Core Insights - "Alipay Tap" is expanding as a convenient payment method, with Pizza Hut launching the feature in over 300 stores in Shanghai and Hangzhou, enhancing customer engagement and satisfaction [1] - The feature has gained over 100 million users within 321 days of its launch, covering more than 400 cities and involving millions of merchants [1][2] - The technology behind "Alipay Tap" utilizes NFC (Near Field Communication), simplifying transactions and enhancing the payment experience by allowing users to complete payments without opening the app [2] Industry Trends - Experts predict that more businesses will adopt smart solutions like "Alipay Tap," making it a standard in the restaurant industry, with potential extensions into self-checkout and personalized recommendations as technology advances [2] - The China Council for the Promotion of International Trade indicates that payment innovations like "Alipay Tap" are crucial for consumer recovery, broadening consumption scenarios and enhancing payment convenience [2] Company Insights - Key suppliers for "Alipay Tap" include Lens Technology, Orbbec, and Fudan Microelectronics, with Fudan Microelectronics providing high-performance NFC chips [3] - Companies like Goodix Technology supply NFC/eSE chips to smartphone manufacturers, with over 200 million NFC-enabled smartphones shipped in China in 2024, driving demand for smart card modules [3] - Analysts believe that the NFC industry, represented by "Alipay Tap," is on an upward trajectory in China, with significant growth potential for related companies as the payment method becomes more widespread [3]

答案在今天已经变得明晰。 4 月 24 日的 "支付宝碰一下" 生态大会上，官方公布了项目的最新数据："碰一下" 用户超过了一个 亿，覆盖了 400 多个城市，增长速度比当时的现象级产品 "余额宝" 还快。 再建一个新入口。 在大公司里创新的最大困难是，在没有实际成果之前，很难让所有人达成一致。 这是 85 后工程师，"支付宝碰一下" 项目的负责人李佳佳在立项之初遇到的问题。做它的好处显而易 见，比如能大幅简化支付步骤，能帮助商家更好地吸引消费者，但反对的理由也很合理，扫码支付已 经非常普及，改变用户习惯太难了。甚至有同事拿银联十几年未能成功推广 NFC 支付，质问支付宝 凭什么能做到。 一切反对的声音背后都指向同一个问题：移动互联网时代发展至今，扫码、刷脸等服务交互方式如此 多元、且已经足够方便，当下还有必要、有可能创造一个新的入口吗？ "碰一下" 也不再局限于支付，点餐、门禁、景区闸机，更多的功能被开发，更多的场景和生态加入进 来。 生态大会当天，李佳佳站在舞台中央说完最后一段话时一度哽咽。他说，在过去三百多天时间里，我 们见证了 "它" 从一个实验室一路走过来，今天，"碰一下" 已经成为一个新的入口。 ...

Group 1 - The core viewpoint of the articles highlights the significant rise in stock prices of companies like Lens Technology, Fudan Microelectronics, and Obi Zhongguang, driven by the rapid adoption of Alipay's "Tap to Pay" feature [1][2] - As of March 24, the stock prices of Lens Technology, Fudan Microelectronics, and Obi Zhongguang increased by 3.06%, 0.15%, and 0.29% respectively, outperforming the broader market [1] - The "Tap to Pay" feature, launched in 2024, has quickly gained traction, covering over 100 cities and 1,000 business districts in China by the end of 2024, with major retailers like Meiyijia and Juewei Duck Neck participating [1] Group 2 - The NFC industry in China is experiencing growth, with smartphone shipments reaching 314 million units in 2024, indicating a rising adoption of NFC-enabled devices [2] - The global NFC payment market is projected to reach $67.71 billion by 2028, driven by the increasing penetration of NFC technology and advancements in 5G, IoT, and AI [2] - Companies in the NFC supply chain, such as Fudan Microelectronics, Lens Technology, and Obi Zhongguang, are expected to benefit from the continued promotion of the "Tap to Pay" feature, leading to broader growth opportunities [2]

而随着蓝思科技在港股递交申请书，市场对NFC技术在国内的应用市场也产生了浓厚兴趣。支付宝"碰一下"背后有多家上市公司参与其中，包括蓝思科技 和奥比中光提供整机设备，复旦微电的NFC芯片，以及拉卡拉和新大陆在全国范围内合作投放"碰一下"支付终端，覆盖零售、餐饮、交通等多个场景，此 外还有新国都作为收单机构参与推广，联合推动"碰一下"支付的普及。 行业预测，随着移动支付的普及和支持NFC功能的智能手机出货量的爆发式增长，NFC行业在中国有望达到数千亿元的市场规模。这条赛道的想象空间正 在打开，蓝思科技的赴港上市无疑将为其注入新的动力，也预示着NFC产业的进一步发展。 01 "碰一下"覆盖全国100个城市，产业链隐形冠军浮出水面 2024年7月，支付宝开始在全国范围内推广"碰一下"支付，此后，蓝思科技通过官方微信认领了这款支付宝"碰一下"收款一体机核心供应商的身份，并被市 场戏称为新晋的"碰一下概念股"。作为支付宝支付设备的整机组装商，公司深度参与NFC和移动支付新风口。 2025年3月，中国消费电子产业链迎来标志性事件——作为苹果核心供应商的蓝思科技正式向港交所递交上市申请，计划募集资金加速全球化布局。 这家深耕 ...