文旅融合发展
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村戏 非遗活态传承
Xin Lang Cai Jing· 2025-12-29 22:22
"印江土家高腔山歌的调子是民族调,高亢有激情,歌词也鼓舞人心,体现了土家人的热情,是音乐的 瑰宝。"该校音乐教师龙发明介绍。 转自:贵州日报 贵州日报天眼新闻记者 蔡茜 "哎嗨衣哟嗨,野生动物满山坡喽喂,保护生态幸福多喽喂……"12月25日清晨,印江自治县沙子坡镇中 心完全小学,非遗传承合唱队的孩子们身着民族服饰,深情合唱原生态的土家高腔山歌《土家山歌唱起 来》《保护生态歌》,孩子们动听的歌声,时而高亢如峰顶流云,时而婉转似溪涧流水,传遍校园各个 角落。 印江土家高腔山歌源于土家族先民的生产劳动和生活,是土家人用来消愁解闷、抒发情感、遥相对答、 传递情意的民歌,被列入省非物质文化遗产代表性项目名录。 "贵州村戏·乡当好耍"的魅力,不仅在于文化的精彩呈现,更在于全民参与的滚烫热情。舞台上的主 角,大多是耕耘田间的农民、坚守岗位的普通人。他们没有专业的表演功底,带着对家乡最真挚的热 爱,将生活的点滴融入表演。 去年,印江启动第一期贵州村戏文旅IP主题活动至今,通过乡镇之间相互pk,搭建起文旅融合发展的平 台,更涌现出一系列经典、高质量的文化节目,也让非物质文化遗产代表性传承人通过舞台传承技艺。 ...
“粤味21”品牌IP发布 打造覆盖全省21个地市的城市餐饮品牌矩阵
Nan Fang Ri Bao Wang Luo Ban· 2025-12-23 07:46
Core Insights - Guangdong officially launched the "Yuewei 21" brand IP to create a city dining brand matrix covering 21 cities in the province, aiming to enhance the "Food in Guangdong" reputation and showcase Lingnan culinary culture [1] Group 1: Brand and Cultural Promotion - The "Yuewei 21" brand IP serves as a cultural emblem representing the characteristics of 21 cities, featuring 21 banquet styles and 255 dishes, including notable dishes from Chaozhou and Shunde [1] - The initiative emphasizes local flavors, with unique banquets like Zhuhai's "Seafood Banquet" and Jiangmen's "Chenpi Banquet," blending local ingredients with traditional techniques [1] - The brand also aims to preserve Guangdong's cultural heritage through dishes like Huizhou's "Dongpo Family Banquet" and Meizhou's "Hakka Wedding Banquet," allowing diners to experience historical narratives alongside their meals [1] Group 2: Economic Impact and Consumer Engagement - The "Yuexiang Warm Winter, Enjoy Guangdong" consumption season has seen significant participation, with nearly 2,000 merchants involved and total consumption reaching 134 million yuan, achieving a consumption pull ratio of 5.77 [2] - Various cities are promoting their local dining brands, with Guangzhou introducing 13 classic Cantonese dishes and special food streets, while Huizhou integrates local products into its offerings [2] - The provincial government is enhancing the "Food in Guangdong" brand, with initiatives like the "Guangdong Food Map" on Tencent Maps and ongoing distribution of dining coupons until March next year [3]
明景陵开启遗产价值主题展示,明十三陵可参观主体陵寝数量过半
Xin Lang Cai Jing· 2025-12-22 12:09
Core Viewpoint - The Ming Jingling, part of the Ming Tombs, has launched a heritage value theme exhibition for the public, increasing the number of accessible tombs to over half of the total [1][3]. Group 1: Exhibition Launch - The Ming Jingling was officially opened to the public on December 22, featuring a theme exhibition that highlights its heritage value [3][5]. - The exhibition includes guided tours along the sacred path, showcasing key historical sites such as the stele pavilion and the Hall of Benevolence [1]. Group 2: Preparatory Work - To ensure the successful launch of the exhibition, the Changping District completed a series of preparatory works, including cultural research and display planning [2]. - The exhibition aims to enhance the interpretative display system of the Ming Tombs' heritage value and facilitate the transformation of academic research outcomes [2]. Group 3: Future Development - The launch of the Ming Jingling theme exhibition is expected to promote cultural tourism integration in the Changping area [5]. - By 2030, the exhibition range of the Ming Tombs is projected to expand to include all main tombs, allowing more visitors to appreciate the unique charm of this world cultural heritage [5].
