国际传播能力建设
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探索提升路径,拓展国际传播——清华大学文科建设“双高”计划项目闭门研讨会成功举办
清华金融评论· 2025-11-05 06:34
Core Viewpoint - The seminar on "Analysis of the Path to Enhance the Influence of Policy Financial Journals" emphasizes the importance of high-quality development of journals in promoting cultural prosperity and the strategic significance of enhancing their international influence and technological empowerment [2][4]. Group 1: Seminar Overview - The seminar was held at Tsinghua University and organized by the editorial team of "Tsinghua Financial Review," supported by the university's "Double High Plan" [1]. - Key representatives from journal associations, publishers, and various journals participated in discussions on the development of the journal industry [1]. Group 2: Importance of Policy Financial Journals - The "14th Five-Year Plan" highlights the need for cultural development, positioning journals as key carriers for cultural transmission and knowledge dissemination [2]. - The journal industry is undergoing significant transformation, requiring content innovation and a shift from mere information dissemination to policy guidance and thought leadership [4]. Group 3: Enhancing International Influence - To improve the international influence of domestic journals, it is essential to establish English-language publications and leverage international digital publishing platforms [9][19]. - The demand for authoritative policy interpretations is increasing among international audiences, necessitating the development of journals that focus on policy analysis [19]. Group 4: Recommendations for Development - Journals should focus on vertical specialization in key policy areas, enhancing the forward-looking and practical nature of their content [11]. - Establishing a policy journal alliance could facilitate collaborative development among similar journals, creating a robust and influential journal ecosystem [11][21]. Group 5: Achievements and Future Directions - "Tsinghua Financial Review" has been recognized as a leading academic journal, receiving multiple accolades and support from national initiatives [22][23]. - The journal aims to build a comprehensive media platform for economic and financial policy interpretation, providing valuable insights for policymakers and investors [22].
杜占元:向世界展示真实立体全面的中国
Ren Min Ri Bao· 2025-09-27 02:42
Core Viewpoint - The articles emphasize the importance of enhancing international communication capabilities to effectively tell China's story and promote its voice globally, aligning with the country's growing international status and comprehensive national strength [1][2][3]. Group 1: Strategic Goals and Framework - The strategic goal of international communication is to enhance the influence of Chinese culture, improve the image of China, and strengthen the persuasive power of Chinese discourse [2][3]. - A comprehensive international communication system with distinct Chinese characteristics is to be constructed, focusing on long-term planning and innovative integration [2][3]. Group 2: Tasks and Requirements - Key tasks include building a Chinese narrative and discourse system, promoting humanistic exchanges, and improving the effectiveness of international communication [3][4]. - Specific requirements involve using Chinese theories to explain practices, creating new concepts and expressions, and enhancing the global expression of Chinese stories [3][4]. Group 3: Cultural Promotion and Global Engagement - The articles highlight the need to showcase the achievements of the Communist Party and the progress of the Chinese people, emphasizing the importance of cultural promotion in enhancing China's soft power [4][6]. - There is a call for a deeper understanding of China's proposals and wisdom, advocating for multilateralism and a fair international order [6][10]. Group 4: Organizational Role and Actions - The China Foreign Languages Publishing Administration is positioned as a key player in international communication, focusing on the dissemination of Xi Jinping's thoughts and the achievements of the Communist Party [7][8]. - The organization aims to leverage its resources to enhance the narrative of the Communist Party and the socialist system, utilizing various media and platforms for effective communication [8][9]. Group 5: Research and Development - Emphasis is placed on strengthening theoretical research in international communication, focusing on strategic, forward-looking, and foundational studies [9]. - The organization plans to implement a comprehensive research initiative to improve communication strategies and enhance cultural exchanges [9][10].
广电总局:我国广电视听节目年海外营收总额超630亿美元
Yang Shi Xin Wen· 2025-09-25 07:37
Core Insights - During the "14th Five-Year Plan" period, China has significantly enhanced its international communication capabilities, effectively telling Chinese stories and spreading Chinese voices through engaging audiovisual content [1] - The export scale of audiovisual programs and services has increased by over 40%, with Chinese audiovisual platforms reaching over 200 countries and regions globally, generating annual overseas revenue exceeding $63 billion [1] - More than 300 Chinese micro-dramas have been launched on overseas platforms, while over 30 countries and regions broadcast outstanding audiovisual works in China each year [1] - Recent international broadcasts of anti-fascist themed works reflect a global expectation for peace and justice [1] - The National Radio and Television Administration has signed cooperation agreements or memorandums with 91 countries and 4 international organizations, promoting cultural exchange and mutual learning [1]
“AI转型,共赴新程” ——2025中欧创新传媒班顺利举办
Hua Xia Shi Bao· 2025-06-11 02:53
Core Viewpoint - The media industry is at a pivotal moment of transformation driven by artificial intelligence, presenting both disruptive challenges and new opportunities for growth and innovation [1][6]. Group 1: Industry Transformation - The rapid development of new technologies, such as AI and data analytics, is reshaping the media landscape, necessitating a shift in the mindset and capabilities of media professionals [6][10]. - Media managers are urged to develop forward-looking perspectives and practical skills to navigate and lead through this transformation [1][6]. Group 2: Educational Initiatives - The "Innovative Media Class" at CEIBS focuses on "Business Innovation and Management Paradigms Driven by AI," gathering over 50 media executives and decision-makers for a three-day learning and discussion event [3][10]. - CEIBS has established a strong reputation in media education, having trained nearly 300 media professionals since the program's inception in 2014, fostering innovation and change in the industry [3][5]. Group 3: Leadership and Management - CEIBS emphasizes the need for media leaders to enhance their international communication capabilities and effectively tell China's story amid complex global dynamics [5][6]. - The curriculum includes insights on the symbiotic relationship between humans and AI, highlighting the need for organizations to adapt their structures and cultures to leverage AI effectively [12][13]. Group 4: Practical Applications - The program features workshops that guide participants in building AI capabilities within their organizations, focusing on practical implementation strategies [17]. - Participants engage in real-world simulations to develop decision-making skills and adaptability in response to market changes [20].