Core Insights - The official launch of the Hainan Free Trade Port on December 18, 2025, marks a significant milestone in China's reform and opening-up strategy, aiming to create a high-quality living environment for its citizens through policy dividends [1] Group 1: Institutional Innovation - The core value of the Hainan Free Trade Port is to establish a globally leading business environment through institutional innovation, exemplified by the implementation of the "Hainan Free Trade Port Taxation Professional Service Regulations" [3] - This regulation includes 23 detailed rules that define seven categories of services, encourage cross-border tax services, and recognize foreign professional qualifications, addressing the shortage of international tax talent [3] - The initiative aims to provide a more transparent tax environment and efficient public service experience for all businesses, from individual entrepreneurs to multinational corporations [3] Group 2: Technological Empowerment - The Hainan Free Trade Port represents a practice of "technological empowerment," where technology plays a crucial role in enhancing service efficiency [4] - The regulations encourage the establishment of international and digital platforms to align services with international standards, utilizing technologies like blockchain for data integrity and AI for optimizing tax consultation [4] - This technological innovation is expected to lower compliance costs for businesses and enhance consumer experiences, facilitating the transition from product export to brand output for local brands [4] Group 3: Public Welfare - The ultimate goal of the Hainan Free Trade Port is to ensure that reform dividends benefit every citizen, with "zero tariff" policies expected to lower import prices and enhance consumer welfare [6] - The tax incentives and standardized tax services are anticipated to reduce operational costs for businesses, creating more job opportunities, particularly in high-skilled positions, and providing young people with career paths aligned with international standards [7] - The dual balance of "should collect all" and "should enjoy all" in the regulations reflects a modern governance capability that prioritizes the rights of taxpayers while ensuring national tax security [7] Group 4: Expert Commentary - Renowned brand expert and CEO of Good Brand Technology Network, Fan Guibin, emphasizes that the Hainan Free Trade Port is a new engine for brand technology development, enhancing service efficiency and transparency while integrating brand building [9] - The port is seen as a model for the deep integration of economic policy, brand technology, and public welfare, aiming to position itself as a bridge for the global dissemination of Chinese brands [9] - The ultimate significance of the Hainan Free Trade Port lies in its potential to create a future characterized by "openness, innovation, and sharing," benefiting all citizens [9]

近年来，陕西持续推进果业提质增效，通过品种改良、标准化种植和品牌建设，不断提升果品市场 竞争力。 "每年有超过3万吨的陕西特色农产品通过深圳海吉星国际农产品物流园进入粤港澳大湾区市场。本 次宣传推介会搭建了陕粤果品产销对接的新桥梁。"12月3日，深圳市海吉星国际农产品物流管理有限公 司副总经理耿鹏说。 耿鹏提到的宣传推介会是11月30日在深圳海吉星国际农产品物流园举行的一场陕西果品宣传推介 会。陕西38家果品营销企业代表和50余位华南地区采购商经销商齐聚一堂，共话合作、共谋发展。当 天，两地企业代表共签订苹果、猕猴桃、柿饼等系列购销协议总量5800吨、价值6790万元。 粤港澳大湾区是陕西果品的传统主销区。陕西果品在华东、华南主销市场占比达45%，不仅拥有忠 实消费群体，还有稳定的复购需求。这次的宣传推介活动将助力陕西优质果品进一步深耕华南市场。 深圳市众旺达果品有限公司总经理潘勇销售陕西苹果已有20多年。"这两年，我发现以'瑞香红'为 代表的陕西新品种苹果很受欢迎。目前，我每周在深圳海吉星国际农产品物流园发售15吨至20吨该品种 苹果。"潘勇说。 今年以来，陕西先后组织本省果业企业赴上海、北京、长沙、南宁、 ...

