Core Insights - The global dietary supplement market is experiencing strong growth, with China leading at a 10% growth rate, highlighting its potential as a vibrant growth engine [1][2] - The cross-border import health product market in China has grown 19 times over 16 years, with the top five brands holding over 60% market share, indicating a high concentration in this segment [4] - Despite a considerable market size, China's per capita consumption is only 22% of that in the U.S., with a penetration rate below 30% and a mere 10% of users being loyal, revealing significant growth potential [6] Market Dynamics - The Asia-Pacific region is projected to hold a 38% market share by 2024, with China as the core growth driver at a 10% growth rate, surpassing other major regions [2] - The cross-border import health product market has seen its import value rise from $410 million to $7.75 billion from 2008 to 2024, with a compound annual growth rate of 20.2% [4] Growth Potential - China's dietary supplement market shows substantial growth potential compared to mature markets, with a per capita consumption of $23.3, a penetration rate below 30%, and a low user loyalty rate of 10% [6] - The significant gaps in consumption, penetration, and user loyalty indicate a solid foundation for long-term growth through consumer education and product experience optimization [6] Learning from Japan - Japan's mature market experience, characterized by a balanced regulatory framework, high penetration, and user loyalty rates, provides valuable lessons for China's health product market [9] - Japan's market is expected to reach $13.32 billion by 2024, with a compound annual growth rate of 11.3%, demonstrating resilience during economic downturns [9] Consumer Needs and Trends - The dietary supplement market is evolving from standardized products to personalized and precise solutions, driven by diverse consumer needs across different life stages and health concerns [18][28] - The rise of social media has facilitated a shift towards personalized nutrition, with consumers seeking tailored solutions for specific health issues [18] Safety and Convenience Challenges - The diversification of dietary supplements has led to safety and convenience challenges, with risks of ingredient overlap and management burdens prompting demand for one-stop solutions [20] - A significant portion of consumers (34%) find it difficult to maintain a regimen due to the complexity of using multiple products, indicating a need for simplified solutions [20] Precision Nutrition Strategies - Age- and gender-specific nutrition strategies are emerging as optimal solutions, balancing scientific precision with cost-effectiveness [22][24] - FANCL has pioneered age-specific nutrition packages, addressing the unique dietary needs of different age groups and genders, setting a precedent in the industry [26] Industry Innovations - The industry is witnessing a shift towards high absorption rates over high content, with consumers increasingly valuing the effectiveness of nutrient delivery [32] - FANCL's innovative approaches, including synergistic formulations and proprietary technologies, are leading the charge in enhancing product efficacy and consumer experience [32][35] Conclusion - The dietary supplement market is poised for significant growth, driven by evolving consumer preferences, technological advancements, and the need for personalized nutrition solutions, with companies like FANCL at the forefront of this transformation [38]

Global and China Nutritional Supplement Market Landscape - The global nutritional supplement market is expected to grow from $189.2 billion in 2024 to $402.2 billion by 2034, with a compound annual growth rate (CAGR) of 7.8% driven by health awareness, aging population, modern lifestyle, and product innovation [8][12][17] - The Asia-Pacific region is the largest market, accounting for 38% of the global share in 2024, with China leading the growth at a rate of 10%, projected to reach $25.9 billion in 2024 and $46.6 billion by 2034, with a CAGR of 10.4% [12][17][19] Industry Development Trends and Innovations - The market is shifting from trend-driven consumption to a more rational, demand-based approach, with a focus on personalized nutrition strategies based on age and gender [2][35] - Asian dietary characteristics necessitate targeted nutritional solutions, as common deficiencies in micronutrients are prevalent due to dietary habits and cooking methods [38][39] Consumer Nutritional Needs and Behavioral Insights - There is an increasing awareness of proactive nutrition among consumers, with six key segments driving demand: cardiovascular health, liver health, sleep issues, etc. [3][3][3] - The average per capita consumption in China is only $23.3, significantly lower than in mature markets, indicating substantial growth potential [24][25] Future Trends and Development Opportunities - Precision nutrition and technological innovation are expected to reshape the industry landscape, with local innovation and multi-channel strategies driving brand growth [4][4][4] - The cross-border e-commerce segment is experiencing rapid growth, with a notable concentration of market share among top brands, creating opportunities for new entrants [22][23]

