Group 1 - The core viewpoint is that China's image is increasingly recognized and positively evaluated globally, driven by various policies and actions that enhance its openness and engagement with the world [1][2][4] - Recent policies such as the 240-hour visa-free transit and the "buy and refund" tax policy have attracted more foreign visitors to China, leading to a more favorable perception of the country [1] - The Pew Research Center's report indicates that the median percentage of respondents in high-income countries with a positive view of China is at its highest in six years, reflecting a growing acceptance of China's global image [1] Group 2 - China's commitment to an open world economy and its actions against rising protectionism have positioned it as a stabilizing force in global development, contributing to the improvement of its international image [2] - Initiatives like the establishment of the International Mediation Institute in Hong Kong demonstrate China's role in enhancing global governance and providing legal public goods [2] - China's efforts in international cooperation, such as agricultural advancements in Burkina Faso and educational opportunities in Tajikistan, showcase its contributions to global development and the well-being of other nations [3] Group 3 - The enhancement of China's cultural soft power is evident through its global cultural exchanges and initiatives, which have enriched the world's cultural landscape [3] - The continuous improvement of China's image reflects the successful path of Chinese-style modernization, emphasizing its role as an open, stable, progressive, and civilizing force in the world [4]

Group 1: Core Perspectives - The construction of a Chinese discourse and narrative system is essential for enhancing national cultural soft power and influence, as emphasized by Xi Jinping [1][2][4] - Cultural soft power is a crucial component of a country's comprehensive strength, impacting the realization of national goals and the rejuvenation of the Chinese nation [2][3] - The enhancement of international discourse power is a key task for improving cultural soft power and international influence [4][5] Group 2: International Context - The global landscape is changing, with emerging economies and developing countries gaining influence, leading to a shift in international power dynamics [5][6] - The economic share of the Global South is projected to exceed 40% by 2024, contributing 80% to global economic growth [5] - The rise of new technologies and the digital economy is reshaping global governance and discourse power, providing opportunities for developing countries to assert their influence [5][8] Group 3: Strategic Initiatives - China is actively promoting initiatives like the Belt and Road Initiative and the Global Development Initiative to foster a more equitable international order [6][7] - There is a need to adapt to changes in global communication ecology, leveraging new media and technology to enhance international communication capabilities [8][9] - The integration of advanced technologies such as artificial intelligence in media production is crucial for establishing a competitive edge in international discourse [9]

Core Insights - The article discusses the rapid expansion of Chinese supermarkets and food stores in Southeast Asia, particularly in Indonesia, Malaysia, Thailand, and Vietnam over the past five years [1] - Chinese food imports have increased in Southeast Asia, enhancing the image of Chinese brands through food packaging and the proliferation of Chinese restaurant chains [1] - As of the end of 2024, around 60 Chinese restaurant brands are expected to have opened over 6,100 stores in Southeast Asia, driven by intense competition in China's domestic restaurant industry [1] - The article highlights a cultural shift where Southeast Asian youth are increasingly influenced by affordable Chinese snacks, reflecting a broader strategy to enhance China's cultural soft power [1] Industry Trends - Chinese cuisine is gaining popularity among Southeast Asian youth on social media, leading to a "reverse country-of-origin effect" where product quality enhances perceptions of the country [2] - The trend indicates that food trade between ASEAN and China will continue to grow alongside other forms of economic integration [2] - Southeast Asian youth are increasingly engaging with Chinese media, music, social platforms, and games, which is strengthening China's influence in the region [2] - The expectation is set for more Chinese brand chains to appear in Southeast Asia, reflecting the growing familiarity and acceptance of Chinese culture among local populations [2]

Group 1 - The construction of a cultural strong nation is a major task in advancing Chinese-style modernization, enhancing the cultural innovation and creativity of the entire nation, and continuously strengthening the spiritual power for the great rejuvenation of the Chinese nation [2][11] - Chinese-style modernization emphasizes the coordination of material and spiritual civilization, aiming for both material abundance and spiritual richness, which distinguishes it fundamentally from Western modernization [2][3] - The essence of modernization is the modernization of people, which includes not only material living conditions but also the enrichment of spiritual life and the development of moral character [3][4] Group 2 - Cultural prosperity is an important support for promoting high-quality development, integrating deep humanistic values into various aspects of economic, political, social, and ecological construction [4][5] - The integration of culture and technology is crucial for fostering new cultural formats and models, enhancing the cultural tourism industry as a pillar of the economy [5][6] - The enhancement of national cultural soft power is essential for gaining strategic advantages in a changing global landscape, requiring improved international communication effectiveness and the promotion of Chinese culture [5][9] Group 3 - Significant progress has been made in the construction of a cultural strong nation, with a series of major deployments by the Party to elevate cultural construction to a prominent position in governance [6][10] - The vitality of cultural innovation and creativity has been fully unleashed, with advancements in the construction of an independent knowledge system in philosophy and social sciences [7][8] - The spiritual and cultural life of the people has become richer, with improved public cultural service systems and innovative cultural benefit projects [8][9] Group 4 - The international influence of Chinese culture has significantly increased, with successful international events incorporating Chinese cultural elements and promoting cultural exchanges [9][10] - The reform of cultural systems and mechanisms has yielded fruitful results, enhancing the Party's leadership in cultural work and modernizing governance capabilities in the cultural sector [10][11] - The construction of a cultural strong nation aims to enhance the ideological, spiritual, and cultural foundations for national rejuvenation, emphasizing the importance of cultural leadership by the Party [11][12]

