Core Viewpoint - Honor's IPO marks a significant step towards becoming the first "AI terminal ecosystem" company in the A-share market, indicating a new phase in its "second entrepreneurship" and global exploration of Chinese tech brands [1][4]. Group 1: IPO Progress - Honor has received approval for its IPO from the Shenzhen Securities Regulatory Bureau, a crucial step after over a year of preparation [1]. - The company has diversified its shareholder structure with over 20 shareholders, paving the way for its IPO [2]. - Honor has undergone comprehensive changes in management, organizational structure, and ecosystem, including the launch of the "Eagle Plan" to recruit for key positions [2]. Group 2: Strategic Transformation - Honor's CEO announced the "Alpha Strategy," shifting the company's focus from smartphone manufacturing to becoming a leading AI terminal ecosystem company, with a planned investment of $10 billion over the next five years [3]. - The establishment of new departments, including an AI new industry department, reflects Honor's commitment to elevating AI research within its organizational structure [2][3]. Group 3: AI Strategy and Market Positioning - Honor aims to penetrate the high-end AI smartphone market, with significant sales growth reported for its new product series [5]. - The company is also targeting emerging fields such as robotics and embodied intelligence, promoting the integration of AI technology into consumer products [5][6]. - Honor has invested a cumulative total of 10 billion yuan in AI research and holds over 2,100 AI patents, positioning itself favorably in the AI ecosystem [6]. Group 4: Market Challenges and Opportunities - Despite strong momentum, analysts highlight the need for Honor to effectively translate AI technology into consumer products and balance shareholder returns with long-term R&D investments post-IPO [6].

Group 1 - Honor has officially initiated its A-share IPO process, marking a significant step in its "second entrepreneurship" and transition from a hardware manufacturer to an AI terminal ecosystem company [1][2] - The company has undergone organizational changes and product launches, including the introduction of several new models such as the Honor Power and Honor GT Pro, which have contributed to its recovery in product strength [1][2] - Honor's strategic focus is on AI, with plans to invest $10 billion over the next five years to advance its "Alpha Strategy," aiming to become a leader in the AI terminal ecosystem [3][4] Group 2 - Honor has established new departments dedicated to AI and software, with a workforce of 2,600 in these areas, and has entered the robotics sector to support its AI strategy [5] - The company has achieved significant sales growth, with the Honor 400 series recording a 195% increase in first-day sales compared to the previous series, indicating a strong market recovery [6][7] - Honor is expanding its global presence, with substantial growth in regions such as Latin America and the Middle East, aiming to transition from "China Honor" to "World Honor" [8]

Core Viewpoint - Honor Terminal Co., Ltd. has initiated the process for an IPO in the A-share market, aiming to become the first AI terminal ecosystem company listed in A-shares if successful [1][3]. Group 1: Company Overview - Honor was established on April 1, 2020, with a registered capital of 32.239 billion RMB [2]. - The controlling shareholder is Shenzhen Zhixin New Information Technology Co., Ltd., holding 49.55% of the shares [2]. - The company operates in the computer, communication, and other electronic equipment manufacturing industry [2]. Group 2: IPO Process and Strategic Moves - Honor's IPO plans have been public, with former CEO Zhao Ming expressing confidence in the company's products and finances, opting for an IPO over a backdoor listing [3]. - In 2024, Honor attracted significant strategic investors, including China Mobile and China Telecom, expanding its shareholder base to over 20 entities [3]. - The company completed its shareholding reform on December 28, 2024, officially changing its name to Honor Terminal Co., Ltd., clearing a major hurdle for the IPO [4]. Group 3: Management Changes and Market Position - Following the departure of Zhao Ming, Honor experienced a significant management reshuffle, including changes in key sales and marketing positions [5]. - Honor's market share in the Chinese smartphone market declined to 15% in 2024, a decrease of 1 percentage point from the previous year, with a year-on-year growth rate of -3% [5]. - In March 2025, new CEO Li Jian announced the "Alpha Strategy," committing to invest $10 billion over the next five years to transform Honor into an AI terminal ecosystem company [5].

