Group 1: Core Perspectives - The construction of a Chinese discourse and narrative system is essential for enhancing national cultural soft power and influence, as emphasized by Xi Jinping [1][2][4] - Cultural soft power is a crucial component of a country's comprehensive strength, impacting the realization of national goals and the rejuvenation of the Chinese nation [2][3] - The enhancement of international discourse power is a key task for improving cultural soft power and international influence [4][5] Group 2: International Context - The global landscape is changing, with emerging economies and developing countries gaining influence, leading to a shift in international power dynamics [5][6] - The economic share of the Global South is projected to exceed 40% by 2024, contributing 80% to global economic growth [5] - The rise of new technologies and the digital economy is reshaping global governance and discourse power, providing opportunities for developing countries to assert their influence [5][8] Group 3: Strategic Initiatives - China is actively promoting initiatives like the Belt and Road Initiative and the Global Development Initiative to foster a more equitable international order [6][7] - There is a need to adapt to changes in global communication ecology, leveraging new media and technology to enhance international communication capabilities [8][9] - The integration of advanced technologies such as artificial intelligence in media production is crucial for establishing a competitive edge in international discourse [9]

Core Insights - The article discusses the rapid expansion of Chinese supermarkets and food stores in Southeast Asia, particularly in Indonesia, Malaysia, Thailand, and Vietnam over the past five years [1] - Chinese food imports have increased in Southeast Asia, enhancing the image of Chinese brands through food packaging and the proliferation of Chinese restaurant chains [1] - As of the end of 2024, around 60 Chinese restaurant brands are expected to have opened over 6,100 stores in Southeast Asia, driven by intense competition in China's domestic restaurant industry [1] - The article highlights a cultural shift where Southeast Asian youth are increasingly influenced by affordable Chinese snacks, reflecting a broader strategy to enhance China's cultural soft power [1] Industry Trends - Chinese cuisine is gaining popularity among Southeast Asian youth on social media, leading to a "reverse country-of-origin effect" where product quality enhances perceptions of the country [2] - The trend indicates that food trade between ASEAN and China will continue to grow alongside other forms of economic integration [2] - Southeast Asian youth are increasingly engaging with Chinese media, music, social platforms, and games, which is strengthening China's influence in the region [2] - The expectation is set for more Chinese brand chains to appear in Southeast Asia, reflecting the growing familiarity and acceptance of Chinese culture among local populations [2]

Group 1 - The construction of a cultural strong nation is a major task in advancing Chinese-style modernization, enhancing the cultural innovation and creativity of the entire nation, and continuously strengthening the spiritual power for the great rejuvenation of the Chinese nation [2][11] - Chinese-style modernization emphasizes the coordination of material and spiritual civilization, aiming for both material abundance and spiritual richness, which distinguishes it fundamentally from Western modernization [2][3] - The essence of modernization is the modernization of people, which includes not only material living conditions but also the enrichment of spiritual life and the development of moral character [3][4] Group 2 - Cultural prosperity is an important support for promoting high-quality development, integrating deep humanistic values into various aspects of economic, political, social, and ecological construction [4][5] - The integration of culture and technology is crucial for fostering new cultural formats and models, enhancing the cultural tourism industry as a pillar of the economy [5][6] - The enhancement of national cultural soft power is essential for gaining strategic advantages in a changing global landscape, requiring improved international communication effectiveness and the promotion of Chinese culture [5][9] Group 3 - Significant progress has been made in the construction of a cultural strong nation, with a series of major deployments by the Party to elevate cultural construction to a prominent position in governance [6][10] - The vitality of cultural innovation and creativity has been fully unleashed, with advancements in the construction of an independent knowledge system in philosophy and social sciences [7][8] - The spiritual and cultural life of the people has become richer, with improved public cultural service systems and innovative cultural benefit projects [8][9] Group 4 - The international influence of Chinese culture has significantly increased, with successful international events incorporating Chinese cultural elements and promoting cultural exchanges [9][10] - The reform of cultural systems and mechanisms has yielded fruitful results, enhancing the Party's leadership in cultural work and modernizing governance capabilities in the cultural sector [10][11] - The construction of a cultural strong nation aims to enhance the ideological, spiritual, and cultural foundations for national rejuvenation, emphasizing the importance of cultural leadership by the Party [11][12]

