文 | 《BUG》栏目 徐苑蕾 永辉超市2025年半年报昨日揭晓，尽管"胖东来模式"调改门店已超百家，但仍难抵消整体收缩带来的业 绩缺口。 财报显示，公司上半年营收299.48亿元，同比下滑20.73%；归母净利润由盈转亏，录得亏损2.41亿元。 收入骤降背后，是永辉超市自2024年下半年启动的深度转型：大规模关店227家、门店调改歇业及供应 链汰换导致阵痛。 除了表面上的业绩下滑，永辉超市还面临着更多深层弊病。有食品供应链人士透露，永辉超市此前采购 体系存在"卡要"乱象，腐败问题频发。 此外，财报显示，永辉超市第一大股东、法人为叶国富的广东骏才国际商贸有限公司已质押18.68亿股 公司股份，占其全部持股的70%，占总股本的20.58%，使得永辉超市的质押率逼近30%警戒线。 值得注意的是，随着名创优品和其创始人叶国富的入主，今年上半年，永辉超市董事会迎来重大调整。 永辉超市创始人之一张轩松继续担任董事长，此外叶国富等"名创系"高管进入董事会，而京东背景、原 永辉超市CEO李松峰则未再当选新一届董事。财报数据显示，2024年，张轩松获得税前报酬总额为 60.43万元。 由盈转亏，福州大本营大规模关店 2024 ...

Core Viewpoint - Yonghui Supermarket Co., Ltd. reported a significant decline in revenue and net profit for the first half of 2025, attributed to the closure of unprofitable stores and ongoing supply chain reforms [1][3][4]. Company Overview and Financial Indicators - Yonghui Supermarket's total revenue for the first half of 2025 was CNY 29.95 billion, a decrease of 20.73% compared to CNY 37.78 billion in the same period last year [3][6]. - The net profit attributable to shareholders was a loss of CNY 240.57 million, compared to a profit of CNY 275.31 million in the previous year [3][4]. - The company's net assets decreased by 6.07% to CNY 4.17 billion from CNY 4.44 billion at the end of the previous year [3][4]. - The total assets also saw a decline of 20.55%, dropping to CNY 33.96 billion from CNY 42.75 billion [3][4]. Business Performance Analysis - The company closed 227 unprofitable stores during the reporting period, which significantly impacted revenue [6][7]. - The gross profit margin for the reporting period was 20.80%, down 0.78 percentage points from the previous year [3][4]. - Online business revenue reached CNY 5.49 billion, accounting for 18.33% of total revenue, with a year-on-year reduction in losses of CNY 34.75 million [4][6]. - The company has implemented a "three accelerations" strategy to enhance online business, focusing on expanding into lower-tier cities, promoting profitable online store models, and improving service offerings through online channels [4][6]. Industry Context - The retail industry in China saw a total retail sales of consumer goods amounting to CNY 245.46 billion in the first half of 2025, reflecting a year-on-year growth of 5.0% [4][6]. - Online retail sales reached CNY 74.30 billion, with a growth rate of 8.5%, indicating a shift in consumer purchasing behavior towards online platforms [4][6]. Operational Changes - The company has restructured its supply chain, signing contracts with 2,860 standard suppliers to enhance product quality and reduce costs [4][6]. - Yonghui has also optimized its logistics operations by consolidating 30 logistics centers into 18 logistics parks, improving distribution efficiency across 26 provinces [4][6]. - The company opened 4 new stores during the reporting period, bringing the total number of operational stores to 552, with plans for further expansion [4][6].

Core Viewpoint - Yonghui Supermarket reported a significant decline in revenue and a net loss in the first half of 2025, primarily due to strategic transformations and the closure of unprofitable stores [1][11]. Financial Performance - The company achieved an operating income of 29.95 billion yuan, a year-on-year decrease of 20.73% [2]. - The net profit attributable to shareholders was a loss of 240.57 million yuan, compared to a profit of 275.31 million yuan in the same period last year [2][3]. - The total profit was reported as a loss of 207.06 million yuan, with a comprehensive gross margin of 20.80%, down 0.78 percentage points from the previous year [3]. Strategic Changes - The revenue decline is attributed to the company's deep strategic transformation initiated in the second half of 2024, which included closing long-term loss-making stores and undergoing store renovations [2][3]. - During the reporting period, the company closed 227 loss-making stores, incurring costs related to lease and personnel compensation, as well as asset write-offs [3]. Online Business Development - In the first half of 2025, online business revenue reached 5.49 billion yuan, accounting for 18.33% of total revenue, with a reduction in losses by 34.75 million yuan compared to the previous year [4]. - The self-operated home delivery service achieved sales of 3.14 billion yuan, with an average daily order volume of 216,000 [4]. Store Network Optimization - The company added 4 new stores during the reporting period, bringing the total number of operating stores to 552 across 26 provinces and municipalities [4]. - As of June 30, 2025, a total of 124 renovated stores were operational [4]. Future Plans - The company plans to further enhance its transformation efforts, focusing on core suppliers and key products, with a goal of incubating 100 billion-yuan level products over the next three years [9]. - Yonghui aims to close 200 stores as part of its ongoing transformation strategy [9].

