Core Viewpoint - The Chinese government is actively promoting cultural initiatives to enhance the supply of quality cultural products and services to the public, emphasizing the importance of cultural accessibility and community engagement [2]. Group 1: Cultural Initiatives - The implementation of cultural benefit projects aims to deliver more quality cultural products and services to the public [2]. - Over 40,000 community cultural spaces have been created across the country, enhancing local cultural engagement [4]. - Public libraries, cultural centers, and over 91% of museums are now offering free access, reinforcing the commitment to cultural accessibility [4]. Group 2: Community Engagement - The "Meihou Sishi" courtyard in Beijing has hosted over 600 cultural events annually, showcasing the shift from government-led cultural services to community-driven initiatives [3]. - Local community leaders are actively transforming public demands into unique cultural offerings, utilizing digital platforms for real-time feedback and service adjustments [3]. - The cultural benefit approach ensures that third-party operations do not compromise the public nature of cultural services, with paid services limited to 30% of offerings [3]. Group 3: Museum Innovations - In Jiangsu, over 90 museums have implemented extended hours to enhance visitor access and stimulate the night economy [5]. - Collaborative exhibitions have brought valuable artifacts to local communities, significantly increasing visitor numbers, with one museum reaching a record of 42,000 visitors in a single day [5]. - In 2024, museums across the country welcomed 1.49 billion visitors, marking a historic high in attendance [6]. Group 4: Cultural Development in Rural Areas - Cultural initiatives in rural areas, such as in Yunnan, have transformed impoverished communities through professional performances and local cultural training [6]. - The integration of traditional and modern culture has led to the creation of over 30 original songs by local villagers, enhancing cultural pride and tourism [7]. - The rise of grassroots cultural organizations, with over 470,000 groups nationwide, has shifted cultural activities to be more community-centric, with significant participation in events like "Village Evening" [7].

Core Points - The article emphasizes the importance of enhancing cultural services and product supply capabilities to deliver more quality cultural products and services to the public [2] - The implementation of cultural benefit projects is highlighted as a key initiative to improve public cultural services [2][4] - The transformation of public cultural services from government-led to community-involved models is discussed, showcasing successful examples of cultural spaces and events [3][4] Group 1: Cultural Development Initiatives - The Chinese government is actively promoting cultural benefit projects to enhance the supply of quality cultural products and services [2] - Over 40,000 community cultural spaces have been created, referred to as "cultural living rooms," to bring culture closer to the public [4] - Public libraries, cultural centers, and over 91% of museums across the country are now free to access, enhancing the cultural experience for citizens [4] Group 2: Community Engagement and Cultural Events - The "Meihou Sishi" courtyard in Beijing has hosted over 600 cultural events annually, demonstrating the effectiveness of community-driven cultural initiatives [3] - In Jiangsu, over 90 museums have implemented extended hours to boost visitor numbers and promote "night economy" [5] - The number of self-organized cultural groups has exceeded 470,000 nationwide, indicating a strong grassroots movement in cultural activities [7] Group 3: Cultural Impact on Local Economies - The integration of culture and tourism has led to significant economic benefits, with a village in Yunnan receiving over 71,000 tourists and generating 1.475 million yuan in tourism revenue [7] - The article notes that the total number of museum visitors in 2024 reached 1.49 billion, setting a new historical record [6] - Cultural events like "Village Evening" have attracted 262 million participants across 81,700 events, showcasing the popularity of local cultural initiatives [7]

"苏超"进入淘汰赛阶段，球迷热情不减。开赛以来，"苏超"带动江苏全域多场景消费超380亿元。 线下，人们"为一场赛事奔赴一座城"，实地领略江苏风情；线上，许多网友、观众一场不落蹲守直 播，互动、"玩梗"，"苏超"已超出赛事范畴，堪称多方参与的"体育盛宴"。 从热度空前的"村超"，到点燃夏天的"浙BA"……群众体育赛事好戏连台，折射出人文经济学的大 逻辑。 人文经济学，见物更见人。回望这些成功的赛事，哪一个不是以群众为主角？在贵州台江台盘村， 打篮球、吹芦笙、跳苗舞是融入日常的热爱，"村BA"早已成了十里八乡的青春狂欢；内蒙古鄂托克前 旗昂素镇，"草原村排"举办地，常住人口不足8000人，却有超过5000人打排球，牧民自筹20多万元建室 内排球馆。看见群众的热爱，顺应群众的期待，满足群众的需求，文体事业发展就有了方向感，基层治 理的各方力量就有了从"要我干"到"我要干"的主动性。 人文经济学，以人的全面发展为核心，以人口高质量发展为动力源。作为发展型消费，体育消费与 人民日益增长的美好生活需要高度契合。2024年，我国人均体育场地面积达3.0平方米。愈加良好的自 然生态、日益完善的基础设施，托举体育产业进入增长 ...

