"冰天雪地也是金山银山"。习近平总书记高度关注冰雪经济发展，多次作出重要指示批示，强调把 发展冰雪经济作为新增长点，推动冰雪运动、冰雪文化、冰雪装备、冰雪旅游全产业链发展。如 今，"冷"冰雪持续释放"热"活力，冰雪经济高质量发展的画卷正徐徐展开。 策划/制作：胡碧霞 李丽洋 新华社出品 0:00 ...

如何把"寒冷"变成"红利"？怎样把"冷资源"化为"热经济"？ "冰雪+"，打开了黑龙江冰雪经济发展的新思路。 ■"冰雪+体育" 利用"亚冬遗产"，2025年哈尔滨已密集承接十余项国际国内冰雪赛事。打造"跟着赛事去旅行"的消费新风尚，串联各地独具特色的旅游资 源，构建集竞技体验、休闲旅游、特色消费于一体的沉浸式场景。 这个冬季，雪地风筝、冰上龙舟等活动热闹上演，冰超·2026冰雪汽车超级联赛冰河竞速……上千项冰雪活动，激发了黑龙江冬日的运动热 情。 截至1月12日，"冰超"以及黑龙江首届雪地足球超级联赛（简称"雪超"）直接参与人数超24万人次。在"冰超""雪超"的综合效应下，线上线下 带动影响2000万人次。 ■"冰雪+产业" 利用极寒气候，黑龙江致力打造全国乃至全球的寒地测试高地，汽车、航空器材、极地装备等纷纷前来接受"寒冷大考"。 冰雪装备产业"硬核"突围。在冰雪经济中，装备制造业是技术含量最高、附加值最大的环节。目前，黑龙江省初步形成了从个人穿戴用品、 滑雪器材到大型压雪机、造雪机的门类齐全的产业体系。 去年第九届亚冬会的成功召开，让龙江冰雪收获全球美誉，也让冰雪器材、服装、场地、服务等产业加速融合。 ■ ...

当金融的理性严谨邂逅文旅的诗意浪漫，会碰撞出怎样的火花？ 四川，这片拥有48.6万平方公里壮美山河的土地，正以其生动实践回答着这一命题：从海拔7556米的蜀 山之王贡嘎雪山到历史厚重的三星堆文明，从"一夫当关，万夫莫开"的剑门雄关到"天府之国"成都平原 的烟火人间，金融服务正以前所未有的深度和广度，融入巴蜀文旅血脉，激荡出高质量发展的澎湃动 能。 2025年，四川文旅产业增加值占GDP比重继续增长，成为服务业增长的核心动力，全年接待游客总量超 12亿人次，旅游总收入超1.8万亿元。这份亮眼成绩单的背后，是一套独具特色的"四川模式"——以金 融创新破解文旅产业发展瓶颈，以制度保障护航产业行稳致远，以普惠理念润泽产业链条末梢。 战略擘画：夯实文旅金融的政策和智力基础 广元剑门关的实践提供了一套解决方案。中国人民银行广元市分行精准施策，指导农业银行广元分行组 建专项金融服务团队，开辟绿色审批通道，创新"县属国企保证担保+景区门票收费权质押"复合担保模 式，将景区未来预期收益转化为可质押资产，探索破解景区项目业主"轻资产、重资源"的融资瓶颈。 事实上早在2016年9月，广元市首笔"景区门票收费权质押+保证"模式贷款就 ...

冰雪经济的蓬勃发展，催生了不少新的就业岗位和从业人群。"滑雪巡救员""雪道规划师""雪板维护师"……越来越多人在冰天雪地里，找到了职业的新机 遇，忙起了热爱的事。 0:00 每天清晨，踩上雪板，沿着雪道一边滑行，一边清理红色护栏上的雪霜，这是新疆小伙玛那普汗忙碌的日常。他是阿勒泰将军山滑雪场的一名滑雪巡救员。 记者：刚刚看到你从上往下一直在整理护栏上的雪霜。 滑雪巡救员 玛那普汗：这两天不是天气比较冷，防护网上会出现一些雪霜，影响我们的视线，必须要把它给处置掉，拍掉。把每一条雪道巡查完毕，该恢 复的一些防护网，我们的提示牌，这些都要恢复到位。一个小时之内我们就要完成这些任务，游客上来之前，一些安全隐患都要排查和除掉。 在阿勒泰将军山滑雪场，有三十多名像玛那普汗这样的滑雪巡救员，年龄最小的19岁。 全长3200米的护栏，很快就被清理完毕。玛那普汗也是一名滑雪爱好者，这是他在滑雪场工作的第四年。 2024年，人社部正式增设滑雪巡救员为国家新职业，玛那普汗每天在雪场里的工作内容，变得越来越丰富了。 滑雪巡救员 玛那普汗：每个20分钟巡查一个雪道。关注我们的雪友，比如说有些游客不太清楚他自己的滑行能力，然后就上到高级 ...

