市场监管总局多方面发 力，构建闭环监管格局。 立法立规方面，《办法》近期将正式出台。刘军卫介绍，为维护消费者与经营者合法权益，市场监管总局 会同国家网信办起草该《办法》，今年6月至7月已向社会公开征求意见，目前进入法制审查程序。 加大直播电商领域监管执法力度上，多批典型案例释放"以案促治"震慑效应。刘军卫指出，今年4月、7 月，市场监管总局先后两次集中发布直播电商领域典型案例；7月15日，总局召开专项整治部署推进会， 聚焦侵害群众利益的突出问题再动员再部署。截至目前，已组织指导地方依法查办"大LOGO"虚假营销等 案件，并对成都快购科技有限公司立案调查。 平台责任落实层面，行政指导与标准建设双 ...

Core Points - The State Administration for Market Regulation (SAMR) is set to officially release the "Live E-commerce Supervision Management Measures" to enhance regulatory oversight in the live e-commerce sector [2][3] - The measures will clarify the legal responsibilities of various stakeholders, including platforms, operators, and marketers, and establish a comprehensive accountability system [2][3] - The SAMR aims to strengthen the enforcement of regulations by addressing issues such as false marketing and counterfeit products, ensuring consumer rights protection [4] Group 1: Legislative Developments - The "Live E-commerce Supervision Management Measures" has entered the legal review process and is expected to be published soon [2] - Two national standards, "Basic Requirements for Live E-commerce Platform Services" and "Compliance Data Reporting Standards for Online Transactions," have been initiated and are being drafted [3] Group 2: Regulatory Framework - The SAMR is promoting a transparent regulatory system for live e-commerce, including the establishment of a monitoring system to identify high-risk activities [3] - A national platform economy governance standardization technical committee has been established to unify standards and enhance compliance among platform enterprises [3] Group 3: Enforcement Actions - The SAMR has identified two major issues in the live e-commerce sector: false marketing and counterfeit goods, and is committed to a comprehensive crackdown on these practices [4] - A robust integrated regulatory system will be implemented to address violations by operators, hosts, and merchants on platforms [4] Group 4: Inter-agency Collaboration - The SAMR plans to enhance inter-departmental cooperation and regional collaboration to tackle regulatory challenges across industries and regions [5]

陶爱莲表示，按照综合监管一件事的要求，上海积极构建网络直播营销跨部门综合监管机制，牵头会同 网信、商务、公安、税务、通信管理等部门开展网络直播营销跨部门综合监管改革，梳理汇总16大类综 合监管事项，着力通过加强数据互联共享、监管执法联动等方式深化直播电商领域的监管协作。9月 起，陆续对上海重点直播电商平台、直播间运营者开展跨部门联合检查。 在市场监管总局9月23日举行的新闻发布会上，上海市市场监管局二级巡视员陶爱莲介绍，近年来，直 播电商行业发展迅速，但也出现了虚假营销等问题。上海市场监管部门持续加大直播电商监测监管力 度，严厉打击虚假营销等违法违规行为，着力促进直播行业规范健康发展。今年以来共查办直播相关案 件50件。 为加强直播电商平台主体责任落实，上海市市场监管局在整合平台主体数据、投诉举报、舆情反映、日 常监管等信息数据的基础上，围绕商户资质核验、内容审核等社会关注的重点方面，对上海主要直播电 商平台定期开展"体检式监测"，根据监测发现的问题制发行政指导书，"一对一"指导平台针对性整改问 题。截至目前，共指导直播电商平台整改49项风险问题。(经济日报记者李思雨) ...

中国近期将出台直播电商监督管理办法 来源：中国新闻网 编辑：张澍楠 中新社北京9月23日电 (记者 刘亮)记者23日从中国国家市场监管总局获悉，于今年6月至7月向社会公开 征求意见的《直播电商监督管理办法》(简称《办法》)目前已进入法制审查程序，近期将正式出台。 在当天召开的新闻发布会上，国家市场监管总局网络交易监督管理司副司长刘军卫指出，《办法》进一 步明确直播电商平台、直播间运营者、直播营销人员及其服务机构等主体的法律责任，强化监督管理手 段，明确监管部门与平台之间的联动处置机制，构建全链条责任体系，形成监管执法闭环。 刘军卫介绍，今年上半年，全国网上零售额74295亿元人民币，同比增长8.5%，直播电商在其中发挥了 重要作用。但从监管中掌握的实际情况和国家市场监管总局发布的几批案例分析，直播电商领域当前虚 假营销、假冒伪劣两类问题相对突出。 据悉，今年8月，中国推动成立全国平台经济治理标准化技术委员会，以统一标准促进平台企业合规经 营水平同步提升，推动平台经济从扩规模向优质量转变。刘军卫透露，目前，《直播电商平台服务管理 基本要求》《网络交易合规数据报送规范》两项国家标准已完成立项，正在加快推进起草制定 ...

