（文章来源：新华社） 最近，越来越多的外国人开始学习中式养生，Becoming Chinese" 火爆网络。来听听一位比利时博主的 看法。 ...

一年捞金1600多亿，曾一度超过农夫山泉和统一品牌。 三得利，这个被国人喜爱了三十多年的饮料品牌，因名字极具中式韵味，长期被误认为是国货，实则是 日本品牌。 过去39年，凭借出色的本土化策略，它不仅在国内积累了大量忠实用户，也实现了丰厚盈利。 机构数据显示，从2020年开始，其营收和净利连年增长。 2024年财报显示，总营收已经突破1651.8亿元 （RMB）。 | 年度 李俊 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | | | 2017 2018 9 2019 V | 2020 | 2021 | 2022 | 2023 | 2024 | | 截止: | 31/12 31/12 31/12 | 31/12 | 31/12 | 31/12 | 31/12 | 31/12 | | 利润表 > | | | | | | | | 总营收 | ANG AND MAG | 1,178,137 | 1,268,917 | 1,450,397 | 1.591.722 | 1,696,765 | | 毛利 | REC RED MAC | 483,855 | ...

美国全国广播公司 1 月 29 日文章，原题：为什么这么多人倾向于 " 变成中国人 " 在过去一个月里，许多 TikTok用户可能被告知他们正在"变成中国人"。这一潮流让中国的传统养生习惯受到了关注。 "很长一段时间里，对中国文化的刻板印象为无知或喧闹。"一名意大利华裔网民说，"现在人们正将其 视为一个拥有数千年历史和智慧的文化，尤其是在医学和预防疾病方面。"这名网民还表示，参与这一 潮流的人是发自内心地欣赏而非挪用中国的文化，因为他们在践行中国的习俗时，会坦然承认这些习俗 的中国本源，而非据为己有。（作者Angela Yang，宋波译） 来源：环球 新加坡《联合早报》 1 月 28 日文章，原题：在西方社会 " 成为中国人 " 正成风潮？ "我不再是尼日利亚人 了，我现在是中国人！""我不再是爱尔兰人，我现在是中国人！""我不再是拉丁裔了，我现在是中国女 孩啦！"在TikTok，来自世界各地的网民，一夕之间纷纷"成了中国人"。带起这股"成为中国人"风潮的 是一名美国籍华裔博主Sherry。她分享的养生秘诀还包括：冬天不喝冷饮、不吃沙拉或任何未经过烹煮 的蔬菜和水果，以免影响消化能力、不湿着头发睡觉等。 这在 ...

以前外国人一提中国，都是长城、功夫、熊猫这些传统元素，这次不一样，内容从"景观"下沉到了"日常"，认知从"符号"具体到了人，这又为什么呢？ 因为中外文化交流的方式正在发生深刻的变化。过去，普通外国人对中国和中国人感兴趣，往往只能从西方媒体那里得到一个严重扭曲的刻板印象，媒体说 什么，大多数人信什么，可如今，情况变了。外国人想了解中国人的生活，可以在社交平台上跟中国网友直接对账；想亲身实地感受中国的发展，有外国人 过境免签政策，从千万粉丝的甲亢哥到数以千万计的外国游客，谁来不说一句真香？网上网下，都不再有中间商赚差价，某些西方媒体给中国强加的"阴间 滤镜"就这么碎成了渣。所以，这次的"成为中国人"热潮，是继小红书对账和"China travel"后，外国普通民众渴望了解中国文化的真实需求的又一次集中释 放。 刚刚过去的2025年，中国行得正，走得稳，还顺手贡献了一个5%的经济增长。纵观世界风云，风景这边更好，这话我们不说，也会有人替我们说，"成 为中国人"就是其中一种表达方式。文化交流，交流的不只是文化，还有对美好生活的向往。中式生活里，既有独属于中国人的智慧，也有全人类共同向往 的美好。对所有参加"成为中国人 ...

