Core Insights - Huawei's Smart Screen S6 officially launched for pre-sale on June 6, 2025, featuring upgraded MiniLED technology and HarmonyOS AI, positioning it as a strong competitor in the entry-level MiniLED TV market [1][16] - The demand for televisions has evolved beyond traditional viewing functions, with consumers seeking immersive, intelligent, and diverse home entertainment experiences [1] - Huawei's Smart Screen integrates advanced technologies such as AI cameras and HarmonyOS, enabling multi-screen interaction, smart home control, and video calls, making it a central hub for smart living [1] MiniLED Technology - The Smart Screen S6's key highlight is its upgraded MiniLED technology, which utilizes smaller LED backlights for improved local dimming and light control, achieving peak brightness of up to 1000 nits [5][7] - The screen supports 130% BT.709 color gamut, enhancing color transitions and reducing noise, resulting in superior color performance compared to traditional TVs [5][7] Picture Quality Enhancements - The S6 features excellent contrast due to multi-zone MiniLED, with brighter highlights and deeper blacks, providing a more realistic and detailed image [7] - Clarity is enhanced through proprietary algorithms, including dual noise reduction and super-resolution technology, allowing for vivid detail in various content types [7][9] - The screen supports a high refresh rate of 266Hz, combined with MEMC technology, ensuring smooth playback of fast-moving scenes without motion blur [9] Eye Protection Features - The Smart Screen S6 includes low blue light and flicker-free certifications, reducing eye strain during prolonged viewing [11] HarmonyOS AI Integration - The S6 is equipped with HarmonyOS AI, enhancing user interaction with features like AI content search, which allows users to find movies based on vague descriptions or quotes [12] - The AI capabilities extend to educational functions, providing answers to children's questions and supporting creative activities like poetry and math problem generation [12] Versatile Functionality - The Smart Screen S6 offers a 4K super casting feature, allowing seamless content sharing without additional app requirements, and supports a large storage capacity of 128GB for diverse applications [14] - The AI camera facilitates video calls and interactive features, enhancing family engagement [14] Market Positioning - Compared to the previous S5 model, the S6 marks Huawei's entry into the MiniLED era, offering high-end configurations at competitive pricing, making it a compelling option for consumers [16] - The product is expected to drive the television industry towards higher quality, smarter, and more personalized offerings [16]

Investment Rating - The report maintains a "Recommendation" rating for the home appliance industry [4] Core Viewpoints - The proportion of actively managed equity funds holding home appliance stocks decreased in Q1 2025, primarily due to a temporary policy gap and consumer concerns leading to preemptive consumption [7][15] - The "old-for-new" policy is expected to expand, alleviating market concerns and boosting domestic demand for home appliances [7][15] - Leading home appliance companies are expanding into emerging markets, which is anticipated to steadily increase export revenues [7][15] - The report highlights the high dividend yield and stable operations of leading companies, indicating strong investment value in home appliance stocks [7][15] Summary by Sections Section 1: Fund Holdings in Home Appliances - The proportion of actively managed equity funds holding home appliance stocks was 5.51% in Q1 2025, down by 0.09 percentage points from the previous quarter [15] - The home appliance sector was over-allocated by 2.99%, a decrease of 0.16 percentage points [15] Section 2: Sector Allocation Changes - Funds increased their allocation to the two-wheeler and black appliance sectors, with increases of 0.39 percentage points and 0.04 percentage points, respectively [20] - Conversely, the white appliance and small appliance sectors saw reductions in allocation, with decreases of 0.53 percentage points and 0.01 percentage points [20] Section 3: Key Stocks in Focus - Funds increased their holdings in Ninebot, Yadea, Chunfeng Power, and Hisense Visual, with increases of 0.26 percentage points, 0.04 percentage points, 0.04 percentage points, and 0.05 percentage points, respectively [67][70] - The report suggests that the "old-for-new" policy will continue to stimulate demand and improve product structure in the two-wheeler sector [70] - In the white appliance sector, the report notes a decline in fund holdings for Midea Group, Gree Electric, and Haier Smart Home, with decreases of 0.30 percentage points, 0.20 percentage points, and 0.04 percentage points, respectively [68][69]