河南省市场监管局：加大对珠宝贵金属饰品类广告监测力度 中新网9月23日电(记者 左雨晴)9月23日，市场监管总局召开直播电商监管专题新闻发布会，并集中发布 上海德馨医院有限公司虚假宣传案等一批直播电商典型案例。 其中，针对此前媒体曝光的河南镇平玉石市场乱象问题，市场监管总局披露，经查，镇平县卓志玉玉器 销售铺(以下简称当事人)自2025年2月起在直播间销售玉器小件配饰等。当事人为提高产品销售，在直 播过程中向观众介绍所售商品"来自新疆河床捡来的原石，是真真正正来自新疆和田，每一颗价值很 高，一串手串价值3万元"；并在直播间进行"捡漏"和"发财"、产品有收藏和升值等引人误解的商业宣 传，通过低价限量抢购的模式，欺骗、误导消费者。另查明，当事人利用直播间悬挂经营者王某某与北 京玉雕大师的拼图合影及参加"北京2024 中外传统文化交流"新闻发布会等相关宣传信息，欺骗和误导 消费者下单购买，且当事人无法提供宣传内容真实的证明材料。 2025年5月，南阳市镇平县市场监管局依据《中华人民共和国反不正当竞争法》第八条第一款和第二十 条第一款的规定，并综合裁量案件情节，依法作出责令当事人停止违法行为，并处罚款10万元的行政处 ...

Group 1 - Multiple money market funds, including Tianhong Yu'ebao, have announced a reduction in management and custody fees to better meet investor needs [1] - Tianhong Yu'ebao's custody fee has been lowered from 0.08% to 0.07%, with a fund size of 793.219 billion yuan as of June [1] - Guoxin Guozheng Cash Growth Fund has adjusted its management and custody fees to 0.2% and 0.07% respectively [1] Group 2 - The National Energy Administration reported that China's total electricity consumption reached 1,015.4 billion kWh in August, marking a 5.0% year-on-year increase [1] - This is the first time globally that monthly electricity consumption has exceeded 1 trillion kWh for two consecutive months, driven by high summer temperatures [1] - Industrial electricity consumption in August was 590.9 billion kWh, accounting for nearly 60% of total consumption, with manufacturing electricity usage growing by 5.5% year-on-year [1] Group 3 - IDC reported that global smart camera shipments reached 32.784 million units in Q2 2025, a 0.9% year-on-year increase [2] - The Asia-Pacific market (excluding China and Japan) and the US and Canada have seen year-on-year declines in smart camera shipments [2] - China's smart camera market shipped 23.592 million units, with a growth rate of 3.1%, indicating a gradual slowdown [2] Group 4 - The State Administration for Market Regulation is set to release the "Live E-commerce Supervision Management Measures," which clarify the legal responsibilities of various stakeholders in live e-commerce [3] - The measures aim to strengthen supervision and establish a closed-loop regulatory enforcement system [3] Group 5 - Embedded NAND and LPDDR4X products have seen a price increase due to rising resource costs and increased market inquiries [3] - NAND Flash wafer prices have generally increased by single-digit percentages, with 512Gb TLC NAND prices rising nearly 10% [3] Group 6 - Alibaba's Qwen has updated three large models, including an open-source multimodal model and an image editing model [4][5] Group 7 - Fat Donglai has reportedly spent over 10 million yuan on packaging design for its self-operated mooncake gift boxes [5] Group 8 - Jiangsu Jiangshun Precision Technology Group received a regulatory letter from the Shenzhen Stock Exchange for inaccuracies in its financial disclosures [6] Group 9 - *ST Wanfang's major shareholder's stock was auctioned off twice without success, raising concerns about potential changes in control [6] - The company is under investigation for information disclosure violations [6] Group 10 - China Electric Research announced a preliminary share transfer price of 24.09 yuan per share for its shareholder's inquiry [7] Group 11 - Tianzhou Culture plans to invest up to 450 million yuan of idle funds in low-risk financial products [8] Group 12 - Yishitong intends to repurchase shares worth between 30 million and 55 million yuan, with a maximum price of 40.69 yuan per share [9] Group 13 - Libaba Co. plans to invest 50 million yuan in the establishment of a private equity fund focusing on key industries in the Yangtze River Delta [10] Group 14 - Dayu Water-saving announced a joint bid for a high-standard farmland project worth 106 million yuan [11] Group 15 - Wan'an Technology's subsidiary has been selected as a supplier for a major domestic automotive group, with an expected sales total of approximately 280 million yuan over five years [12] Group 16 - The ChiNext index experienced a rebound, closing up 0.21%, with significant activity in the semiconductor sector [13]

