Core Viewpoint - The express delivery industry is accelerating its "anti-involution" efforts, with multiple companies raising prices for e-commerce clients to ensure profitability and improve service quality [1][3][6]. Price Adjustments - Several express companies in key regions like Guangdong and Zhejiang have increased their prices, with Guangdong raising fees by 0.3 to 0.7 yuan per ticket, establishing a minimum price of 1.4 yuan [3][6]. - Prior to Guangdong's adjustments, Zhejiang's Yiwu raised its base price from 1.1 yuan to 1.2 yuan per ticket [3][6]. - The price hikes are expected to alleviate cost pressures on logistics providers, with some benefiting from the new pricing mechanisms [3][6]. Impact on E-commerce - The price increases are particularly impactful on low-cost and special-priced packages, while high-value items are less affected [4][6]. - E-commerce sellers with high-value products can absorb or pass on the increased logistics costs, whereas those with lower-priced items may face squeezed profit margins [4][6]. Industry Context - The current round of "anti-involution" in the express delivery sector is a response to previous irrational price wars that destabilized the market and harmed workers' rights [6][7]. - The industry has been experiencing a decline in single-ticket revenue, with a 17.84% year-on-year drop in Q1 2025, despite a 21.6% increase in overall package volume [6][7]. Regulatory Environment - The National Development and Reform Commission and the State Administration for Market Regulation have introduced new regulations to combat "involution" and ensure fair pricing practices [7][10]. - The establishment of a national price monitoring platform and strict penalties for below-cost pricing are part of the government's efforts to stabilize the market [7][10]. Future Outlook - Analysts predict that the express delivery industry may gradually escape the price war cycle over the next 2-3 years, moving towards healthier competition and development [10]. - The upcoming peak season and the recent price adjustments are expected to support express companies' performance in the latter half of 2025 [7][10].