Group 1 - The 2026 Spring Festival travel season will start on February 2 and end on March 13, lasting for 40 days, with an expected passenger volume of 539 million, representing a year-on-year increase of 5.0% [1] - The peak travel days are anticipated to be February 13 before the festival and February 23 after the festival, with train tickets for the first day of travel available for sale starting January 19 [1] - The railway department plans to enhance transportation capacity by utilizing the modern railway network, including new lines and trains, with a maximum of over 14,000 passenger trains expected to operate on peak days, and a year-on-year increase in seating capacity of 5.3% [1] Group 2 - Increased passenger capacity will be focused on regions with concentrated travel demand, such as Beijing, Guangzhou, Shenzhen, and Shanghai before the festival, and Chengdu, Wuhan, and Nanchang after the festival [2] - The railway will also enhance night train services on major high-speed rail lines and operate international passenger trains to support cross-border travel [2] - The service will include a variety of travel options, maintaining regular passenger train services and operating "slow trains" for rural revitalization to facilitate travel for local communities [2]

Investment Rating - The report maintains an "Outperform" rating for the social services industry, expecting it to perform better than the market index over the next 6-12 months [1]. Core Insights - The social services sector saw a 3.96% increase in the first two trading weeks of 2026, ranking 15th among 31 industries in the Shenwan classification. This performance outpaced the CSI 300 index by 1.77 percentage points [1][12]. - The New Year's holiday travel data showed positive trends, with 142 million domestic trips taken, a year-on-year increase of 5.2%, and total spending reaching 84.789 billion yuan, up 6.3% year-on-year [1][4]. - The report highlights the expectation for continued high demand in the travel sector, particularly with the upcoming Spring Festival holiday [4]. Summary by Sections Market Review & Industry Dynamics - The social services sector's performance was strong, with notable increases in sub-sectors such as education (+7.45%), professional services (+6.37%), and tourism retail (+3.77%) [12][16]. - Domestic air travel saw a total of 104,558 flights during the holiday period, a 1.99% increase from the previous week and 108.86% of the 2019 level [1][4]. Investment Recommendations - The report suggests focusing on companies with strong growth potential in the travel chain and related industries, including Tongcheng Travel, Huangshan Tourism, and Lijiang Shares, among others [4]. - It also recommends hotel brands like Jinjiang Hotels and ShouLai Hotels, which are expected to benefit from the recovery in business travel and increased market share [4]. Company Dynamics & Announcements - The report notes significant growth in the Hainan duty-free shopping market, with sales exceeding 1.21 billion yuan during the first week of January, marking an 88% year-on-year increase [28]. - The report mentions that the domestic hotel market is expected to see a price drop of over 50% compared to the upcoming Spring Festival holiday, indicating a favorable environment for travelers [28]. Travel Data Tracking - The report indicates that the recovery of business travel is nearly complete, with ongoing policy relaxations for inbound and outbound travel, including the expansion of visa-free entry for several countries [34].

本报讯（记者吴铎思 通讯员肖君）"2025年12月，我们旅行社共组织了12个到哈萨克斯坦的旅行团，少 的40多人，多的60人~70人。巴克图口岸现在每天都有出境旅行团在排队。"1月4日，新疆塔城一家旅行 社的总经理马军说。记者了解到，免签政策为新疆跨境商务、旅游等双边交流注入了强劲动力，加上从 巴克图口岸往来哈萨克斯坦较便捷，该口岸跨境游一直很红火，旅行社业务量随之攀升。 在手机上提前预约，每人通关时间不到1分钟，在巴克图口岸，高效通关已成常态。哈萨克斯坦的游客 贾瓦希尔和他的5个朋友近期到塔城旅游，顺便寻找商业合作机会，他发现，"从排队到入境只用了几分 钟"。 （来源：工人日报） 据了解，游客出境游大多选择旅行社推出的巴克特一日游精品线路。近日，克拉玛依游客尹庆梅和朋友 来了一次出境游，她说："我们都有护照，报名参加旅行团，每人599元就能出国转一圈，体验哈国小镇 风情，品尝当地美食。" 目前，塔城地区充分挖掘自然风光、民俗文化和历史遗迹等特色旅游资源，推出4条入境旅游线路。当 地还依托巴克图口岸通道优势，开通哈萨克斯坦的巴克特1日游、乌尔贾尔2日游、阿拉湖3日游及阿拉 木图等多条跨境游精品路线，并推出出入 ...

