Core Insights - The report by Tongcheng Travel highlights a significant increase in travel activity during the 2026 Spring Festival, driven by the longest holiday period in history and a trend of combining leave days for extended vacations [1] - The report indicates that the proportion of travelers during the Spring Festival is expected to rise, approaching the numbers of those returning home, with diverse travel needs leading to a "composite Spring Festival" experience [1] Group 1: Travel Trends - The report shows a surge in hotel bookings in Guangdong, with a 169% increase compared to the same period last year, driven by unique regional customs and events [1] - Qingyuan City in Guangdong has seen a remarkable 342% increase in hotel bookings, ranking sixth nationally [2] - The top destinations for experiencing local customs include Guangdong, Fujian, and Sichuan, with Guangdong leading due to its distinctive Lingnan traditions [3][4] Group 2: Popular Destinations - Sichuan's tourism is boosted by events like the Zigong Lantern Festival, with hotel bookings in Chengdu ranking fourth among popular destinations [4] - Hainan has experienced a 191% increase in hotel bookings, with Haikou and Sanya showing significant growth, indicating a trend towards higher quality and longer stays [6] - Yunnan is emerging as a "dark horse" destination, with hotel bookings in cities like Kunming and Dali seeing one to two times the increase compared to last year [7] Group 3: Domestic Travel Preferences - There is a growing trend of travelers opting for local hotels instead of staying with family during the Spring Festival, with cities like Ganzhou and Xinyang seeing booking increases of 252% and 169% respectively [9] - The report notes a rise in "reverse Spring Festival" travel, where young people bring their parents to urban centers for the holiday, leading to increased flight bookings from smaller airports to major cities [10] Group 4: International Travel Trends - The demand for outbound travel is increasing, with Southeast Asia remaining a top choice for Chinese travelers during the Spring Festival, including destinations like Bangkok and Singapore [11] - Midwestern cities are showing heightened enthusiasm for international travel, with cities like Chengdu and Wuhan making the top 15 source cities for outbound tourism [12]

南下避寒成为许多家庭春节出游的"主旋律"。据途家数据，春节假期民宿预订量前十的城市中，温暖的 南方城市有8个，大理、汕头、北海、昆明、福州等成为春节民宿预订的热门目的地。 "非遗"小城热度较高。据途家数据，拥有英歌舞、"青狮献瑞"拜年仪式等潮汕"硬核"年味的广东揭阳， 春节民宿预订量同比增长3.8倍，增速领跑全国。拥有非遗制茶技艺、绝版木刻体验的云南普洱，民宿 预订量同比增长2.6倍。以木版年画、开封灯会著称，今年主打"大宋中国年"的开封，民宿预订量同比 增长2.3倍。(完) 全家"包栋"出游更加流行。据途家数据，平台独栋别墅的预订量在所有房型中排名第三，同比增长近五 成。对家庭用户而言，包下整栋别墅，意味着一家几代人能共处同一屋檐下，享受民宿内配备的 KTV、桌球、麻将等设施，解决全家老小"众口难调"的娱乐需求。 中青年群体成为民宿消费的绝对主力。途家数据显示，30-45岁用户的民宿预订量大涨，占比超过六 成，同比分别增长四成和五成；这部分人群的订单中，超过七成"带娃出行"。家庭订单直接带动多居室 房型预订量显著增长，2居2床、3居3床、4居4床等房型同比增幅均超过五成。 中新社北京1月30日电 (记者 王 ...

春节渐近，京津冀大地年味渐浓。 "无人机天幕秀太震撼，打铁花像漫天星火！老手艺+高科技，这趟太值了！"1月29日，河北唐山的李先 生刚走完2.5公里的光影环线，便忍不住为正在这里开展的2026天津国际灯会点赞。 篝火晚会现场。 "从北京南站出发半小时到天津西站，带娃看中外灯彩、品运河漕运、学津派文化，迎马年春节，太合 心意了！"来自北京的游客王女士说。 "天马行空"灯组。 "古代·津门古韵"展区，四川自贡200多位非遗匠人历时三月手工打造的"津门风韵""百年商埠"等灯组格 外引人注目，榫卯结构、剪纸彩绘等传统工艺与LED光源巧妙融合，还原了水西公园漕运码头的繁盛景 象。 "天马行空"灯组以神话中的天马为原型，蓝紫交织的身躯衬着金红渐变的羽翼，舒展的翼尖缀满流光灯 带，承载着"一马当先"的新春祥瑞，一亮相就成了游客排队打卡的"网红灯组"。 在"未来·智创星河"展区，宇航员灯组支持游客扫码上传照片投射至LED屏幕；敲击鼓面即可触发水西 公园树上的灯带随声变色……水西公园焕发时代风采。 灯会期间，每天超40场演出轮番登场，园区充满浓浓烟火气息。天津快板、京韵大鼓、现代歌舞、创意 杂技、机甲巡游、街头魔术、无人机天幕 ...

