文旅融合

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走 去苏超!
经济观察报· 2025-06-20 01:51
苏超给江苏带来的触动,不仅仅是难抢的门票、蜂拥而至的球 迷以及迸发出的新消费盛宴,这场今年夏季最火热的比赛之 一,也在重构社会资本,推动当地产业的破局和发展。 作者: 王雅洁 封图:视觉中国 根据"看个比赛"售票平台后台数据统计,此轮售票预约购票人数为22万人,实际参与购票人数达 到64.9万人。 不止南通,常州主场对阵南京的比赛,实际参与购票人数甚至达到76万人。6月18日中午12点,该 门票开售没多久便售罄。 陈宏伟身处北京,他购票的身份是购票软件上的"省外球迷"。 "准备好了吗?倒计时6秒钟、5秒钟……"6月18日晚7:59,身处江苏南通的吴桐双手紧紧攥着手 机,盯着屏幕上"【南通】2025年江苏省城市足球联赛南通赛区主场赛事"的抢票页面,为自己倒 计时。 他和他的三个高中同学排排坐,20:00一到,三人异口同声:"抢!" 点开手机页面上的"比赛场地",选择"主场球迷"开始飞速操作。 "一顿操作猛如虎"之后,三个人都没抢到票。 在这个晚上,和吴桐"并肩作战"抢票的人,超过60万人,而场馆实际的票数只有三千多张,主队 票数更少,只有一千多张。 根据江苏省城市足球联赛(南通赛区)组委会发布的公告,2025年 ...
定安:水果莲子“鲜”香夺人
Hai Nan Ri Bao· 2025-06-20 01:13
他告诉记者,如果是露出来的部分更多,还发白偏黄,"小房间"边缘还有点发红,那就是六成熟到八成 熟,可以采收后加工为用于煲汤、制作莲子糕等美食的白色莲子,主要供应到超市;十成熟的莲子可以经过 晒干并真空包装后,售卖到食品加工厂或者用于中草药制作。 该基地共种植200余亩水果莲,莲子已于5月上旬起陆续采收,目前正值采摘高峰期,每天能摘约3000 斤,整个采收期将持续到7月中旬。"莲子提前上市,就能卖出更好的价格,海南的气候优势能实现错峰上 市,抢占市场先机。"唐先生是湖南人,有十余年荷花种植经验。他说,相较于外省主产区,定安水果莲的采 收期足足早了一个月,"莲子药食同用的特性使它很受欢迎,加上口感讨喜、上市早,就鲜食的莲子今年市场 价最高能卖到18元一斤,目前最低也有7元一斤,主要销往广东等地。" 雷鸣镇政府有关负责人介绍,自今年4月该基地荷花陆续盛开以来,该镇依托荷花美景资源,推广荷花观 光和荷花摄影,进一步探索农文旅融合发展,为乡村振兴注入新动能。 6月19日,定安雷鸣镇梅种村荷花种植基地,工人在采收莲子。通讯员 程守满 摄 海南日报定城6月19日电(海南日报全媒体记者 李豌 通讯员 程守满)接天莲叶无穷碧, ...
走 去苏超!
Jing Ji Guan Cha Wang· 2025-06-20 00:09
"准备好了吗?倒计时6秒钟、5秒钟……"6月18日晚7:59,身处江苏南通的吴桐双手紧紧攥着手机,盯着屏幕上"【南通】2025年江苏省城市足球联赛南通赛 区主场赛事"的抢票页面,为自己倒计时。 他和他的三个高中同学排排坐,20:00一到,三人异口同声:"抢!" 点开手机页面上的"比赛场地",选择"主场球迷"开始飞速操作。 "一顿操作猛如虎"之后,三个人都没抢到票。 根据"看个比赛"售票平台后台数据统计,此轮售票预约购票人数为22万人,实际参与购票人数达到64.9万人。 在这个晚上,和吴桐"并肩作战"抢票的人,超过60万人,而场馆实际的票数只有三千多张,主队票数更少,只有一千多张。 不止南通,常州主场对阵南京的比赛,实际参与购票人数甚至达到76万人。6月18日中午12点,该门票开售没多久便售罄。 经济观察报记者 王雅洁 根据江苏省城市足球联赛(南通赛区)组委会发布的公告,2025年江苏省城市足球联赛南通主场对阵宿迁的首轮门票于6月18日20:00时准时开售,现已全部 售罄。 陈宏伟身处北京,他购票的身份是购票软件上的"省外球迷"。 当吴桐一行人在江苏南通"拼杀"抢票时,陈宏伟在东五环的家中抢购门票。 和吴桐一样 ...