Report Summary 1. Industry Investment Rating There is no information provided about the report's industry investment rating. 2. Core Viewpoints - The market for mineral supplements is expected to continue expanding due to increased consumer health awareness, a maturing consumption concept, and policy catalysts in the silver economy [4]. - The industry is evolving from basic nutrition supplementation to more precise and functional demands, with consumers becoming more rational in their choices [10]. - Innovation in dosage forms and absorption optimization, as well as the integration of green and sustainable concepts, are becoming key factors in the industry's development [28][29]. 3. Summary by Directory Market Background - Mineral supplements are a type of nutrient - supplement health food. The calcium - supplement market is leading, and the market for health foods is expected to grow [4][5]. - The industry has gone through a startup period (1981 - 1990), a formation period (1991 - 2000), an adjustment period (2001 - 2010), a development period (2011 - 2020), and a high - quality growth period (2021 - present) [6][7]. Market Status - Market Scale: From 2019 - 2023, the market size grew from RMB 196.365 billion to RMB 212.434 billion with a CAGR of 1.99%. It is expected to grow from RMB 218.4 billion to RMB 242.241 billion from 2024 - 2028 with a CAGR of 2.62% [8]. - Market Supply: The supply side shows structural differentiation and innovation. Upstream focuses on scale and quality control, while mid - stream faces challenges of homogenization and technology upgrading. Innovation focuses on improving bio - availability and consumer experience [9]. - Market Demand: Demand is shifting from basic nutrition to precise functional needs. Consumers choose supplements based on specific life stages and health problems [10]. Market Competition - Market Evaluation Dimensions: Companies are evaluated based on growth potential, innovation ability, cost control, and sales cost management efficiency [12][13][14][15]. - Market Competition Pattern: The industry has three echelons. The first echelon includes Lily Group and Harbin Pharmaceutical Group; the second includes Conba and Tongrentang; the third includes Yiling Pharmaceutical [16]. - Ten Brand Recommendations: Brands such as Lily Group, China Resources Sanjiu, and Shijiazhuang Pharmaceutical Group are recommended for their unique advantages in product customization, brand reputation, and raw - material control [17][18][19]. Development Trends - Precision and Functionality: The market is moving towards customized solutions for specific groups and functions, promoting value - based competition [27]. - Dosage Form Innovation and Absorption Optimization: New technologies are used to improve absorption and develop new dosage forms, enhancing compliance [28]. - Green and Sustainable Development: The industry is integrating sustainable concepts throughout the value chain, from raw materials to packaging [29].

Investment Rating - The report indicates a positive outlook for the China Special Dietary Food industry, driven by increasing health awareness and consumption upgrades, with specific growth potential in segments like medical foods and infant nutrition [2][4]. Core Insights - The market for special dietary foods in China is expanding due to rising health consciousness, consumption upgrades, and the explosion of precise nutritional needs. Key segments include infant formula, medical foods, and sports nutrition, all showing significant growth potential [2][3]. - The industry is expected to benefit from technological innovations, including the development of new raw materials and personalized formulations, as well as improvements in production processes [2][4]. - The aging population and increasing clinical nutrition demands will further drive the growth of medical foods, which are anticipated to see rapid expansion in the coming years [4][37]. Chapter Summaries Chapter 1: Overview of the China Special Dietary Food Industry - Special dietary foods are defined as products specifically processed or formulated to meet special dietary needs due to physical or physiological conditions [19]. - Infant products, including infant formula and complementary foods, are a significant branch of special dietary foods, with strong growth potential supported by policy changes [20][21]. Chapter 2: Market Size Analysis of the China Special Dietary Food Industry - The demand for special dietary foods is in a golden development period, supported by rising disposable income and decreasing Engel's coefficient, leading to increased consumer spending on health-related products [35]. - Despite a declining birth rate, the infant complementary food market shows resilience, driven by policy support and consumer awareness [36]. - The medical food market is entering a rapid development phase, with increasing recognition of the importance of nutritional support for chronic disease management [37][51]. Chapter 3: Industry Chain of the China Special Dietary Food Industry - The fluctuation of raw material prices, particularly for traditional Chinese medicine and vitamins, is prompting midstream companies to adopt strategies for raw material diversification [66].