明景陵开启遗产价值主题展示 明十三陵可参观主体陵寝数量过半
Zhong Guo Xin Wen Wang· 2025-12-22 11:39
Core Points - The Ming Jingling has launched a heritage value theme exhibition for the public, marking a significant step in showcasing the Ming Tombs, with over half of the main tombs now open for public viewing [1][3][5] Group 1: Exhibition Details - The Ming Jingling, built in 1435, is the joint tomb of Emperor Xuanzong Zhu Zhanji and his empress Sun, covering an area of 25,000 square meters [1] - Visitors can explore key historical sites such as the stele pavilion ruins, the Xi'en Hall ruins, and the Fangcheng Ming Tower during the exhibition [1] - The exhibition aims to enhance the interpretative display system of the Ming Tombs' heritage value and provide a differentiated cultural experience for visitors [2] Group 2: Future Developments - Currently, the Ming Tombs that officially receive visitors include Changling, Dingling, Zhaoling, and Shenlu, with the heritage value exhibitions of Kangling, Yongling, Siling, and Jingling serving as important supplements [4] - The launch of the theme exhibition is expected to promote cultural and tourism integration in the Changping area, with plans to expand the exhibition range to all main tombs by 2030 [4]
聚人气,网红变长红
Ren Min Ri Bao· 2025-12-18 00:17
Core Insights - The "Guangde Three-Piece Set," consisting of hot pot, milk tea, and peach crisp, has gained significant popularity, attracting a large number of tourists to Guangde City, with online views exceeding 5 billion and 4.17 million visitors recorded [1][2][3] Group 1: Location and Tourism Strategy - Guangde's geographical advantage as the only county-level city in Anhui bordering Jiangsu and Zhejiang enhances its appeal, making it a convenient destination for tourists from the Yangtze River Delta [2] - The city has effectively tapped into consumer trends such as "reverse tourism" and "small-town exploration," positioning itself as a "back garden of urban circles" [2][3] Group 2: Economic Impact and Growth - The local food scene has seen a dramatic increase in business, with daily customer numbers at hot pot restaurants rising to over 30,000, and daily sales at milk tea shops surpassing 8,000 cups [4][5] - The tourism boom has positively impacted related industries, with local farmers supplying fresh ingredients, thus creating a beneficial cycle for both tourism and local income [5] Group 3: Visitor Experience and Engagement - Guangde has implemented a "Stay Visitor Project" to enhance the tourist experience, including free hand-drawn maps and a dedicated bus service connecting major attractions [6][7] - The city has prioritized customer service, with initiatives such as free parking for visitors and a commitment from local businesses to ensure fresh ingredients, contributing to a welcoming atmosphere [7] Group 4: Future Development Plans - Guangde aims to deepen the cultural significance of the "Three-Piece Set" and develop unique food offerings, while also planning to create curated travel itineraries that integrate local cuisine with natural and cultural attractions [8]
新视窗·培育服务消费新增长点丨聚人气,网红变长红
Ren Min Ri Bao· 2025-12-17 04:26
Core Insights - The "Guangde Three-Piece Set," consisting of hot pot, milk tea, and peach crisp, has gained significant popularity, attracting a large number of tourists to Guangde City, with online views exceeding 5 billion and 4.17 million visitors recorded [1][2][3] Group 1: Location and Accessibility - Guangde City benefits from a strategic location at the geometric center of the Yangtze River Delta, making it easily accessible from major cities like Shanghai, Hangzhou, and Nanjing, which enhances its appeal for short trips and micro-vacations [2][3] - The city has positioned itself as a "back garden of urban circles," targeting the growing trend of "reverse tourism" and "small town leisure" [2][3] Group 2: Economic Impact and Growth - The popularity of the "Guangde Three-Piece Set" has led to a significant increase in local business, with daily revenues for hot pot restaurants rising to 3-4 thousand yuan, a fivefold increase in visitor numbers, and a 30% increase in overall restaurant revenues [4][5] - Local hotels have seen occupancy rates exceed 95%, a 25% increase, indicating a robust growth in the hospitality sector [5] Group 3: Marketing and Promotion Strategies - The "Guangde Three-Piece Set" gained traction through organic social media sharing, aligning with consumer behavior that emphasizes experience, sharing, and repurchase [3][8] - The city has implemented a "Leave Customer Plan," providing hand-drawn maps and free shuttle services to enhance visitor experience and encourage longer stays [6][7] Group 4: Community and Service Initiatives - Local businesses have collaborated to enhance customer service, including fresh ingredient guarantees and a consumer complaint compensation mechanism, which has improved visitor satisfaction [7] - The city has initiated a "Leave Customer Project" to upgrade tourism services and develop unique local products, aiming to create an unforgettable experience for visitors [7][8]
