转自：新华财经 此次竞赛突破传统赛场边界，形成"线上+线下"传播矩阵。场内设置互动答题环节，学生观众积极参与，将竞赛氛围推向高潮；线上通过直播平 台同步呈现，吸引超10万社会公众观看，有效扩大了金融知识普及覆盖面。许多观众表示，通过赛事直观学习了反诈技巧、金融法规等实用内 容，收获颇丰。 本次竞赛以"以赛促学、以学促用"为目标，不仅为学生搭建了展示金融素养的平台，更通过多方协作推动金融知识走进校园、辐射社会，助力提 升公众金融风险防范意识与财商素养，是高校、金融机构与社会力量协同开展金融教育的一次生动实践。（杨启） 编辑：湛玮琦 9月28日，"招商银行杯"内蒙古财经大学金融知识竞赛在学校圆满收官。初赛阶段，共有八支学院代表队凭借出色成绩脱颖而出，成功晋级决 赛。竞赛当日，各代表队同台竞技，以丰富的知识交锋与广泛的参与度，呈现了一场兼具专业性与普及性的金融文化盛会。 竞赛题目涵盖金融基础知识、反诈常识及相关法律法规等内容，既考察学生对专业知识的系统掌握，也注重对实际金融场景的应用能力。参赛学 生前期充分准备，赛场上思维敏捷、应答精准，展现出扎实的知识储备与良好的竞技状态。 场内外联动，线上线下共学金融 活动现场 ...

临商银行沂南支行组织开展"金融惠民进社区"主题宣传活动。本次活动旨在为广大社区居民提供便捷的 金融咨询服务，普及金融知识。 活动当天，支行工作人员在小区人流密集处设立了醒目的金融服务咨询台，悬挂起宣传横幅，通过发放 折页、案例讲解等方式，向居民，尤其是防范意识较弱的老年人群体，深入浅出地讲解了防范电信网络 诈骗的知识，揭秘常见诈骗手法，提醒居民"不轻信、不转账、不泄露"。并讲解非法集资的特征与危 害，引导居民树立正确的投资理财观念，守护好自身的"血汗钱"。 ...

Core Viewpoint - The article highlights a financial education campaign conducted by Zhonghui Life Insurance in Weifang, aimed at raising awareness about financial fraud and promoting financial literacy among rural communities [1][3][4]. Group 1: Campaign Overview - The campaign took place at the lively Yingnan market, where the Zhonghui Life Insurance team distributed financial knowledge materials to the public, emphasizing the importance of verifying transfer requests to avoid telecom fraud [1][3]. - Banners with messages about preventing telecom fraud and ensuring customer fund safety were prominently displayed, attracting the attention of market-goers [3]. Group 2: Educational Content - Staff acted as financial knowledge instructors, distributing illustrated brochures and explaining common scams such as high-yield investment traps and impersonation fraud in a relatable manner [3][4]. - The campaign addressed common concerns among rural residents regarding deposit safety and selecting low-risk financial products, providing practical financial knowledge [4]. Group 3: Community Engagement - Interactive Q&A sessions were held to enhance understanding of financial risks, with participants expressing appreciation for the practical knowledge gained [4]. - The initiative is part of Zhonghui Life Insurance's efforts to implement financial knowledge dissemination in rural areas, thereby strengthening financial safety for the community and supporting rural revitalization [4].

为积极践行以人民为中心的价值取向，助力提升公众金融素养，中汇人寿潍坊中支于近期开展了一系列金融知识普及与防诈骗宣传活动，以实际行动保障金 融消费者权益，助力美好生活。 活动期间，中汇人寿潍坊中支联合两个社区及7个网点，扎实推进"六个一"公示服务。在"鸢都金慧驿站"，清晰公示了责任人、投诉渠道、咨询方式、金融 产品查询平台、持牌银行保险机构以及金融纠纷调解渠道等关键信息，为社区居民获取金融服务与解决金融问题提供了极大便利。 同时，该公司通过悬挂"防范金融黑恶犯罪 保障客户资金安全""警惕高利诱惑防范金融诈骗保护财产安全"等宣传条幅，营造浓厚的宣传氛围。此外，还组 织开展了相关培训活动，提升员工及社区居民对电信网络诈骗和金融诈骗的防范意识与识别能力。培训中，结合实际案例，深入浅出地讲解了诈骗分子的常 见手段和防范要点，切实增强了大家的自我保护意识。 此次活动是中汇人寿潍坊中支响应"风险提示送上门"暨金融知识普及教育"五进入"活动的重要举措。通过深入基层社区，将金融知识和风险提示精准送达群 众身边，不仅帮助金融消费者和投资者理性选择金融产品，更有效提升了公众对非法金融活动的警惕性，为营造安全和谐的金融环境贡献了力量 ...

