国际金价近日上演"疯狂冲刺"，COMEX黄金期货价格在10月7日首破4000美元/盎司大关后，次日再度刷新纪录至 4071.5美元/盎司。这一波涨势直接推高国内金饰价格，老庙黄金、周生生等品牌足金饰品克价已突破1160元，部 分门店甚至标价1176元/克。 年轻消费力重塑行业逻辑尽管金价高企抑制了部分婚庆刚需，但18-34岁年轻群体正成为"淘金生力军"，贡献超三 分之一销售额。轻量化设计、国潮联名款及"社交货币"属性产品(如0.1克黄金手机贴)走红，推动消费场景从婚庆 向"悦己+社交"转型。 专家警示：高位波动风险加剧专家指出，美联储降息预期与地缘冲突仍是金价支撑因素，但短期技术性回调风险 不容忽视。中国商业史学会老字号专业委员会秘书长王春娟建议投资者避免追涨杀跌，采取分批建仓策略。 免责声明：此文内容为本网站转载企业资讯，仅代表作者个人观点，与本网无关。所涉内容不构成投资、消费建 议，仅供读者参考，并请自行核实相关内容。 值得注意的是，超七成金饰企业为经营5年以上的老牌玩家，其中5-10年企业占比47.41%，10年以上占比27.79%。 2024年新增企业4585家，同比增长8.37%，显示行业仍具扩张潜 ...

国庆与中秋"双节"叠加，各地景区游人如织。市民高涨的出游热情为文旅消费市场注入活力。图为10月2日，游客在河南省洛阳市老城区历史文 化街区洛邑古城景区休闲游玩。 新华社发（黄政伟/摄） 长假也成为不少家庭"置业窗口期"，多地推出针对楼市和车市节日专属优惠，带看量有所增加。楼市方面，深圳罗湖莲塘片区一个新盘现场， 假期前来看房的购房者还不少。现场销售经理介绍，该楼盘国庆中秋假期成交有额外"大礼包"，包括家电赠送、物业管理费减免等。以深圳为 例，乐有家研究中心数据监测显示，相比前一周（9月24日至30日），乐有家门店10月1日至7日二手房签约量增长15%，新房签约量增长 120%。 今年国庆中秋假期，汽车市场迎来一波购车热潮。多家门店人员透露，假期前三天人流量不算多，但10月4日起直线上升。鸿蒙智行发布的数 据显示，10月1日—7日大定突破4.13万台。据悉，为促进假日期间的汽车消费，河北多地推出"金九银十迎国庆，汽车置换促消费"活动，发放 汽车置换更新补贴资格券；上海浦东也送出购车大礼包，10月1日起，拿出1.5万个名额，购车促消费补贴最高4000元。 证券时报记者 张淑贤 唐颖 吴家明 作为节日传统消费品类， ...

文旅消费新玩法不断涌现。美团旅行数据显示，味蕾游、赛事游等契合年轻人情绪价值需求的新玩法持 续激活假日消费。高德数据显示，当热门景点排起长龙时，越来越多年轻人将目光投向县城与小镇，山 西应县木塔、贵州镇远古城、福建长汀古城等地，都成为了年轻人"奔县"的热门选择。 长假也成为不少家庭"置业窗口期"，多地推出针对楼市和车市节日专属优惠，带看量有所增加。楼市方 面，深圳罗湖莲塘片区一个新盘现场，假期前来看房的购房者还不少。现场销售经理介绍，该楼盘国庆 中秋假期成交有额外"大礼包"，包括家电赠送、物业管理费减免等。以深圳为例，乐有家研究中心数据 监测显示，相比前一周（9月24日至30日），乐有家门店10月1日至7日二手房签约量增长15%，新房签 约量增长120%。 今年国庆中秋假期，汽车市场迎来一波购车热潮。多家门店人员透露，假期前三天人流量不算多，但10 月4日起直线上升。鸿蒙智行发布的数据显示，10月1日—7日大定突破4.13万台。据悉，为促进假日期 间的汽车消费，河北多地推出"金九银十迎国庆，汽车置换促消费"活动，发放汽车置换更新补贴资格 券；上海浦东也送出购车大礼包，10月1日起，拿出1.5万个名额，购车促消 ...

