文旅融合
Search documents
中国经济样本观察·“镇”了不起丨种粮不灵、“种草”很行!这个小镇“水墨丹霞”出圈了
Xin Hua Wang· 2025-11-03 02:07
Core Insights - The transformation of Shuping Town in Lanzhou from an agricultural area to a thriving tourist destination showcases the economic potential of geological wonders like the "Ink Wash Danxia" landscape [1][5][11] Group 1: Economic Impact - The "Ink Wash Danxia" scenic area attracted over 100,000 visitors during the recent National Day and Mid-Autumn Festival holidays, marking an 8% increase compared to the previous year, with revenue growth of 35.27% [1][7] - In 2023, the scenic area received 750,000 visitors, with projections to increase to 1.15 million in the following year, and a single-day record of over 20,000 visitors was achieved [7][11] - The first year of operational revenue reached over 30 million yuan, increasing to 70 million yuan in the second year, with expectations for significant growth in the current year [7] Group 2: Development and Infrastructure - The local government halted brick kiln operations in 2016 to protect the geological landscape and developed diverse tourism products around the Danxia features [5][9] - The scenic area officially opened in 2023, featuring visitor centers, viewing platforms, transportation systems, and smart tourism services, making it a comprehensive destination for geological sightseeing, cultural experiences, and ecological leisure [5][9] Group 3: Community and Cultural Integration - The booming tourism has led to the growth of local homestays and farmhouses, providing new income channels for residents, with local agricultural products like apricots and peaches selling well [9][11] - Innovative services such as helicopter and hot air balloon tours, along with large-scale performances, have been introduced to enhance visitor experiences [9][11] - The scenic area has been recognized as a typical case of new consumption scenarios for 2024 by the National Development and Reform Commission, highlighting its successful integration of natural resources and cultural tourism [11]
新华网文化观察丨中国艺术节如何激发文旅消费新动能
Xin Hua Wang· 2025-11-03 02:07
Core Insights - The 14th China Arts Festival, held in Sichuan and Chongqing, aims to stimulate cultural tourism consumption through a combination of artistic performances and travel experiences [2][3][10] - The festival features 100 unique cultural tourism scenarios, integrating night tourism, cultural exhibitions, and technology art, enhancing the visitor experience [3][10] Group 1: Event Overview - The festival commenced on October 16 and will conclude on November 5, showcasing the theme "Art Moves the Mountains and Rivers, Co-creating a New Era" [3][10] - It includes over 100 outstanding stage art performances, 174 community cultural works, and approximately 1,000 pieces of visual art, calligraphy, and photography [6][10] Group 2: Cultural and Tourism Integration - The integration of cultural experiences with tourism has transformed visitor engagement from passive observation to active immersion, enhancing overall satisfaction [3][6] - The festival promotes a "daytime sightseeing and nighttime performance" model, exemplified by the success of the Sichuan original dance drama "Shudao" and its connection to local cultural sites [6][10] Group 3: Economic Impact - The Chengdu Wuhou Shrine Museum reported 824,400 visitors during the National Day holiday, with cultural product revenue increasing by 21.18% year-on-year [6] - The "Night Tour of Jinjiang" in Chengdu has become a highlight, utilizing technology to create immersive experiences that link various city landmarks [6][10] Group 4: Collaborative Efforts - The festival exemplifies the synergy between Sichuan and Chongqing, enhancing the cultural tourism environment and promoting high-quality cultural product offerings [10][12] - Collaborative projects such as "Drama Double City" and art exhibitions aim to showcase 100 new cultural tourism consumption scenarios, fostering deeper integration of culture and tourism [12][13]