Investment Rating - The report maintains a positive outlook on the health supplement industry, indicating a sustained growth trend in the medium to long term [2][3]. Core Insights - The health supplement market in China is projected to grow from CNY 321.37 billion in 2020 to CNY 415.03 billion by 2024, with a compound annual growth rate (CAGR) of 6.60%, making it the second-largest market globally after the United States [2][3]. - Per capita consumption in China is approximately one-fifth of that in mature markets like Australia, South Korea, and the United States, indicating significant growth potential [3][20]. - The penetration rate among the elderly population (aged 65 and above) in China is only 23.04%, compared to 73.04% in the U.S., suggesting a 2-3 times growth opportunity [3][20]. - The industry is characterized by a diverse range of upstream raw materials, with concentrated production capacity in certain segments, while downstream companies exhibit relatively strong profitability and are accelerating international expansion [3][24]. Summary by Sections Industry Development and Outlook - The health supplement industry in China is expected to maintain a growth trend, with market size projected to reach CNY 447.3 billion by 2029 [16][20]. - The dual-track registration and filing system for health supplements has been implemented, easing industry entry barriers [16][17]. Industry Chain - Upstream: The variety of raw materials includes vitamins, minerals, amino acids, extracts, and probiotics, with some production concentrated among a few key players [24]. - Downstream: Companies often overlap in production and brand marketing, with low sensitivity to cost changes, allowing them to enjoy high added value through premium pricing [3][24][31]. Sales Channels - E-commerce is the primary sales channel, expected to account for 43.9% of sales by 2024, while traditional channels face challenges [4][24]. Key Companies - **Tongrentang**: A leading brand in the VDS segment, focusing on scientific nutrition and maintaining a market share above the industry average [5][32]. - **Jindaiwei**: A company with a full industry chain layout, emphasizing core raw material advantages and international brand localization [9][32]. - **Xianle Health**: A CDMO leader with multi-formulation development capabilities, covering markets in China, the U.S., and Europe [9][32].

Core Points - The 113th National Sugar and Wine Products Trade Fair is being held in Nanjing, showcasing a significant gathering of global enterprises in the food and beverage industry [1][2]. Group 1: Event Overview - The exhibition area for this year's trade fair is planned to cover 200,000 square meters, with approximately 4,000 enterprises from over 40 countries and regions participating [2]. - Chinese representation includes 30 exhibition groups and over 1,000 well-known enterprises, while 12 overseas exhibition groups from countries such as Italy, Russia, South Korea, Japan, and Thailand are also present [2]. Group 2: Industry Conferences and Activities - The event features 30 industry conferences, including the Food and Beverage Industry Conference and the Food Industry Digital Development Conference, alongside the inaugural China Food Industry Channel Conference [4]. - Key publications such as the "2025 China Food Trend White Paper" and the "Channel Merchant Survival Status Blue Book" were released during the event [4]. - A food technology achievement exchange meeting is being held, showcasing 1,500 technological achievements from 40 universities and research institutions, focusing on topics like smart processing and food safety [4]. Group 3: Historical Significance - The National Sugar and Wine Products Trade Fair has developed over 70 years into a comprehensive exhibition with significant global influence in the food and beverage sector [7]. - This year's fair marks the 10th anniversary of its first occurrence in Nanjing, themed "Exhibition-City Integration, Production and Sales Win-Win" [7].

Core Insights - The Chinese pet market is expanding due to increasing pet ownership and emotional consumption, with a shift from generic to customized pet food tailored to different life stages and health needs [1][2][4] - The demand for functional nutritional supplements is rising, with probiotics and fish oil becoming popular among pet owners [1][24] Pet Market Growth - The pet economy in China is experiencing steady growth, projected to increase by over 10% year-on-year in 2024, with diverse service scenarios and health management becoming more refined [2][4] - The market is expanding into lower-tier cities, releasing potential for further growth [2] Pet Population and Types - The number of pet cats has surged, surpassing dogs, with 71.53 million cats expected by 2024, while dog numbers stabilize [4] - The most common cat breed is the Chinese rural cat, while the Chinese rural dog is the most popular dog breed [4] Pet Food Market Dynamics - Domestic pet food brands dominate the mass market, with differentiation driven by product characteristics [6] - Wet food and freeze-dried food are leading the market, reflecting pet owners' preferences for high palatability and health [20][21] Pet Owner Demographics - A higher proportion of pet owners are women, primarily aged 26-35, residing in high-tier cities with stable incomes [8][9] - Most pet owners have at least one year of experience in pet care, indicating a knowledgeable consumer base [11][12] Emotional Connection with Pets - Pet owners report a strong emotional bond with their pets, viewing them as family members and sources of joy [14] - Despite challenges in pet care, owners maintain a responsible and accommodating attitude towards their pets [16] Nutritional Awareness - Pet owners prioritize nutrition and health, showing high recognition of scientific and staged feeding practices [18] - The pet food market is seeing a shift towards functional and tailored nutrition, with a focus on specific health needs [24] Nutritional Supplement Trends - Probiotics lead the nutritional supplement market at 53%, with a growing interest in targeted health solutions [24][25] - Pet owners are increasingly opting for supplements that address specific health concerns, such as joint health and heart support [25] Feeding Habits by Life Stage - Young pets require high nutritional support and frequent feeding, while adult pets have larger appetites and need balanced nutrition [30][38] - Senior pets need easy-to-chew, low-calorie foods with essential nutrients to maintain health [46][48] Purchasing Behavior - Pet owners tend to purchase food and supplements based on promotions and nutritional content, with a preference for online and specialized retail channels [34][42][50] - The purchasing frequency and spending vary by life stage, with younger pets having lower spending compared to adult and senior pets [36][44][52]