"苏超"进入淘汰赛阶段，球迷热情不减。开赛以来，"苏超"带动江苏全域多场景消费超380亿元。 唯有多维度释放城乡魅力，才能促使游客从"惊鸿一瞥"转向"经常回访"，将一时热度转化为可持续的发 展增量 回看一场场出圈赛事，打动人们的不仅仅是赛场上的精湛技术，还有观众整齐划一的加油助威、本地企 业的大力支持、市民热情友好的温暖互动……享受着，也建设着，一个个活跃的身影为竞技对抗注入浓 浓的人情味，让活动有了隽永的感召力。充分调动广大人民群众的积极性，向着同一个目标前进，我们 定能交出更多人文经济学的精彩答卷。 （文章来源：人民日报） 人文经济学，以人的全面发展为核心，以人口高质量发展为动力源。作为发展型消费，体育消费与人民 日益增长的美好生活需要高度契合。2024年，我国人均体育场地面积达3.0平方米。愈加良好的自然生 态、日益完善的基础设施，托举体育产业进入增长快车道。跑步健身蔚然成风，徒步野营替代觥筹交 错，攀岩、匹克球等小众运动进入大众视野。近5年，我国体育产业总规模年均增速超10%。"投资健 康""乐在其中"，这样的消费引擎动力不竭。 以文润城，以文兴业，推动文化繁荣与经济发展融合互动，是人文经济学的题中应 ...

Core Insights - The cultural tourism industry in Yancheng, Jiangsu, has gained recognition as a "hidden gem" with unique offerings that emphasize emotional value and storytelling, attracting a diverse range of visitors [1][2][25] - Yancheng's approach contrasts with overly commercialized projects by focusing on local history, red culture, and intangible heritage, creating immersive experiences for tourists [1][12][25] Group 1: Cultural and Historical Significance - Yancheng has a rich revolutionary history, exemplified by the New Fourth Army Memorial Hall, which serves as a center for red culture education and attracts families for patriotic education [3][4][11] - The city has successfully integrated historical narratives into modern experiences, such as the "N Coffee" that connects coffee pricing to historical events, enhancing visitor engagement [9][11] Group 2: Innovative Cultural Experiences - The New Fourth Army Memorial Hall has introduced interactive spaces and creative products, such as plush toys based on historical artifacts, to appeal to younger generations [6][7][9] - The Xixi Tianxian Yuan scenic area has differentiated itself in the competitive ancient town market by telling compelling local stories and offering immersive performances, leading to significant visitor growth [12][14][16] Group 3: Economic Impact and Cultural Consumption - The rise of cultural tourism in Yancheng has led to increased visitor numbers, with the Xixi Tianxian Yuan attracting over 3 million visitors last year, showcasing the economic potential of cultural heritage [12][16] - The Bamboo Forest Restaurant has become a nostalgic venue for older generations while attracting younger visitors, illustrating the successful blending of cultural heritage with modern dining experiences [19][24] Group 4: Future Directions - Yancheng's cultural tourism initiatives reflect a broader trend of utilizing cultural assets to drive economic growth, emphasizing the importance of storytelling in enhancing a city's appeal [25][26] - The city is actively developing various cultural projects that connect traditional heritage with contemporary experiences, fostering a sense of identity and community among visitors [18][26]

Core Insights - The integration of culture and economy in Jiangsu is emphasized as a pathway to high-quality development, with cultural empowerment driving economic growth and vice versa [1][11]. Economic Performance - Jiangsu has all its district-level cities ranked among the top 100 in the country and is the first province to have five cities with over 1 trillion yuan in GDP, contributing over 10% to the national economic total [2]. - In the first half of the year, Jiangsu achieved a GDP of 6.7 trillion yuan, marking a year-on-year growth of 5.7%, maintaining the highest economic increment in the country [2]. Cultural Heritage and Tourism - Jiangsu boasts the highest number of national historical and cultural cities, towns, and streets, which serve as a foundation for cultural empowerment [2]. - The cultural tourism sector is thriving, with Suzhou's historical districts attracting over 15 million visitors in the first half of the year, a growth of 11.73% [3]. - The preservation of cultural heritage is linked to economic benefits, as seen in Suzhou's efforts to attract more visitors and investments through heritage protection [3][4]. Cultural and Economic Synergy - The "Su Chao" initiative has successfully integrated cultural, social, and economic elements, attracting over 10 million visitors and generating significant tourism revenue [7]. - The recent action plan for cultural tourism development aims to enhance the synergy between culture and commerce, with a focus on improving public cultural services [8]. Innovation and Technology - Jiangsu's cultural and technological sectors are increasingly intertwined, with companies like Yuanli Digital Technology contributing to major film productions and digital content creation [9]. - The establishment of innovative platforms for cultural products, such as the digital identity system for Zisha art, showcases the fusion of technology and culture [9]. Community Engagement and Development - Cultural events and festivals in cities like Changzhou have drawn significant crowds, with over 190 million attendees at large-scale performances this year, generating over 10 billion yuan in consumption [11]. - The rise of local cultural industries, such as the flower industry in Shuyang, reflects a shift towards integrating cultural values with economic activities, enhancing community engagement [12]. Historical Context and Future Directions - Jiangsu's historical legacy continues to influence its modern economic strategies, with a focus on integrating cultural heritage into contemporary development [13]. - The province's commitment to balancing material and spiritual wealth aligns with national goals for common prosperity, emphasizing the importance of cultural and economic coordination [12][13].