来源：半导纵横 证监会官网显示，2025年6月26日，荣耀终端股份有限公司获上市辅导备案，辅导券商为中信证券。根据辅导工作安排，将于2026年1月至3月完成上市辅 导。 | 公开发行辅导公示 | | | 辅导对象 | 辅导机构 | 备案时间 辅导状态 | 派出机构 | 报告类型 | 报告标题 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 北京 | | 天津 | 荣耀终端股份有限公司 | 中信证券股份有限公司 | 2025-06-26 辅导备案 | 深圳证监局 | 辅导备案报告 | 关于荣耀终端股份 ... | | 11- | 河北 | 1 山西 | 浙江华盛雷达股份有限公司 | 中信证券股份有限公司 | 2025-06-26 辅导备案 | 浙江证监局 | 辅导备案报告 | 关于浙江华盛雷达 ... | | 11- | 内蒙古 | 辽宁 | | | | | | | | 11 - | 吉林 | 黑龙江 | 江苏方意摩擦材料股份有限公 司 | 东吴证券股份有限公司 | 2025-06-23 辅导备案 | 江苏证监局 | 辅导备案报告 | 关于 ...

荣耀冲刺A股上市，2024年四季度完成股改，中国移动、中国电信等多家央国企陆续参股 中国证监会网上办事服务平台（试运行）信息显示，6月26日，荣耀终端股份有限公司首次公开发行股票并上市辅导备案报告公布。辅导 机构为中信证券，当前辅导状态为"辅导备案"。这标志着自2020年从华为体系中剥离独立后，荣耀正式迈出冲刺A股的重要一步。若成功 登陆资本市场，荣耀有望成为A股首家以AI终端生态为核心的上市公司。 目前，已经有20多家股东入股荣耀。2024年，中国移动、中国电信等多家央国企陆续参股荣耀，这大大增强了荣耀的资本实力。 据乐居财经消息，就在上市前夕，荣耀高管剧烈变动。2025年1月，原荣耀CEO赵明因个人原因辞去董事、CEO职务，由公司董事李健接 任。李健之前曾在华为任职，并在荣耀独立后担任高管。随后荣耀中国区CMO姜海荣、荣耀中国区销售部部长郑树宝等多位高管也陆续 离职。 据IDC数据显示，在2022年，荣耀在中国手机的市场份额达到18.1%，到2023年降至17.1%，而到2024年降至15%，再到今年一季度降至 13.7%。 荣耀在国内手机市场的市场占有率的排名，则从2022年的第二名一路降至第六位，是目 ...

Group 1 - Honor has completed its listing counseling filing on June 26, 2023, with CITIC Securities as the counseling institution, and the IPO process is expected to be completed between January and March 2026 [1] - The registered capital of Honor is 32.239 billion yuan, with the controlling shareholder being Shenzhen Zhixin New Information Technology Co., Ltd., holding 49.55% of the shares [1] - Honor has undergone approximately six rounds of financing since its independence in April 2020, with the latest round in October 2024, valuing the company at 200 billion yuan [1] Group 2 - Under the new leadership of CEO Li Jian, Honor has launched the Alpha strategy, aiming to transform from a smartphone manufacturer to an AI terminal ecosystem company, with a planned investment of 10 billion USD over the next five years [2] - Honor has established new AI-related R&D departments, including a new industry incubation department and a brand marketing department [2] Group 3 - Honor officially announced its entry into the robotics sector in May 2023, seeking additional growth avenues [3] - In Q1 2025, Honor's smartphone sales in China reached approximately 9 million units, capturing a market share of 13.7%, ranking sixth in the market [3] - Honor has experienced significant growth in Latin America, the Middle East, and Africa, with sales in Southeast Asia exceeding 100% growth and a 66% increase in the Middle East and Africa in the first four months of this year [3]