聚人气,网红变长红(新视窗·培育服务消费新增长点)
Ren Min Ri Bao· 2025-12-16 22:30
Core Viewpoint - The "Guangde Three-piece Set," consisting of hot pot, milk tea, and peach crisp, has gained immense popularity, attracting a significant number of tourists to Guangde City, showcasing the successful integration of culture and tourism in a small county city [1][8]. Group 1: Popularity and Visitor Statistics - The "Guangde Three-piece Set" has seen over 5 billion views online, with 4.17 million visitors recorded in Guangde [1]. - Tourists from the Yangtze River Delta region make up the majority of visitors, benefiting from Guangde's strategic location [2]. - The local tourism has led to a significant increase in business, with daily customer numbers in hot pot restaurants rising to over 30,000, and the number of restaurants increasing from 20 to nearly 40 [4]. Group 2: Economic Impact and Local Development - The average daily revenue for hot pot restaurants has surged to 3,000 to 4,000 yuan, compared to a previous monthly average of 10,000 yuan [4]. - The local economy is experiencing a ripple effect, with hotel occupancy rates exceeding 95%, a 25% increase from before [4]. - Local suppliers of ingredients like bamboo shoots and chestnuts are benefiting from the tourism boom, creating a positive cycle of income for local farmers [5]. Group 3: Strategic Initiatives and Visitor Experience - Guangde has implemented a "Leave Customer Project" to enhance visitor experience, including free hand-drawn maps and a dedicated bus service connecting major attractions [6][7]. - The city has introduced measures to improve service quality, such as free parking for visitors and a commitment from local businesses to ensure fresh ingredients [7]. - Future plans include developing unique local food products and integrating cultural experiences with tourism offerings [8].
济郑两大都市圈从对接迈向深度协作
Qi Lu Wan Bao· 2025-12-14 17:18
Core Insights - The opening of the Jizheng High-Speed Railway has significantly increased daily passenger flow, demonstrating its growing attractiveness and impact on regional economic dynamics [2][3][4]. Group 1: Passenger Flow and Travel Trends - The Jizheng High-Speed Railway, spanning 407 kilometers, has seen a daily passenger increase of over 20%, with average daily passengers rising from approximately 4,200 in 2024 to over 5,200 in 2025 [2]. - Business travel has become more frequent, with individuals like Mr. Wang, who previously took four hours by car to reach Zhengzhou, now making the trip in two hours via high-speed rail, reflecting a shift in travel habits [2][3]. - Family travel and weekend visits have also become common, with residents utilizing the high-speed rail for day trips to cultural sites, indicating the railway's integration into daily life [3]. Group 2: Regional Connectivity and Economic Impact - The Jizheng High-Speed Railway enhances the transportation network for Jinan, facilitating direct connections to major cities like Xi'an, Chongqing, and Wuhan, thereby expanding Jinan's economic reach [4][5]. - The railway has improved the accessibility of cities within the Jinan metropolitan area, leading to a rise in "dual-city living" arrangements and optimized industrial layouts, as companies consider relocating departments between Jinan and surrounding cities like Liaocheng [5]. - The high-speed rail has fostered closer economic cooperation between Shandong and Henan provinces, allowing for more efficient connections between industries, such as Shandong's manufacturing and Henan's agriculture [6]. Group 3: Cultural and Tourism Development - The Jizheng High-Speed Railway has facilitated the development of cross-province tourism routes, enhancing cultural experiences and promoting lesser-known destinations along the route [6][7]. - The shift from "sightseeing tourism" to "regional cultural experiences" has been noted, indicating a transformation in how tourism is approached in the region [7]. Group 4: Strategic Regional Development - The railway has evolved from merely connecting two points to serving as a vital link for regional integration, promoting collaboration between the Jinan and Zhengzhou metropolitan areas [8]. - The Jizheng High-Speed Railway plays a crucial role in the broader national strategy for the Yellow River region, enhancing connectivity between coastal and inland areas and fostering industrial cooperation [9]. - Future enhancements in transfer convenience and connectivity at high-speed rail stations are recommended to maximize the railway's economic and innovative potential [9].
