网络水军
Search documents
切断网络水军资金来源,让车圈告别乌烟瘴气
Xin Jing Bao· 2025-09-10 10:28
Core Viewpoint - The Chinese government is launching a three-month special campaign to address online chaos in the automotive industry, targeting illegal profit-making, exaggerated and false advertising, and malicious attacks [1][2]. Group 1: Government Action - Six government departments have jointly issued a notice to conduct a nationwide special rectification action in the automotive sector [1]. - The campaign aims to investigate and punish public relations and marketing companies involved in online chaos, as well as the automotive companies that purchase their services [2]. Group 2: Industry Context - The rapid development of China's new energy vehicle industry has led to significant achievements, making it the global leader in production and sales for several consecutive years [1]. - However, the industry faces threats from online chaos, which undermines the innovation environment and long-term development of the sector [1]. Group 3: Online Chaos and Its Impact - The rise of social media and public opinion platforms has increased the influence of public sentiment on product sales, but it has also led to negative impacts, such as black public relations and online attacks against competitors [2]. - New technologies, including generative artificial intelligence, are being used to create fake content and manipulate public perception, which poses a risk to the automotive industry [2]. Group 4: Importance of a Healthy Public Opinion Environment - A healthy industry requires not only advanced technology and a robust supply chain but also a clear public opinion environment that allows for accurate information transmission and stable trust [2]. - The notice outlines detailed governance plans to address illegal profit-making, exaggerated advertising, and malicious attacks, indicating a comprehensive approach to tackling these issues [2]. Group 5: Role of Media and Industry Responsibility - The automotive industry must actively report and cut ties with black public relations firms to eliminate the financial incentives for online chaos [3]. - A clear public opinion environment is essential for the healthy development of the automotive industry, and media supervision plays a crucial role in maintaining this environment [3].
上千谣言只为抹黑车企,车圈“暗战”该管管了!
Zhong Guo Qi Che Bao Wang· 2025-09-03 12:43
Core Viewpoint - The automotive industry is facing a surge in malicious rumors and misinformation, significantly impacting companies like Jianghuai Automobile, which recently reported over 3,000 false information attacks, prompting police investigations [2][3][4]. Group 1: Company Responses - Jianghuai Automobile's legal department has taken a firm stance against the spread of false information, stating that it will not tolerate such actions and is committed to protecting consumer rights [3][4]. - The company has experienced a positive growth trajectory, with significant improvements in its commercial vehicle sector and successful product launches, such as the luxury sedan S800, which has achieved over 10,000 orders in just 60 days [4][9]. - Other companies in the automotive sector, including BYD and NIO, have also faced similar challenges with online rumors and have actively pursued legal actions against malicious entities [6][7]. Group 2: Industry Trends - The rise of online misinformation is a growing concern across the automotive industry, with many companies reporting similar experiences of being targeted by malicious rumors [6][9]. - The competitive landscape has shifted, with companies now focusing on combating "black public relations" and misinformation campaigns, indicating a significant change in how competition is perceived within the industry [9][10]. - Regulatory bodies and industry organizations are increasingly taking action to address these issues, with initiatives aimed at curbing the influence of online misinformation and promoting fair competition [9][10].
理想车主被黑,理想回应
盐财经· 2025-08-07 10:16
Core Viewpoint - The article discusses organized malicious attacks against Li Auto, highlighting the use of social media to spread negative content about the brand and its users, which has raised concerns among the company and its customers [4][5]. Group 1: Organized Malicious Activities - A screenshot revealed a chat group where individuals were paid to collect and disseminate negative behaviors associated with Li Auto vehicles, such as improper parking and driving violations, with payments of 5 yuan per image and 8 yuan per video [3][4]. - Li Auto's management has acknowledged receiving numerous complaints from car owners about these organized attacks aimed at tarnishing the image of Li Auto users [4][5]. Group 2: Company Response - Li Auto has initiated legal actions against the perpetrators of these malicious activities, including gathering evidence and pursuing civil and criminal complaints to protect the rights of its users [5][6]. - The company has encouraged affected car owners to report any issues caused by these attacks, assuring them of support in combating the spread of false information [5][6]. Group 3: Industry Reactions - NIO's executive, Ma Lin, expressed disapproval of the indiscriminate attacks on Li Auto's user base, emphasizing the importance of fair treatment and urging for legal resolutions to the issue [9].
