北京市朝阳区委常委、宣传部部长冯志明在推介会上表示，朝阳区是首都"四个中心"功能建设的重要承 载地，拥有21家A级景区、4个国家级夜间文旅消费集聚区和2条国家级旅游休闲街区，春节期间，更是 备齐了传统庙会、非遗展演、冰雪嘉年华等多元节庆活动。两地将以此次"双城联游"活动为契机，携手 打造跨区域精品线路，推动非遗技艺、文创产品、特色美食的双向赋能，让"过大年"成为联结两地情谊 的情感纽带，让文旅合作成为促进区域协同发展的强劲动力。 活动还推介了莆田优品，发布"全到莆田过大年"莆田春节元宵旅游精品线路。活动现场设置的莆田优品 展示体验区，集中展示莆田鞋、莆田木雕、香道、妈祖文创、天桂桂圆等莆田特产，秀屿区还带来了木 雕、竹编、铸银、鎏金等当地特色非遗工艺，以及丰富的海洋物产，吸引不少嘉宾驻足体验，近距离感 受莆田产业与文旅融合的独特魅力，与商家面对面洽谈产业合作。 推介会现场，多项文旅战略合作框架协议成功签订，为两地文旅深度合作按下"加速键"。北京市朝阳区 文旅局与莆田市文旅局签订战略合作框架协议，双方将围绕文化交流、线路共建、客源互送、品牌共推 等方面开展全方位合作，推动妈祖文化、莆仙戏等非遗项目与朝阳京味民俗 ...

Core Insights - The event "Art Starts New Year, Shopping for the Whole City" held in Weifang on December 31, 2025, aimed to invigorate the year-end consumer market through cultural and artistic engagement, resulting in a significant increase in foot traffic and sales [1][3]. Group 1: Event Overview - The event attracted a total of 61,000 visitors, with foot traffic and sales increasing by 10.7% and 30.5% year-on-year, respectively [1][3]. - The Weifang Municipal Bureau of Culture and Tourism announced three core policy areas for promoting cultural tourism consumption, supported by financial initiatives from China UnionPay and exclusive benefits from Weifang Bai Group [3]. Group 2: Consumer Engagement - The event featured a diverse cultural market with 32 participating merchants, including activities such as incense ceremony, tea art, oil painting, and traditional crafts, which became popular engagement points for attendees [3]. - A series of lottery draws and the "Annual Koi Award" giveaway, valued at 5,000 yuan, heightened the excitement and participation among the public [3]. Group 3: Future Initiatives - The Weifang Municipal Bureau of Culture and Tourism plans to continue implementing strategies to boost consumption, focusing on creating new cultural tourism scenarios, business models, and activities that resonate with citizens [4].

Core Viewpoint - "Emotional consumption" is emerging as a highly potential new consumption model, reflecting significant changes in the lifestyle and consumption concepts of contemporary young people [1][2]. Group 1: Market Trends - The market for "emotional consumption" has seen a dramatic increase, with related content on platforms like Xiaohongshu growing over 400 times in the past three years [1]. - Taobao data indicates that in 2024, the primary reason for young consumers to spend is emotional value and interests, with sales of customized products like hand-painted avatars and unique pillows increasing by over 50% [1]. Group 2: Risks and Challenges - There are risks associated with "emotional consumption," including consumers being misled by businesses, leading to impulsive buying behaviors and the misconception of using consumption to fill emotional voids [2]. - The industry faces issues such as inconsistent product quality, false advertising, privacy breaches, and lack of qualified personnel, which can harm consumer rights [2]. Group 3: Recommendations - Businesses should balance emotional value with market demand, enhance product quality, and protect user privacy while designing emotional products [3]. - Online platforms need to enforce strict vetting of operators and establish comprehensive regulatory systems to monitor content and quickly address harmful information [3]. - Consumers are encouraged to adopt rational consumption habits, avoid blind following, and be aware of privacy protection [3]. - Regulatory bodies should strengthen industry norms and regulations, ensuring clear boundaries and increased oversight of the market [3].