今年国庆中秋"双节"叠加，8天假期为消费市场注入强劲活力。从人头攒动的景区到促销升温的楼市车 市，再到持续走俏的黄金饰品，假日消费呈现"多点开花"的态势，彰显了国内消费市场的韧性。 文旅消费新玩法不断涌现。美团旅行数据显示，味蕾游、赛事游等契合年轻人情绪价值需求的新玩法持 续激活假日消费。高德数据显示，当热门景点排起长龙时，越来越多年轻人将目光投向县城与小镇，山 西应县木塔、贵州镇远古城、福建长汀古城等地，都成为了年轻人"奔县"的热门选择。 长假也成为不少家庭"置业窗口期"，多地推出针对楼市和车市节日专属优惠，带看量有所增加。楼市方 面，深圳罗湖莲塘片区一个新盘现场，假期前来看房的购房者还不少。现场销售经理介绍，该楼盘国庆 中秋假期成交有额外"大礼包"，包括家电赠送、物业管理费减免等。以深圳为例，乐有家研究中心数据 监测显示，相比前一周(9月24日至30日)，乐有家门店10月1日至7日二手房签约量增长15%，新房签约量 增长120%。 今年国庆中秋假期，汽车市场迎来一波购车热潮。多家门店人员透露，假期前三天人流量不算多，但10 月4日起直线上升。鸿蒙智行发布的数据显示，10月1日—7日大定突破4.13万台。据 ...

今年国庆中秋"双节"叠加，8天假期为消费市场注入强劲活力。从人头攒动的景区到促销升温的楼市 车市，再到持续走俏的黄金饰品，假日消费呈现"多点开花"的态势，彰显了国内消费市场的韧性。 交通运输部数据显示，10月1日至8日，全社会跨区域人员流动量累计预计将超24.32亿人次，创历史新高， 日均3.04亿人次，同比增长6.2%。从出行目的地看，京津冀、长三角、粤港澳大湾区、成渝等城市群以及西 安、长沙、武汉等都市圈成为客流集中地。 作者： 张淑贤 唐颖 吴家明 出行人群结构也在悄然转变，以95后为代表的年轻群体正成为旅游消费的重要力量。飞猪发布的数据显示， 假期出行的客单价同比提升14.6%，95后游客预订人次占比最高。美团旅行数据也显示，国庆中秋假期的机 票、火车票订单中，20岁—30岁人群占比超过50%，年轻人成为假期旅游出行消费的新主力。 尽管部分地区"双节"期间遭遇35℃以上的高温，依然难挡游客出行热情，热门景区客流"爆棚"成为假期常 态。横店影视城内，秦王宫的高空体验项目排队时长超过2.5个小时；香港街的"走进电影"系列沉浸活动持 续"圈粉"，游客纷纷举着手机打卡留念。南京夫子庙游船单日接待游客超1万人次 ...