从目前预订情况来看，长线深度游成为明显趋势。陵水、海口、三亚、万宁、西双版纳、大理、珠海、惠州、北京、哈 尔滨上榜热门长途游目的地Top10，平均入住天数均在4天以上。 宿迁市沭阳县耿圩镇将农业与田园民宿、研学旅游与飞行器教学等融合。 卢新全 摄 视觉江苏网供图 今年春节民宿市场，"热"将是贯穿始终的关键词。1月28日，记者从木鸟民宿获悉，其发布的《2026春节民宿预订趋势报 告》（以下简称"报告"）显示，今年春节民宿订单量价齐升，有望刷新历史纪录成为"最热"春节假期。统计数据显示， 苏浙沪用户春节出行热度领跑全国。 报告显示，截至目前，春节假期民宿订单较去年同期上涨79.6%，人均民宿消费增长15%，搜索和预订量不断攀升，市场 热度空前高涨。 春节期间国内十大热门目的地为：北京、三亚、西双版纳、大理、陵水、北海、广州、哈尔滨、成都、汕头。其中，北 京、哈尔滨春节民宿消费热度依旧；海南封关叠加避寒需求，春节假期三亚、陵水、万宁、海口等海南多地民宿预订热 度持续攀升，民宿订单较去年春节均实现翻倍增长，主要客源地来自重庆、北京、上海、长春、济南、武汉等地；西双 版纳、大理、北海等地作为热门避寒城市，民宿订单也水涨 ...

Group 1 - The core viewpoint of the articles highlights a significant increase in travel trends during the Spring Festival, with hotel bookings rising by 71% year-on-year, peaking on the third day of the new year [1] - Flight bookings for travel during the festival have increased by 55%, while car rental bookings surged by 97% and charter bookings rose by 111% [1] - Popular travel destinations showing rapid growth in bookings include Tonghua, Pu'er, Yili, Kashgar, Huangshan, Ganzhou, Jiamusi, Kaifeng, Altay, and Chongzuo [1] Group 2 - There is a notable increase in demand for family travel during the Spring Festival, with ticket bookings for popular theme parks like Shanghai Disneyland and Universal Studios Beijing rising by 141% year-on-year [2] - Families are placing a higher emphasis on travel quality and experience, with the average booking amount per family increasing by 12 percentage points [2]

Group 1 - The core viewpoint of the articles highlights a significant increase in tourism during the upcoming Spring Festival, driven by family-oriented travel and cultural experiences, with a notable rise in theme park hotel bookings by over 90% year-on-year [1][3] - The combination of cultural experiences, such as folk customs and unique dining, is becoming a prominent trend in tourism consumption for the Spring Festival, making family-based cultural tourism a key growth point [3][4] - Popular travel destinations include both snow tourism and warm-weather escapes, with booking volumes for places like Sanya and Haikou in Hainan nearly doubling [4][7] Group 2 - The duration of travel is primarily focused on 5 to 7 days, with a new trend of mid-holiday travel emerging, where many tourists choose to delay their departure, allowing for both returning home and vacationing [7] - The booking volume for mid-holiday travel products has increased by over 30% year-on-year, with a peak on the third day of the New Year, showing a growth of over 40% compared to the previous year [7] - Immersive experiences in intangible cultural heritage are driving the popularity of "hidden gem cities," with various regions offering unique cultural interactions that attract tourists [13][15][18] Group 3 - The trend of inbound tourism is gaining momentum, with "spending the Spring Festival in China" becoming increasingly popular among foreign tourists, particularly from countries like Singapore, Australia, and Canada [22][24] - The booking volume for foreign tourists planning to celebrate the New Year in China has seen a ninefold increase from Argentina and over double from several European countries [24][26] - Major cities like Shanghai, Guangzhou, Beijing, and Chengdu are preferred destinations for foreign tourists, while lesser-known locations like Guilin and Jinan also show significant growth in visitor numbers [26][28]

超长假期不仅激发了更多长线出游需求，也极大地丰富了游客的出行安排。马蜂窝大数据显示，选择出 行6天以上的游客占比超过40%，先团圆再出游、错峰出行、境外长途旅行等多元化方式纷纷被纳入计 划。值得关注的是，"年味儿"已成为驱动国内春节旅游市场的关键吸引力之一，民俗活动丰富、传统氛 围浓郁的目的地备受青睐，如福州、潮汕等地热度涨幅均超过100%，折射出游客对文化体验与节日氛 围的双重追求。 北京商报讯（记者 吴其芸）1月27日，马蜂窝大数据显示，史上最长春节假期即将到来，近一周"春节 旅游目的地"相关搜索热度环比大涨253%。亲子游依然是家庭出游的主旋律之一，"春节带娃旅行推 荐"热度上升150%。 ...

