伊利成人营养品事业部总经理张小东指出："全民健康意识提升和银发经济崛起，为行业带来前所未有的机遇。我们始终秉持合作共赢理念，与各方合作伙 伴深化协作，通过全链路资源整合、优势互补，致力于为老年群体打造科学健康管理生态，改善老龄人口生活品质。" 科技赋能成为本次峰会的关键词 伊利集团总裁助理、国家乳业技术创新中心营养与健康研究中心执行主任司徒文佑博士分享了伊利集团全球创新布局和国家乳业技术创新中心的研究战略。 8月14日，一场聚焦"银发经济"的行业盛会在中国乳都——内蒙古呼和浩特掀起热潮。以"聚势大健康 擘领欣未来"为主题的伊利成人营养品大健康生态圈峰 会，在国家乳业技术创新中心隆重举行。这场被业内称为"成人营养品行业风向标"的峰会，吸引了来自全国各地的行业专家、生态伙伴代表共同参与。 伊利集团高级执行总裁刘春喜在开场致辞中掷地有声："作为亚洲乳业第一，伊利将以全产业链优势，持续为消费者提供高品质产品，助力健康中国建 设。"这番话不仅彰显了行业龙头的担当，更释放出深耕大健康赛道的强烈信号。 随着我国老龄化程度持续加深，银发经济释放极大的增长潜力，数据显示，我国60岁以上人口已超2.8亿，其中超半数人群存在慢性病 ...

Investment Rating - The report does not explicitly provide an investment rating for the food and beverage industry Core Insights - The health consumption trend is reshaping beverage consumption patterns, with functional plant-based drinks experiencing rapid growth, particularly birch juice beverages, which saw a 155.5% month-on-month increase on Douyin e-commerce platforms [4] - Vitamin drinks are witnessing a resurgence in 2024, with brands like Yuanqi Forest and Kangshifu launching new products targeting specific vitamins and consumption scenarios [3][15] - The market for sugar-free tea has stabilized, while the future of electrolyte drinks remains uncertain, with significant market share held by brands like Nongfu Spring [6] Industry Trends - Health consumption trends are driving the popularity of functional plant-based beverages, with domestic brands leading the upgrade in this category [4] - The vitamin drink market is becoming more competitive, with new products focusing on specific vitamins and tailored marketing strategies for different consumption scenarios [3][15] - The sugar-free tea market is dominated by Nongfu Spring's Dongfang Shuye, which holds over 70% market share, while the electrolyte drink market is led by Yuanqi Forest's Alien brand [6] - The Chinese soft drink industry is transitioning from an incremental growth phase to a stock competition phase, with health and functionality becoming key trends [7] - The market for traditional Chinese health drinks is rapidly growing, driven by the health consciousness of the younger generation [8][16] Brand Dynamics - Yuanqi Forest is actively entering the birch juice market, which has seen a sales increase of 834.8% on Douyin, indicating strong consumer interest [13] - The collaboration between Kangshifu and Yili aims to innovate within the instant noodle market, targeting nighttime consumption [9] - The partnership between Yuanqi Forest and Deli to create eco-friendly stationery from recycled beverage bottles highlights a commitment to sustainability [21]

Group 1 - The article highlights a growing health awareness among young consumers, driven by increased consumption of sugary beverages like milk tea and coffee, leading to a phenomenon termed "coffee disease" which reflects a new sub-health status [6][7][8] - Data shows that coffee consumption in China has increased by 167% over the past decade, with over 80% of milk tea consumers indulging 2-3 times a week [5][9] - The National Health Commission has initiated a "National Nutrition Plan (2024-2030)" emphasizing the need to improve dietary structures among young people and reduce high-sugar and high-fat beverage intake [13] Group 2 - The popularity of health monitoring devices, particularly dynamic blood glucose monitors, has surged among young consumers, with sales increasing significantly during major shopping events [17][18] - The market for health monitoring devices is expanding, with smartwatches and other health tech becoming essential lifestyle products, reflecting a 37.6% year-on-year growth in wrist-worn devices [24] - The rise in health consciousness has also led to a boom in traditional Chinese medicine (TCM) practices, with over 86,000 private TCM medical institutions established in China, marking a nearly 15% annual growth [33] Group 3 - The article discusses the emergence of "light therapy" as a new trend in health management, with a significant increase in young consumers visiting TCM massage and therapy centers [34] - The market for herbal health products is rapidly growing, with a notable increase in sales of medicinal food components, particularly among younger demographics [38][39] - The introduction of GLP-1 weight loss drugs, such as semaglutide, is creating a new health industry chain in China, with significant market potential as evidenced by rising search and sales volumes for weight management products [50][60] Group 4 - The article notes that the market for traditional Chinese health products, such as herbal teas and supplements, has seen a dramatic increase, with the market size for Chinese herbal health drinks growing from 100 million to 450 million yuan in just one year [41] - The trend of integrating health and wellness into daily consumption is evident, with products like energy bars and herbal teas becoming popular among young consumers [47][48] - The article concludes that the health and wellness market is evolving rapidly, with significant opportunities for companies that can cater to the changing preferences of young consumers [62]