长假也成为不少家庭"置业窗口期"，多地推出针对楼市和车市节日专属优惠，带看量有所增加。楼市方 面，深圳罗湖莲塘片区一个新盘现场，假期前来看房的购房者还不少。现场销售经理介绍，该楼盘国庆 中秋假期成交有额外"大礼包"，包括家电赠送、物业管理费减免等。以深圳为例，乐有家研究中心数据 监测显示，相比前一周（9月24日至30日），乐有家门店10月1日至7日二手房签约量增长15%，新房签 约量增长120%。 今年国庆中秋假期，汽车市场迎来一波购车热潮。多家门店人员透露，假期前三天人流量不算多，但10 月4日起直线上升。鸿蒙智行发布的数据显示，10月1日—7日大定突破4.13万台。据悉，为促进假日期 间的汽车消费，河北多地推出"金九银十迎国庆，汽车置换促消费"活动，发放汽车置换更新补贴资格 券；上海浦东也送出购车大礼包，10月1日起，拿出1.5万个名额，购车促消费补贴最高4000元。 作为节日传统消费品类，黄金饰品凭借"中秋团圆""国庆喜庆"等寓意，叠加婚庆、投资需求，成为消费 市场的亮点。深圳水贝市场有金饰柜台相关负责人表示："最近几天来购买黄金的顾客中，有不少是来 深旅游的游客。""双节"期间，伦敦黄金现货价格一度突 ...

Core Viewpoint - The article discusses the recent surge in gold prices, driven by factors such as expectations of interest rate cuts by the Federal Reserve and a weakening dollar, leading to historical highs in both international and domestic gold prices [3][4]. Gold Market Analysis - As of September 29, 2025, the price of gold reached approximately 1100 yuan per gram in China, an increase of about 400 yuan per gram since the beginning of the year, with a total price increase of 12,000 yuan for a 33-gram gold bracelet [3]. - The COMEX gold futures hit a peak of 3853.5 dollars per ounce, marking a year-to-date increase of nearly 40% [3][4]. - The upcoming "Golden Week" holiday is expected to drive demand for gold jewelry, particularly among newlyweds, despite the high prices [3]. Investment Sentiment - Analysts suggest that the current market sentiment is influenced by both safe-haven demand and speculative investments, with investors facing a dilemma between chasing high prices or securing profits [4]. - The market anticipates that gold prices will continue to rise, supported by factors such as the Federal Reserve's dovish stance and increased central bank purchases [5]. Alternative Precious Metals - The high gold prices are leading to a shift in consumer preferences towards platinum and silver, with platinum prices significantly lower than gold, prompting some consumers to opt for platinum jewelry [5][6]. - Platinum prices have surged, with futures reaching 1650 dollars per ounce, reflecting an 84% increase year-to-date, while silver prices have also risen, surpassing 47 dollars per ounce, a 61.8% increase [5][6]. Market Dynamics - The demand for platinum and silver is increasing, with platinum jewelry sales accounting for 18% of total sales in some stores, up from less than 5% the previous year [6][7]. - The World Platinum Investment Council reported a 10% year-on-year increase in global platinum demand in Q1 2025, indicating a structural undervaluation of platinum in strategic sectors like hydrogen energy and automotive catalysts [7]. Consumer Behavior - Consumers are increasingly inquiring about platinum and silver options, with some opting for combinations of gold, silver, and platinum to manage costs [7][8]. - Industry experts caution that there is a fundamental difference between purchasing precious metal jewelry and investing in precious metals, highlighting the high costs associated with jewelry production and the potential for significant depreciation upon resale [8].

Group 1: Gold Jewelry Price Increase - Domestic gold jewelry prices have risen again, with several brands reporting increases. Chow Sang Sang's gold jewelry price reached 1100 CNY per gram, up 10 CNY; Chow Tai Fook's price is 1098 CNY per gram, up 13 CNY; Lao Feng Xiang's price is also 1098 CNY per gram, up 12 CNY; and Lao Miao's gold jewelry price is 1097 CNY per gram, up 13 CNY [1] Group 2: International Gold Price Surge - As of September 23, international gold prices have increased, with London spot gold surpassing 3750 USD per ounce, peaking at 3759.16 USD per ounce; COMEX gold futures reached above 3790 USD per ounce, with a high of 3795.1 USD per ounce [1] Group 3: Federal Reserve's Interest Rate Commentary - Federal Reserve Governor Milan stated that the current interest rate level is "very restrictive," suggesting an appropriate federal funds rate around 2% to 2.5%, which is nearly two percentage points lower than the current level. The Fed aims to maintain inflation at 2% and plans to adjust policies to a neutral level without panic [3]