共赏“锦绣天府·安逸四川”夏日画卷
Si Chuan Ri Bao· 2025-06-19 22:38
Core Viewpoint - The "Anyi Sichuan · Nanjing Summer" cultural and tourism promotion event aims to enhance summer tourism in Sichuan by showcasing diverse experiences and products, while also implementing policies to stimulate consumption and promote the integration of culture and tourism [1][2]. Group 1: Event Overview - The event is organized by the Sichuan Provincial Department of Culture and Tourism and the Bazhong Municipal Government, focusing on the "Jinxiu Tianfu · Anyi Sichuan" tourism brand [1]. - The promotion will feature various summer tourism activities, including themed events, preferential policies, and innovative marketing strategies to boost summer tourism consumption [1][3]. Group 2: Summer Tourism Offerings - Tourists can enjoy a range of experiences, from relaxing in scenic areas like Qingcheng Mountain and Emei Mountain to exploring cultural heritage and local cuisine [2]. - Five recommended self-driving routes are highlighted for summer travel, including the Snowy Road National Highway 318 and the Sunshine Flower City Exploration Tour [2]. Group 3: Special Offers - Special benefits are provided for students, including free or discounted admission to nearly 100 A-level scenic spots for 2025 high school graduates and other students [2]. - Additional perks include hotel discounts and complimentary meals at various attractions [2]. Group 4: Future Development - The provincial tourism system plans to develop a series of quality, personalized, and diverse summer tourism products, focusing on themes like family education, summer vacations, and cultural experiences [3]. - New tourism models will be promoted, such as "traveling with performances," "traveling with events," and "traveling with food," to enhance the overall tourism experience [3].
新技术打开文旅融合新思路
Jing Ji Ri Bao· 2025-06-19 22:12
科技赋能正成为推动文旅融合高质量发展的重要引擎。数据显示,目前,全国5A级景区数字化改造完 成率100%,4A级景区达到92.3%,VR、XR、AI等新技术正在为游客创造全新的文旅体验。 如何让沉睡的遗产"活起来",让厚重的历史"潮起来",让静态的文化"动起来",成为文旅融合向纵深发 展的重要课题。科技的飞速发展为这一课题提供了破题之匙。例如,数字技术的应用,正改变着文化感 知方式,降低了历史文化的认知门槛和传播成本,拓展了文化价值的普惠边界。 从经济层面看,这种"数字可及性"扩大了潜在的文化消费群体。原来只有少数研究者和到访者才能接触 的专业文化资源,现在面向亿万网民开放,形成巨大的流量入口和关注焦点。文化遗产不再只是博物馆 里的陈列品,而是数字空间里的共享资源,是激发社会文化兴趣、培育潜在消费群体的"引流器"。科技 拓展了文化传播的边界,更开拓了消费市场的发展思路。 文旅融合的更高境界,在于让游客从"观看者"向"参与者"乃至"价值共创者"转变。比如,湖南博物院用 AI还原"辛追夫人",将考古研究转化为可交互的场景,实现文化传播从"单向灌输"到"具身参与"的升 级。越来越多的传统景区成为虚实共生的"超级文化 ...