Group 1 - The market for traditional Chinese health drinks is rapidly growing, with a projected increase from 450 million yuan in 2023 to 3 billion yuan in 2024, and expected to exceed 10 billion yuan by 2028 [1] - Qingdao Beverage Group has launched the Laoshan Herbal Light Drink series to tap into the significant market potential of traditional Chinese health drinks [1] - The trend of health consumption among young people is reflected in their engagement with various health practices, including traditional exercises and herbal remedies, which have become social symbols for Generation Z [1] Group 2 - The brand Zhenbu'er, established in 2020, has achieved over 1 billion yuan in cumulative sales and is recognized as a top brand in the foot bath category on platforms like Tmall and Douyin [2] - The concept of "light health" is gaining popularity among Generation Z, with products like herbal pillows and neck warmers becoming trendy, indicating a shift towards a more casual approach to health [2] - The rise of content-driven platforms like Xiaohongshu and Douyin has accelerated the growth of traditional Chinese health brands, creating significant business opportunities in the sector [3]

Core Insights - The rise of traditional Chinese herbal drinks, particularly red bean and coix seed water, is rapidly transforming the beverage market, appealing to younger consumers and reflecting a blend of traditional health concepts with modern consumption trends [1][2][8] - The market for these health drinks has seen explosive growth, with the market size increasing from 0.1 million yuan in 2018 to 4.5 billion yuan in 2023, representing a year-on-year growth of over 350%, and projected to exceed 10.8 billion yuan by 2028 [2][8] Market Dynamics - The health drink sector is characterized by a clear division among participants, with new consumer brands like Yuanqi Forest and Koyang leading the charge, while traditional beverage giants are entering the fray, reshaping industry resources [3][4] - New brands are leveraging emotional connections and traditional cooking methods to create unique selling propositions, while established companies are introducing innovative products targeting premium markets [3][4] Challenges - Despite the market's enthusiasm, the health drink industry faces significant challenges, particularly product homogenization, where many brands offer similar formulations and marketing strategies [4][5] - The balance between health benefits and taste remains a critical issue, as some products struggle to appeal to mainstream consumer preferences [4][5] Pricing and Consumer Perception - The pricing of health drinks, typically 4-6 yuan for a 500ml bottle, is significantly higher than regular bottled water, leading to consumer concerns about value for money [5] - Some consumers have noted that the cost of purchasing ready-made health drinks could exceed the cost of preparing similar drinks at home, raising questions about the sustainability of consumption patterns [5] Innovation and Differentiation - To combat homogenization, some brands are exploring unique ingredients and innovative production techniques, such as Koyang's patented extraction technology and Yili's five-fold extraction method for ginseng [6][7] - The integration of health drinks into specific consumption scenarios, such as gyms and wellness centers, is becoming a strategic focus for brands aiming to create a holistic consumer experience [7][8] Future Outlook - The evolution of health drinks from mere trend to value-driven competition will test the product and innovation capabilities of all market participants [8] - The ability of these drinks to balance cultural recognition, scientific efficacy, and consumer experience will be crucial for their long-term success in the beverage market [8]