Core Viewpoint - The article discusses the rising trend of foreign individuals embracing Chinese cultural practices, particularly in health and lifestyle, reflecting a growing interest in Chinese culture and identity among non-Chinese people [3][4]. Group 1: Cultural Adoption - Foreign netizens are increasingly adopting Chinese health practices, such as drinking hot water and practicing traditional exercises, as a humorous way to express their identity as "Chinese" [3][4]. - This trend originated from a humorous remark by a Chinese blogger, leading to a curiosity-driven exploration of Chinese culture among foreign audiences [3][4]. Group 2: Shift in Perception - Unlike earlier representations of Chinese culture focused on symbols like qipao and kung fu, the current trend is rooted in everyday habits, indicating a deeper engagement with Chinese lifestyle [4]. - Foreigners are transitioning from mere observers to active participants in Chinese cultural practices, moving beyond stereotypes to genuinely experience and understand Chinese life [4]. Group 3: Cultural Exchange and Influence - The increasing appeal of Chinese culture is attributed to China's enhanced national strength, cultural confidence, and global communication capabilities [4]. - The article emphasizes the importance of providing deeper insights into Chinese lifestyle and philosophy, advocating for a more profound cultural exchange rather than superficial practices [4][5]. Group 4: Future Implications - The article suggests that as more people adopt Chinese lifestyle practices, there will be opportunities for further cultural exchange and understanding, potentially leading to a global appreciation of Chinese daily life [5].

Group 1 - The trend "Becoming Chinese" is gaining unexpected popularity on overseas social media platforms, particularly TikTok, initiated by a Chinese-American influencer sharing health habits [1] - The influencer humorously invites followers to adopt Chinese lifestyle practices, such as drinking hot water and avoiding cold foods, leading to engagement from users who express excitement about the experience [1] - Users are actively participating by sharing their own experiences of "Becoming Chinese," highlighting daily routines that include drinking hot lemon water and switching from cold breakfast to hot porridge [3] Group 2 - The trend emphasizes not only dietary changes but also lifestyle adjustments, such as changing into slippers upon entering the home for warmth [3] - The movement encourages community interaction, inviting users to share their own ideas about Chinese health practices in the comments section [3]

【#成为中国人在外网火了##外国网友集体模仿中式生活#】"从明天开始，你要变成中国人了。"TikTok 华裔博主雪莉（Sherry Xiiruii）在视频中一本正经地说道，"现在反抗已经没用了，你是被选中的那一 个。"这条略带神秘色彩的短视频，如同一颗文化炸弹，在海外社交媒体上引爆了"成为中国人"的流行 趋势。 新年伊始，外国网友纷纷晒出自己煮苹果、喝热水、练习八段锦的日常，并戏称这是进入了"非 常中国化的时期"。一场起源于中式养生的网络运动，迅速演变成对中国生活方式的全面拥抱。外国网 友口中的"成为中国人"，其本意并非更换国籍，而是主动跳出过往的刻板印象，从"围观者"变为"参与 者"，具体地体验中国人的生活——哪怕只是从一双拖鞋、一杯热茶开始。"中国变酷了"，不仅在于它 有什么，更在于它是什么。微观到民生生活、宏观到文化气质，当我们的平凡日常开始被看见和认同， 方知"中国风"的吸引力。这种吸引，超越了简单的符号模仿或身份标签，它源于一种中式魅力：在快速 变化的世界中，提供一种兼具秩序、包容与内在定力的解法。 文明因多样而丰富。彼此欣赏，怀着对 美好生活的共同追求，人类的精神图景才会更加辽阔。这份自信，属于中 ...

加拿大"Noovo网"1月14日文章，原题: "现在我是中国人" TikTok上最近出现了一种既有趣又引发热议的 新热潮：一些网友称他们最近"成了中国人""正经历生活中非常中国化的时期"。这一趋势已呈现出浪潮 式传播，平台上的阅读量累计达到数百万次。在这些热门视频中常能看到博主们喝热水，穿居家拖鞋， 吃传统中国菜，尝试那些典型的中国习俗。对部分网友来说，这体现了他们对中国文化真诚的喜爱。但 也有华裔对这一热潮不以为然，毕竟中国文化符号的突然流行与之前的种族歧视形成鲜明对比。 英国"theTab网"1月14日文章，原题： TikTok上走红的"成为中国人"是啥梗 如果你的TikTok最近总出现 人们煮苹果和痴迷于热水的视频，别慌，你不是迷失在算法中了，而是进入一个"非常中国化的时 期"。"成为中国人"目前正在这款应用程序上走红，且是我们多年来看到的最健康、最养生的网络运 动，这股热潮与其说是关于身份，不如说是关于来自中医的、舒适的中国生活习俗。 还有人认为这是机会，蒙特利尔的华人企业家温斯顿·陈说："这是对中国文化的欣赏，是一种积极的事 务。"（作者米娜·特隆马尔，董铭译） 美国"Hercampus网"1月13 ...