Core Insights - The report by Tongcheng Travel indicates a significant increase in travel activity for the 2026 Spring Festival, driven by the longest holiday period in history and a trend of "5 days off, 15 days on" vacation planning [1] - The report highlights a shift in travel patterns, with a growing proportion of travelers opting for leisure and family visits, leading to a more diverse travel experience characterized by "segmented New Year" and "composite Spring Festival" [1] Travel Trends - The report shows that the proportion of travelers during the Spring Festival is expected to rise, gradually catching up with the returning home crowd [1] - Multiple travel peaks are anticipated during the holiday, particularly from the second to the third day of the New Year, as users switch modes and embark on new journeys [1] Regional Highlights - Guangdong province leads in hotel booking heat, with a 169% increase compared to the previous year, driven by unique regional customs and events [2] - Qingyuan City in Guangdong shows a remarkable 342% increase in hotel bookings, ranking sixth nationally [2] - Sichuan province, featuring events like the Zigong Lantern Festival, sees Chengdu ranked fourth in domestic flight bookings during the Spring Festival [4] Popular Destinations - The top ten destinations for domestic flight bookings during the Spring Festival include major cities like Beijing, Guangzhou, and Shanghai, with Fuzhou making its way into the list as a historical cultural city [5][6] - Hainan province experiences a significant rise in travel activity, with hotel bookings increasing by 191% compared to the previous year, indicating a trend towards longer stays and higher spending [7] - Yunnan province emerges as a "dark horse" destination, with hotel bookings in cities like Kunming and Dali showing substantial growth [8][10] Emerging Travel Patterns - The trend of staying in hotels rather than with family during the Spring Festival is gaining popularity, particularly in cities with a high number of migrant workers [12] - A notable "reverse New Year" trend is observed, where young people bring their parents from rural areas to urban centers for the holiday [13] International Travel Trends - The report indicates a surge in outbound travel demand, particularly to Southeast Asia, with destinations like Bangkok and Singapore being popular choices [14] - New visa-free countries like Russia and Turkey see significant increases in booking activity, with growth rates of over 113% and 248% respectively [16][17] - Midwestern cities in China are increasingly participating in outbound travel, with cities like Chengdu and Chongqing making the top 15 list of outbound tourist sources [17]

新甘肃·每日甘肃网通讯员 张晓亮 摄影报道 新春佳节临近，丝路名城敦煌处处洋溢着喜庆祥和的节日氛围。各地游客纷至沓来，走进这座千年古城，观灯会、赏民俗、购文创、品美食， 在丰富多彩的文旅活动中感受浓浓年味。 夜幕下的敦煌流光溢彩。沙洲夜市等地张灯结彩，特色花灯与城市夜景交相辉映，吸引众多游客驻足观赏、拍照留念。白天的敦煌同样热闹非 凡，社火表演、非遗展示等民俗活动轮番登场，演员们身着盛装，载歌载舞，传递着新春的祝福。 在各大景区和文博场馆，文化体验活动丰富多彩。游客走进莫高窟、敦煌市博物馆等地，近距离触摸历史文脉，感受敦煌文化的独特魅力。文 创店内，各类融入敦煌元素的纪念品备受青睐。 与此同时，敦煌特色美食飘香四溢，手抓羊肉、驴肉黄面、胡羊焖饼等风味小吃吸引着八方食客，让人们在舌尖上品味丝路风情。 随着春节的临近，敦煌市还将推出更多形式多样的文旅活动，进一步丰富节日供给，让市民和游客在这座丝路明珠城市度过一个欢乐、祥和、 有文化味的新春佳节。 责任编辑：李婧 ...

2026年春节假期长达9天，随着假期临近，不少人已开始制订出游计划。今年的春节旅游市场有哪 些特点？ 不仅规模扩大，今年春节旅游市场在结构上也出现新变化。"年味化""小型化"特征更加突出。数据 显示，20人以内的小团组产品已占整体预订量的50％。行程设计更加注重情感与文化体验。在海外定制 年夜饭、在国内参与打糍粑等传统活动，"带着年味去旅行"成为不少游客的共同选择。数据显示，寒假 和春节期间，具备非遗体验特色的目的地酒店预订量增长明显，安徽黄山酒店预订量同比增长1.7倍， 江西景德镇、福建泉州酒店预订量同比翻番。 从预订数据来看，今年春节出境游市场增长势头强劲。法国、瑞士、意大利、英国、西班牙、葡萄 牙等长线出境游线路总体预订量较去年同期增长约60％，短线出境游增长更为明显，同比增长达到 160％，泰国、新加坡、越南、马尔代夫等目的地热度持续走高。与此同时，假期也为国内旅游市场释 放出更大的消费空间。 在北京朝阳区一家旅行社线下门店，记者看到，前来咨询和签约的市民络绎不绝。尽管距离春节假 期还有一段时间，不少热门线路已进入"抢订"阶段，部分产品名额所剩不多。 ...