Core Insights - The rise of "small and beautiful" music events is enhancing cultural engagement and economic vitality in both large cities and small towns [1][2][3] - These events are characterized by low operational costs, accessibility for audiences, and a focus on community involvement [1][2] - The integration of culture and economy is essential for fostering a rich cultural landscape and driving economic growth [3] Group 1: Cultural Engagement - "Small and beautiful" music experiences are meeting the growing demand for richer, more personalized cultural lives [2] - Interactive elements such as audience song requests and collective singing enhance emotional connections among participants [2] - The combination of music with local markets and food creates a holistic cultural experience that attracts community participation [2] Group 2: Economic Impact - Local music events have been shown to invigorate tourism and local economies, as seen in cities like Guiyang and Tonghua [3] - The concept of "small and beautiful" encourages the creation of new consumer experiences that align with cultural needs, thereby generating economic benefits [3] - Cultural practices that are community-focused can lead to sustainable economic development by tapping into local resources and talents [3]

落日，公园，小乐队，大家席地而坐，挥动双手，轻声跟唱……这样的音乐会，你是否曾邂逅？没有闪 耀舞台，没有明星阵容，但就在家门口，好玩又省心。前不久，北京"音乐地图"发布，市民可在20处户 外点位与音乐会不期而遇——流行曲目、影视金曲、经典民乐，风格多样。 这份美好，并非大城市的专属。在福建漳浦县的文化广场，几束灯光、一个开放舞台，一群本地戏曲演 员和音乐爱好者，构成一场别开生面的演出。传统竹马戏演员与现代乐队同台献艺，观众从十里八乡赶 来，看得有滋有味。 从大城市到小县城，两场音乐会正以"小而美"的姿态，以触手可及的方式，走进更多普通人的日常生 活。这里面蕴含着写好人文经济学这篇大文章的门道。 （文章来源：人民日报） 小，是一种策略，更是一种智慧。它不仅跳出投入大、周期长的局限，更以精准对接文化需求的方式， 涵养群众的艺术素养，润物无声地培厚社会的文化土层。 放眼全国，"小而美"的文化实践正在更多领域绽放。上海虹口凉城新村街道"门卫美术馆"，利用闲置门 卫空间改造而成，定期办展，使艺术展览融入社区日常。一些城市的社区咖啡书店，集杂货铺、阅读、 沙龙、邻里交流于一体，成为社区居民的好去处。 文化需求里，蕴藏着无 ...

2024年，由苏州市委宣传部、苏州市社科联、苏州大学资助，苏州大学《人文经济学概论》编写出 版项目启动，由苏州大学人文经济学研究院执行院长桑明旭教授、苏州大学东吴智库执行院长段进军教 授等编著。 全书共31万字，由导言和十个章节组成，其中，十章分别阐述了人文经济学的思想渊源、本质内 涵、主要特征、核心概念、轴心原理、理论框架、方法论、经典文本、实践样本、未来展望等内容，系 统回答了"人文经济学是什么""人文经济学何以可能""人文经济学包括哪些内容"等重大问题。 近日，全国首部人文经济学教材《人文经济学概论》由中国社会科学出版社出版。该书的出版是苏 州市、苏州大学深入贯彻落实习近平总书记重要讲话重要指示精神、大力实施人文经济学研究工程、加 快建构人文经济学自主知识体系的最新重要成果。 苏州市在全国率先启动实施人文经济学研究工程，围绕打造人文经济学研究阐释、人才集聚、转化 应用"三个高地"，支持苏州大学建设全国首个人文经济学专门研究机构，与苏州大学学报在全国率先开 设"人文经济学研究"专栏，支持中国人民大学苏州校区招收全国首批人文经济学方向硕士研究生，首批 建设3家苏州人文经济学研究与实践基地，产出《苏州奇迹的人 ...

Core Points - The article emphasizes the importance of protecting and utilizing historical and cultural heritage, particularly the Shangdu site, to promote cultural prosperity and support the modernization of Zhengzhou as a national central city [1][2] Group 1 - The Shangdu site has revealed over 10,000 archaeological remains and large areas of rammed earth architecture, indicating its significant historical and cultural value [1] - The local government is committed to integrating archaeological work with cultural heritage preservation to enhance national cultural confidence and cohesion [2] - The development plans for the Book Street North area aim to showcase the unique cultural charm and historical significance of the Shangdu site [2] Group 2 - The government stresses the need for meticulous archaeological excavation, artifact organization, and research to present a comprehensive view of the Shangdu site's cultural heritage [2] - There is a focus on innovation in the presentation and experience of cultural heritage, leveraging technology to enhance the utilization of cultural relics [2] - The integration of cultural and economic development is highlighted as a strategy to boost the vitality of the city and promote high-quality development in the cultural tourism industry [2]