从一抹"蓝"到团圆的象征，洋河与消费者已经形成了深刻的情感共鸣。可以预见的是，马年春晚，洋河 梦之蓝M6+将以更具创意的呈现形式与更深厚的情感表达，延续新春的陪伴仪式感。 另一方面，洋河与消费者的共振还体现在更高的家国维度。作为中国航天事业战略合作伙伴、品牌强国 战略的实践者，洋河始终积极践行传播"小家团圆"与"大国梦圆"的家国情怀，同时将其融入基因。 春晚作为全球华人共同的文化仪式，每年吸引超过十亿观众的目光，它不仅是娱乐节目，更是连接海外 华人的情感纽带。洋河通过报时这一特殊形式，巧妙地将产品融入仪式中，让品牌成为仪式的一部分。 七年来，春晚这个全球华人共同的文化仪式不断演变，而洋河的角色也在不断深化。每逢除夕，洋河梦 之蓝M6+便呈现20点与0点两大家庭团聚氛围最浓、观众关注度最高的报时时刻。当"洋河梦之蓝M6+恭 祝全球华人新春快乐"的祝福传遍海内外，它既唤醒了游子对家的眷恋，也点燃了奋斗者对未来的期 许。这种多层次的情感触发，使品牌超越了简单的产品推广。 新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 近日，中央广播电视总台与洋河股份正式宣布，洋河梦之蓝M6+成为中央广播电视总台《2026 ...

全国品牌故事大赛是由中国质量协会主办，旨在贯彻落实《质量强国建设纲要》相关要求，讲好品牌故 事、促进品牌理念传播，全方位推进品牌引领作用发挥。本届大赛参赛作品数量多、质量高，竞争异常 激烈。龙冠的参赛故事凭借深厚的文化底蕴、真实鲜活的实践案例、生动质朴的叙事表达，充分展现了 西湖龙井茶原产地企业坚守匠心、勇于创新的时代风采，最终在众多优秀作品中崭露头角，斩获殊荣。 这与景区市场监管分局将企业质量提升与品牌建设作为服务产业发展、优化营商环境的核心抓手，多措 并举推动辖区特色产业提质增效是分不开的。通过政策精准宣讲、一对一指导服务、品牌企业培育等多 种方式，持续鼓励和支持企业深入挖掘质量内涵、讲好品牌故事，不断提升品牌软实力与市场竞争力。 龙冠此次获奖，正是分局推进质量强区战略、助力西湖龙井产业高质量发展的生动缩影。 下一步，景区市场监管分局将聚焦西湖龙井等特色产业，不断优化服务举措、强化监管保障，助力企业 深耕品牌、拓展市场，共同讲好景区品牌故事，持续擦亮 "西湖龙井" 金字招牌，为区域经济高质量发 展贡献更大力量。 商报讯 （通讯员 何清清 记者 汪晓筠）近日，西湖景区内龙头茶企杭州龙冠实业有限公司报送的质量 ...

Core Insights - The article discusses the challenges faced by cross-border e-commerce sellers in a highly competitive market, emphasizing the need for differentiation and unique growth strategies [1] - It highlights the experiences of three sellers who overcame significant obstacles to establish their brands and achieve success [1] Seller Case Studies Seller Liang Ting - Liang Ting transitioned from platforms like eBay and Wish to Amazon, facing challenges with product homogeneity and price wars [2][3] - A critical turning point occurred when one of her products was taken down due to copyright issues, prompting her to rethink her strategy [3][4] - She decided to create her own brand by collaborating with factories to develop unique products and enhancing brand visibility through consistent packaging and marketing efforts [5][6] - These actions led to a 40% repurchase rate and a stable annual sales figure of over 1 million euros [7] Seller Qi Fan - Qi Fan, initially a traditional factory operator, successfully transitioned to e-commerce but faced a severe price war in the small appliance category [8][10] - He discovered that a competitor had innovated their product development, reducing costs by 30%, which made it impossible for him to compete on price alone [10][11] - Qi Fan pivoted to focus on outdoor portable appliances, leveraging advancements in battery technology to create a new market niche [12][13] - His advertising strategy combined both on-platform and off-platform efforts, resulting in over 70% of his sales coming from organic orders [14][15] Seller Zheng Xiao Xing - Zheng Xiao Xing and her husband faced internal challenges when a trusted factory began cutting corners and selling inferior products, leading to a significant drop in sales [16][18] - They learned valuable lessons about maintaining professional boundaries in partnerships and implemented strict quality controls and legal protections for their products [19][20][21] - By optimizing their supply chain and focusing on product innovation, they elevated their store ranking to the top 3 in their category, achieving annual sales of 8 million yuan [22][23] Industry Trends - The article illustrates the ongoing competitive nature of the cross-border e-commerce industry, where sellers must continuously adapt to survive [24] - It emphasizes the importance of proactive strategies, such as product iteration and market analysis, to build a resilient brand [25][26] - The collective experiences of the sellers demonstrate that small, strategic actions can lead to significant changes in business outcomes [27]