荣耀终端股份有限公司近日在深圳证监局获得上市辅导备案，这标志着该公司正式踏出A股IPO的关键步伐。中信 证券担任辅导券商，辅导工作将分三个阶段推进，从2025年6月持续至2026年3月。这一进展意味着A股市场可能 迎来首家AI终端生态企业。 目前荣耀的控股股东是深圳市智信新信息技术有限公司，直接持股比例达49.55%。公司所处行业为计算机、通信 和其他电子设备制造业。自2020年11月深圳市智信新信息技术有限公司完成对荣耀品牌及相关业务资产收购后， 荣耀开启了独立发展道路。 2024年，荣耀加速引入重量级股东，中国移动、中国电信、中金资本旗下基金等多家央企和国企相继入股。截至 目前，荣耀已汇聚超过20家实力雄厚的股东，包括地方国资、运营商、经销商、供应商以及第三方资本。这些股 东的加入为荣耀IPO之路奠定了坚实基础，提升了公司治理水平与市场竞争力。 AI生态战略布局与业务拓展 2025年1月17日，李健接任荣耀CEO职务。今年3月，李健在巴塞罗那世界移动通信大会上发布"阿尔法战略"，宣 告荣耀将全面转型为AI终端生态公司。该战略计划在未来五年内投入100亿美元，加速在AI领域的布局与创新。 在"阿尔法战略"指 ...

靴子终于落地。6月26日，据中国证监会官网披露，荣耀终端股份有限公司（以下简称"荣耀"）已在深 圳证监局进行上市辅导备案，辅导机构为中信证券。这意味着自2020年11月从华为独立以来，历经近五 年浮沉的荣耀，正式迈出了A股IPO的关键一步。 | 辅导对象 | 荣耀终端股份有限公司 | | --- | --- | | 成立日期 | 2020年4月1日 | | 注册资本 | 3.223.894.7581 万元 吴胜 法定代表人 | | 注册地址 | 深圳市福田区香蜜湖街道东海社区红荔西路 8089号深业中 | | | 城 6 号楼 A 单元 3401 | | 控股股东及 | 控股股东为深圳市智信新信息技术有限公司,现直接持有 | | 持股比例 | 公司 49.55%股份 | | 行业分类 | 在其他交易 计算机、通信和 场所(申 其他电子设备制 | | | 请)挂牌或 | | | 造业(C39) | | | 上市的情况 | | 备注 | 不存在近3年内提交首次公开发行股票/存托凭证并上市申 | | | 请被终止审查、不予核准、不予注册的情况 | | 辅导协议签署时间 | 2025年6月24日 | | --- | ...

Group 1 - Xiaomi launched multiple new products including the YU7 car starting at 253,500 yuan, with over 200,000 pre-orders in just 3 minutes [1] - The SU7 Ultra North American limited edition is priced at 814,900 yuan, with only 100 units available permanently and 10 units for the 2025 version [1] - Xiaomi's new MIX Flip2 foldable phone starts at 5,999 yuan, and the AI glasses start at 1,999 yuan [1] - Lei Jun expressed excitement over the YU7 orders and emphasized the need for high standards and rapid production expansion [1] Group 2 - In the US stock market, the Nasdaq rose by 0.97%, the Dow Jones increased by 0.94%, and the S&P 500 gained 0.8%, with both the Nasdaq and S&P 500 reaching near-record closing highs [2][3] - Xiaomi Group's ADR surged nearly 10% following the successful launch of the YU7 [2] - Other Chinese concept stocks showed mixed results, with XPeng Motors dropping over 6% [2][3] Group 3 - Honor has received approval for its IPO guidance from the Shenzhen Securities Regulatory Bureau, marking a significant step towards listing on the A-share market [11] - The company aims to become the first AI terminal ecosystem enterprise listed in A-shares, potentially reshaping the capital market landscape [11] Group 4 - Nike reported fourth-quarter revenue of $11.1 billion, exceeding expectations of $10.72 billion, with a gross margin of 40.3% [19]

Core Viewpoint - Honor has taken a significant step towards its IPO in the A-share market, which could enhance the innovation vitality of the technology sector in the A-share market and potentially reshape the AI segment in the capital market [1][2]. Group 1: IPO Progress - On June 26, Honor Terminal Co., Ltd. received listing guidance registration from the China Securities Regulatory Commission, marking the beginning of its listing journey [1]. - The company aims to complete its shareholding reform by the end of 2024 and has engaged various professionals, including brokers, law firms, and accountants, to facilitate the IPO process [3]. Group 2: AI Strategy and Market Position - Honor is accelerating its transformation towards AI with its "Alpha Strategy," which includes the upcoming launch of the AI foldable flagship phone, Honor Magic V5, scheduled for July 2 [2]. - The company is expanding its AI foundational research and building an open ecosystem that extends into cutting-edge fields such as robotics [2]. - Honor's sales and service president expressed the goal of returning to the top three in the domestic market by the end of this year [3].