Core Viewpoint - Yonghui Supermarket reported a significant decline in revenue and a net loss for the first half of 2025, primarily due to strategic transformations and store closures [1][3]. Financial Performance - The company achieved a revenue of 29.948 billion yuan in the first half of 2025, a decrease of 20.73% compared to the same period last year [2]. - The net profit attributable to shareholders was a loss of 240.57 million yuan, compared to a profit of 275.31 million yuan in the previous year [2]. - The total profit for the period was -207.06 million yuan, indicating a substantial decline in overall profitability [2]. - The net cash flow from operating activities was 1.21 billion yuan, down 58.92% year-on-year [2]. Strategic Changes - The revenue decline is attributed to the company's deep strategic transformation initiated in the second half of 2024, which included closing long-term loss-making stores and undergoing store renovations [2][3]. - During the reporting period, the company closed 227 loss-making stores, incurring costs related to lease and personnel compensation, as well as asset write-offs [3]. - The company is focusing on upgrading its supply chain, which has led to a temporary decrease in gross profit margin, reported at 20.80%, down 0.78 percentage points from the previous year [3]. Online Business Development - Online business revenue reached 5.49 billion yuan, accounting for 18.33% of total revenue, with a year-on-year reduction in losses of 34.75 million yuan [4]. - The self-operated home delivery service generated sales of 3.14 billion yuan, with an average daily order volume of 216,000 and a monthly repurchase rate of 56.3% [4]. Store Network Expansion - The company opened 4 new stores during the reporting period, increasing total store count to 552 across 26 provinces and municipalities [4]. - As of June 30, 2025, a total of 124 renovated stores were operational [5]. Future Plans - The company plans to further enhance its transformation efforts in 2025, with a goal to incubate 100 billion-yuan level products and establish annual dialogue mechanisms with core suppliers [9]. - The CEO emphasized the importance of focusing on core suppliers and long-term strategies to drive the company's transformation [8].

Core Viewpoint - Yonghui Supermarket reported a significant decline in revenue and a net loss for the first half of 2025, primarily due to strategic transformations and store closures [2][4]. Financial Performance - The company achieved a revenue of 29.95 billion yuan in the first half of 2025, a decrease of 20.73% compared to the same period last year [3]. - The net profit attributable to shareholders was a loss of 240.57 million yuan, compared to a profit of 275.31 million yuan in the previous year [3][4]. - The net cash flow from operating activities was 1.21 billion yuan, down 58.92% year-on-year [3]. - The total assets decreased by 20.55% to 33.96 billion yuan, and the net assets attributable to shareholders fell by 6.07% to 4.17 billion yuan [3]. Strategic Changes - The revenue decline is attributed to the company's deep strategic transformation initiated in the second half of 2024, which included closing long-term loss-making stores and undergoing store renovations [2][4]. - During the reporting period, the company closed 227 loss-making stores, incurring costs related to leases, employee compensation, and asset write-offs [5]. Supply Chain and Profitability - The company is undergoing a reform of its supply chain, which has led to a temporary decline in gross profit margins, with a reported gross margin of 20.80%, down 0.78 percentage points from the previous year [4]. - The company reported a fair value loss of 184 million yuan on its holdings of Advantage Solutions stock [6]. Online Business and Store Network - Online business revenue reached 5.49 billion yuan, accounting for 18.33% of total revenue, with a year-on-year reduction in losses of 34.75 million yuan [6]. - The self-operated home delivery business generated sales of 3.14 billion yuan, with a daily average order volume of 216,000 and a monthly repeat purchase rate of 56.3% [6]. - The company opened 4 new stores during the reporting period, bringing the total number of operating stores to 552 across 26 provinces and municipalities [6]. Future Plans - The company plans to further enhance its transformation efforts, focusing on core suppliers and key products, with a goal of incubating 100 billion-yuan level products over the next three years [9][10]. - The company aims to increase the number of renovated stores to 200 by the end of 2025 [10].