Core Viewpoint - The popularity of "Chinese health drinks" such as coix seed water, dried tangerine peel water, and goji berry red date water is rising, especially during summer, but their health benefits and differences from traditional herbal teas need careful consideration [1][6]. Group 1: Health Benefits and Limitations - Some experts believe that commercially bottled Chinese health drinks can have certain health benefits if produced according to standards and with proper ingredient combinations, but the effective ingredient content is often low and cannot replace dietary therapy or medical treatment [1][4]. - For example, bottled coix seed water typically contains less coix seed than the dosage recommended by the Chinese Pharmacopoeia, and the effective ingredient content varies by product due to factors like raw material quality and processing methods [1][4]. Group 2: Suitability for Different Body Types - The suitability of these drinks varies by individual body types; for instance, red bean coix seed water is suitable for those with excess dampness, while those with cold spleen and stomach conditions, pregnant women, and women during menstruation should be cautious [3][5]. - Traditional herbal teas can be tailored to individual needs, with ingredients based on specific health conditions, making them potentially more effective than standard bottled drinks [4][5]. Group 3: Consumption Guidelines - Experts advise against excessive consumption of these drinks, as it may burden the heart and kidneys, particularly for individuals with heart or kidney issues [3][8]. - It is essential to approach both bottled health drinks and herbal teas with a scientific mindset, as some products may exaggerate their health claims, and improper consumption could lead to health risks [6][8]. Group 4: Recommendations for Use - Individuals should consider their health conditions and consult healthcare professionals when selecting herbal teas, especially those with existing health issues or special conditions like pregnancy [5][8]. - A balanced diet, regular exercise, adequate sleep, and a positive mindset are emphasized as more critical for health than relying solely on "Chinese health drinks" [8].

Core Viewpoint - A new trend of "punk health" among young consumers is reshaping the beverage market, with traditional Chinese herbal drinks gaining popularity as a new consumption symbol [3][4]. Market Growth - The market size of Chinese herbal health drinks has grown from 0.1 million in 2018 to 4.5 billion in 2023, with expectations to exceed 10 billion by 2028 [4]. Consumer Preferences - Young consumers are increasingly opting for health drinks like coix seed water and herbal drinks over traditional caffeinated beverages, viewing them as affordable health options [5][6]. - The average price of Chinese herbal health drinks is around 5-6 yuan per bottle, which is considered a cost-effective choice compared to 2 yuan for bottled water [6]. Social Media Influence - The term "Chinese health" has gained significant traction on social media platforms, with over 220 million views on Xiaohongshu, indicating a shift in perception towards younger demographics [6]. Industry Trends - The rise of sugar-free teas has been notable, but the market is now shifting towards more functional beverages, with collagen drinks and other specialized products gaining traction [7][8]. - The demand for health drinks is increasing, with brands focusing on natural ingredients and functional benefits to attract health-conscious consumers [12][13]. Brand Competition - The competition in the health drink sector is intensifying, with brands like Yuanqi Forest leading the charge by launching health-focused products that quickly sell out [11][12]. - New entrants and established brands are diversifying their offerings, with a focus on unique ingredients and packaging to stand out in a crowded market [12][13]. Consumer Behavior - Young consumers are becoming more discerning, seeking not just taste but also health benefits from their beverages, leading to a rise in functional drinks that address specific health concerns [16][19]. - Price sensitivity and brand loyalty are challenges for companies, as consumers often compare prices and ingredients before making a purchase [18][19]. Market Challenges - The market faces issues of product homogeneity and price wars, with many brands offering similar formulations, leading to consumer confusion and skepticism about efficacy [15][17]. - The lack of clear definitions for health benefits in the production of these drinks has led to debates about their actual effectiveness [18].

吃了太多外卖湿气重的——红豆薏米陈皮水。 一 中式养生水，正在平等地捕获每一个脆皮年轻人。 今年夏天，只要你站在便利店的饮料货架前，就会不由自主地一边回忆《本草纲目》，一边给自己对 症下"饮料"： 熬夜加班后气血两亏的——红枣桂圆枸杞水。 以下文章来源于爅爅有闻 ，作者赵小爅 爅爅有闻 . Z世代消费志 本文来自微信公众号： 爅爅有闻 （ID：chattycats） ，作者：赵小爅，头图来自：视觉中国 被老板/同事/客户气到要降火的——绿豆百合决明子水。 打工电量快耗尽要自费续命的——黄芪当归人参水。 谁说年轻人不信中医的？ 当一整个饮料货架都有了中药铺的即视感，说明年轻人已经用真金白银，在给这位饮料界新顶流打 call了。 今年，中式养生水的生意，已经不再是国内厂商圈地自嗨，国外厂商也开始有样学样了。 除了此前一直强势占据超90%市场份额的元气森林和可漾两大品牌，伊利、好望水、果子熟了等新老 品牌纷纷跟进，就连和其正、来伊份、莲花水业等跨界选手也接连入场，短短三个月新增超50个 SKU，集体高调杀进中式养生水赛道。 同时，日资的三得利一口气推出了有十款养生水产品的子品牌，韩国的熊津也通过母公司统一的渠道 上 ...