Core Viewpoint - The article emphasizes the importance of constructing a more effective international communication system to enhance China's cultural influence and narrative on the global stage, aligning with the goals of national rejuvenation and modernization [1][2][4]. Strategic Significance - International communication capability is a crucial component of national strength, and building an effective system is essential for addressing global changes and enhancing political trust, economic cooperation, and cultural exchange [2][3]. - The current international communication landscape is dominated by Western countries, necessitating a stronger Chinese voice to counteract negative narratives and misinformation [3][4]. Cultural Soft Power - Enhancing national cultural soft power is vital, as it reflects a nation's comprehensive strength and spirit [4]. - There is a need to transform China's development advantages into narrative advantages, addressing the existing gaps in international perception and representation [4]. Basic Principles - Adhering to party principles is fundamental for maintaining stability and ideological security in international communication efforts [5]. - Upholding Chinese cultural values is essential for effectively telling China's story and enhancing cultural influence [5]. System Integration - The international communication system is complex and requires a coordinated approach to integrate various components for maximum effectiveness [6]. - A global perspective is necessary to engage with international audiences and address global issues, moving beyond a solely national narrative [6]. Practical Implementation - Developing a multi-channel and multi-dimensional communication framework is crucial for improving communication effectiveness [7]. - Establishing a Chinese narrative and discourse system is necessary to define China's path and values, ensuring that the Chinese perspective is accurately represented [8]. - Promoting international cultural exchanges is important for building trust and understanding between nations, leveraging technology to enhance engagement [9].

Group 1 - The core argument emphasizes the importance of cultural soft power in national development, highlighting that China's cultural construction remains a shortcoming compared to its hard power [1][2] - The article discusses the need for China to enhance its cultural soft power to transform its development advantages into discourse advantages on the global stage, especially in the context of rising international competition [2][4] - It points out that the process of enhancing cultural soft power is lengthy and requires a strategic approach, as seen in the modernization experiences of East Asian countries [2][3] Group 2 - The article notes the increasing global attention on Chinese culture and the misinterpretation of its international exchanges as cultural infiltration by the West, which reflects a misunderstanding of China's cultural outreach [3][4] - It stresses the necessity for China to articulate the values embedded in its culture, which contribute to global issues, and to promote a deeper understanding of its cultural essence rather than superficial symbols [3][4] - The discussion includes the contrasting approaches of Western countries and China regarding cultural dialogue, emphasizing China's commitment to openness and respect in cultural exchanges [4]

Core Points - The article emphasizes the importance of building a cultural power in China as part of the modernization process and national rejuvenation, highlighting its role in enhancing international competitiveness [3][9] - Xi Jinping outlines five key areas for accelerating the construction of a cultural power, which include adhering to the socialist cultural development path, stimulating cultural innovation, focusing on people-centered cultural construction, creatively transforming and innovating Chinese cultural heritage, and enhancing national cultural soft power and influence [3][4][5][6][7][8][9] Group 1: Cultural Development Path - The article asserts that the path of socialist cultural development is the only correct way to promote cultural prosperity, emphasizing the need for the Party's leadership [4] - It highlights the necessity to adapt to changes in the digital age, particularly in the context of the internet and information technology [4] Group 2: Cultural Innovation - The focus is on stimulating the cultural innovation and creativity of the entire nation, with a call to improve the cultural system and mechanisms to promote cultural prosperity [5] - It stresses the importance of enhancing original cultural capabilities and integrating technology into cultural production processes [5] Group 3: People-Centered Approach - The article emphasizes that the strength of a cultural power is reflected in the people's spiritual and cultural development [6] - It calls for improving cultural services and products to meet the evolving cultural demands of the populace [6] Group 4: Heritage and Innovation - The article discusses the importance of preserving and promoting Chinese civilization, linking it to the responsibilities of contemporary Chinese communists [7][8] - It advocates for the integration of Marxism with traditional Chinese culture to strengthen cultural identity [8] Group 5: Cultural Soft Power - The article highlights the need to enhance China's cultural soft power and influence on the international stage, especially in the context of global competition [9] - It calls for a proactive approach in promoting Chinese culture and narratives to improve international standing [9]