黑龙江省绥芬河市是中俄重要陆路口岸城市。随着中俄双向免签政策实施，当地以高效便捷的通关服务提升口岸人员和贸易往来效率，带动两 国人文和旅游交流。据中国（黑龙江）自由贸易试验区绥芬河片区管理委员会口岸管理办公室统计，1月1日至1月7日，绥芬河口岸出入境外籍 游客人数达到10007人，同比增长83%，较去年大幅提升。 图为8日，在绥芬河火车站，游客下车准备出站。 新华社 ...

Group 1 - The core viewpoint of the report is that domestic tourism enthusiasm remains high during the New Year holiday, with significant growth in snow tourism and duty-free sales, leading to a strong recommendation for companies in the travel and related industries [1] - During the New Year holiday, domestic travel reached 142 million trips, a year-on-year increase of 5.2%, with total spending of 84.789 billion yuan, up 6.3% from the previous year [1] - The average spending per trip was 597.11 yuan, reflecting a slight increase of 1.1% year-on-year [1] Group 2 - Mountain scenic spots saw a surge in bookings, with ticket reservations for mountain areas increasing by over 150% year-on-year during the New Year holiday [2] - Notable increases in ticket sales included Huangshan with a 544% rise, Lushan at 390%, and Emei Mountain at 387% [2] - Specific visitor numbers included over 75,000 at Huangshan and 12.62 million at Emei Mountain, marking year-on-year growth of 20.88% [2] Group 3 - Hainan Island experienced a significant increase in tourist flow, with 2.1716 million visitors during the New Year holiday, a year-on-year growth of 25.2% [3] - Total tourism spending in Hainan reached 3.136 billion yuan, up 28.9% from the previous year [3] - Duty-free sales in Hainan saw a remarkable increase, with 44.2 million items sold, a 52.4% year-on-year growth, and shopping amounts reaching 7.12 billion yuan, up 128.9% [3] Group 4 - The cross-border travel market is thriving, with 6.615 million people entering and exiting the country during the New Year holiday, a year-on-year increase of 28.6% [4] - Among foreign visitors, those entering under visa-free policies reached 292,000, marking a 35.8% increase [4] - The inbound tourism market is showing strong growth, with ticket bookings up 110% and experiential product bookings increasing over 30 times [4]

最快2分钟抵达 饶河至俄罗斯客运浮箱固冰通道开通 中新网双鸭山12月25日电(姜辉 王晓安)25日，中国饶河至俄罗斯波克罗夫卡口岸客运浮箱固冰通道开通 运行。通道全长440米，最快2分钟就能抵达对岸。乘客可由饶河口岸乘班车至俄罗斯比金市实现跨境一 日游，还可转乘至哈巴罗夫斯克市进一步领略俄式风景。 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精彩财经资讯。 出入境旅客在饶河口岸办理通关手续。 王晓安 摄 中俄互免政策落地以来，越来越多的俄罗斯游客被中国的多元游玩体验吸引，热衷于通过饶河口岸入华 体验"在饶河过周末"。为进一步推动跨境游热度持续上升，饶河出入境边防检查站走访涉外经贸企业、 旅行社、客运公司，精准对接客流预测与通关需求，大力宣传推广外国人入境卡网上填报政策，在旅检 大厅新增多组二维码扫描盒设备，配套开通免费Wi-Fi，同步增设填报咨询服务台，确保旅客"轻松填 报、即报即核"。(完) 来源：中国新闻网 编辑：王永乐 ...