今年以来，各地锚定冰雪经济赛道密集出台扶持政策和创新发展举措。从北国林海的雪原盛景迎客来， 到南方室内雪场的热闹喧嚣人气旺，昔日受限于季节与气候的冰雪"冷资源"，正变为撬动全域消费、赋 能产业升级的发展"热引擎"。 各地以冰掘"金"，这份"金"，是冰雪消费催生的市场红利，是产业升级孕育的发展新机遇，更是全域协 同撬动的万亿元级经济增量。 本报记者 毛艺融 张芗逸 近日，《证券日报》记者深入河北正定、北京密云、浙江义乌等地调研发现，政策支持与产业升级正为 冰雪经济注入持续发展动力。南北联动、冷热交融间，冰雪经济不断解锁消费新场景、培育产业新动 能，以踏雪寻"金"的实干探索，书写出经济高质量发展的新答卷。 消费破圈： 从单一体验到生态集群 消费场景的创新打破了冰雪经济的时空边界。京张高铁"雪具便利行"服务精准落地，8座车站联动赋能 滑雪出行，带动崇礼客流与周边消费同步攀升；北京室外冰场成市民休闲打卡地；河北恒温雪道上四季 皆有逐雪身影……冰雪运动正从专业小众走向日常普惠，勾勒出消费新图景。 腊月的北京密云南山滑雪场，雪道上的身影穿梭如织。全副武装的专业玩家腾跃出利落弧线，亲子家庭 在初级道上体验滑雪的乐趣，雪场周 ...

Core Viewpoint - The 2026 Third "Ice and Snow Silk Road China Snow Capital" Winter Sports Games commenced in the Altay region of Xinjiang, showcasing regional ice and snow resources and promoting international sports cultural exchange [1] Group 1: Event Overview - The event lasts for four days and features over 200 athletes and coaches from China, Kazakhstan, Mongolia, and other regions [1] - Competitions include three major events: cross-country skiing, ski mountaineering, and speed skating, with a total of 16 sub-events [1] - The competition structure has been optimized into two groups (A and B) to enhance professionalism [1] Group 2: Cultural Significance - The traditional event of ancient fur skiing will be featured, highlighting regional cultural characteristics [1] Group 3: Medal Distribution - As of January 28, 54 medals have been awarded in the initial events of cross-country skiing and speed skating [1] - The Altay region delegation won 10 medals, Urumqi city delegation won 7 medals, and Jilin province delegation won 5 medals [1] Group 4: Economic Impact - The event is increasingly recognized as a platform to showcase regional ice and snow resources and is expected to contribute to the development of an internationally influential ice and snow economic cluster in Altay [1]

Core Viewpoint - The "Single-Leg Donkey" ice sports event in Xiuyan County serves as a vibrant cultural and economic initiative, promoting traditional sports and enhancing rural tourism through the integration of cultural heritage and modern activities [2] Group 1: Event Overview - The third "Single-Leg Donkey" ice sports event, titled "Ling Na Qian Cai, Gou Cang Wan Xiu," was held on January 25, featuring 15 teams from Xiuyan and Dawa District of Panjin City [2] - The event showcases the charm of traditional ice and snow sports, with competitions including 50-meter and 100-meter individual races as well as team events [2] Group 2: Cultural Significance - The "Single-Leg Donkey," which evolved from the Manchu folk ice skate, is a significant cultural symbol for the Northeast region, representing childhood memories and local heritage [2] - The event aims to revitalize the "Single-Leg Donkey" sport, enriching rural cultural and sports life while attracting people through cultural activities [2] Group 3: Economic Impact - The initiative aligns with the philosophy that "ice and snow can also be gold and silver mountains," highlighting the potential of ice and snow economy as a new highlight for rural revitalization [2] - The event explores new pathways for the integration of intangible cultural heritage and tourism, positioning the "Single-Leg Donkey" as a cultural trademark for Xiuyan [2]