Core Viewpoint - Yonghui Supermarket reported a significant decline in revenue and a net loss for the first half of 2025, primarily due to strategic transformations and store closures [1][3]. Financial Performance - The company achieved a revenue of 29.948 billion yuan in the first half of 2025, a decrease of 20.73% compared to the same period last year [2]. - The net profit attributable to shareholders was a loss of 240.57 million yuan, compared to a profit of 275.31 million yuan in the previous year [2]. - The total profit was reported as a loss of 207.06 million yuan, with a significant drop in cash flow from operating activities, down 58.92% to 1.208 billion yuan [2][3]. - The company's total assets decreased by 20.55% to 33.963 billion yuan, and net assets fell by 6.07% to 4.170 billion yuan [2]. Strategic Changes - The revenue decline is attributed to the company's deep strategic transformation initiated in the second half of 2024, which included closing long-term loss-making stores and undergoing store renovations [2][3]. - During the reporting period, 227 loss-making stores were closed, incurring costs related to leases, employee compensation, and asset write-offs [3]. - The company is focusing on a comprehensive restructuring of its supply chain and customer experience, inspired by the "Fat Donglai model" [3][10]. Online Business Development - Online business revenue reached 5.49 billion yuan, accounting for 18.33% of total revenue, with a reduction in losses compared to the previous year [4]. - The self-operated home delivery service generated sales of 3.14 billion yuan, with a daily average of 216,000 orders and a monthly repurchase rate of 56.3% [4]. Store Network Expansion - The company opened 4 new stores during the reporting period, increasing its total to 552 stores across 26 provinces and municipalities [4]. - As of June 30, 2025, 124 stores had undergone renovations, with plans to further enhance the store network [4][10]. Future Plans - Yonghui Supermarket aims to incubate 100 billion-level products over the next three years and will focus on selecting 200 core suppliers [10]. - The company plans to continue its transformation efforts, with an expected 200 renovated stores by the end of 2025 [10].

Core Insights - The "Xiyue Purchase·Fun Chang'an" consumption promotion policy is driving commercial development in Yanta District through various initiatives such as issuing consumption vouchers and supporting business upgrades [1][17] - Yonghui Supermarket's Park South Road store has reopened with a new look, marking the successful implementation of the "Fat Donglai model" in Yanta District, establishing a "dual-store pattern" [1][16] Group 1: Store Renovation and Product Strategy - The renovation involved a significant restructuring of the product lineup, with 6,732 items removed and 6,305 new items added, resulting in a 55.6% increase in new products [3] - The product structure now meets 80% of the Fat Donglai standards, with imported products accounting for 11% of the total [3] - The store focuses on high-end organic and local fresh produce, introducing various specialty items and collaborating with local suppliers to meet consumer demand [5] Group 2: Enhanced Customer Experience - The store features a diverse range of ready-to-eat products, including local specialties and trendy items, aimed at attracting younger customers [7] - A new convenience service area has been added, providing amenities such as blood pressure monitors and free charging stations, enhancing the shopping experience [12] - The store has implemented personalized services, including custom meat processing and seafood preparation, catering to diverse customer needs [12] Group 3: Employee Welfare and Operational Efficiency - The number of employees at the store increased from 54 to 84, with improved salary and benefits, including paid leave and employee meals [14] - The focus on employee satisfaction is seen as a key factor in delivering quality service [14] Group 4: Market Positioning and Future Outlook - The Park South Road store's opening complements the existing MOMOPARK store, creating a dual-core layout that enhances the commercial quality and consumer experience in the area [16] - Yonghui's nationwide store renovation initiative has surpassed 160 locations, with expectations to exceed 200 by the end of September, showcasing a replicable model for retail transformation [17]