Core Viewpoint - Postal Savings Bank of China is actively engaging in financial education initiatives to enhance public financial literacy and promote financial rights protection, demonstrating its commitment to social responsibility [1] Group 1: Financial Education Activities - The bank organized a financial knowledge promotion event at Qinyang Foreign Language School, themed "Protecting Financial Rights, Supporting a Better Life" [1] - Employees set up promotional displays and banners at the school, providing information about the 2025 Financial Education Promotion Week and key financial knowledge points [1] Group 2: Impact and Future Plans - The event successfully raised financial awareness among students and staff, enhancing their understanding of financial risk prevention [1] - The bank plans to organize more financial education activities in the future to further improve public financial literacy and share the benefits of a better life [1]

Core Viewpoint - Xiamen International Bank is actively implementing the "Financial Education Promotion Week" for 2025, enhancing its multi-faceted outreach mechanisms to expand financial education at the grassroots level and promote financial knowledge among the general public [1] Group 1: Financial Education Initiatives - The bank is leveraging its branches as primary platforms for financial education, creating dedicated areas for financial knowledge promotion through various media such as LED displays, videos, and posters [2] - Specific branches are engaging customers through interactive activities, such as financial knowledge games and DIY projects, to teach important concepts like risk identification and fraud prevention [2][6] Group 2: Targeted Outreach Programs - The bank is focusing on key demographics, including the elderly, youth, and new citizens, by conducting customized financial education activities that aim to enhance financial literacy in these groups [6] - Various community initiatives are being organized, such as workshops and interactive sessions, to educate different age groups on financial risks and safe practices [10][19] Group 3: Collaboration and Community Engagement - The bank is collaborating with local organizations and educational institutions to extend its financial education efforts, including events at universities and community centers [7][13] - Activities include distributing financial knowledge materials and conducting interactive quizzes to engage the public and raise awareness about financial safety [13][16] Group 4: Future Commitment - Xiamen International Bank plans to continue its commitment to financial education by exploring new methods and channels to increase the reach and impact of its initiatives, ultimately aiming to enhance consumer financial literacy [22]

Core Viewpoint - The Industrial and Commercial Bank of China (ICBC) Wuhan Branch is actively promoting financial education and consumer rights protection through various initiatives, aiming to enhance public financial literacy and risk prevention capabilities [1][4]. Group 1: Financial Education Activities - ICBC Wuhan Branch has launched diverse financial education activities, particularly during the Financial Education Promotion Week in September 2025, focusing on the theme "Protecting Financial Rights, Supporting a Better Life" [1]. - The bank has produced and disseminated a series of short educational videos across over 200 branches, covering topics such as consumer protection, investment knowledge, and fraud prevention [1]. - Specific focus areas include educating university students about the dangers of illegal campus loans and high-interest investment schemes, as well as promoting awareness of the risks associated with non-compliant lending practices [1][2]. Group 2: Community Engagement - In campuses, various branches have set up "anti-fraud classrooms" to educate students about common scams like "student loans" and "cashback schemes," using interactive methods to engage them [2]. - In community settings, ICBC collaborates with local police to conduct anti-fraud activities, particularly targeting middle-aged and elderly residents to enhance their awareness of financial risks [2][3]. - The bank's initiatives in rural areas include financial knowledge outreach programs, focusing on educating residents about scams and fraud prevention techniques [3]. Group 3: Innovative Approaches - ICBC Wuhan Branch has introduced a mascot, "Chu Xiaobao," to enhance the effectiveness and reach of its financial education campaigns through various promotional materials [4]. - The bank's engaging and patient approach to financial education has received positive feedback from customers, particularly older clients who find the methods accessible and memorable [4]. - Future plans include continuing to innovate in financial education delivery, integrating consumer protection into daily services, and providing deeper financial security for clients [4].

