以下文章来源于克而瑞产品测评 ，作者产品力研究中心 克而瑞产品测评 . 聚焦房地产产品、交付研究及产品力、交付力测评 2025年，地产行业正在经历转向高质量发展的重要时期，得益于此，房价、土拍热度、项目去化等都持续调整并时有亮点， 供求压力持续转好。 随着"好房子"风向进一步强化、《住宅项目规范》正式落地；四中全会指出"推动房地产高质量发展"也为未来至少五年行业发 展奠定基调。对地产企业而言，开发让人民群众喜闻乐见的"好房子"成为实现穿越周期、实现健康可持续发展的根本。 历时两个多月的综合数据筛选、产品调研、产品力模型测评等环节， 2025中国房企产品测评全国入围项目正式揭晓！ 入围榜发布 | 绿城 · 宁波凤栖云庐 | 绿城中国 | 宁波 | | --- | --- | --- | | 18815 瑞玺 | 招商蛇口 花海量地 | 南京 | | 厦门保利安控御宸天悦 | 保利发展 | 厦门 | | 深圳湾漂玺 | 交润量抑 中海地产 | 深圳 | | 天越云颂 | 国贸地产 | 厦门 | | 越秀 · 华发 华越 | 越秀地产 华发股份 | 广州 | | 越秀运河越 | 越秀地产 | 杭州 | | 中粮 · ...

Core Viewpoint - The article discusses the evolution of real estate product evaluation in China, highlighting the shift towards a focus on quality and innovation in design, as well as the increasing recognition of domestic projects in international awards [2][3]. Group 1: International Awards and Domestic Recognition - The decline of international real estate awards is noted, attributed to the maturation of the domestic real estate industry, while these awards still hold value for their global perspective [2]. - The TITAN Real Estate Awards and MUSE Design Awards have announced their 2025 winners, showcasing several Chinese real estate projects that have gained significant attention [2]. Group 2: Product Evaluation Initiatives - In mid-September, the "2025 China Real Estate Product Evaluation" was launched, marking the eighth year of the initiative, aimed at promoting high-quality housing through a more professional and authoritative platform [3]. - The evaluation system includes assessments of corporate product strength, product series, top works, and delivery capabilities, with a new focus on "Good Houses" in response to national guidance [31]. Group 3: Landscape and Interior Design Trends - Recent award-winning designs emphasize originality, functionality, and artistry, particularly in landscape spaces that integrate local cultural elements with international aesthetics [5][16]. - The integration of art into residential design has become a trend, with projects like the Green City Fuzhou Zhilian Yuhua receiving multiple international awards for their artistic and culturally rich interiors [18][28]. Group 4: Notable Award-Winning Projects - The Green City Ningbo Fuxiang Garden and Suzhou Rose Garden both won the "2025 MUSE Platinum Award" for their innovative landscape designs that reflect local characteristics [5]. - The Deep Industry Group's Shenjia Shangfu project received accolades for its focus on urban elite needs and its unique "24+1 time zone" living philosophy [8]. - The China State Construction's Park project in Beijing won the "2025 MUSE Gold Award" for its garden city lifestyle, featuring extensive green spaces and a focus on relaxation [11]. Group 5: Upcoming Evaluation Timeline - The evaluation process for the 2025 China Real Estate Product Evaluation will include data mining, expert reviews, and online voting, with results expected to be published in early January 2026 [36][38].

Core Viewpoint - The article discusses the launch of the public voting phase for the "Top Ten Works" in the 2025 semi-annual evaluation of Chinese real estate products, emphasizing the importance of product quality in the housing sector [2][9]. Group 1: Voting Process - The public voting for the top ten projects will take place from June 17 to June 23, with a two-day expert review occurring on June 17-18 [2][10]. - Each participant can vote once per category using the same WeChat ID, with a maximum of ten projects selected per category [8]. Group 2: Evaluation and Categories - The evaluation process includes expert reviews, public voting, and assessment models, culminating in the announcement of the "Top Ten High-end/Luxury/Quality Works" and the "China Good House Comprehensive Award/Individual Award" at the end of June [10]. - The voting encompasses three categories: high-end, luxury, and quality residential products, all using the same voting channel [8]. Group 3: Industry Context - Since 2018, the company has conducted the "Product Power 100" evaluation research, highlighting the industry's focus on enhancing product quality to address housing pain points [7]. - The current evaluation for 2025 has introduced a new "China Good House" assessment alongside the "Top Ten Works" evaluation, indicating a broader scope for measuring product quality [9].