Group 1 - The company reported a revenue of 2.129 billion yuan for the first half of 2025, representing a year-on-year increase of 24.45%, and a net profit of 201 million yuan, marking a turnaround from losses [1] - The significant growth in revenue is attributed to store optimization, improved product management, and enhanced supply chain efficiency, particularly in supermarket sales [1] - The company has implemented restructuring measures that confirmed substantial restructuring gains, while focusing on core advantageous regions to enhance overall store efficiency and profitability [1] Group 2 - The company has adopted strategies from the successful model of "胖东来" by gradually closing inefficient stores and transforming potential ones, leading to improved overall operational performance [2] - The reopening of the Yongzhou Shunde store on August 9 marked the completion of adjustments in 19 stores, which have become key drivers of revenue growth, with sales during the Spring Festival season increasing by 3-6 times and customer traffic rising over 300% [2] - The company has established strategic partnerships with over 200 quality suppliers, enhancing product pricing advantages and freshness, which has effectively driven sales growth across all categories [3] Group 3 - The self-owned brand BL, launched in March 2025, has become a highlight for the company, with products rapidly climbing sales rankings and showing a steady increase in gross margin and market share [4] - As of the end of July, over 50 products under the BL brand have been launched, covering a diverse range of categories, and the monthly sales in July were nearly six times that of March [4] - The company plans to continue focusing on core regions and deepening retail fundamentals, leveraging the "胖东来" model to solidify its development foundation and showcase a retail transformation example [4]

Core Viewpoint - Yonghui Supermarket has announced its largest fundraising plan since its listing, aiming to raise 3.992 billion yuan, with over 3.2 billion yuan allocated for upgrading 298 stores under the "Fat Donglai model" [2][4] Fundraising and Investment - The total investment requirement for the upgrade project is 5.597 billion yuan, with 3.213 billion yuan (80.49%) of the raised funds dedicated to store upgrades [4] - The average cost per store for the upgrade is approximately 18.79 million yuan [4] - The funding will also be used for logistics upgrades and to supplement working capital or repay bank loans [4] Financial Challenges - Yonghui Supermarket is facing financial difficulties, with a projected loss of 240 million yuan in the first half of 2025 and a total debt of 34.9 billion yuan, resulting in a debt-to-asset ratio of 88.73% [2][6] - There is a funding gap of 2.384 billion yuan for the upgrade project, which the company plans to fill through self-raised funds [6] Market Response and Consumer Feedback - The "Fat Donglai model" has attracted significant consumer interest, with reports of increased sales in upgraded stores, although some consumers have noted higher prices and service issues [2][7] - Upgraded stores have seen a rise in the proportion of imported goods and non-standard products, contributing to sales growth [7][8] Strategic Partnerships - The acquisition of a 29.4% stake in Yonghui Supermarket by Miniso for 6.27 billion yuan has been pivotal, with Miniso's founder leading the reform efforts [10] - Miniso's strengths in private label development and supply chain management are expected to enhance Yonghui's competitive edge [10][11] Industry Trends - The retail industry is experiencing a wave of transformation, with various models being tested to address traditional retail challenges [8][9] - Experts emphasize the importance of adapting strategies to local market conditions and avoiding blind imitation of successful models [9]

Core Viewpoint - Yonghui Supermarket has proposed its largest private placement since its listing, aiming to raise 3.992 billion yuan, with over 3.2 billion yuan allocated for upgrading 298 stores under the "Fat Donglai model" [2][3] Fundraising and Investment - The total investment requirement for the upgrade project is 5.597 billion yuan, with 3.213 billion yuan (80.49% of the total fundraising) earmarked for store upgrades [3] - The average cost per store for the upgrade is approximately 18.79 million yuan [3] - The funding structure includes construction, equipment purchase and installation, and inventory and other costs, with over 50% allocated to inventory and other expenses [3] Financial Challenges - Yonghui Supermarket is facing financial difficulties, with a projected loss of 240 million yuan in the first half of 2025 and a total debt of 34.9 billion yuan, resulting in a debt-to-asset ratio of 88.73% [2][4] - There is a funding gap of 2.384 billion yuan for the upgrade project, which the company plans to fill through self-raised funds and internal resources [4] Market Response and Consumer Feedback - Initial consumer feedback on the upgraded stores indicates improvements in atmosphere and product variety, but some customers have reported higher prices and inadequate service [2][6] - Despite the upgrades attracting significant foot traffic, the financial performance has not yet improved, with a projected net loss of 830 million yuan for the first half of 2025 [6][7] Strategic Insights - The "Fat Donglai model" emphasizes high experience and cost-effectiveness, achieving daily sales per store 2-3 times the industry average, with a stable gross margin of 28%-30% [4] - Experts suggest that Yonghui needs to address various operational aspects, including employee wages, environment improvements, and supply chain adjustments, to successfully replicate the model [4][5] Industry Context - The retail industry is experiencing a wave of transformation, with past trends showing that successful adaptations are rare, emphasizing the need for tailored approaches in store upgrades [8] - The collaboration with Miniso, which acquired a 29.4% stake in Yonghui, is expected to enhance Yonghui's self-brand development and supply chain capabilities [9][10]