在12月10日举办的"2024-2025年度营响大会暨第二十三届杰出品牌营销年会"上，中国广告协会会长、国际广告协会全球副主席张国华围绕"品牌经济与流量 经济的碰撞"发表开幕致辞。 他指出，当前互联网广告已占据行业绝对主导，流量成为营销核心焦点，但过度追逐短期流量可能导致创意缺失、品牌建设弱化，甚至损害行业健康生态。 在如今中国制造水平、设计能力、服务体系已全面跃升的背景下，企业更应把握从"产品制造"向"品牌创造"转型的战略机遇，在利用流量效率的同时，回归 品牌本质，以扎实的产品根基、独特的情感叙事和持久的内容创意，构筑不可替代的长期竞争力。 流量主导下的行业繁荣与隐忧 TH THE F HOCK 本出 TTO T II 在剖析流量生态的利弊后，张国华将论述核心转向了品牌的本质价值。他强调，当前中国品牌建设的基础已经全面夯实，正迎来从"产品制造"向"品牌创 造"战略升维的关键时期。 "如今，中国企业在原材料、生产工艺、设计水平、功能研发、售后服务等整个价值链环节的实力已大幅提升，具备了支撑高端品牌发展的扎实基础。"张国 华指出，我们的产品品质、制造能力、设计美学和服务体系都已今非昔比，许多领域甚至已达到国际先 ...

【"打通全国统一大市场堵点卡点"热点问题探析⑦】破局"内卷" 开拓蓝海 "低价低质的恶性竞争，正在卷死研发、卷垮品牌、卷乱市场预期。"这是广东优凯科技有限公司董事长 黄平致经济日报编辑部的信中发出的痛心疾呼。他揭开了洗涤剂行业无序竞争的乱象——活性物含量不 足5%的劣质产品凭借低价抢占市场，优质产品却陷入竞争劣势。 一封信，道出了当前不少行业的困局。从钢铁到光伏，从汽车到餐饮……由于陷入"内卷式"竞争泥潭， 价格战愈演愈烈，利润空间持续压缩，创新投入被迫削减，质量安全风险悄然上升。 如何跳出这场"泥坑里的混战"，破局"内卷式"竞争，以全国统一大市场建设推动企业、行业高质量发 展？这一话题近期也引起企业家的热议和关注。 反内卷： 从无序血拼到规则共建 "内卷式"竞争的本质，是市场机制失灵下的非理性竞争。企业无法通过差异化或技术优势取胜，便只能 陷入价格战，最终导致全行业"增产不增收"。 "产业周期就像一年有四季，是自然循环、可自我修复的临时性波动，熬一熬就能过去。但结构性问题 则更严峻，具有隐蔽的破坏性，本质上是零和博弈，表现为集体层面非理性繁荣之后的无序、失衡与冲 突。"协鑫集团董事长朱共山说。 让市场体系高 ...

"怀集味道"含金 业把农户、乡 村、区域品牌纳 入自身品牌叙 事"的实践智 慧。 量+1！运营主体 达源供销公司入 围广东TOP50_ 南方+_南方plus 12月12日，"广 东农业企业品牌 价值50强"榜单 在大湾区农产品 交易会暨土特产 精品博览会（简 称"大湾区农交 会"）正式发 布。"怀集味 道"品牌运营公 司肇庆达源供销 农业有限公司 （以下简称"达 源公司"）凭借 2800万元的品牌 价值位列第47 名。 这一荣誉，不仅 彰显了企业自身 的发展实力，更 体现了"怀集味 道"区域公用品 牌与天河区帮扶 工作队的协同赋 能成果，印证 了"越来越多企 区域品牌联动， 从"怀集味道"到 湾区名片 作为"怀集味 道"区域公用品 牌的核心运营单 位，达源公司通 过标准化体系建 设、反向飞地技 术对接、种源保 护三大路径，推 动品牌价值裂 变。2024 年，"怀集味 道"先后斩获中 国首届县域品牌 擂台赛铜奖、 2024年度中国最 具影响力蔬菜区 域公用品牌等荣 誉，产品销售额 达1.77亿元，覆 盖大湾区并出口 沙特、土耳其等 国家。 肇庆达源供销农 业有限公司是负 责运营"怀集味 道"区域公用品 牌的运营 ...