Core Insights - The ice and snow economy is transforming from a seasonal niche to a significant driver of consumption and industrial upgrades, supported by various local policies and initiatives [1][4] - The integration of ice and snow activities with commercial, cultural, and tourism sectors is creating a new consumption landscape, enhancing domestic demand and economic growth [2][3] Policy Support - Continuous policy incentives are accelerating the development of the ice and snow economy, with local governments implementing various action plans to enhance winter tourism and ice sports facilities [4] - Reports indicate that the ice and snow industry is becoming a strong segment within the tourism sector, with ample growth potential driven by events and policy guidance [4] Consumption Trends - The ice and snow economy is evolving from a seasonal focus to a year-round activity, with increasing demand for personalized and high-end experiences [3][6] - New consumption scenarios are emerging, such as indoor ski resorts and year-round ice parks, which are breaking the seasonal consumption bottleneck [3][6] Industry Expansion - The number of companies in the ice and snow industry has reached 18,492, showing significant growth and vitality in the sector [6] - The industry is characterized by trends of high-end, integrated, and digital development, with technological innovation driving these changes [6] Cross-Industry Integration - The "ice and snow +" model is gaining traction, with various sectors like education, tourism, and wellness integrating with ice sports to create diverse business opportunities [7] - Collaborative initiatives, such as partnerships with schools for ice sports training, are fostering talent development and expanding market reach [7] Investment Landscape - Capital is increasingly focused on equipment manufacturing, consumer experiences, and smart technologies within the ice and snow sector, with significant investments in early-stage companies [11] - The export of Chinese ice sports equipment is growing, with a notable increase in demand from international markets following the 2022 Winter Olympics [11] Development Pathways - Companies are exploring international markets as a growth strategy, with evidence of strong export performance in the ice sports equipment sector [11] - The industry is encouraged to enhance core technology development, extend the "ice and snow +" business model, and lower consumer entry barriers through policy support [9]

Core Viewpoint - The ice and snow economy is rapidly expanding in the Yangtze River Delta region, transforming from a niche sport into a mainstream lifestyle, driven by the establishment of indoor ski facilities and a growing consumer base [2][6]. Group 1: Industry Development - The establishment of the indoor ski resort, Taicang Alps Snow World, has attracted over 2 million visitors and generated revenue exceeding 500 million yuan, contributing to a 10% increase in local tourism [6]. - The region is witnessing a "north-to-south" talent migration, with ski instructors relocating to areas like Taicang for more stable job opportunities and longer career lifespans [3][5]. - The integration of ice and snow sports into local culture is evident, with ski enthusiasts increasingly participating in related activities, enhancing the overall experience [7][9]. Group 2: Economic Impact - The influx of visitors to Taicang has led to a rise in local businesses, including cafes and shops, catering to the growing number of tourists, particularly those engaged in skiing [11][12]. - Local attractions, such as the ancient town of Shaxi, are adapting to the ski tourism trend by offering discounts and special promotions to ski ticket holders, creating a synergistic relationship between sports and local culture [14]. - The ice and snow economy is fostering a new tourism model that combines sports with relaxation, such as proposed "ice and snow + hot spring" tourism routes, enhancing the overall visitor experience [14]. Group 3: Talent and Training - Taicang Alps Snow World collaborates with local vocational colleges to train ski instructors and engineers, addressing the talent shortage in the industry while improving the local employment landscape [5][6]. - The ski resort's coaching team, including many instructors from northern regions, is experiencing high demand, with classes fully booked even during peak holiday seasons [5][6]. Group 4: Consumer Trends - The evolution of skiing from a specialized sport to a lifestyle choice is evident, with consumers seeking more professional experiences and diverse activities related to skiing [9][10]. - The establishment of pop-up stores featuring well-known ski brands indicates a growing demand for quality equipment and services among skiing enthusiasts [9].

中新社石家庄1月28日电 (赵丹媚 王夏菲)随着2026年米兰-科尔蒂纳冬奥会的临近，全球冰雪运动热潮再 起。曾成功举办2022年北京冬奥会部分赛事的河北张家口，如何将冬奥遗产转化为持久动能，推动冰雪 经济发展，成为今年河北两会期间热点话题。 "从冬奥筹办到赛后发展，我亲眼见证了这座山城的深度转型。"河北省政协委员、阳原国际裘皮城有限 公司董事长王铉斐是张家口人。他回忆，北京冬奥会申办前，张家口市崇礼区还只是一个山区小县，冬 季偶尔有滑雪爱好者前来。如今，这里已成为基础设施完善、四季客源不断的国际知名滑雪度假区。 余国樑注意到，近年来，香港参与滑雪运动的年轻人增多，不少家庭会将曾举办过北京冬奥会的崇礼作 为滑雪旅行目的地。"'与世界冠军滑过同一条雪道'，本身就具有独特的吸引力。" 官方数据显示，在2024—2025雪季，崇礼接待游客523.5万人次，实现旅游总花费60.7亿元。赛事活动方 面，近几年，崇礼冬奥场馆年均举办各类赛事活动200余项，其中包括国际级赛事10余项、国家级赛事 20余项。 余国樑说，无论是北京与张家口携手的冬奥之路，还是粤港澳三地共同承办的第十五届全国运动会，这 些大型赛事的成功举办离不 ...