镜观·回响丨古韵新曲润三秦
Xin Hua She· 2025-12-01 11:51
Group 1: Cultural Heritage and Preservation - Shaanxi is recognized as an important birthplace of Chinese civilization, with a rich cultural heritage from the Zhou, Qin, Han, and Tang dynasties [1] - The provincial government is focusing on enhancing cultural heritage protection, promoting traditional culture, revolutionary culture, and socialist advanced culture [1] - The establishment of the women's archaeological team in Shaanxi has led to significant discoveries in important archaeological projects [3] Group 2: Cultural Activities and Education - Students are engaging in cultural experiences, such as shadow puppet performances, at the China Qinqiang Art Museum in Xi'an [5] - The promotion of intangible cultural heritage, like the Xiqin embroidery, is being utilized to support rural revitalization and increase farmers' income [6] - Events like the "Silk Road Starting Point, Civilization Roots" exchange program are fostering cultural understanding among international students [8] Group 3: Red Culture and Tourism - The development of red tourism in Shaanxi is being enhanced through innovative storytelling and immersive experiences, such as the performance of the red musical "Thirteen Years in Yan'an" [10] - Educational initiatives at revolutionary sites, like the Yan'an Revolutionary Memorial Museum, are aimed at instilling revolutionary spirit and history among visitors [13] - The integration of red tourism with cultural education is being emphasized to provide a comprehensive understanding of revolutionary history [15] Group 4: Urban Cultural Development - The revitalization of urban areas, such as the West Warehouse Cultural Park in Xi'an, is creating new cultural consumption spaces that blend traditional and modern elements [17] - Public cultural activities are being organized to enrich the spiritual and cultural lives of citizens and tourists [18] - The Long'an Twelve Hours theme district is offering interactive experiences that allow visitors to immerse themselves in the cultural atmosphere of the Tang dynasty [21]
文化“活”起来、旅游“火”起来 各地凭借自身特色文化打造多样化文旅热点
Yang Shi Wang· 2025-11-17 11:47
Group 1 - The core viewpoint of the articles emphasizes the different strategies adopted by various regions in China for the integration of culture and tourism, with a common goal of revitalizing cultural heritage and boosting tourism [1] Group 2 - In Hong'an, Hubei, red historical resources are transformed into immersive performances, attracting many visitors to the recent staged drama "Hong'an·Hong'an" [3] - The systematic enhancement of revolutionary sites in Hong'an, along with the introduction of digital technology, has led to a significant increase in red tourism, contributing to the local economy and creating job opportunities [5] - As of October this year, the number of tourists in Hong'an has increased by over 30% year-on-year, driving related industry revenue to exceed 8 billion [7] Group 3 - In contrast, Aba Prefecture in Sichuan has adopted a "going out" strategy for cultural tourism promotion, actively marketing its natural scenery and cultural resources in major cities [10] - The promotional activities include cultural performances and a showcase of intangible cultural heritage, allowing citizens to engage with and experience the local culture [10] - During the promotional events, six specialized tourism resource presentations were held, launching multiple premium travel routes to attract visitors to Aba [12]