元旦刚过，伦敦的TikTok生活博主@lornajanex开始逐日记录自己每天作为"全新华人"的点点滴滴：泡热柠檬水、新年穿红戴红、室内穿棉拖 鞋……"有个姐们在网上跟我说我是个中国人，而我非常认真地对待着自己的这份责任。"她说。 伦敦的TikTok生活博主@lornajanex戴着红围巾，泡上了热茶，分享着自己"变成中国人第八天"的点滴 ："第八天 为了中国春节好运气 戴上了 我的红围巾" 她们提到的Sherry是TikTok上的华裔博主@sherryxiiruii。Sherry一条一分钟的短视频，在TikTok上获得了144.7万播放量、28.2万点赞和将近6000 条评论，成为全网热门。在视频里，她介绍着基本的冬季养生、中医理念和华人饮食习惯，同时一本正经地宣布："我要告诉你一个小秘密， 好吗？明天起，你就要变成中国人了。我知道这听起来有点吓人，但现在反抗已经没有意义了，因为你就是那个被选中的人。" 在Lorna视频的评论区，美国网友@Awaken by Lina留言说："喝热水、穿拖鞋、吃热食……我倒还没听过要穿红戴红……按这三条，我完完全 全就是个中国人啊" 她的灵感来自于TikTok上正在全球刷屏 ...

Core Insights - Suntory, a Japanese beverage giant, is facing unprecedented challenges in the Chinese market, with a 9.2% year-on-year decline in operating profit for Q3 2025, despite revenue reaching 1,278.1 billion yen [1][2] - The company's market share in the sugar-free tea segment has been significantly eroded, with competitors like Nongfu Spring capturing over 70% of the market, while Suntory's share has dropped to 8.7% [1][3] Financial Performance - Suntory's operating profit for the first three quarters of 2025 was 126.5 billion yen, down 9.2% year-on-year, with Q3 profit at 91.7 billion yen, reflecting a 9.9% decline [2] - The only region showing growth in both revenue and profit is Europe, while the Asia-Pacific region, including China, has seen double-digit profit declines [2] Market Dynamics - The sugar-free tea market is experiencing a slowdown, with sales growth dropping from over 127% in early 2023 to just 8.09% by Q4 2024 [2][8] - Suntory's market share in the sugar-free tea segment fell from 21.12% in 2024 to 12.04% in 2025, indicating a continuous downward trend [2] Competitive Landscape - Nongfu Spring's market share in the sugar-free tea segment increased by 10.94 percentage points to 79.36% by June 2025, while Suntory's share decreased by 6.96 percentage points [3] - Local brands have established extensive distribution networks, posing challenges for Suntory, which relies heavily on convenience stores and large supermarkets [4] Channel Strategy - Suntory has recognized the need for channel adjustments and is restructuring its sales regions to better align with market characteristics [5] - The company is facing limitations in penetrating lower-tier cities, where local brands have a stronger presence [4] Product Innovation - Suntory has been slow in product innovation, focusing primarily on oolong tea, while competitors have diversified their offerings across various tea types [6] - In 2025, Suntory announced nearly 10 new products, including new flavors and a new brand focused on differentiated sugar-free tea [6][7] Consumer Trends - The sugar-free tea market is shifting from a growth phase to a competitive phase, with increasing market concentration among leading brands [8] - Consumer preferences are evolving, with a growing demand for products that provide emotional value rather than just hydration [8] Future Outlook - Suntory remains optimistic about the long-term potential of the sugar-free tea market in China, driven by a trend towards healthier lifestyles [9] - The company is aware that it needs to undergo significant transformation, not just in product innovation but also in channel penetration and brand communication [9]