Core Insights - The article discusses the rise of "non-standard commercial" projects as a key to driving innovation in traditional business, which faces homogenization challenges [2][5][12] - These projects leverage unique local characteristics and immersive experiences to attract younger consumers, creating a new consumption trend [7][9][19] Group 1: Characteristics of Non-Standard Commercial - Non-standard commercial spaces break away from traditional standardized shopping experiences, offering unique and personalized environments [5][9] - Examples include Shanghai's Panlong Tiandi, which integrates modern commerce with historical architecture, and Changchun's "This Has Mountains," which creates an immersive shopping experience [5][7] - Data from Meituan indicates that commercial spaces with regional cultural tags have a 38% higher repurchase rate compared to standard malls [9] Group 2: Consumer Engagement and Experience - Younger consumers are drawn to non-standard commercial spaces for their interactive and aesthetically pleasing environments, which foster a sense of community and engagement [11][19] - Non-standard commercial projects often feature high-frequency content updates and customized operations, enhancing consumer retention and experience [11][12] - The emotional release and immersive experiences offered by these spaces are becoming significant factors influencing consumer decisions [12][19] Group 3: Market Trends and Growth - The non-standard commercial sector is rapidly expanding, with significant growth in new projects, particularly in cities like Chengdu, where the supply of non-standard commercial space has surpassed traditional formats [17][19] - The rise of "first-store economy" complements non-standard commercial, with many new brands seeking unique spaces to enhance their market presence [17][19] - Industry experts highlight the importance of strategic planning and location selection for the success of non-standard commercial projects, emphasizing the need for a deep understanding of target demographics [19][23] Group 4: Operational Challenges and Sustainability - Despite the popularity of non-standard commercial spaces, challenges remain regarding their long-term sustainability and operational efficiency [18][19] - Issues such as poor design and high operational costs can hinder the consumer experience, leading to potential declines in foot traffic [18][19] - Successful non-standard commercial projects require experienced management teams capable of integrating brand resources and creating engaging consumer experiences [23]

新华网北京5月13日电 题：不按套路出牌 撬动商业新模式 新华网记者 闫雨昕 唐成卓 在传统商业面临同质化困境的当下，"不按套路出牌"正成为撬动商业创新的一把钥匙。上海蟠龙天地将 商圈融入古桥流水，吉林省长春"这有山"把30米高的室内山体变成消费动线……"非标商业"项目正加速 崛起。 "非标商业"并非新鲜事物。回溯过往，北京798由废弃工厂转型为艺术车间，上海田子坊将弄堂小店编 织成文艺地标，这些早期实践已为非标商业埋下种子。2020年前后，"非标商业"一词频繁出现在行业报 告与媒体视野中。如今，依托社区、集市、公园乃至古建筑而生的商业空间，凭借 "松弛感""小众""个 性"等标签，在社交平台掀起打卡热潮，成为年轻群体的消费新宠。 为什么年轻人会爱上这些"商业异类"？它们又能火多久？带着疑问，记者走访了多个特色非标商业体。 2025年5月2日，消费者在北京朝阳区一家商场的特色集市内购物。新华网记者 闫雨昕 摄 从"千店一面"到"一店千面" 非标商业中的"非标"二字，首先表现在线下空间上的突破。 上海蟠龙天地脱胎于拥有1400余年历史的古镇，它把现代的开放式商业融于古镇之中，消费者喝着咖啡 看流水潺潺，在青石板 ...