单日消费近50万元!呈贡区第六届七步场豆腐文化旅游节文旅融合创佳绩
Sou Hu Cai Jing· 2025-11-03 01:08
Core Insights - The event achieved a record direct sales revenue of nearly 500,000 yuan, which is over six times the usual weekend income, highlighting the significant impact of cultural tourism activities on consumption [1][8] - The festival showcased a blend of tofu culture, intangible heritage displays, culinary experiences, and creative interactions, revitalizing traditional tofu culture in the modern era [3][12] Group 1: Event Highlights - The "Dou Dou Adventure" intangible heritage market focused on the integration of "intangible heritage + life + creativity," featuring local intangible heritage projects and hands-on experiences for visitors [4][12] - A 200-meter-long street banquet featuring "tofu + fresh lamb soup" attracted thousands of diners, showcasing traditional flavors and local customs [6][12] - A variety of sub-activities, including cooking competitions and cultural discussions, enriched the festival experience and enhanced the festive atmosphere [11][12] Group 2: Economic Impact - The total revenue for the day reached nearly 500,000 yuan, attributed to the deep integration of culture, tourism, and food, creating a comprehensive experience [8][12] - The festival has become a highly recognizable cultural tourism IP, contributing to the local economy and promoting the integration of traditional tofu production with modern tourism [13][12] Group 3: Future Prospects - The ongoing development of cultural tourism in the Qibuchang community aims to attract more visitors and enhance the visibility of local traditions [12][13] - The strategy focuses on deepening the integration of cultural heritage and tourism, ensuring the longevity of traditional crafts through innovative expressions [13][12]
把“加法”做足(文旅棱镜)
Ren Min Ri Bao Hai Wai Ban· 2025-11-03 00:41
Core Insights - The tourism performance industry is evolving into a "must-have" option for many travelers, driven by continuous upgrades and iterations based on visitor preferences [1] - Successful tourism performances require a deep integration of local culture, immersive experiences, and emotional resonance to create meaningful narratives [2] Group 1: Cultural Integration - A successful tourism performance is rooted in the deep exploration and creative transformation of local culture, rather than a mere compilation of songs and dances [1] - The Henan Drama Fantasy City exemplifies this by condensing Central Plains history into 21 theaters, allowing visitors to engage with millennia of civilization through storytelling [1] Group 2: Immersive Experiences - Immersive experiences are essential for audience engagement, transforming spectators into participants, as seen in the Shanghai Merchant Association's performance where audiences take on roles and interact with the setting [1] - Some performances allow audiences to enter backstage and join actors on stage, enhancing the immersive experience [1] Group 3: Emotional Resonance - The application of new technologies should serve the content, with the true power lying in the combination of culture and emotional connection [1] - Younger travelers seek deep self-dialogue and emotional comfort during their journeys, highlighting the importance of emotional resonance in tourism performances [1]
乌镇有戏,“热”在何处
Ren Min Ri Bao· 2025-11-02 23:43
Core Insights - The 12th Wuzhen Theatre Festival has seen a significant increase in visitor numbers, with a nearly 35% growth compared to the previous year, showcasing the festival's appeal and cultural significance [1] - The festival has evolved into a vital cultural and tourism integration model, with annual visitor numbers projected to rise from 5.69 million in 2013 to nearly 10 million by 2025, and direct revenue expected to increase from 769 million yuan to 1.8 billion yuan this year [1] - The festival emphasizes a blend of global perspectives and local depth, fostering both international artistic exploration and original