车被扔垃圾 车主“出门提心吊胆” 理想回应
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-07 07:14
Core Viewpoint - Recent negative online sentiment against Li Auto has been attributed to organized misinformation campaigns targeting its vehicle owners, leading to significant reputational damage for the company and distress among its customers [2][4][8]. Group 1: Company Response - Li Auto's legal department has acknowledged complaints from car owners about their vehicles being unfairly criticized online, causing anxiety among users [2]. - The company has identified a surge of misleading negative information across various platforms, with a notable example being 45 similar posts published on a single platform within a span of just 7 hours on August 3 [4]. - Li Auto has committed to supporting its customers and is taking legal action against those responsible for the misinformation, including filing complaints and pursuing civil and criminal charges [4][7]. Group 2: Market Impact - Following the emergence of these negative sentiments, Li Auto's stock price has experienced a decline, with a reported drop of 5.43% in its U.S. shares [8].
网上铺天盖地骂理想,理想高管曝光:水军群收集黑料,1张图5元
Mei Ri Jing Ji Xin Wen· 2025-08-07 05:01
Core Viewpoint - Recent organized attacks against Li Auto and its owners have been identified, with evidence of malicious behavior aimed at tarnishing the brand's image [1][2][3] Group 1: Organized Malicious Activities - A screenshot from a chat group revealed a plan to collect negative behaviors of Li Auto owners, offering payments for photos and videos of infractions [1] - Li Auto's legal department confirmed that negative information was being disseminated continuously across multiple platforms, indicating a coordinated effort [2] - On August 3, a single platform saw 45 identical posts targeting Li Auto owners within a few hours, showcasing the high frequency and similarity of the content [2] Group 2: Company Response - Li Auto has begun legal actions against the perpetrators, including evidence collection, platform complaints, civil lawsuits, and criminal reports to protect its owners' rights [2][3] - The company encourages affected owners to report any issues caused by these attacks, emphasizing its commitment to defending their rights [3] Group 3: Industry Reactions - NIO's executive, Ma Lin, expressed disapproval of the attacks on Li Auto, urging users to remain vigilant against misinformation and emphasizing that NIO has no motive to create conflict with Li Auto [6][7]
车被扔垃圾,车主“出门提心吊胆”,理想回应
21世纪经济报道· 2025-08-07 04:35
Core Viewpoint - The article discusses the negative impact of online misinformation on Li Auto and its customers, highlighting the company's response to protect its brand and users [1][4][9]. Group 1: Company Response - Li Auto's legal department reported that many car owners have expressed concerns about their vehicles being targeted, leading to widespread negative sentiment online [1]. - The company identified a significant amount of misleading negative information being disseminated across multiple platforms, with 45 similar posts appearing on one platform within a single morning [4]. - Li Auto stated that this situation severely damages the image of its users and disrupts their daily lives, prompting the company to take legal action against those responsible for the misinformation [6]. Group 2: Market Impact - Following the negative publicity, Li Auto's stock price fell by approximately 1.3% in Hong Kong, with a 5.43% decline in its U.S. stock price the previous night [9]. - The company's product head shared evidence of organized online attacks against Li Auto, indicating a coordinated effort to undermine the brand [8].