Core Viewpoint - Russia has implemented a visa-free policy for Chinese citizens from December 1 this year to September 14 next year, leading to a significant increase in tourism and travel intentions among Chinese tourists [1]. Group 1: Tourism Growth - There has been a noticeable increase in travelers between China and Russia, particularly at Shenzhen Bao'an International Airport [3]. - Following the announcement of the visa-free policy, there was an instant surge in the search volume for flights to Russia, with popular departure cities including Beijing, Shanghai, Guangzhou, Shenzhen, and Chengdu [5]. - Travel agencies have reported a significant rise in inquiries and bookings for trips to Russia, especially around major holidays like Spring Festival and New Year's [7]. Group 2: Travel Statistics - The Shenzhen Airport border inspection station noted a 21% year-on-year increase in Russian travelers entering and exiting through the airport this year [9].

Core Viewpoint - From December 1 this year to September 14 next year, Russia will implement a visa-free policy for Chinese citizens, leading to a significant increase in tourism to Russia and a rising willingness among tourists to travel [1] Group 1: Tourism Growth - The visa-free policy has resulted in a noticeable surge in tourism to Russia, with a substantial increase in the number of travelers [1] - Data from a travel platform indicates that the search volume for flights to Russia skyrocketed immediately after the announcement of the visa-free policy [1] - Popular departure cities for travelers include Beijing, Shanghai, Guangzhou, Shenzhen, and Chengdu [1] Group 2: Travel Agency Insights - A travel agency product manager noted that inquiries for trips to Russia during peak periods such as the Spring Festival and New Year have significantly increased [1] - Overall registration numbers for trips to Russia have risen markedly compared to the period before the policy was announced [1] Group 3: Airport Traffic - Shenzhen Airport has opened direct flights to Moscow, facilitating travel [1] - The number of Russian travelers entering and exiting through Shenzhen Airport has increased by 21% year-on-year [1]

Core Insights - The article discusses the initiatives taken by Mudanjiang, a city in China, to enhance its services and attract Russian tourists following the implementation of a visa-free policy, focusing on cultural and wellness experiences [1][3]. Group 1: Tourism and Visitor Statistics - During the National Day and Mid-Autumn Festival, Mudanjiang saw a 15.83% year-on-year increase in daily average tourist arrivals and a 20.68% increase in daily average tourist spending [3]. - The city is leveraging the visa-free policy to promote both domestic and cross-border tourism, aiming for a deep integration of these markets [3]. Group 2: Language and Service Enhancements - A Russian language night school has been established for local officials and staff, with nearly 100 participants practicing pronunciation to improve communication with Russian tourists [3][4]. - The town has formed 11 volunteer service teams totaling 119 members to enhance service delivery to Russian visitors, integrating language skills with community governance [4]. Group 3: Wellness and Traditional Medicine - Traditional Chinese medicine (TCM) services are gaining popularity among Russian tourists, with new facilities and bilingual service manuals being developed in Dongning City [5][7]. - Dongning City has introduced over ten quality service measures for incoming Russian travelers, including bilingual signage and tailored health services [7].

Core Insights - The implementation of a visa-free policy for Russian tourists has significantly increased the number of visitors entering China through the Raohe port, enhancing cross-border tourism experiences [1][3][5] Group 1: Visitor Statistics and Trends - Since the visa-free policy was enacted, Raohe has seen an influx of 43,000 travelers, with 28,000 being Russian nationals, accounting for 60% of total visitors [3] - The number of visitors entering through Raohe has increased by 30% compared to the same period last year [3] Group 2: Services and Amenities - Local businesses, including restaurants and hotels, have adapted to cater to Russian tourists by providing services in Russian and creating "love cards" with essential information [6] - The hospitality sector has experienced a surge, with hotels accommodating over 1,200 guests during the recent holiday period, tripling the number from the previous year [6] Group 3: Cultural and Culinary Experiences - Russian tourists are drawn to Raohe for its culinary offerings and traditional Chinese medicine therapies, with many expressing satisfaction with their experiences [4][5] - Local establishments are expanding their menus to include dishes favored by Russian visitors, such as caviar and roasted meats, while also planning themed accommodations and entertainment [6] Group 4: Long-term Development Strategies - Raohe County is focusing on enhancing its tourism infrastructure and service quality to meet the growing demand, including the establishment of new self-driving travel camps [8] - Future plans include the development of a comprehensive tourism standard and the promotion of interconnected scenic routes to improve visitor experiences [8]