Chinese expressions, while nurturing young theatrical talent [1] Cultural Experience Expansion - The Wuzhen Theatre Festival has transcended traditional festival boundaries by creating immersive cultural experiences, allowing audiences to actively participate in various activities throughout the town [2] - The festival has transformed from merely "watching plays" to "enjoying plays," enhancing service experiences and integrating theatre with tourism, thus creating a comprehensive cultural consumption chain [2] Consumer Trends - The rapid ticket sales for the festival, with the fastest single show selling out in just 3.9 seconds, reflect a strong consumer demand for high-quality cultural content [3] - The festival's success illustrates a broader trend in cultural consumption, where audiences are willing to pay for enriching experiences and content, indicating a shift towards valuing quality in cultural offerings [3] - The current cultural consumption market in China is at a pivotal point, emphasizing the need for unique local cultural IPs and a focus on meeting public expectations for quality cultural experiences [3]
加快推进现代化区域中心强市 建设再上新台阶——访安阳市委书记袁家健
He Nan Ri Bao· 2025-11-02 23:35
Core Viewpoint - The 20th Central Committee's Fourth Plenary Session is a significant meeting aimed at advancing the second centenary goal, with the passed "Suggestions" serving as a guiding document for achieving decisive progress in socialist modernization [1] Group 1: Economic Development - Anyang will focus on innovation-driven development, enhancing the integration of production and innovation, and leveraging high-level innovation platforms like the Blue Sky Laboratory and Anyang (Beijing) Science and Technology Innovation "Dual Centers" [1] - The city aims to develop strategic emerging industries such as low-altitude economy, rehabilitation equipment, new display technologies, and electronic new materials [2] - Anyang plans to strengthen cooperation with neighboring cities to create a "bridgehead" for connecting with the Beijing-Tianjin-Hebei region and serve as an important support point for inter-provincial collaborative development [2] Group 2: Governance and Social Management - The city will deepen the "Party Building + Grid + Big Data" governance model to optimize grassroots governance processes and enhance data-driven decision-making [2] - There will be a focus on digital regulation of electric welding equipment to improve management quality and prevent illegal financial activities, ensuring the safety of citizens' lives and property [2] Group 3: Cultural and Tourism Development - Anyang is committed to protecting the Yin Ruins site and enhancing the utilization of cultural relics, with plans to accelerate the construction of major projects like the Yin Ruins National Archaeological Park [2] - The city aims to create a world-class cultural landmark with the Yin Ruins oracle bone inscriptions and contribute to the development of a world-class tourism destination in the province [2] Group 4: Quality of Life Improvement - The city will prioritize employment, utilizing entrepreneurship guarantee loans and conducting large-scale skills training to promote high-quality employment [2] - There will be efforts to enhance the synergy in healthcare, reduce medical costs for citizens, and improve the capacity of elderly care services [2] - Urban renewal actions will be implemented to ensure more citizens have access to quality housing, thereby enhancing their sense of happiness and security [2]
潭柘寺千年银杏披金
Bei Jing Ri Bao Ke Hu Duan· 2025-11-02 22:50
在元宝山区域设置的助农市集汇集了门头沟区多个乡镇的特色农产品,为当地农户搭建起直接面向消费 者的展销平台。 为提升游客体验,景区在多个点位设置了最佳观赏指引,包括帝王树广场全景拍摄点、流杯亭红墙金叶 取景点等。同时,增派服务人员,加强客流疏导,确保游览秩序。 本报讯(记者 张骜)深秋时节,潭柘寺景区内享有"帝王树"美誉的千年古银杏迎来最佳观赏期。景区依 托这一独特生态资源,创新推出"文化+体验+助农"三位一体的文旅融合模式,为游客带来多元化体验 的同时,有效带动了当地产业发展。 今年银杏观赏季期间,景区推出系列创新活动。其中,"风铃祈愿"活动采用环保材质风铃,在活动结束 后,由景区统一寄回游客书写的心愿风铃,让活动道具成为自家心仪小摆件。在帝王树广场,专业民乐 团队以快闪形式演绎《紫竹调》等经典曲目,为游客打造沉浸式文化体验。 昨天,众多游人赴香山赏秋,彩叶与古建相映成趣,移步之间,光影变幻不断,园内处处成画,美不胜 收。 ...
