Core Viewpoint - The media industry is at a pivotal moment of transformation driven by artificial intelligence, presenting both disruptive challenges and new opportunities for growth and innovation [1][6]. Group 1: Industry Transformation - The rapid development of new technologies, such as AI and data analytics, is reshaping the media landscape, necessitating a shift in the mindset and capabilities of media professionals [6][10]. - Media managers are urged to develop forward-looking perspectives and practical skills to navigate and lead through this transformation [1][6]. Group 2: Educational Initiatives - The "Innovative Media Class" at CEIBS focuses on "Business Innovation and Management Paradigms Driven by AI," gathering over 50 media executives and decision-makers for a three-day learning and discussion event [3][10]. - CEIBS has established a strong reputation in media education, having trained nearly 300 media professionals since the program's inception in 2014, fostering innovation and change in the industry [3][5]. Group 3: Leadership and Management - CEIBS emphasizes the need for media leaders to enhance their international communication capabilities and effectively tell China's story amid complex global dynamics [5][6]. - The curriculum includes insights on the symbiotic relationship between humans and AI, highlighting the need for organizations to adapt their structures and cultures to leverage AI effectively [12][13]. Group 4: Practical Applications - The program features workshops that guide participants in building AI capabilities within their organizations, focusing on practical implementation strategies [17]. - Participants engage in real-world simulations to develop decision-making skills and adaptability in response to market changes [20].