Core Insights - The State Administration for Market Regulation (SAMR) has highlighted significant issues in the live e-commerce sector, particularly focusing on false marketing and counterfeit products [1][4] - A series of typical cases have been released to guide live e-commerce operators towards lawful and compliant business practices, aiming to purify the industry ecosystem [1][4] Group 1: Regulatory Actions - SAMR has reported that false marketing and counterfeit goods are prominent issues in the live e-commerce sector, with misleading promotions regarding product performance, qualifications, and user evaluations being common [1][4] - The case of Xiamen Fresh Meow Network Technology Co., Ltd. involved false claims about government support and exaggerated project returns during live broadcasts [2][4] - In Henan Province, a crackdown on the jade market has led to the investigation of 12 illegal cases since August, with a focus on categorizing and managing e-commerce operators [3][4] Group 2: Monitoring and Compliance - The monitoring system established by the Fujian market regulatory department has tracked over 7,900 key live broadcasts this year, identifying 163 suspected illegal activities [2][4] - The introduction of the "Public Online Evidence Collection Platform" has facilitated the legal and efficient collection of electronic data, with over 1,300 pieces of evidence gathered [2][4] - The SAMR is set to strengthen comprehensive governance and address the chaos in the live e-commerce sector to create a better online trading environment [4][5] Group 3: Future Regulations - The SAMR, in collaboration with the National Internet Information Office, is drafting the "Live E-commerce Supervision Management Measures," which is currently in the legal review process [5] - Two national standards related to live e-commerce platform service management and compliance data reporting are being expedited for development [5]

9月23日上午，市场监管总局召开直播电商监管专题新闻发布会。 以下为发布会文字实录： 市场监管总局新闻宣传司副司长孙延峰： 女士们、先生们，媒体朋友们，大家上午好！欢迎参加市场监管总局专题新闻发布会。近期，市场监管部门加大监管执法力度，有力有效整治直播电商行 业乱象，组织查处了一批典型案件。为方便大家进一步了解市场监管部门在直播电商监管方面的工作情况，我们邀请到市场监管总局网监司副司长刘军卫 先生，上海市市场监管局二级巡视员陶爱莲女士，福建省市场监管局党组成员、副局长王文生先生，河南省市场监管局党组成员、副局长、一级巡视员李 澍田先生，请他们介绍有关情况，并回答大家感兴趣的问题。 首先，请刘军卫先生介绍有关情况。 市场监管总局网监司副司长刘军卫： 谢谢主持人。各位记者朋友们，大家上午好！很高兴参加今天的新闻发布会。今天，市场监管总局集中发布上海德馨医院有限公司虚假宣传案等一批直播 电商典型案例，刚才大家也拿到了相关案件材料。下面，我向大家简要介绍一下近期市场监管部门在直播电商监管方面的总体工作情况。 市场监管总局深入贯彻落实党中央、国务院关于平台经济的决策部署，坚持监管规范和促进发展并重，加大直播电商行业案件 ...

此外，强化跨部门跨区域协同。通过联席会议、信息共享、风险会商等方式，形成人、物、网、号等多 维度监管合力；压实属地责任，推进重大案件提级管辖与挂牌督办，破解直播电商跨行业、跨区域监管 难题。 刘军卫表示，市场监管总局会同国家网信办起草了《直播电商监督管理办法》，已于今年6月至7月向社 会公开征求意见，目前已进入法制审查程序，近期将正式发布出台。办法进一步明确直播电商平台、直 播间运营者、直播营销人员及其服务机构等主体的法律责任，强化了监督管理手段，明确了监管部门与 平台之间的联动处置机制，构建全链条责任体系，形成监管执法闭环。 针对上述乱象，市场监管总局表示将坚持问题导向，实施综合治理。具体措施包括三方面。首先，压实 平台主体责任。通过分层分级监管，运用合规指导、行政约谈、处罚曝光等方式，督促平台完善内部合 规体系，提升管理能力。同时，加大产品质量和食品安全的抽检频次，并将结果关联对应平台向社会公 示，督促平台严格审核经营者资质，确保主体身份真实有效。 其次，保持高压打击态势。建立"线上发现、线下追查"的一体化监管机制，对直播间运营者、主播、商 家等主体的违法行为坚决打击。对平台未履行审核义务、未及时处理侵权 ...

Core Viewpoint - The National Market Supervision Administration (NMSA) is intensifying regulation in the live e-commerce sector, focusing on issues of false marketing and counterfeit products to protect consumer rights and promote healthy industry development [1][2][4]. Group 1: Regulatory Actions - NMSA has released a third batch of typical cases in the live e-commerce sector, highlighting significant issues in false marketing and counterfeit products [2][4]. - A case in Fujian involved Xiamen Fresh Meow Network Technology Co., Ltd. falsely promoting government support and benefits to attract investment, resulting in a fine of 450,000 yuan [2]. - In Zhejiang, Ningbo Xuemeilin Lighting Technology Co., Ltd. was penalized for selling non-compliant lamps, with 37 lamps confiscated and a fine of 61,000 yuan imposed [3]. Group 2: Monitoring and Compliance - NMSA is enhancing its monitoring systems to identify major risks in live e-commerce, aiming to purify the industry ecosystem [4][6]. - The establishment of a national standardization technical committee for platform economy governance is underway to unify standards and improve compliance among platform enterprises [5]. - NMSA is promoting a transparent regulatory system and strengthening data connections with live e-commerce platforms to monitor high-risk activities effectively [6].