世界自然遗产“巴丹吉林沙漠——沙山湖泊群”推介活动走进布鲁塞尔
人民网-国际频道 原创稿· 2025-11-02 06:10
图片展区域,百余幅摄影作品集中展现了阿拉善的壮美景观:晨光中,必鲁图峰倒映在苏敏吉林湖 的碧波中;夜色里,蒙古包的灯光与星空交织辉映;牧民巡湖的身影与沙山湖泊构成一幅幅静谧而壮阔 的画卷。嘉宾们纷纷驻足欣赏、拍照留念。 据悉,世界自然遗产"巴丹吉林沙漠——沙山湖泊群"欧洲推广活动期间,还将走进布鲁塞尔五十周 年纪念公园、市政厅大广场、新路易街等地标场所,通过展览、快闪、座谈交流等多种形式,持续展示 阿拉善的生态之美与文化之韵,进一步推动中欧人文交流与生态合作。 比中经贸委员会主席贝尔纳·德威特在致辞中表示,阿拉善的地貌如同一首"风、沙、水交织的交响 诗","巴丹吉林沙漠——沙山湖泊群"不仅是自然的奇迹,更是人类历史与生态智慧的结晶。"尽管阿拉 善与布鲁塞尔相距万里,但我们对自然的尊重与对艺术的热爱让我们紧密相连。"他指出,巴丹吉林沙 漠被列入世界自然遗产名录,体现了人类对共同家园的珍视与责任,"保护自然,就是守护未来"。 活动现场,阿拉善文旅部门负责人围绕精品旅游线路、非遗项目和特色产业等内容作了重点推介, 系统介绍了阿拉善在世界自然遗产保护和可持续发展方面的实践成果,展示了阿拉善"可体验、可感 知、可参与" ...
江苏南京:第二现场观赛之余饱尝“乡”味、畅享“乡”情
Nan Jing Ri Bao· 2025-11-02 01:29
Core Viewpoint - The event "2025 Su Super" final in Nanjing not only showcased intense sports competition but also served as a platform for cultural exchange and promotion of local products through the "Warm Autumn and Winter: Three Entering the City" civil practice activity [1][11]. Group 1: Event Overview - The "2025 Su Super" final took place on November 1 at the Nanjing Olympic Sports Center, featuring a match between Nantong and Taizhou teams, generating significant excitement among fans [1]. - Various second viewing sites across Nanjing allowed fans to engage with the event, creating a vibrant atmosphere with large screens and interactive activities [9][10]. Group 2: Cultural and Economic Activities - The "Warm Autumn and Winter: Three Entering the City" initiative included cultural performances such as Nantong acrobatics and Taizhou Huai opera, alongside a market featuring 60 stalls showcasing local delicacies and handicrafts [2][8]. - Local agricultural products were promoted, with vendors reporting high sales, particularly of items like raw juice and traditional snacks [6][4]. Group 3: Community Engagement - The event highlighted stories of resilience and community spirit, such as the participation of a family selling local products while sharing their journey of overcoming adversity [8]. - Volunteers from local communities played a crucial role in maintaining order and promoting a civilized atmosphere during the event [8]. Group 4: Technological Integration - The event incorporated modern technology, including a drone show that enhanced the viewing experience with dynamic visual displays related to football [10]. Group 5: Future Implications - The successful integration of sports and cultural activities is expected to foster further urban-rural integration and promote tourism, setting a precedent for future events [11].
五指山“村秀”入选全国乡村文化振兴在行动典型案例
Hai Nan Ri Bao· 2025-11-02 00:27
Core Viewpoint - The recent announcement by the China Civilization Rural Conference highlights the successful integration of cultural revitalization and rural development through the "Village Show" initiative in Wuzhishan City, showcasing local ethnic fashion and culture [1] Group 1: Cultural Revitalization - Wuzhishan City has a rich heritage of Li and Miao cultures, which is being actively promoted through the "Village Show" as a means of cultural transmission and ecological protection [1] - The "Village Show" breaks traditional fashion show formats by hosting events in rural fields and urban parks, featuring local villagers, city residents, and grassroots officials as models [1] Group 2: Economic and Ecological Integration - The initiative combines local cultural elements with unique industries, introducing creative costumes like "Harvest Goddess" and "Lotus Fairy," which reflect both ecological conservation and economic development [1] - The event also includes a cultural market and local food festival, enhancing the immersive experience for visitors and promoting the integration of culture and tourism [1]