企业运营
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视频号运营的5大误区:90%的企业都做错了
Sou Hu Cai Jing· 2025-11-25 10:59
财经摆渡人 精研出品 破浪前行,共探财富新局 大家好欢迎收看【古今财鉴】 最近遇到个朋友,上来就问我视频号怎么做出爆款。 这种问题我听得耳朵都快起茧子了。 本来想给他讲讲视频号的算法逻辑,后来发现他连自己企业的战略目标都没搞清楚。 运营这事儿,远不止发发视频、写写文案那么简单。 它是个系统工程,得从战略层面往下看。 就像打仗,你得先搞明白为什么打,在哪儿打,用什么打。 可惜很多企业都把运营当成了打杂的活儿,今天做个活动,明天发个视频,看起来忙得不行,实际上一 点效果都没有。 运营的五层金字塔:从战略到手段 运营这东西,得像剥洋葱一样一层层来看。 最顶层是战略,决定了打不打、为什么打、最终目标是什么。 现在的企业啊,看到什么火就扑上去,完全不管自己到底需不需要。 然后是策略,选择哪个战场、何时进攻、如何进攻。 再往下是体系,就像后勤补给线,得跟得上前面的节奏。 接下来是方法论,具体的作战方法。 最底层才是方式和手段,也就是我们常说的武器装备。 这五层是环环相扣的。 战略指引策略,策略依赖体系保障,体系运行需要方法论指导,方法论又得通过具体方式手段落地。 少了哪一层,整个运营体系都会出问题。 就拿视频号来说,很多 ...
国内空置房过剩,为什么开发商还要不断建房?现在终于有了答案
Sou Hu Cai Jing· 2025-11-09 20:40
Core Viewpoint - Despite the high vacancy rates in cities, developers continue to acquire land and build, driven by the need to support local economies, meet growing housing demands, and ensure their own survival in the market [1][3][5][7]. Group 1: Economic Impact - The real estate industry is deeply embedded in the local economy, and any slowdown in land acquisition and construction by developers could significantly impact local economic development and related industries, which provide numerous job opportunities [3]. - Developers must maintain a certain pace of land acquisition and construction to ensure economic and employment stability in the regions they operate [3]. Group 2: Housing Demand - There is a growing demand for improved housing, particularly from young couples who initially purchase smaller homes but later seek larger, more comfortable living spaces as their financial situation improves [5]. - Urbanization is driving significant housing demand as many rural residents move to cities, further increasing the need for new housing developments [5]. Group 3: Market Dynamics - The perception of oversupply in the housing market is misleading; the issue lies in a small number of individuals hoarding properties without renting or selling them, which wastes resources and creates challenges for genuine homebuyers [7]. - Developers continue to acquire land and build to address the needs of first-time homebuyers, despite the high number of vacant properties [7]. - The high vacancy rates in the housing market are concerning, with first-tier cities at approximately 20-25%, second-tier cities at around 25%, and third and fourth-tier cities exceeding 30% [7].
日美对“5500亿美元投资”说法不一:特朗普称“签约奖金”,日本“美国也得出钱”
Hua Er Jie Jian Wen· 2025-07-26 07:39
Core Points - The recent trade agreement between the US and Japan has significant interpretative discrepancies, particularly regarding the nature of a $550 billion investment plan and profit distribution [1][2] - The US claims that Japan's investment is a "signing bonus" for reducing tariffs from 25% to 15%, while Japan insists that risk and contributions must be shared [1][3] - The agreement was hastily reached during a 70-minute meeting between Japanese chief negotiator Ryosei Akazawa and President Trump, following a significant electoral loss for Japan's ruling party [2] Investment Structure Discrepancies - US Commerce Secretary Ross described the agreement as project financing, with 90% of profits going to US taxpayers and 10% to Japan, suggesting a clear financial benefit for the US [3] - Conversely, Japan's explanation indicates that part of the $550 billion investment may involve US government-owned assets, with funding supported by both countries and leased to the private sector [3] - There are ongoing discussions about the details of the plan, indicating unresolved differences between the two parties [3] Concessions and Actual Benefits - Japan made substantial concessions, such as allowing the import of US cars without additional safety tests and reforming subsidies favoring hydrogen fuel cell vehicles over electric cars [4] - Although Japan agreed to purchase more US rice, the import quota of 770,000 tons remains unchanged [4] - Analysts suggest that the agreement lacks inspiring elements, with uncertain commitments regarding the actual level of Japanese investment [4] - Overall, Japan appears to have secured a favorable deal at a minimal cost, setting a precedent for other major exporting countries [4]