华夏时报（www.chinatimes.net.cn）记者 齐萌 深圳报道 4月23日，佳创视讯（300264.SZ）公布了年报及一季度报。报告显示，2024年公司营业收入为1.49亿 元，同比上升14.2%，归母净利润亏损5805万元，扣非归母净利润亏损7741万元，综合毛利率低至 4.81%。2025年第一季度，公司业绩虽有所改善，但高负债率及现金流危机仍然制约着公司发展。 值得一提的是，2024年已是佳创视讯扣非净利润连续亏损的第八年，归母净利润连续亏损的第七年，同 时自持续亏损后，公司毛利率自2018年的31.37%升至如今的87.79%。在现金流方面，自2020年起公司 经营活动产生的现金流量净额便持续为负，公司"造血能力"不足。 对此，佳创视讯在年报中提及，公司目前存在着持续亏损致净资产为负的风险。新智派新质生产力会客 厅联合创始发起人袁帅对《华夏时报》记者表示，目前公司可能处于"入不敷出"的状态，尽管公司一季 度业绩扭亏为盈，但盈利质量与现金流错位的问题显著。短期内需重点关注应收账款周转效率及债务到 期压力，长期则可以依赖VR等业务来实现盈利突破。若无法改善现金流结构，高负债与流动性风险可 能制 ...

Core Insights - The mobile esports industry in China is experiencing rapid growth, with the market size reaching 124.3 billion yuan in 2023 and projected to grow to approximately 139.9 billion yuan in 2024, driven by the proliferation of smartphones, advancements in mobile networks, and increasing demand for esports entertainment [1][10]. Industry Definition and Classification - Mobile esports refers to electronic sports activities conducted via mobile devices such as smartphones and tablets, characterized by low entry barriers, a large user base, and adaptability to fast-paced lifestyles [2]. Industry Chain Analysis - The mobile esports industry chain encompasses hardware, content, events, and commercialization, with upstream activities including game development and hardware supply, midstream activities involving game developers and event operators, and downstream activities focusing on user consumption and ancillary services [4]. Development History - The mobile esports industry in China has evolved significantly since its inception around 2015, marked by the rise of popular games like "Honor of Kings," leading to explosive market growth and increasing international influence [6]. Current Development Status - As of 2024, the number of esports users in China is expected to reach 490 million, a year-on-year growth of 0.42%, with a diverse range of game types catering to various user preferences [8]. Key Companies Analysis - Tencent is the industry leader with popular IPs like "Honor of Kings" and "Peacekeeper Elite," establishing a comprehensive esports ecosystem [14][15]. - NetEase, known for games like "Knives Out," emphasizes innovation and quality in esports content and event operations [18]. - Other notable companies include Perfect World, which focuses on international esports, and companies like Lilith Games and Zhongjiu Mobile, which leverage diverse game strategies to capture market share [14][15]. Future Development Trends - The mobile esports industry is moving towards a more diversified event system, incorporating various formats and combining online and offline elements to enhance audience engagement [20]. - Professionalization is increasing, with standardized roles for players, coaches, and referees, alongside the emergence of esports education to cultivate talent [21]. - The industry is also integrating with other sectors, such as tourism and cultural industries, creating new business models and enhancing the overall value of esports [22].

2H24 分产品来看，精密零组件产品收入87.4 亿（yoy-11.2%/hoh+38.6%）,毛利率20.8% （yoy+0.4pp/hoh-1.6pp），主因声学传感器等产品性能升级，产品价值量和盈利能力有所提升。智能声 学整机产品收入135.1 亿（yoyyoy-9.5%/hoh+5.6%），毛利率9.1%（yoy+0.7pp/hoh-0.7pp），主营智能 无线耳机份额修复，营收规模和盈利能力均有所改善；智能硬件产品收入373.5 亿（yoy +27.1%/hoh+88.2%），毛利率9.1%（yoy+0.5pp/hoh-0.1pp）。 公司下半年计提资产减值损失5.57 亿元（去年同期2.43 亿），拖累利润率。 25 年展望：盈利能力改善，关注VR 业务复苏进展25 年，我们预计1）公司在智能耳机行业增长带动 下，智能声学整机收入同比增长6%，且毛利率继续改善预计回到9.9%，2）根据IDC，预计25年全球 VR 出货量下滑12%至650 万台，同时PS5 进入产品周期末尾，我们认为将拖累公司智能硬件产品收 入，但与Meta、小米合作的AI 眼镜和XR 产品预计从25 年开始逐渐成为公司增长的新驱 ...

Core Viewpoint - Century Jiajun has upgraded its "AI Lover" feature but continues to face significant criticism regarding its core marriage services, with numerous complaints about false advertising and refund difficulties [1][9]. Group 1: Company Performance and User Complaints - Century Jiajun has received 7,850 complaints on the Black Cat Complaint platform, primarily citing "false advertising," "fraud," and "difficulties in obtaining refunds" [1][9]. - Users report experiences of being misled by service representatives, with promises of personalized service that are not fulfilled after payment [4][6]. - The company has been involved in 301 judicial cases and has faced penalties for misleading commercial practices and failing to provide services as promised [9]. Group 2: Contractual Issues and Consumer Rights - Contracts provided by Century Jiajun contain numerous disclaimers, indicating that the matchmaking services do not guarantee successful outcomes, which undermines prior verbal commitments made by service representatives [6][7]. - Users have reported challenges in obtaining refunds, with some receiving only partial refunds despite not receiving any services [7][9]. - Regulatory bodies in various regions are implementing measures to address consumer complaints, including a "cooling-off period" for refunds and stricter guidelines for marriage service providers [10]. Group 3: Industry Trends and Future Outlook - The marriage service industry is experiencing a shift, with platforms like Century Jiajun facing increasing scrutiny and criticism for their business practices [12]. - Analysts suggest that the simplistic matching algorithms used by these platforms fail to account for the complexities of human relationships, leading to consumer dissatisfaction and potential fraud cases [12].