Core Viewpoint - The "Media+" initiative is enhancing the brand building of agricultural enterprises in Guangdong, with the 2025 Guangdong Agricultural Enterprises Brand Value Top 50 list being a significant milestone in this effort, showcasing a total brand value of 259.195 billion yuan [10][16][42]. Group 1: Brand Value Assessment - The 2025 Guangdong Agricultural Enterprises Brand Value Top 50 list was released at the Greater Bay Area Agricultural Trade Fair, marking a shift from its previous academic setting at Sun Yat-sen University [11][54]. - The total brand value of the listed enterprises reached 259.195 billion yuan, indicating a steady growth compared to the previous year [10][42]. - The assessment was conducted by a committee comprising media, academic institutions, and industry experts, utilizing a comprehensive evaluation system to provide an accurate depiction of brand value [26][32][36]. Group 2: Importance of Brand in Agriculture - Strong branding is identified as a core indicator of agricultural competitiveness and a key driver for industry upgrades and rural revitalization [18][22]. - The Guangdong "14th Five-Year Plan" emphasizes the implementation of brand strategies to develop well-known "Yue" brands and modernize the agricultural sector [19][20]. - The brand value assessment aims to address industry pain points such as the difficulty in quantifying brand value and insufficient regional characteristics [24][25]. Group 3: Media's Role in Brand Development - The "Media+" approach connects brand value assessment with market transformation, facilitating direct engagement with buyers, investors, and consumers [12][15][91]. - The initiative has created a comprehensive ecosystem involving government, enterprises, think tanks, and markets to collaboratively build brand value [96]. - The media's role in disseminating brand information has significantly increased visibility and trust for agricultural enterprises in the digital age [88][92]. Group 4: Trends and Future Outlook - The list reflects a shift in focus among enterprises from merely increasing product sales to investing in brand value, indicating a cultural shift towards brand-centric strategies [43][66]. - Emerging brands are leveraging digital technologies and social media to enhance their market presence, with some achieving brand values exceeding 100 million yuan [61][92]. - The initiative is expected to foster the emergence of world-class agricultural brands, enhancing the global visibility of "Yue" agricultural products [97][98].

在产业泡沫与焦虑情绪并存的当下，新盛世的实践提供了一个 重要启示：不要通过短期投机追逐风口，而要扎根核心技术， 让创新自然生长；不要通过激进扩张抢占赛道，而要步步为 营，让价值创造水到渠成。这或许就是中国制造业"返本开 新"的战略密码。 作者：谢泓 封图：图虫创意 走进促进会副会长单位新盛世机电制品（中山）有限公司（下称"新盛世"）的"盛世—以色列新一 代信息技术工业基地"，建筑中蕴含的东方哲学令人印象深刻。天圆地方的空间布局在夕阳映照下 呈现出独特的美学张力，将中国传统哲学中刚柔相济的智慧具象化——圆形展览中心象征着包容与 圆融，方正的基础代表着规矩与秩序，二者相互呼应。 董事长卢齐荣在设计时，甚至大量让渡厂房空间，只为让每个楼层都能获得充足采光。这是一个绿 色低碳的工业园区，人与自然和谐共生。它又不仅仅是一个工业园区，更是制造业企业哲学思考与 审美追求的物质呈现。 当中国制造业企业家开始将哲学思维与审美标准融入产业空间设计，中国制造的文化内涵正发生着 深层次的变革。制造业的竞争力不仅体现在功能层面，更体现在对美学价值的追求上。 《道德经》有云："反者道之动，弱者道之用。""反"包含两层含义：其一为相反、逆 ...