非遗入民宿 有趣也有质(文旅新象)
Ren Min Ri Bao Hai Wai Ban· 2025-06-19 21:11
亲子游客在新疆猫窝客栈学习制陶。 王宣元摄 广西阳朔民宿与精品酒店协会会长、陈式太极拳第十二代 传承人陈荣华(左三)教民宿的外国客人太极拳。 受访者供图 "非遗+民宿"是文旅融合新业态,将非物质文化遗产的展示和体验融入民宿,为游客提供体验传统文化 的新空间。近日,由中国旅游协会主办的非遗会客厅·非遗民宿旅游创新发展活动在陕西省留坝县举 行。全国各地的民宿业界代表、非遗代表性传承人共话"非遗+民宿",助力旅游业高质量发展。 更美更有趣 民宿,已不仅是单一的住宿场所。现在越来越多游客为了住心仪的特色民宿,选择赴一地旅游,住下来 深入感受当地文化。 在中国旅游协会秘书长葛磊看来,如今的旅游更加强调疗愈价值。民宿是重要的旅游产品载体。非遗与 民宿的融合关键在于民宿能否营造非遗展示、体验的新场景,通过非遗的注入真正提升民宿的附加值、 竞争力和吸引力。非遗让民宿在空间上变得更美,在功能上变得更有趣,可以链接旅游目的地多样生动 的体验。 美团平台上的一些民宿房东介绍,游客更喜欢深度体验。例如,一些非遗美食的制作过程不复杂,民宿 里增加这类项目,游客参与体验感就很好。一些民宿通过提供陶器制作、手工制毯等非遗手工体验以及 非遗 ...
从“锦绣天府”到“安逸四川”
Sou Hu Cai Jing· 2025-06-19 08:14
Core Viewpoint - The integration of culture and tourism in Sichuan is being prioritized, with significant investments and initiatives aimed at enhancing the cultural tourism industry and promoting local heritage [2][13]. Group 1: Cultural and Tourism Development - The Sichuan Provincial Committee has approved a decision to promote the deep integration of culture and tourism, positioning it as a key element in overall development [2][13]. - Sichuan has established four national archaeological parks, including Sanxingdui and Jinsha, highlighting the region's rich cultural heritage [3][14]. - The revival of traditional arts, such as Sichuan opera, has led to over 1,000 performances in 2024, attracting 350,000 audience members, marking a historical high [3][14]. Group 2: Economic Impact and Growth - The cultural and related industries in Sichuan are projected to have 2,997 enterprises by the end of 2024, generating revenue of 589 billion yuan, a year-on-year increase of 7.9% [3][14]. - The province received 1.119 billion domestic tourists in 2024, with domestic spending reaching 1.764 trillion yuan, reflecting a growth of 38% [5][16]. - Major investment projects worth 48.4 billion yuan were signed during the 2024 Sichuan International Tourism Investment Conference, indicating strong interest in the region's tourism potential [5][16]. Group 3: Innovative Cultural Experiences - The Sanxingdui Museum has become a major attraction, receiving nearly 10 million visitors annually, with cultural product revenue reaching 196 million yuan, nearly 60% of ticket sales [6][16]. - New cultural IPs, such as the "Nezha" series, have gained international attention, showcasing the vitality of Sichuan's cultural landscape [4][15]. - Events like the China (Sichuan) International Intangible Cultural Heritage Festival and the 2025 Global Cross-Border Tourism Conference are enhancing Sichuan's profile as a top travel destination [5][16]. Group 4: Future Directions - Sichuan plans to enhance cultural tourism by developing new products and experiences, focusing on areas like digital culture, performing arts, and health tourism [7][16]. - The province aims to create a comprehensive tourism product system that caters to various demographics and seasons, promoting the "Beautiful Sichuan" brand [7][16].
