2025年，是属于中国IP经济的"高光之年"，实现了真正意义上的"跃迁"。 这种"跃迁"，一方面体现在"本土IP"正在成为"全球符号"。Labubu跻身纽约曼哈顿花车大游 行，与米老鼠、超级马里奥等全球经典IP同台；《哪吒之魔童闹海》刷新票房纪录，打破了好 莱坞对动画影史纪录的长期垄断；欧洲"老钱"奢侈品LVMH集团高管走进老铺黄金的门店，细 细观赏中国古法黄金技艺。 另一方面，中国IP立足传统根基，不断推陈出新。无论是哪吒的故事主线，还是老铺黄金的纹 样来源，这些文化符号并非脱离传统的凭空创造，而是在中国传统文化根脉上的创新迭代。 资本市场上，2025年内泡泡玛特、老铺黄金涨幅均突破100%。在头部玩家的带领下，IP潮玩 与黄金饰品赛道黑马频出，资本抢筹。卡游、52TOYS、TOP TOY先后向港交所递表；周六福 正式在港交所上市，寶蘭、琳朝珠宝、君佩等黄金品牌先后获亿元级融资。 在当下，如何实现中国IP从概念到商业的变现转化？将中国IP融入在电影、游戏、潮玩甚至首 饰中，都是全新的答案。2025年的中国IP经济，正是"群星闪耀时"。 2 0 2 5年内，《哪吒之魔童闹海》再创新纪录 2025年春节，饺子导 ...

Core Insights - 2025 is recognized as a "highlight year" for China's IP economy, marking a significant transformation where local IPs are becoming global symbols [1] - The success of "Nezha: The Devil's Child" showcases the potential of Chinese IPs in breaking Hollywood's long-standing dominance in animation [3] - The capital market is witnessing substantial growth in companies like Pop Mart and Laopuhuang, with both seeing stock price increases exceeding 100% in 2025 [1] Group 1: Chinese IP Achievements - "Nezha: The Devil's Child" achieved a domestic box office of 15.446 billion yuan and over 324 million viewers, making it the highest-grossing film in Chinese history [3] - The film's global box office exceeded 15.9 billion yuan (approximately 1.902 billion USD), ranking fifth in global box office history and first in animation history [3] - The film's merchandise generated over 100 million yuan in sales within a week, indicating a successful commercialization of the IP [3] Group 2: Pop Mart's Market Performance - Pop Mart reached a market capitalization peak of approximately 456 billion HKD, with a stock price of 339.8 HKD per share [4] - The company reported a revenue of 13.876 billion yuan for the first half of 2025, a year-on-year increase of 204.4%, and a net profit of 4.574 billion yuan, up 396.5% [4] - Pop Mart's overseas revenue surged by 1,142.3% in the Americas and 257.8% in regions like Singapore and Thailand [6] Group 3: Laopuhuang's Growth - Laopuhuang is gaining international attention, with predictions that it will surpass Richemont's total revenue in China by 2025 [8] - The company achieved a revenue of 12.3 billion yuan in the first half of 2025, a year-on-year increase of 251%, with an average revenue of nearly 500 million yuan per store [9] - Laopuhuang's stock price rose to 618.0 HKD per share by the end of 2025, marking an annual increase of 156.22% [10] Group 4: Broader Implications for Chinese IP - The year 2025 is widely recognized as the "year of Chinese IP," with various companies and products emerging as significant players in the global market [11] - The founder of Miniso emphasized the potential for 100 Chinese IPs to reach global markets in the next decade, indicating a strong future for the industry [11] - The evolution of traditional narratives in Chinese IPs is paving the way for new growth trajectories, reflecting a dynamic shift in cultural storytelling [11]