人民日报北京12月26日电 2025年度海外传播力论坛12月26日在人民日报社举行。本次论坛由人民日报 媒体技术股份有限公司主办，以"传统文化新表达 国际传播新策略"为主题，来自中央及地方媒体、国 际传播中心、高校、企业等机构的150余名嘉宾参与。 论坛期间，由人民日报媒体技术股份有限公司和五洲传播中心共同推出的"光影中国·纪录时代"公益展 播活动正式启动，首部展播的纪录片《生物圈日记》先导片亮相。论坛还发布了"海帆·国际叙事与传播 赋能体系"，从多维度助力国际传播能力建设提质增效。此外，论坛启动了第三届海外传播优秀案例征 集活动。（丁雪真 李思明） 与会嘉宾围绕"系统性变革背景下的国际传播战略机遇""新时代中国叙事的国际表达与形象建构"等议 题，深入探讨高质量推进主流媒体系统性变革、提升中华文明传播力影响力的新模式和新路径。 ...

Core Viewpoint - The construction of a cultural and tourism power is essential for China's modernization, national rejuvenation, and international competitiveness, as emphasized by General Secretary Xi Jinping [1]. Group 1: Significance of Cultural and Tourism Power - Cultural prosperity is a key indicator of Chinese-style modernization, with significant achievements made since the 18th National Congress under the leadership of Xi Jinping [2]. - Promoting cultural and tourism power enhances the spiritual strength of the Chinese modernization process, which requires both material and spiritual resources [2]. - Meeting the high-quality life demands of the people is a primary goal of the 15th Five-Year Plan, with culture and tourism being vital components [3]. - The integration of culture and tourism is crucial for driving high-quality economic and social development, enhancing social civilization, and stimulating economic growth [3]. - Strengthening national soft power and cultural influence is increasingly important in the context of global competition [3]. Group 2: Implementation of Cultural Development - The cultural sector aims to provide richer and higher-quality cultural experiences for the people, ensuring cultural rights and promoting comprehensive human development [4]. - Creating high-quality artistic works that resonate with the times is essential, with a focus on nurturing talent and improving cultural production mechanisms [4]. - Enhancing public cultural services is a priority, aiming to increase accessibility and quality of cultural offerings through innovative and technology-driven solutions [5]. - Protecting and inheriting cultural heritage is vital for preserving Chinese civilization, with initiatives for systematic protection and innovative development [6]. Group 3: Development of Cultural and Tourism Industries - The integration of cultural and tourism industries is seen as a pathway to develop them into pillar industries that enhance people's livelihoods and happiness [7]. - Establishing a robust cultural industry system and market framework is necessary to stimulate innovation and competitiveness in the cultural sector [7]. - Promoting high-quality tourism development involves improving service quality and enhancing the overall tourist experience [8]. - Deepening the integration of culture and tourism will create new business models and extend industry chains, contributing to urban renewal and rural development [8]. Group 4: International Cultural Exchange - Enhancing international cultural exchange and cooperation is crucial for improving the global influence of Chinese civilization [9]. - Establishing a network for cultural dialogue and cooperation, particularly with countries involved in the Belt and Road Initiative, is a strategic focus [9]. - Promoting Chinese culture globally through traditional festivals and modern digital platforms will enhance cultural visibility [9]. - Improving the convenience and internationalization of inbound tourism services is essential for attracting more international visitors to China [10].

Core Points - The article discusses the immersive learning experience of the "National Red Scarf Lecture Group" members, focusing on enhancing their ability to convey the Party's innovative theories to young audiences [1][2] - The training program includes various teaching methods and emphasizes the importance of storytelling in engaging children with historical and political content [5][6] Group 1: Training and Learning Experience - The training program consists of specialized lectures, on-site teaching, experiential learning, interviews, and demonstration lectures, with participants grouped by their professional backgrounds [2][4] - Participants are tasked with creating a 20-minute lesson plan based on collective preparation, which will be tested through practical presentations to local youth [2][5] - The program aims to equip members with the skills to effectively communicate the Party's theories and historical narratives to children [1][3] Group 2: Participants' Background and Motivation - Members of the training group come from various sectors, including education, law enforcement, and environmental protection, highlighting a diverse representation [4][5] - Participants express a strong commitment to their roles, with many feeling the pressure to perform well in their presentations, indicating the significance of their responsibilities [2][5] - The training encourages participants to rethink how to relate national policies and historical events to the younger generation, fostering a deeper understanding of their relevance [3][9] Group 3: Practical Application and Impact - The program includes hands-on experiences, such as cooking traditional meals and reenacting historical events, to instill a sense of revolutionary spirit among participants [8] - Participants are encouraged to transform complex political concepts into relatable stories for children, emphasizing the importance of making history accessible and engaging [5][6] - The initiative aligns with the Party's goals to enhance the ideological education of youth and promote cultural confidence through active participation [9][10]

Group 1 - The core viewpoint of the article emphasizes the importance of enhancing China's cultural soft power and international influence through improved international communication mechanisms and deepened cultural exchanges [1][2] - The "Suggestions" propose a multi-layered and three-dimensional international communication framework to better convey and interpret Chinese culture globally [1] - The focus on "strengthening regional and country-specific research" indicates a shift towards a more refined and specialized approach in international communication efforts, aiming to understand different cultural contexts and audience preferences [1] Group 2 - The article highlights the need for extensive international cultural exchanges and cooperation, encouraging cultural enterprises and quality cultural products to reach global markets [2] - It notes the recent trend of cultural products, referred to as the "new three samples," gaining popularity abroad, reflecting a vibrant exchange between Chinese and foreign cultures [2] - The implementation of the "Suggestions" aims to balance high-level outbound cultural initiatives with high-quality inbound cultural exchanges, promoting culturally rich and internationally relevant products [2]