济宁:以赛为媒 挖掘鲁菜消费新潜力
Sou Hu Cai Jing· 2025-06-19 06:04
Group 1 - The event is themed "Hospitality Shandong, Food in Jining" and aims to enhance the brand influence of "Food in Jining" by exploring the potential of dining consumption and telling the story of Jining's cuisine [2][3] - The "Liangyou·Shengfudi Cup" 2025 Jining Food Competition is jointly organized by the Jining Cultural and Tourism Bureau and other local authorities, following the "Famous Dishes, Famous Chefs, Famous Restaurants" selection [3] - The competition features an innovative "all-region linkage + cultural empowerment + multi-dimensional incentives" system, aiming to deeply explore local culinary resources and create unique food IPs [5] Group 2 - The competition emphasizes fun and aims to enhance the inheritance and innovation of traditional cuisine by showcasing chefs' skills and creativity, including engaging events like "Mom's Specialty Dishes" [7] - The event will integrate cultural tourism resources and expand the "Food +" scene, allowing visitors to experience culinary competitions in various historical and cultural locations [9] - The competition will also incorporate intangible cultural heritage displays, cultural performances, and storytelling, creating an immersive food culture experience for participants and visitors [11]
十五运会和残特奥会筹备工作进展情况介绍新闻发布会在广州举行决赛多设晚间和周末 开幕式前决出57金
Nan Fang Ri Bao Wang Luo Ban· 2025-06-19 01:50
Core Points - The 15th National Games and the Special Olympics will be held in the Guangdong-Hong Kong-Macao Greater Bay Area, marking the largest scale and the most host cities in history [1][2] - The event will feature 57 major events for the National Games and 46 for the Special Olympics, with participation from approximately 36,000 athletes and 45,000 volunteers [2][3] Group 1: Event Characteristics - This is the first time the National Games and the Special Olympics are co-hosted by Guangdong, Hong Kong, and Macao, establishing a new hosting model [2] - The opening and closing ceremonies will take place in Guangzhou and Shenzhen, respectively, setting a precedent for the National Games [2] - The event aims to create a smart venue, promote a green sports model, and establish a simplified event organization ecosystem [2] Group 2: Venue and Participation - The competition will take place across 19 cities, the most ever for the National Games and the Special Olympics, allowing participants to experience local cuisine and culture [2][3] - A total of 105 venues have been completed, with 89 in Guangdong, 9 in Hong Kong, and 7 in Macao, ensuring comprehensive event support [3] Group 3: Event Schedule and Audience Engagement - Most finals and significant matches will be scheduled on weekday evenings and weekends to enhance audience attendance [4] - The event includes community sports activities, with 22 major events and 153 minor events planned, integrating local festivals and cultural elements [5][6]
“夏季版”哈尔滨冰雪大世界推出十大项目引客
Zhong Guo Xin Wen Wang· 2025-06-19 01:11
Core Viewpoint - Harbin Ice and Snow World is launching ten major projects for the summer of 2025, integrating beer, ice and snow, performances, technology, and activities to enhance cultural tourism consumption and meet the expectations of domestic and international tourists [1][3]. Group 1: New Product Offerings - The summer product launch includes five core products and ten highlight projects, such as the Harbin International Beer Festival, Dream Ice and Snow Pavilion, Sun Island Ice Art Museum, and large-scale immersive performances like "King's Chariot" and "Meet Harbin" [1][3]. - The Dream Ice and Snow Pavilion is the world's largest indoor ice and snow theme park, while the Sun Island Ice Art Museum features classic snow sculptures from various snow sculpture expos and interactive snow play areas [5][3]. Group 2: Marketing and Audience Engagement - The launch event featured a variety of performances, including dance, street performances, and a classic car show, showcasing Harbin's fashion, romance, and enthusiasm [5][7]. - The "King's Chariot" performance and the upgraded "Meet Harbin" immersive show utilize the Songhua River and surrounding areas as performance spaces, offering a diverse visual experience combining singing, drama, and water sports [7][8]. Group 3: Seasonal Transformation - Harbin Ice and Snow World aims to transform its appeal from a winter-only attraction to a year-round destination, promoting "ice and snow flow" to "four-season retention" [5][3].