车主反馈网上铺天盖地骂理想,理想高管曝光:水军群收集“黑料”,1张图5元;蔚来高管:尽快报警
Mei Ri Jing Ji Xin Wen· 2025-08-07 04:16
Core Viewpoint - Recent organized attacks against Li Auto have emerged on social media, with evidence suggesting a coordinated effort to discredit the brand and its owners [1][3][4] Group 1: Organized Attacks - A screenshot from a chat group revealed a plan to collect negative behaviors of Li Auto owners, with payments for images and comments aimed at damaging the brand's reputation [3][4] - Li Auto's legal department confirmed that negative information was being disseminated continuously across multiple platforms, indicating a high frequency and similarity in content, which suggests organized illegal activities [4][5] - The company has gathered evidence and is pursuing legal actions, including civil lawsuits and criminal reports, to hold accountable those behind the malicious attacks [4][5] Group 2: Response from Li Auto - Li Auto has received numerous complaints from car owners about the organized attacks, which have affected their public image and personal experiences [4][5] - The company encourages affected owners to provide more information to assist in reporting the malicious content and emphasizes its commitment to protecting their rights [4][5] - Li Auto's legal team has stated that they will take all necessary legal measures to defend the rights of their users and the company itself [4][5] Group 3: Industry Reactions - NIO's executive, Ma Lin, publicly denied any involvement in the smear campaign against Li Auto and condemned the act of unfairly targeting a specific brand's owners [6][7] - Ma Lin highlighted the importance of addressing such attacks through legal channels and urged Li Auto to take appropriate actions [7]
理想汽车将追责“乱停车”等负面评价
Xin Lang Cai Jing· 2025-08-07 03:24
Core Viewpoint - Li Auto has reported a surge in misleading negative information targeting its vehicle owners across various online platforms, which has significantly harmed the company's user image and disrupted the lives of its customers [1][3]. Group 1: Negative Information and Legal Actions - The company has identified that negative information has been continuously and intensively published across multiple platforms, indicating organized illegal activities [3]. - On August 3, a single platform saw 45 identical posts related to Li Auto owners within a span of just seven hours, showcasing the coordinated nature of the attacks [3]. - Li Auto is gathering evidence and plans to pursue legal actions through platform complaints, civil lawsuits, and criminal reports to hold responsible parties accountable [3]. Group 2: Customer Concerns and Social Media Activity - A customer reported feeling unsafe due to the overwhelming negative comments online, which have led to a sense of fear among Li Auto owners [6]. - The company's product line head shared a screenshot indicating that there are organized efforts to collect negative behaviors associated with Li Auto vehicles and to post malicious comments on social media [8]. Group 3: Product Launch and Safety Testing - Li Auto recently launched its first pure electric SUV, the Li i8, and adjusted its pricing strategy based on user feedback, consolidating its previous three versions into a single configuration priced at 339,800 yuan [8]. - Following a collision test involving the Li i8, the company, along with China Automotive Research and Dongfeng Liuzhou, issued a joint statement clarifying that the test aimed to enhance the vehicle's safety performance and was not intended to target any other brands [8].
车主反馈网络上有组织攻击理想,理想汽车:已采取法律行动追究责任
Mei Ri Jing Ji Xin Wen· 2025-08-07 03:00
Core Viewpoint - Recent organized malicious attacks against Li Auto and its owners have been identified, with evidence of a coordinated effort to discredit the brand and its customers [1][3][4] Group 1: Malicious Activities - Numerous instances of Li Auto owners engaging in improper driving behaviors have been reported, leading to public outcry [1] - A screenshot from a chat group revealed a scheme where individuals were paid to document and report on Li Auto owners' misconduct, with payments of 5 yuan per image and 1.5 yuan per comment [2] - Li Auto has confirmed the existence of organized accounts and marketing entities that continuously post false content across various platforms, indicating a high frequency of posts even during late hours [3] Group 2: Company Response - Li Auto has received extensive feedback from its owners regarding these organized attacks and is taking immediate action to protect their rights [2][4] - The company has collected evidence of these malicious activities and is pursuing legal action through platform complaints, civil lawsuits, and criminal reports [3][4] - Li Auto encourages affected owners to provide additional information to assist in reporting the malicious content and emphasizes its commitment to defending their rights [4]
花钱就有“转评赞”?快手起诉网络水军平台获赔100万
Huan Qiu Wang· 2025-07-31 11:13
Core Viewpoint - The article discusses a legal case involving Kuaishou, where a network company was penalized for using a software tool to artificially inflate user engagement metrics, undermining the platform's integrity and user experience [1][5][6]. Group 1: Legal Case Overview - Kuaishou filed a civil lawsuit against a network company for unfair competition, resulting in a court ruling that the company must pay Kuaishou 1 million yuan for economic damages [1][5]. - The software in question, named "Xiao Mou Luo," allowed users to purchase fake likes, comments, and followers, creating a false sense of popularity for live streams [3][5]. Group 2: Impact on Kuaishou - The use of "Xiao Mou Luo" significantly harmed Kuaishou's community ecosystem, leading to a decline in user experience and trust [5][6]. - Kuaishou emphasized the importance of data authenticity for user trust and platform health, indicating a zero-tolerance policy towards fraudulent activities [6]. Group 3: Industry Challenges - The rise of new cheating methods, such as network water armies, presents ongoing challenges for platform governance, requiring enhanced technical defenses and collaborative efforts with law enforcement and industry partners [6]. - Kuaishou plans to increase investment in technology to improve real-time detection and response capabilities against such fraudulent practices [6].