Core Viewpoint - The Agricultural Bank of China Awati County Branch is actively enhancing financial literacy among local residents to safeguard their financial rights and promote a secure financial environment [1][2] Group 1: Financial Literacy Initiatives - The bank organized a themed event titled "Safeguarding Financial Rights, Supporting a Better Life," focusing on preventing illegal intermediary harm and internet loan issues [1] - During the event, the bank provided detailed explanations to residents regarding common financial concerns and processes, helping them understand basic financial knowledge [1] - The bank also conducted a special campaign on credit rights protection, educating the public about credit rules and the importance of personal credit [1] Group 2: Risk Awareness and Consumer Education - The bank informed residents about the risks associated with internet lending and provided tips for prevention, aiming to foster a correct financial consumption mindset [2] - The bank plans to continue its efforts in financial consumer education, establishing a regular mechanism for financial knowledge dissemination to enhance local financial literacy [2]

Core Viewpoint - The company is actively engaging in financial education activities aimed at elderly individuals to enhance their understanding of financial services and protect their retirement wealth [1][3]. Group 1: Financial Education Activities - The theme of the recent financial education initiative is "Guarding Silver Age, Warm Companionship," focusing on helping elderly individuals navigate financial services and improve their risk awareness [1]. - The activities include a "warm heart package" of practical financial knowledge tailored to the learning characteristics and needs of older adults, covering suitability management, common scams, and simplified operational guides [3]. Group 2: Suitability Management - The initiative emphasizes the importance of suitability management, encouraging elderly participants to make informed financial choices based on their risk tolerance and retirement plans, using relatable analogies like shopping to explain the principles [3]. - The program advises against impulsive purchases and excessive investments, guiding seniors to select financial products that genuinely meet their needs [3]. Group 3: Scam Awareness - The activities highlight prevalent scams targeting the elderly, such as "full-agent policy cancellation" and fraudulent schemes disguised as "reverse mortgages, investment management, and health care," providing practical tips for fraud prevention [3]. - Simple and memorable fraud prevention guidelines were shared, including verifying identities through calls, avoiding unknown links, and consulting family members before making large transfers [3]. Group 4: Digital Adaptation - To assist elderly individuals in adapting to the digital age, the company created a "Simplified Love Version" online service guide, featuring large text and step-by-step visuals for common functions like policy inquiries and premium payments [4]. - On-site staff provided one-on-one assistance to help seniors effectively navigate digital services, ensuring they feel more comfortable and capable when using smartphones for financial transactions [4]. Group 5: Future Commitment - The company received positive feedback from participants, who found the content practical and helpful in learning about financial product selection, scam prevention, and online service usage [4]. - The company plans to continue these supportive initiatives, aiming to establish itself as a trusted financial partner for the elderly, committed to enhancing their quality of life and security in retirement [4].

Core Viewpoint - The article highlights the efforts of Zheshang Bank Jinan Branch in promoting financial literacy through a three-pronged approach of "education empowerment + digital innovation + grassroots cultivation," aiming to create impactful and sustainable financial knowledge dissemination brands in the context of digital transformation and rising public financial literacy needs [1] Group 1: Media Integration and Innovation - Zheshang Bank Jinan Branch embraces media integration trends, establishing a multi-platform communication network that includes radio, television, short videos, live broadcasts, and long-form articles [2] - The branch's financial advisors have been actively engaging with the public through live broadcasts, providing education on financial rights and safety principles, and addressing hot topics like retirement investment and product selection [2] - The branch has created a series of visually engaging educational materials, such as the "Consumer Protection Monthly Lecture," which simplifies financial risk concepts for better public understanding [2] Group 2: Community Engagement and Educational Initiatives - Since 2020, the branch has partnered with a local elementary school to implement the "Small Financial Volunteer" project, which provides financial education to rural children and integrates legal and safety education [3][4] - The project has reached over 800 students and organized more than 60 volunteer activities, earning recognition as an exemplary case in financial consumer protection and service innovation [6] Group 3: Focus on Fraud Prevention - In response to the rising issue of telecom fraud, the branch has utilized short videos to create awareness, producing themed content that reenacts common scams to enhance the elderly's ability to recognize and prevent fraud [7] - During the Financial Education Promotion Week, the branch's vice president emphasized fraud prevention strategies through live broadcasts, addressing new scam tactics and urging the public to protect personal information [10] Group 4: Future Directions - The branch aims to continue enhancing its media education system, leveraging various platforms to expand the reach and impact of financial knowledge dissemination, thereby fulfilling its social responsibility in creating a safe and orderly financial consumption environment [10]