Core Insights - The rise of traditional Chinese health drinks is capturing the attention of young consumers, indicating a shift in beverage preferences towards functional and health-oriented products [6][14][59] - The market for Chinese health drinks has seen explosive growth, with a projected market size exceeding 10 billion yuan by 2028, reflecting a growth rate of 300% to 400% from 2023 to 2024 [14][59] Industry Trends - Major brands such as Yuanqi Forest and Koyang dominate over 90% of the market, but new entrants like Yili and Huan Water are rapidly joining the competition, with over 50 new SKUs launched in just three months [8][9] - The decline of sugar-free sparkling water and tea sales has prompted beverage companies to pivot towards the lucrative market of Chinese health drinks, as evidenced by significant drops in sales growth for these categories [11][12] Market Dynamics - The entry of both domestic and international players into the Chinese health drink market is driven by the potential for profitability, with companies like Suntory and Korean brands launching multiple products to capture market share [7][9][20] - The market is characterized by a high degree of product homogeneity, with over 80% of health drinks replicating traditional formulas without significant innovation, raising concerns about sustainability in a competitive landscape [30][31] Consumer Behavior - A significant portion of consumers (65.5%) choose health drinks for specific health benefits, yet only 23.7% believe these products deliver on their promises, highlighting a gap between consumer expectations and product efficacy [35] - The pandemic has heightened health awareness among young consumers, leading to a preference for beverages that offer health benefits rather than just hydration [57][59] Future Outlook - The potential for innovation in the Chinese health drink sector is vast, with numerous combinations of traditional ingredients available for product development, suggesting a promising future for brands that can differentiate themselves [47][50] - The industry faces challenges in maintaining consumer interest and avoiding price wars, as many brands lack unique selling propositions and rely on imitation rather than innovation [32][38]

Report Summary 1. Report Industry Investment Rating No information provided. 2. Core Viewpoints - The oat industry has broad market prospects and growth space, with strong growth momentum in the oat market and an industry competition pattern that needs optimization [32]. - Ximai Food has core competitive advantages, including brand influence, diversified product matrix, comprehensive sales channels, consumer - oriented R & D, full - industry chain advantages, healthy financial status, and excellent corporate governance [24][25]. 3. Summary by Relevant Catalogs 3.1. Research Basic Situation - The research object is Ximai Food, belonging to the food and beverage industry. The reception time was May 20, 2025. The listed company's reception personnel included the general manager, director, secretary of the board, deputy general manager, financial director, and independent director [17]. 3.2. Detailed Research Institutions - The types of reception objects include institutional relevant personnel, network investors, and others [20]. 3.3. Research Institution Proportion No information provided. 3.4. Main Content Data - **Potential Products**: The company will continue to update and iterate oat + composite products, which have maintained high growth in the past few years and are in line with market trends. It will also continuously introduce new products in the fields of health and oral liquid, such as those in the directions of homologous medicine and food and traditional Chinese health preservation. Additionally, it aims to give more leisure attributes to oat foods and develop more leisure channels [24]. - **Core Competitive Advantages**: Ximai is the first oat cereal brand in China, with an expanding brand influence. It has a diversified product matrix, a comprehensive online and offline sales channel matrix, and is actively exploring overseas business. It is consumer - oriented in R & D, has full - industry chain advantages, a healthy financial status, and excellent corporate governance [24][25]. - **2025 Employee Stock Ownership Plan and Revenue Target**: The company is confident in maintaining a good development trend and will strive to achieve its business goals, although no clear indication of whether the 15% year - on - year revenue growth in 2025 can be achieved is given [25]. - **Raw Material Procurement Cost**: The company closely monitors market dynamics, and will optimize supply chain management and improve procurement efficiency to reduce cost pressure [26]. - **Gross Margin**: The company's gross margin in the first quarter of 2025 was basically the same as that of the previous year. It will optimize supply chain management and improve procurement efficiency, and also enhance competitiveness and profitability through product innovation and market expansion [28]. - **Overseas Business**: The company's overseas business is still in the exploration and cultivation stage and will continue to expand overseas markets [29]. - **Industry Position**: The company maintains the leading position in the Chinese oat cereal market, ranking first in both offline and online sales [30]. - **Oat Industry Development Prospect**: The oat market has strong growth momentum, with the Chinese breakfast food market scale of about 1 billion and a steady compound growth rate, and the oat category growing faster. The industry competition pattern needs optimization, and compared with overseas, China's industry concentration has room for improvement [32][33].