北京市朝阳区委常委、宣传部部长冯志明在推介会上表示，朝阳区是首都"四个中心"功能建设的重要承 载地，拥有21家A级景区、4个国家级夜间文旅消费集聚区和2条国家级旅游休闲街区，春节期间，更是 备齐了传统庙会、非遗展演、冰雪嘉年华等多元节庆活动。两地将以此次"双城联游"活动为契机，携手 打造跨区域精品线路，推动非遗技艺、文创产品、特色美食的双向赋能，让"过大年"成为联结两地情谊 的情感纽带，让文旅合作成为促进区域协同发展的强劲动力。 活动还推介了莆田优品，发布"全到莆田过大年"莆田春节元宵旅游精品线路。活动现场设置的莆田优品 展示体验区，集中展示莆田鞋、莆田木雕、香道、妈祖文创、天桂桂圆等莆田特产，秀屿区还带来了木 雕、竹编、铸银、鎏金等当地特色非遗工艺，以及丰富的海洋物产，吸引不少嘉宾驻足体验，近距离感 受莆田产业与文旅融合的独特魅力，与商家面对面洽谈产业合作。 推介会现场，多项文旅战略合作框架协议成功签订，为两地文旅深度合作按下"加速键"。北京市朝阳区 文旅局与莆田市文旅局签订战略合作框架协议，双方将围绕文化交流、线路共建、客源互送、品牌共推 等方面开展全方位合作，推动妈祖文化、莆仙戏等非遗项目与朝阳京味民俗 ...

Core Insights - The 2025 Intangible Cultural Heritage (ICH) Protection Work Conference was held in Dali, Yunnan, launching the "2025 ICH Brand Promotion Week" to integrate ICH into modern life [1] - Young consumers are becoming the main force in ICH consumption, focusing on cultural identity, individual aesthetics, and experiential consumption [1][7] - The digital integration of ICH is accelerating, with initiatives like the "ICH Digital Box" providing immersive experiences [5] Group 1: Promotion and Market Trends - Over 120 ICH brands showcased their products during the promotion week, emphasizing the importance of integrating ICH into real consumption scenarios [1] - In the past year, over 2 billion videos related to national-level ICH representative projects were added, and related city activities generated a total of 19.1 billion yuan in group buying transactions [3] - Sales of ICH products exceeded 6.5 billion units on a video platform, indicating a growing market for traditional crafts like Yixing Zisha and Putian Wood Carving [3] Group 2: Brand Empowerment and Cross-Industry Collaboration - Traditional crafts are being modernized through brand empowerment and cross-industry collaborations, expanding their market reach [5] - The Yi embroidery, a national-level representative craft, is collaborating with international luxury brands and e-commerce platforms, significantly increasing the income of artisans [7] - The integration of traditional techniques with modern products, such as the collaboration between Bai ethnic dyeing and ceramic factories, has led to a 30% annual increase in sales for cultural creative products [7][9] Group 3: Expert Opinions - Experts highlight that brand development within ICH is crucial for diversifying individual ICH items and increasing visibility for young creators [11]