Core Viewpoint - The article emphasizes the importance of constructing a more effective international communication system to enhance China's cultural influence and narrative on the global stage, aligning with the goals of national rejuvenation and modernization [1][2][4]. Strategic Significance - International communication capability is a crucial component of national strength, and building an effective system is essential for addressing global changes and enhancing political trust, economic cooperation, and cultural exchange [2][3]. - The current international communication landscape is dominated by Western countries, necessitating a stronger Chinese voice to counteract negative narratives and misinformation [3][4]. Cultural Soft Power - Enhancing national cultural soft power is vital, as it reflects a nation's comprehensive strength and spirit [4]. - There is a need to transform China's development advantages into narrative advantages, addressing the existing gaps in international perception and representation [4]. Basic Principles - Adhering to party principles is fundamental for maintaining stability and ideological security in international communication efforts [5]. - Upholding Chinese cultural values is essential for effectively telling China's story and enhancing cultural influence [5]. System Integration - The international communication system is complex and requires a coordinated approach to integrate various components for maximum effectiveness [6]. - A global perspective is necessary to engage with international audiences and address global issues, moving beyond a solely national narrative [6]. Practical Implementation - Developing a multi-channel and multi-dimensional communication framework is crucial for improving communication effectiveness [7]. - Establishing a Chinese narrative and discourse system is necessary to define China's path and values, ensuring that the Chinese perspective is accurately represented [8]. - Promoting international cultural exchanges is important for building trust and understanding between nations, leveraging technology to enhance engagement [9].

原标题：推动中华文化更好走向世界 （作者系复旦大学马克思主义学院院长、马克思主义研究院院长，上海市习近平新时代中国特色社 会主义思想研究中心特聘研究员） 文化关乎国本、国运。对于强国复兴的全局而言，我国文化建设仍然是个短板；与不断提升的硬实 力相比，文化软实力相对较弱。把国家文化软实力和中华文化影响力提升到更高水平，建设社会主义文 化强国，任重而道远。 世界百年未有之大变局，不仅仅是单一要素的变化，还涉及文明形态之变。当人类文明站在何去何 从的十字路口，秉持什么样的文明观就变得至关重要。一些西方国家奉行霸权主义，以强权同世界对 话，由此所造就的必然是弱肉强食的丛林法则。与此截然不同的是，中国共产党人秉承用文化同世界对 话的理念，一方面积极向世界展现可信、可爱、可敬的中国形象，另一方面坚持开放包容，秉持平等和 尊重的态度，积极主动地学习借鉴人类一切优秀文明成果，主动创造熔铸古今、汇通中外的文化成果。 历史证明，任何想用强权手段来解决文明差异的办法，都是为了谋求一己私利，不会获得世界意义上的 成功。当今世界，文化越来越成为综合国力竞争的重要力量，用文化同世界对话，是必要且可能的。其 必要性在于，解决全球治理赤字， ...

Core Points - The article emphasizes the importance of building a cultural power in China as part of the modernization process and national rejuvenation, highlighting its role in enhancing international competitiveness [3][9] - Xi Jinping outlines five key areas for accelerating the construction of a cultural power, which include adhering to the socialist cultural development path, stimulating cultural innovation, focusing on people-centered cultural construction, creatively transforming and innovating Chinese cultural heritage, and enhancing national cultural soft power and influence [3][4][5][6][7][8][9] Group 1: Cultural Development Path - The article asserts that the path of socialist cultural development is the only correct way to promote cultural prosperity, emphasizing the need for the Party's leadership [4] - It highlights the necessity to adapt to changes in the digital age, particularly in the context of the internet and information technology [4] Group 2: Cultural Innovation - The focus is on stimulating the cultural innovation and creativity of the entire nation, with a call to improve the cultural system and mechanisms to promote cultural prosperity [5] - It stresses the importance of enhancing original cultural capabilities and integrating technology into cultural production processes [5] Group 3: People-Centered Approach - The article emphasizes that the strength of a cultural power is reflected in the people's spiritual and cultural development [6] - It calls for improving cultural services and products to meet the evolving cultural demands of the populace [6] Group 4: Heritage and Innovation - The article discusses the importance of preserving and promoting Chinese civilization, linking it to the responsibilities of contemporary Chinese communists [7][8] - It advocates for the integration of Marxism with traditional Chinese culture to strengthen cultural identity [8] Group 5: Cultural Soft Power - The article highlights the need to enhance China's cultural soft power and influence on the international stage, especially in the context of global competition [9] - It calls for a proactive approach in promoting Chinese culture and narratives to improve international standing [9]