Core Insights - The infant formula market is experiencing intensified competition among leading brands, focusing on technological advancements rather than price wars as the initial growth from the baby boom in 2024 begins to wane [1][5] Industry Overview - The infant formula industry has seen a slight recovery in sales, with a 1.6% overall growth in the first eight months of 2025, primarily driven by a 13.5% increase in Stage 2 formula, while Stage 3 formula sales declined by 6.5% [2] - The birth rate in China reached 9.54 million in 2024, an increase of 520,000 from the previous year, marking a temporary rebound in the maternal and infant industry [2] - Despite the growth in sales figures for Stage 1 formula, this is attributed to improved market conditions rather than actual sales volume increases [4] Competitive Landscape - Leading brands are leveraging their research and development capabilities to differentiate their products, focusing on precision nutrition tailored to various age groups and regional dietary characteristics [5][6] - The competitive pressure on infant formula companies is expected to increase in the latter half of 2023 and into 2024, with larger brands' birth subsidy policies significantly impacting smaller brands, potentially reducing their sales by approximately 25% [5] - The number of registered formula series has decreased, but there is still room for increased market concentration, with 93 dairy companies having 426 formula series registered by the end of August 2025 [5]

Core Viewpoint - The impact of the baby boom in the Year of the Dragon (2024) on the infant formula market is gradually diminishing, leading to intensified competition among leading dairy companies, which are now focusing more on technological advancements rather than price wars [1][3]. Market Trends - In the first eight months of 2025, the overall sales of infant formula in China showed a growth of 1.6%, primarily driven by a 13.5% increase in Stage 2 formula, while Stage 3 formula sales declined by 6.5% [4]. - The sales of Stage 1 formula increased by 9.4%, but this growth rate was lower than that of Stage 2 [5]. Industry Dynamics - The birth rate in China reached 9.54 million in 2024, an increase of 520,000 from the previous year, marking a temporary recovery in the maternal and infant industry [5]. - Despite the market recovery, there are concerns about the sustainability of growth, as the momentum for Stage 1 and overall infant formula sales is beginning to weaken [5]. Competitive Landscape - Leading infant formula brands are leveraging their research and technological advantages to squeeze out smaller brands, with companies like China Feihe announcing new product upgrades aimed at precise nutrition [1][7]. - The number of registered formula series has decreased, but there is still room for market concentration to increase, with 93 dairy companies having 426 formula series registered by the end of August 2025 [7]. Future Outlook - Analysts predict that the competition pressure on infant formula companies will intensify in the second half of the year and into 2026, as the effects of the birth boom wane [6][7]. - The focus on research and brand investment by leading companies is expected to attract new consumers, further accelerating market consolidation and reshuffling [7].

Core Insights - The impact of the baby boom in the Year of the Dragon (2024) on the infant formula market is gradually diminishing, leading to intensified competition among major brands focusing on technological advancements rather than price wars [1] - Major infant formula brands, including China Feihe, are launching upgraded products aimed at precise nutrition, reflecting a shift in strategy to maintain market share amid concerns over insufficient recovery momentum [1][2] - Despite a temporary increase in newborn population and sales growth in certain segments, the overall growth momentum for infant formula is weakening as the newborn bonus fades [2][4] Industry Trends - Data from Nielsen IQ indicates that from January to August 2025, the overall sales of infant formula in China grew by 1.6%, primarily driven by a 13.5% increase in Stage 2 formula, while Stage 3 saw a decline of 6.5% [2] - The newborn population in 2024 reached 9.54 million, an increase of 520,000 from the previous year, contributing to a brief recovery in the maternal and infant industry [2] - Market observations suggest a renewed decline in sales, with increasing brand differentiation and competition pressures, particularly for smaller brands facing challenges from larger competitors [4][5] Competitive Landscape - Major brands are leveraging their research and development capabilities to further squeeze the market share of smaller brands, with a focus on differentiated products tailored to specific age groups and dietary needs [5] - The number of registered infant formula brands has decreased, but there is still potential for increased market concentration, with 93 companies having 426 formula series registered by August 2025 [5] - Analysts predict that the competitive pressure on infant formula companies will intensify in the coming months, with the sustainability of recovery for leading brands remaining uncertain [4][5]