Core Viewpoint - The article discusses the launch of the public voting phase for the "Top Ten Works" in the 2025 semi-annual evaluation of Chinese real estate products, emphasizing the importance of product quality in the housing market [2][10]. Group 1: Voting Process - The public voting for the top ten projects will take place from June 17 to June 23, with expert evaluations occurring on June 17-18 [2][12]. - Each participant can vote once per WeChat ID, selecting up to ten projects in each category [11]. - The final results will be based on the cumulative valid votes from all participants [11]. Group 2: Evaluation Criteria - The evaluation process includes expert reviews, public voting, and assessment models, culminating in the announcement of the "Top Ten High-end/Luxury/Quality Works" and the "China Good House Comprehensive Award/Individual Award" at the end of June [13]. - The initiative is part of the "Good House" strategy aimed at enhancing product quality and addressing housing pain points [10]. Group 3: Participating Projects - The article lists various projects from different developers, highlighting their product types and architectural styles, such as high-rise residential buildings and modern designs [16][19][21][27][29][33][35][39][42][48]. - Notable projects include those by Poly Development, China Resources Land, and Longfor Group, showcasing a range of modern residential offerings [16][19][27][39].

Core Viewpoint - The article discusses the launch of the public voting phase for the "Top Ten Works" in the 2025 semi-annual evaluation of Chinese real estate products, emphasizing the importance of product quality in the housing market [2][9]. Group 1: Voting Process - The public voting for the top ten projects will take place from June 17 to June 23, with a two-day expert review occurring on June 17-18 [2][10]. - Each participant can vote once per WeChat ID, selecting up to ten projects in each category, with the final vote count being the cumulative total of valid votes [8]. Group 2: Evaluation Framework - The evaluation process includes expert reviews, public voting, and assessment models, culminating in the announcement of the "Top Ten High-end/Luxury/Quality Works" and the "China Good House Comprehensive Award/Individual Award" at the end of June [10]. - The "Product Power 100" evaluation has been conducted by CRIC for eight consecutive years since 2018, focusing on enhancing residential product quality and addressing living challenges [7]. Group 3: Featured Projects - The article highlights various projects that have made it to the shortlist, including: - Guangzhou Poly Tianyi, a modern residential project by Poly Development [11][13]. - Fuzhou Poly Tianzan, a luxury waterfront property [14]. - Beijing Heyue Wangyun, showcasing modern Eastern garden aesthetics [16][17]. - Xi'an Boyue Wanjing, featuring a limited number of luxury courtyard homes [19]. - Shanghai Chaoming Dongfang, a community project celebrating Green Town China's 30th anniversary [21]. - Wuhan Changjiang Tianji, a large flat community with river views [23]. - Chongqing Changjia Waitan, an innovative residential project in a core area [25]. - Hangzhou Hangxu Mansion, a modern residential development [27].

Core Viewpoint - The article discusses the launch of the public voting phase for the "Top Ten Works" in the 2025 semi-annual evaluation of Chinese real estate products, emphasizing the importance of product quality in the housing market [1][2][10]. Group 1: Voting Process - The public voting for the top ten projects will take place from June 17 to June 23, with expert evaluations occurring on June 17-18 [2][12]. - Each participant can vote once per category, selecting up to ten projects, with the final vote count being the cumulative total of valid votes [13]. Group 2: Evaluation Framework - The evaluation process includes expert reviews, public voting, and assessment models, culminating in the announcement of the "Top Ten High-end/Luxury/Quality Works" and the "China Good House Comprehensive Award/Individual Award" by the end of June [11][12]. - The initiative is part of a broader strategy to enhance product quality in the real estate sector, addressing housing pain points and improving residential product standards [10]. Group 3: Project Showcase - The shortlisted projects will be showcased online to provide detailed information about each entry, facilitating informed voting by the public [8]. - The article highlights various projects from different developers, showcasing their architectural styles and product types, such as modern high-rise and low-density residential buildings [14][16][18][20][22].