Group 1 - The core viewpoint of the news is that the private equity firm Yuanlesheng Asset Management has conducted research on a listed company, focusing on the MiniLED television market and the company's growth prospects in both traditional and automotive display sectors [1] - The MiniLED television shipment volume is projected to reach 8.2 million units in 2024, with a penetration rate of 3.8%, and is expected to grow by approximately 50% to 11.56 million units in 2025 [1] - The company primarily serves global top 10 brand clients, and the unit value of MiniLED backlight modules varies significantly based on technical solutions [1] - The company has successfully integrated orders following the government's subsidy policy for replacing old consumer goods, which has accelerated order intake [1] - The traditional display terminal business has achieved its strategic goals, and the company plans to focus on expanding its automotive display business [1] - The company's net profit margin for Q1 2025 is reported at 18.05%, with revenue from MiniLED backlight modules expected to exceed 1 billion to 1.5 billion yuan, and automotive display revenue projected at 50 million yuan [1]

Financial Performance - In 2024, the company reported a comprehensive sales gross margin of 20.47% and a net profit margin of 10.06% [1] - In Q1 2025, the comprehensive sales gross margin increased to 25.15%, with a net profit margin of 18.07% [2] - The significant decline in revenue in 2024 was attributed to intensified competition in overseas markets, slower new product rollout, increased expenses, and extended accounts receivable periods [2][3] Strategic Focus - In 2025, the company plans to reduce or eliminate its traditional display terminal business, with Q1 revenue primarily coming from the backlight module business [2][4] - The strategic focus for 2025 is on "focusing on core (modules), specializing, and moving up the industry," emphasizing the development of display module business and accelerating the automotive display sector [4] Growth Opportunities - The company anticipates a revenue growth of 40%-60% in display modules for 2025, aiming for a net profit of approximately 170 million yuan [4] - The display module business grew by 35% year-on-year in 2024, with MiniLED display modules experiencing a doubling in growth [5] - The automotive display business is identified as a second growth curve, with products already in the sampling phase and beginning mass shipments [6] Industry Outlook - The display industry is entering a rapid growth phase, driven by national subsidy policies and the accelerated penetration of MiniLED technology [5] - The global shipment volume in the large-size display market remains stable at around 200 million units, with the industry expected to expand further with advancements in MiniLED, MiniRGB, and MicroLED technologies [7][8]

Investment Rating - The investment rating for the company is "Buy" (maintained) [3][10] Core Views - The company is experiencing a performance recovery point, with significant growth expected in Mini modules and a gradual recovery in display terminals [2][13] - The company has announced a share buyback and incentive plan to anchor growth confidence [9][13] Revenue Analysis - Mini module revenue is expected to grow significantly, with a year-on-year increase of 35% for display modules and a projected doubling in Q4 [7][9] - Display terminal revenue has decreased by 45% year-on-year, but a recovery is anticipated in Q4 [7] Profit Analysis - The company reported a revenue of 259 million yuan in Q1 2025, a year-on-year increase of 3.4%, and a net profit of 46 million yuan, up 31.6% year-on-year [9] - For the full year 2024, the company expects a revenue of 1.183 billion yuan, a slight increase of 0.6% year-on-year, but a decline in net profit by 28.8% [9] Financial Forecast - The company forecasts revenues of 1.505 billion yuan in 2025, representing a year-on-year growth of 27.2%, and net profits of 156 million yuan, up 31.8% [12][13] - The projected gross margin is expected to improve to 22.5% in 2025 [12] Shareholder Returns - The company plans to distribute a dividend of 2.5 yuan per 10 shares, corresponding to a payout ratio of 47% [9] - The incentive plan includes granting 1.2668 million restricted shares to 70 individuals, including 5 executives, with a grant price of 8.36 yuan per share [9]

Core Viewpoint - TCL launched the T7L and Q9L series of QD-Mini LED TVs at the 2025 product release event, featuring advanced technologies and competitive pricing starting at 3499 yuan [1]. Product Features - The T7L and Q9L series have upgraded panel, backlight control, color technology, sound, and design. High-end technologies are now applied to mainstream products to enhance cost-effectiveness [1]. - The T7L Pro series features the Butterfly Wing Starry Screen with a contrast ratio of 7000:1 and a reduced screen reflectivity of 1.8% [1]. - The Q9L Pro series supports up to 3456 zones, while the T7L Pro series supports up to 1056 zones, optimizing light-emitting chips and algorithms for improved picture quality [1]. Performance Enhancements - The peak brightness of the T7L Pro series increased from 1600 nits to 2200 nits, while the Q9L Pro series rose from 2400 nits to 4500 nits, with extended brightness duration [2]. - The Quantum Dot Pro 2025 technology enhances color reproduction capabilities, and the TVs are equipped with a 5-channel sound system and upgraded SOC chip [2]. Pricing Information - The T7L series starts at 2799 yuan after national subsidies, with various sizes priced accordingly. The T7L Pro series starts at 3839 yuan, and the Q9L Pro series has a maximum price of 14999 yuan for the 98-inch model [3][6].