Core Viewpoint - The recent surge in gold prices has not led to increased consumer purchases, indicating a paradox where high prices deter buying behavior despite historical peaks in value [1][14]. Group 1: Price Barrier - The price of gold jewelry has reached nearly 800 yuan per gram, nearly doubling from a few years ago, creating a significant barrier for average consumers [3]. - Young consumers, burdened by loans and limited income, prioritize practical spending over luxury items like gold [3]. Group 2: Investment Alternatives - The diversification of investment channels, including stocks, funds, and digital currencies, has reduced the reliance on gold as a primary investment option [4]. - The popularity of low-threshold investment products, such as funds through mobile payment platforms, has made them more appealing compared to physical gold [4]. Group 3: Changing Consumer Attitudes - Younger generations prioritize experiential consumption over traditional views of gold as a symbol of wealth, leading to a decline in gold jewelry sales [5][6]. - Social media influences consumer preferences, with younger individuals favoring items that offer immediate satisfaction and visibility over gold [6]. Group 4: Economic Uncertainty - Despite gold's traditional role as a safe haven during economic uncertainty, many consumers are opting to hold cash instead of investing in gold due to concerns about the economy [7]. - The volatility in the job market and the recent pandemic have heightened consumer caution, leading to a preference for liquid assets like bank deposits [7]. Group 5: Market Observations and Future Outlook - While overall gold consumption is declining, investment-grade products like gold bars and coins are seeing increased sales, indicating a split in consumer behavior [8]. - The decline in gold jewelry sales reflects changing consumer habits and aesthetic preferences, particularly among younger demographics [8]. - Regional differences in gold consumption are notable, with first-tier cities experiencing more significant declines compared to second and third-tier cities [8]. - The rise of gold mining companies' profits amidst declining consumer demand suggests a complex relationship between production and consumption in the gold market [9]. - The market is expected to stabilize as high prices suppress demand, potentially leading to a balance between supply and demand in the future [12].

Core Insights - The rise of "pain gold" (痛金), a type of gold jewelry infused with anime and IP culture, reflects a shift in consumer preferences towards emotional and personalized products, particularly among younger demographics [3][9][17] - The demand for "pain gold" is driven by the growing popularity of the two-dimensional (二次元) culture in China, with the market for related products projected to reach 597.7 billion yuan by 2024 [3][9] - Despite the soaring gold prices, traditional gold jewelry brands are struggling, while "pain gold" has emerged as a successful niche, bridging the gap between emotional value and investment [4][15][17] Demand Side - The consumer base for "pain gold" is primarily aged 18 to 35, characterized by a strong interest in two-dimensional culture and higher disposable income [9][17] - Emotional consumption is on the rise, with consumers increasingly seeking products that provide psychological comfort and self-identity, rather than just practical utility [9][15] - The popularity of "pain gold" has led to a surge in social media sharing among consumers, creating a community around these products [6][8] Supply Side - The gold jewelry market has seen a significant price increase, with domestic gold prices rising from approximately 850 yuan per gram at the beginning of the year to nearly 1100 yuan per gram [3][4] - While upstream gold mining companies have benefited from rising prices, downstream traditional gold brands are facing severe challenges, with some reporting revenue declines of over 40% [4][13] - Brands are increasingly focusing on innovative designs and cultural themes to attract younger consumers, as traditional gold products struggle to resonate with this demographic [15][17] Market Trends - The "pain gold" market is not a fleeting trend; it is expected to grow as brands explore higher cultural value and innovative business models [17] - Collaborations between gold brands and popular IPs have proven successful, with products selling out quickly and generating significant revenue [16][17] - The market for smaller, more affordable gold products is emerging as a response to changing consumer preferences, with brands introducing items that blend cultural significance with investment potential [16][17]