Core Viewpoint - The article discusses the launch of the public voting phase for the "Top Ten Works" in the 2025 semi-annual evaluation of Chinese real estate products, emphasizing the importance of product quality in the housing market [2][10]. Group 1: Voting Process - The public voting for the top ten projects will take place from June 17 to June 23, with expert evaluations occurring on June 17-18 [2][11]. - Each participant can vote once per WeChat ID, selecting up to ten projects in each category [11]. - The final results will be based on the cumulative valid votes from all participants [11]. Group 2: Evaluation Framework - The evaluation process includes expert reviews, public voting, and assessment models, culminating in the announcement of the "Top Ten High-end/Luxury/Quality Works" and the "China Good House Comprehensive Award/Individual Award" at the end of June [12][13]. - The initiative is part of a broader strategy to enhance product quality in the real estate sector, addressing housing pain points and improving residential product standards [10]. Group 3: Featured Projects - The article highlights various projects that have made it to the shortlist, including: - Shanghai Poly Hongqiao, a modern high-rise residential project [16]. - Guangzhou's Zhaoshang Linyu Jing, a city-integrated forest-themed residence [17]. - Huazhong's Shimei Bay, which redefines island vacation living [19]. - Xiamen Jianfa's Yuehai, featuring ocean-view residences [21]. - Other notable projects include Nanning Jiangnan Runfu, Taizhou Jiangying Yundian, and Chengdu Zhonghuan Tianchen, all showcasing modern architectural styles and innovative living concepts [25][27][46].

Core Viewpoint - The article discusses the launch of the public voting phase for the "Top Ten Works" in the 2025 semi-annual evaluation of Chinese real estate products, emphasizing the importance of product quality in the housing market [1][2][9]. Group 1: Voting Process and Timeline - The public voting for the top ten projects will take place from June 17 to June 23, with expert evaluations occurring on June 17-18 [2][10]. - Each participant can vote once per category using the same WeChat ID, with a maximum of ten projects selected per category [8]. Group 2: Evaluation and Categories - The evaluation process includes expert reviews, public voting, and assessment models, culminating in the announcement of the "Top Ten High-end/Luxury/Quality Works" and the "China Good House Comprehensive Award/Individual Award" by the end of June [10]. - The voting categories include high-end, luxury, and quality residential products, all accessible through the same voting channel [8]. Group 3: Industry Context and Initiatives - Since 2018, the company has conducted the "Product Power 100" evaluation to enhance product quality and address housing pain points, reflecting a commitment to improving residential offerings [7]. - The initiative aligns with the "Good House" strategy, encouraging real estate companies to focus on product strength and quality [7].

Core Viewpoint - The article discusses the initiation of the public voting phase for the "Top Ten Works" in the 2025 semi-annual evaluation of Chinese real estate products, emphasizing the importance of product quality in the housing sector [2][10]. Group 1: Voting Process - The public voting for the top ten projects will take place from June 17 to June 23, with expert evaluations occurring on June 17-18 [2][12]. - Each participant can vote once per WeChat ID, selecting up to ten projects in each category [11]. - The final results will be based on the cumulative valid votes from all participants [11]. Group 2: Evaluation Framework - The evaluation process includes expert reviews, public voting, and assessment models, culminating in the announcement of the "Top Ten High-end/Luxury/Quality Works" and the "China Good House Comprehensive Award/Individual Award" at the end of June [13]. - The "Good House" strategy has prompted real estate companies to enhance product quality and address housing pain points since 2018, with the "Product Power 100" evaluation being conducted for eight consecutive years [10]. Group 3: Featured Projects - Various projects have been highlighted, including: - Shanghai Poly Hongqiao, a modern high-rise residential project [16]. - Guangzhou's Zhaoshang Linyu Jing, featuring a city forest theme [17]. - Huazhong's Shimei Bay, focusing on nature and island vacation living [19]. - Xiamen Jianfa's Yuehai, offering ocean-view residences [21]. - Nanning Jiangnan Runfu, emphasizing a sunny and vibrant living environment [23]. - The projects showcase modern architectural styles and aim to redefine luxury living in their respective regions [16][19][21][23].

Core Viewpoint - The article discusses the launch of the public voting phase for the "Top Ten Works" in the 2025 semi-annual evaluation of Chinese real estate products, emphasizing the importance of product quality in the housing market [1][2][9]. Group 1: Voting Process and Timeline - The public voting for the top ten projects will take place from June 17 to June 23, with expert evaluations occurring on June 17-18 [2][10]. - Each participant can vote once per category using the same WeChat ID, with a maximum of ten projects selected per category [8]. Group 2: Evaluation and Categories - The evaluation process includes expert reviews, public voting, and assessment models, culminating in the announcement of the "Top Ten High-end/Luxury/Quality Works" and the "China Good House Comprehensive Award/Individual Award" by the end of June [10]. - The voting categories include high-end, luxury, and quality residential products, reflecting the industry's focus on enhancing product strength to address housing pain points [7][9]. Group 3: Industry Context - Since 2018, the company has conducted the "Product Strength 100" evaluation, highlighting the ongoing commitment of real estate companies to improve residential product quality [7].