今米房集团(08300)发布公告，集团已于近期订立股权转让协议，以透过公司全资附属公司Fulton Asia Investment Limited(Fulton Asia)按总名义代价人民币1元收购西双版纳勐海龙普天下茶业有限公司(目标 公司)合共52%的股权。 收购事项符合集团发展其茶叶业务销售与市场推广的战略举措。目标公司于中国拥有约七年茶叶生产及 销售经验，其业务范围包括饮料生产;食品生产;食品销售;以及食品用塑料包装、容器及工具的生产;及 互联网食品销售(仅限预包装食品);及互联网销售(不包括需要特定许可证的商品销售)。收购事项后，目 标公司将主要发展由百年甚至千年的古茶树生产的红茶、白茶、生熟普洱等产品。这些产品的特点是可 以长时间保存，保存时间越久，产品的价值越高。 预期收购事项将使集团能够控制茶叶生产过程，并确保稳定的原材料供应及产品质量。同时，收购事项 亦令集团得以充分利用目标公司的渠道及市场资源，快速进入新市场，扩大销售网络并完善集团的整体 企业战略布局。通过目标公司收购事项，能够以较低的成本并省去前期投入，顺利进入茶叶市场，发展 国内外市场的销售。同时，可以利用集团现有的线上平台销售渠道， ...

Core Insights - Giovanni Ferrero has transformed Ferrero into a global giant through significant acquisitions, particularly in the U.S. market, since taking over in 2015 [2][3] - The recent acquisition of WK Kellogg for $3.1 billion marks one of the largest transactions in the food industry over the past year and highlights Ferrero's strategic expansion beyond its core chocolate products [3][7] - Over the past decade, Ferrero has completed at least 21 acquisitions across nine countries, totaling over $13 billion, including notable brands like Fannie May and Ferrara Candy Company [3][8] Company Performance - Ferrero's revenue has nearly doubled from 2015 to the fiscal year ending August 2024, reaching $20.4 billion, with EBITDA increasing from $1.6 billion to $3 billion [7][8] - The acquisition of WK Kellogg is expected to contribute to a sales growth of over 10%, with WK Kellogg projected to generate $2.7 billion in revenue in 2024 [8][9] Strategic Expansion - The acquisition strategy initiated by Giovanni Ferrero has diversified the company's portfolio beyond chocolate, integrating local U.S. brands with Ferrero's global offerings [7][9] - The company aims for a 7.33% annual growth rate to double its size within ten years, a target that appears achievable given the 84% revenue growth from 2017 to 2024 [12][13] Market Position - The acquisition of WK Kellogg positions Ferrero to enhance its presence in the North American cereal market, which has an annual retail value of $12 billion [12][15] - Following the acquisition, Ferrero's revenue is expected to surpass that of Mars' snack business, which is projected to reach $21.3 billion in 2024 [12][15] Challenges and Opportunities - The company faces potential challenges from U.S. tariff policies and rising raw material costs, particularly cocoa, which has reached historical highs [15][16] - Ferrero is actively working to diversify its supply chain for key ingredients, including hazelnuts, which are crucial for its flagship products [16]